• 대한음성학회지:말소리
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• 제67호
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• pp.17-31
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• 2008

This study was designed to explore the analogical reasoning and metaphoric understanding in typically developing children and language impaired children. 13 Language-impaired children were matched to 16 typically developing children on the basis of receptive vocabulary age. All 29 children were enrolled in the 1st to 3rd grade in regular elementary schools. All were administered analogical reasoning and metaphoric tasks. Results indicated that the children with language disabilities did not perform as well as the receptive vocabulary matched group on the two tasks. In addition, we found that both of children with and without language disabilities did not have relationship between analogical reasoning and metaphoric understanding.

• Asia Marketing Journal
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• 제14권3호
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• pp.27-48
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• 2012

Temperature and weather are all around us, quite literally. Furthermore, temperature and weather not only permeate our atmosphere, constantly affecting our visceral states of warmth and coldness, but they metaphorically permeate our language. People, products, and ideas can all be "hot" or "cold." Given this ubiquity, it is perhaps surprising that relatively little research has systematically examined the influence of temperature on choice and judgment. Temperature-related words such as "hot" and "cold" are often used to describe impulsive and calculated behaviors, respectively. These metaphoric connotations of thermal concepts raise the question as to whether temperature, psychological states and decision making are related to each other, and if so, how. The current research examines these questions and finds support for a relationship. Across one field study and one laboratory experiment, I demonstrate that both hot ambient room temperature (Spa) and hot temperature primes (words) trigger decision outcomes in line with the metaphoric association between hot temperature and impulsivity. In the field study, participants were recruited in hot (40-50 degrees Celsius) and cold (10 degrees Celsius) rooms at a spa. Participants were simply asked to indicate their willingness-to-pay (WTP) for three product categories (travel package, birthday dinner, and cell phone). The results showed that participants in the hot room in comparison to those in the cold room were willing to pay more for the same products. Next, I tested if our results would go beyond ambient temperature and would hold if I were to prime temperature concepts by using a different priming method (i.e., subliminal vs. supraliminal). In line with the previous findings in the spa, participants in the hot priming condition were more likely to choose the wrong answer for the bat and baseball question than those in the cold priming condition. In addition, product type (e.g., pleasure vs. necessity) can moderate the effect of hot temperature on impulsivity. Mood and arousal did not mediate participants' responses. My findings seem to suggest that the effects of temperature on decision outcomes can be attributed to metaphoric associations rather than incidental mood or arousal. The current research applies a novel perspective in understanding the relationship between temperature and judgment and decision making. Also, the results have practical implications for packaging, advertising, merchandising, and pricing of goods and services, as well as for public policy and awareness. One of the most natural implications of my findings would be that retailers would be better off carrying more impulse purchase items on hot days. Furthermore, point-of-purchase promotions encouraging impulse purchase is more likely to be effective in retail environments with higher temperature than with lower temperature. In addition, advertisements and product packages evoking hot temperature associations (e.g., beach, sunshine, summer) might lead consumers to pay higher price for the advertised product than those with cold temperature associations.

• 동의생리병리학회지
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• 제35권5호
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• pp.139-150
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• 2021

This paper examines whether the conceptual metaphor theory, which has been recently treated as important research topic in the field of cognitive linguistics, can be a new method that can promote the modernization of basic Korean medicine (KM) theory. In addition, the significance and potential of this study are reviewed by looking at Chinese research cases that applied this theory to Traditional Chinese Medicine theories and terminologies. The results are summarized as follows. From the viewpoint of metaphoric cognition, KM is a medicine that attempts to understand the human body (microcosm) through nature (great universe) by metaphorically projecting human experiences of nature on the human body based on the thought of correspondence between nature and human (天人相應). The language system of KM is based on a metaphor that extends our experience of nature to the human body, and an abundance of metaphors can be seen throughout the language of KM. Understanding and interpreting KM theories and terminologies from a metaphorical point of view allow us to understand the nature of KM theoretical key terms more deeply than now. And this understanding can help define and describe KM theoretical key terms and promote the modernization of KM theory research. In addition, various image schema that plays an important role in the metaphorical expansion of physical experience can be used for modeling KM theory. Research of KM theories and terminologies from a metaphorical point of view can serve as a bridge between traditional KM theory and modernization research, opening a new path to the modernization of basic KM theory in difficult situations.

• Management Science and Financial Engineering
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• 제3권2호
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• pp.1-27
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• 1997

Designing effective navigation aids for customer interfaces is critical for the success of cyber shopping malls. Navigation aids can be classified into either basic ones which are based on the structure of the malls or add-ons which are not. Add-on navigation aids provide various short-cuts to promote efficient traversal in the cyber shopping malls, but too many of them would increase the complexity of the customer interface. Metaphors have been used widely for the design of add-on navigation aids, but little research evaluates their impact on the processes and outcomes of customers behavior in cyber shopping malls. This paper presents an empirical study that investigates the navigation process of customers and the subjective evaluation of their shopping experience. This research implemented two versions of a test-bed cyber shopping mall according to different metaphors used; one based on a spatial metaphor, and the other based on a non spatial metaphor. The results of the experiment indicate that navigation aids based on the spatial metaphor were used more frequently, which resulted in better understanding about the entire structure of the cyber shopping malls, which in turn led to an increased ease of finding target items and also a more pleasant shopping experience. The benefits of navigation aids based on the spatial metaphor became more evident when customers were looking for ad-hoc category items rather than common items. This paper presents plausible explanations for the results and implications to the design of navigation aids for cyber shopping malls.

• 디자인학연구
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• 제19권2호
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• pp.183-194
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• 2006

본 논문은 인식론적인 측면에서 디지털 인터페이스의 새로운 가능성을 확인하는데 그 목적이 있다. 우선 디지털 인터페이스의 역사를 개관함으로써 현재의 인터페이스가 우연적 계기들의 산물임을 밝히고 있다. 그것이 필연적인 결과가 아니라는 사실은 새로운 디지털 인터페이스가 무한히 존재할 수 있음을 암묵적으로 증언한다. 현실의 제한된 인터페이스는 디지털 기술과 디지털 미디어에 대한 제한적 이해로부터 파생하였다. '블랙박스'라는 은유를 통한 이해가 바로 그것이다. 본 논문은 디지털을 일종의 빛으로 보는 사유를 통해 이러한 이해를 극복하고 있다. 빛으로서의 디지털과 디지털 미디어라는 새로운 인식론은 인터페이스 디자인 활동이 차이를 긍정하고 생성하는 창조적 활동으로 나아가야 한다는 윤리학으로 발전한다.

• 대한지구과학교육학회지
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• 제7권3호
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• pp.358-370
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• 2014

The purpose of this study is to analyze the relationship between the mental model and the depictive gestures observed in the explanations of elementary school students about the reason why seasons change. As a result of analysis in gestures of each mental model, mental model was remembered as "motion" in case of CM-type, and showed more "Exphoric" gestures that expressed gesture as a language. CF type is remembered in "writings or pictures," and metaphoric gestures were used when explaining some alternative concepts. CF-UM type explained with language in detail, and showed a number of gestures with "Lexical." Analyzing depictive gestures, even with sub-categories such as rotation, revolution and meridian altitude, etc., a great many types of gestures were expressed such as indicating with fingers, palms, arms, ball-point pens, and fists, etc., or drawing, spinning and indicating them. We could check up concept understandings of the students through this. In addition, as we analyzed inconsistencies among external representations such as verbal language and gesture, writing and gesture, and picture and gesture, we realized that gestures can help understanding mental models of the students, and sometimes, we could know that information that cannot be shown by linguistic explanations or pictures was expressed in gestures. Additionally, we looked into two research participants that showed conspicuous differences. One participant seemed to be wrong as he used his own expressions, but he expressed with gestures precisely, while the other participant seemed to be accurate, but when he analyzed gestures, he had whimsical concepts.

• 인문언어
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• 제8집
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• pp.409-427
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• 2006

This paper deals with the various conceptual metaphors of 'mind' in Korean and English within the Cognitive Semantics. The purpose of this paper is to investigate the metaphorical expressions of the concept 'mind' represented andunderstood in various ways in Korean and English, to find out the linguistically-universal conceptual metaphors underlying the uses of the metaphoric expressions. In addition, this paper discusses the differences in linguistic realization of the concept 'mind' between Korean and English from the socio-cultural background. In the traditional view, metaphor was thought only as the linguistic matters and a deviance from literal or normal use. However, within the Cognitive Linguistic view such as Lakoff and Johnson(1980), metaphor has been considered as a means of understanding and conceptualizing world. According to them, metaphor is found in everyday life because it is not only as a matter of language but also as a nature of human conceptual system controlling cognition, thought and behavior. Conceptual metaphor is suggested as a device to understood abstract and less familiar things through concrete and more familiar things. Conceptual metaphors may be realized linguistically as well as non-linguistically, in the form of movies, arts or behavior. To define the concept 'mind' shared among the Koreans, conceptual metaphors used to represent 'maum(mind)'in Korean are examined. Then they are compared with the ones used to represent 'mind' in English. This is based on the idea that conceptual metaphors represented in linguistic expressions naturally reflect the speakers' concept and conceptualization is a universal irrespective of language. This paper exemplifies the Korean sentences as well as English sentences to utilize some conceptual metaphor such as Johnson(1987)'s THE MIND IS THE BODY and shows many other conceptual metaphors used in Korean and English to represent the same concept 'mind'. What are some metaphors shared by two languages and what is specific to one of them will be shown, too. This paper also suggests that the different conceptualization or lexicalization is partly due to the effect of the oriental cultural background that is more interested in the mental world than the physical world.

• 비교문화연구
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• 제41권
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• pp.415-442
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• 2015

이 연구는 현대 러시아 작가인 따찌야나 똘스따야의 초기 단편 가운데 하나인 "새와의 만남"에 대한 본격적인 고찰을 담고 있다. 많은 비평가들이 지적하였듯이 똘스따야의 작품은 비유로 가득하다. "새와의 만남"은 그녀의 작품이 갖는 비유적 경향을 이해하는데 중요한 역할을 하고 있다. 이런 비유적 경향의 작품을 이해하기 위해서는 고유한 독서전략이 필요하며, 그런 이유로 본 논문은 주도적인 모티프의 파악에 천착하였다. 모티프 분석은 우선 새와의 만남이라는 심히 비유적인 제목의 의미에 대한 이해에서 출발하였다. 제목의 의미를 이해하기 위해 우선 작품 속에 드러난 새와의 만남에 해당할 수 있는 사건을 고찰하였으며 이를 통해 작품을 이끌어가고 있는 두 개의 주도적인 모티프를 분석하였다. 소년과 여자의 만남이라는 소년의 사랑이야기는 절망이라는 모티프를 통해 전개되었으며 전체 작품의 한 중심축을 구성하고 있음을 확인하였다. 할아버지와 인간의 피할 수 없는 운명과의 만남의 이야기는 죽음이라는 모티프를 통해 전개되었으며 작품의 또 다른 중심축을 구성하고 있음을 또한 확인하였다. 이렇게 볼 때 유년에 만나는 절망과 죽음은 이 작품을 통해 작가가 견지한 일종의 문제의식이 될 것이다. 절망과 죽음이라는 주도적인 모티프가 갖는 보다 심층적인 의미를 이해하기 위해 유년에 조우한 절망과 죽음을 매우 성공적으로 다룬 작품이라고 할 수 있는 제임스 조이스의 "애러비"와 에이비트 욘손의 "보트 속의 남자"를 각 작품의 주도적 모티프를 중심으로 분석해 보았다. "애러비"와의 비교를 통해 "새와의 만남"의 소년의 행위의 심리적 원인이 더 자세히 설명되고, 절망의 구체적 대상이 더 분명하게 드러나게 되며, 절망의 주인공 내적 원인(예를 들어 "애러비" 소년의 허영심과 페차의 허영심)이 더 명확히 입증된 것은 비교 연구의 작은 성과라고 할 수 있다. 또한 "보트 속의 남자"와의 비교를 통해 죽음에 대한 페차의 막연한 공포를 일종의 죄의식으로 설명한 것 역시 두 작품과의 비교가 주는 유의미한 결과가 될 수 있겠다.

• 인문언어
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• 제8집
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• pp.151-173
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• 2006

Even in this current high-tech industrial age, mythological imagination is considered important. Although each mythology scattered all across the world may have an insignificant origin, to understand that particular society fully, one must not mistakenly assume that the mythology itself is a production of a primitive mind. Ultramodern physics and futurology professor Freeman Dyson has also acknowledged this opinion. He insists that in order for human kind to survive into the far future it most keep in touch with its far past. Levi-Strauss also observes that mythology and science aren't a entirely separate domains. The scientific mind is regarded as a source of understanding the intrinsic qualities of mythology. Taking mythology and science as a binomial opposition, and only weighing their prospects, should be put to the past as we should recognize the need for mythology and science's qualitative unification. In this new point of view, regarding mythology as a meaningless irrationality should cease, while finding out why the inevitably related world of mythology needs metaphoric, ideological consideration. By utilizing 'Whale Rider' by Witi Ihimaera(2004) we will discover why our lives require an 'image' that is borrowed from our experience. The author, Witi Ihimaera, is originally from the Maori tribe, who approaches the world with a mythological imagination, which is not easy to understand with scientific thinking nor in modern civilization. When looking into the mythology of the ocean which still lives in modern civilization, while noting that the world is one, the author indicates that reality and unreality, nature and the super-natural, present and the past, science and fantasy, were not divided from the beginning. However, overtime humans have divided the borders. To do this, the author interprets the ancient emotions of the Maori tribe which have been traditionally accumulated in the group identity in a new literary way by introducing the Maori tribe's ancestral god, Paikia, who can converse with the ocean and the whales. This piece, which has been made into a movie and won awards in 5 international film festivals, including the Toronto International Film Festival, regards primitive emotions as a rational concept instead of an instrumental concept. Also these primative emotions are continuing their attempts to communicate with nature. Furthermore, it advises contemporary human beings who seek for eternal life to not exploit the cultural differences that have been formed naturally, and it is vital for human beings to transcend the ethnic boundaries and to think rationally. In the story, we can find "the dissimilar us" that philosopher E. Levinas mentioned in his sayings, which refers to responsible human beings who devote their lives for the sake of other people instead of fulfilling their own needs.