• Title/Summary/Keyword: Metalanguage

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Relationship between Images and Text in the Visual Paradox -Focusing on Case Studies of Volkswagen Ads- (시각적 패러독스에서 이미지와 텍스트의 상관관계 -폭스바겐 광고 사례의 분석을 중심으로-)

  • Kim, Jin-Gon;Park, Young-Won
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.176-184
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    • 2012
  • People are exposed to various media. After the Digital Revolution, quantitative expansion of the media is at a rapid pace. Because of the expansion of the media, advertising needs efforts that induce the audiences' reaction. Rhetorical devices are used as the efforts. This study noted the visual paradox of rhetorical devices because it is an effective representation device that induced audiences' reaction by deliberate contradiction and ambiguity. This study has defined the visual paradox based on define and classification of paradox in logic. This study also tried to reveal the relationship between images and text for signification by metalanguage because it is important to the visual paradox in advertising. And analyzed cases of Volkswagen ads to prove the research process. Finally identified that images and text interact to create a new meaning.

Ontological Analysis on the Phenomenon of Contemporary Architecture - Focused on the Avant-garde in the End of the 20th Century - (현대건축 현상의 존재론적 해석 - 20세기말 아방가르드를 중심으로 -)

  • Byun, Gye-Sung
    • Journal of architectural history
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    • v.14 no.2 s.42
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    • pp.21-40
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    • 2005
  • The purpose of this study was to analyze the features of the avant-garde architecture in the end of the 20th Century based on the ontology as a metalanguage. In view of the results so for achieved, it is possible to say that the thought of becoming, topology, rhizome thought and the Deleuze's concepts of the fold and the event as ever-changing and evolving at any given time are found in the avant-garde architecture, and the introduction of ontological thought into architectural design encourage hopes for a more natural and existential quality in architecture. However, the avant-garde architecture in the end of the 20th century disclosed the limitation in the architectural expression of ontological thought due to the lack of fully understand on ontology. In conclusion, the ontological approach in architecture offers a new morphological methodology and a new way of programming considering the existential aspect of space through the bricoleur's means leaving the ontological meaning of architecture itself.

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The Code Generating System using Noncircular Attribute Grammar (비 환형 속성 문법을 이용한 코드 생성 시스템)

  • Kim, Sang-Hoon
    • The Journal of Information Technology
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    • v.6 no.4
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    • pp.113-123
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    • 2003
  • This paper is the study for code generation using attribute grammar without cycle. For the purpose of this study, we designed metalanguage SDL which describes an attribute grammar and, represented attribute grammar to SDL. This attribute grammar is based on L-attributed grammar without cycle. This system consists of attributed-grammar analyzer and attribute evaluator. Attributed grammar analyzer takes a semantic description language and then generates useful informations that are needed by attribute evaluator. The evaluator calculates an attribute values using these information.

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Translation:Mapping and Evaluation (번역: 대응과 평가)

  • 장석진
    • Language and Information
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    • v.2 no.1
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    • pp.1-41
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    • 1998
  • Evaluation of multilingual translation fundamentally involves measurement of meaning equivalences between the formally mapped discourses/texts of SL(source language) and TL(target language) both represented by a metalanguage called IL(interlingua). Unlike a usaal uni-directional MT(machine translation) model(e.g.:SL $\rightarrow$ analysis $\rightarrow$ transfer $\rightarrow$ generation $\rightarrow$ TL), a bi-directional(by 'negotiation') model(i.e.: SL $\rightarrow$ IL/S $\leftrightarrow$ IL $\leftrightarrow$ IL/T \leftarrow TL) is proposed here for the purpose of evaluating multilingual, not merely bilingual, translation. The IL, as conceived of in this study, is an English-based predicate logic represented in the framework of MRS(minimal recursion semantics), an MT-oriented off-shoot of HPSG(Head-driven Phrase Structure Grammar). In addition, a list of semantic and pragmatic checkpoints are set up, some being optional depending on the kind and use of the translation, so sa to have the evaluation of translation fine-grained by computing matching or mismatching of such checkpoints.

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The Ontological Conservativeness of Logic and Mereology (논리학의 존재론적 보수성과 부분전체론)

  • Kang, Soo-Whee
    • Korean Journal of Logic
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    • v.13 no.2
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    • pp.167-201
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    • 2010
  • This paper aims to scrutinize the possibility of mereology as philosophically satisfiable metalogic. Motivation for this is straightforward. As I see, a traditional approach to metalogic presented in the name of mathematical logic posits the existence of mathematical entities such as sets, functions, models, etc. to give definitions of logical concepts like logical consequence. As a result, whenever logic is used in any individual sciences, this set-theoretical metalogic cannot but add these mathematical entities to the domain of them. This fact makes this approach contradict to the ontological conservativeness of logic. Mereology, however, has been alleged to be ontologically innocent, while it is a formal system very similar to set theory. So it may well be that some people thought of mereology as a good substitute for set theoretic metalanguage and concepts for ontologically neutral metalogic. Unfortunately, when we look into argument for the ontological innocence of mereology, we can find that mereological entities such as mereological sums or fusions are not ontologically neutral. Thus we can conclude that mereological approach to metalogic is not promising at all.

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Epistemologico-Historic Foundations of Linguistic Relativity (언어상대성 원칙의 역사 인식론적 토대 -문화 언어학을 위한 서설-)

  • 김성도
    • Lingua Humanitatis
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    • v.2 no.1
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    • pp.7-42
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    • 2002
  • This paper reexamines ideas about linguistic relativity in the light of new interest in the theoretical climate. The original idea is based on the incommensurability of the semantic structures of different languages. On this view, language, thought, culture are deeply interconnected, so that each language might be associated with it a distinctive world view. Throughout this work I utilize the historico-epistemological standpoint to dissect the conceptual structure of this principle. In the introduction I will of for a justification of choice of the theme. Section 1 will address some essential definition of the linguistic principle and insist on the necessity to elaborate a typological spectrum of relativism and universalism. In the second section some important landmarks of linguistic relativity were marked from Plato to Humboldt via Condillac and Herder. 1 will subdivide the relativity hypothesis into 3 theses which are interlated. In the final section the epistemological structure of the linguistic principle will be analysed in some detail by providing my exposition of Sapir-Whorf hypothesis. By way of conclusion I will present the works of Wierzbicka who demonstrated the lexicons of different languages suggest different conceptual universes. By rejecting analytical tools derived from the English language she proposed instead a natural semantic metalanguage based on lexical universals, which is made up of universal semantic primitives. In this paper we attempted to construct a general problematics of linguistic relativity, focolizing on the Sapir-Whorf hypothesis. We devided this very problematic question into its ontological and epistemological dimensions. In particular the ambivalance of Whorf's relativity is discussed in some detail. Also, an archeological survey of this subtle question on the relation between language, thinking and culture was provided. (from Aristotle to Humboldt, via Condillac and Nitzche). In conclusion this investigation underlines the necessity of preparing the cultural linguistics to enlarge the scope of contempory linguistics.

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