• 패션비즈니스
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• 제15권2호
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• pp.1-11
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• 2011

The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) ${\times}$ 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

• 방송공학회논문지
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• 제15권2호
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• pp.304-312
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• 2010

본 논문은 T-DMB 자동재난경보방송표준을 위한 재난 메시지 및 재난 메시지 분할 방법 설계에 대하여 기술한다. 재난 메시지는 T-DMB 수신기에 전달되는 메시지로서 재난경보를 위한 핵심적인 내용으로 구성한다. 이러한 내용 중 정형화가 가능한 내용은 코드화된 필드로 표현하고 비정형 내용은 단문으로 표현한다. 논문에서는 각 필드 설계를 위한 분석과 각 필드의 의미와 문법에 대해 기술한다. 다음으로 재난 메시지의 분할 방법에 대해 설명한다. 본 논문에서 정의한 재난 메시지의 크기는 대부분 FIG 최대 크기를 넘어 분할 계층이 필요하다. 하지만 현 지상파 DMB 송수신 정합 표준은 FIDC에서의 메시지 분할 방법을 정의하고 있지 않다. 이를 해결하기 위해 본 논문에서는 기존의 FIG type 0 메시지 분할 방법과 패킷모드 분할 전송 방법에 비해 잡음이 많은 환경에서도 유연하고 신속한 수신을 보장하는 방법을 제안하였다. 이러한 연구 결과 앞으로 시범 서비스를 통하여 추가적으로 개선해야 할 보완점을 파악하였다.

• 한국인터넷방송통신학회논문지
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• 제12권2호
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• pp.19-27
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• 2012

기존 모바일 메시지 서비스는 문자, 멀티미디어, 위치와 같은 컨텐츠의 실시간 전달을 제공하지만, 컨텐츠의 분석을 통한 동적인 메시지 서비스를 제공하지 못하고 있다. 본 논문에서는 "서비스로서의 메시지" 개념을 제안하고 이를 구현하기 위한 메시지 플랫폼의 설계 방안을 제시한다. 메시지는 컨텐츠를 나타내는 '데이터' 부분과 컨텐츠의 뷰와 기능 로직을 담당하는 '템플릿'으로 분리되어 전송된다. 따라서 단말기에 템플릿이 저장되어 있는 경우 데이터 부분만 전송하면 되므로 네트워크 트래픽을 줄일 수 있으며, 템플릿의 수정을 통해 동적으로 뷰와 기능 로직을 업데이트할 수 있는 장점을 가지고 있다.

• 한국의류학회지
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• 제42권1호
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• pp.88-103
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• 2018

Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which a salesperson explains only the advantages of a product to customers, and the second with a double message that explains both the advantages and drawbacks of the product. The results showed that participants trusted a fashion salesperson more and perceived stronger cognitive effort for two-sided messages. The two-sided messages mediated the consumer's trust in the salesperson and cognitive effort, and influenced consumers' buying behavior. This study also found that salesperson trust was stronger in the two-sided messages scenario than in the one-sided message scenario, regardless of consumers' focused preference, and that it was more effective for promotion focus customers. The analysis of the results on consumers' cognitive effort indicated that prevention focused customers did not exhibit any difference in cognitive effort concerning two-sided messages. However, promotion focused customers exhibited an increased cognitive effort in the two-sided message scenario than in the one-sided message scenario. Marketing implications were discussed based on the findings.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권2호
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• pp.724-737
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• 2020

Corrected Block TEA(or XXTEA) is a block cipher designed to correct security weakness in the original block TEA in 1998. In this paper, XXTEA cipher hardware which can encrypt or decrypt between 64-bit and 256-bit messages using 128-bit master key is implemented. Minimum message block size is 64-bit wide and maximal message block size is 256-bit wide. The designed XXTEA can encrypt and decrypt variable-length message blocks which are some arbitrary multiple of 32 bits in message block sizes. XXTEA core of this paper is described using Verilog-HDL and downloaded on Vertex4. The operation frequency is 177MHz. The maximum throughput for 64-bit message blocks is 174Mbps and that of 256-bit message blocks is 467Mbps. The cryptographic IP of this paper is applicable as security module of the mobile areas such as smart card, internet banking, e-commerce and IoT.

• 지식경영연구
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• 제19권2호
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• pp.69-90
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• 2018

The purpose of this study is to investigate the effect of message framing of social media contents on social media credibility and behavioral intention and the role of customers' gourmet restaurant involvement. In this study message framing is divided into regulatory focus and message sidedness and used experimental stimulus composed of $2{\times}2$ factorial design. Also investigated the effect into the social media credibility and behavioral intention. A total of 560 valid samples were analyzed. According to the results, it was confirmed that stimuli 'two-sided / prevention' and 'one-side / promotion' framing were the most influential framing on social media credibility and behavioral intention and the social media credibility has significant effect on the behavioral intention. In this study the effect of message framing which was not widely used in the hospitality industry research was confirmed. Also the usefulness of regulatory focus and message sidedness were identified in the various research in hospitality management.

• 한국정보과학회:학술대회논문집
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• 한국정보과학회 2002년도 봄 학술발표논문집 Vol.29 No.1 (A)
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• pp.238-240
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• 2002

MoIM(Mobile Message Internet Middleware)-Message 시스템은 이러한 메시지 시스템의 요구사항을 만족하는 메시지 시스템으로서 Point-to-Point 및 Publish-Subscribe 방식을 제공하는 시스템이다. 이 시스템의 통신 방법은 RMI(Remote Method Invocation)을 사용한다. 최근의 인터넷 사용자 수가 급증함에 따라서 메시징 서버를 사용하는 동시 클라이언트의 수도 수천에서 수만으로 이를 것으로 예상되어 대규모의 동시 사용자를 지원하는 연결 기술이 필요하다. 이 논문에서는 이러만 대용량의 데이터를 RMI 통신방법을 사용하여 설계 및 구현한 방법을 기술한다.

• ETRI Journal
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• 제20권1호
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• pp.16-27
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• 1998

In this paper, we consider the acquisition performance of an IS-95 reverse link access channel slot as a function of system design parameters such as postdetection integration length and the number of access channel message block repetitons. The uncertainty region of the reverse link spreading codes compared to that of forward link is very small, since the uncertainty region of the reverse link is determined by a cell radius. Thus, the parallel acquisiton technique in the reverse link is more efficient than a serial acquisition technique in terms of implementation and of acquisition time. The parallel acquisition is achieved by a bank of N parallel I/Q noncoherent correlator are analyzed for band-limited noise and the Rayleigh fast fading channel. The detection probability is derived for multiple correct code-phase offsets and multipath fading. The probability of no message error is derived when rake combining, access channel message block combining, and Viterbi decoding are applied. Numerical results provide the acquisition performance for system design parameters such as postdetection integration length and number of access channel message block repetitions in case of a random access on a mobile station.

• 한국의류산업학회지
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• 제12권6호
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• pp.755-763
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• 2010

This study was intended to identify the persuasion effects according to social proof message type and product type in the context of online cosmetic advertising. For the experiment, 4 stimuli were developed as experimental stimuli for the 2(social proof message type: attitudinal social proof message, behavioral social proof message)${\times}$2(product type: hedonic product, utilitarian product) factorial design. A total of 160 questionnaires allocating forty students to each group were distributed. The results were as follows. First, behavioral social proof message showed more effective than attitudinal social proof message in advertisement attention, click-through intention and purchase intention. Second, utilitarian product showed more effective than hedonic product in advertisement attention, click-through intention and purchase intention. Third, there was interaction effect according to social proof message type and product type on the aspect of click-through intention.

• International Journal of Internet, Broadcasting and Communication
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• 제16권1호
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• pp.1-10
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• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.