• 한국콘텐츠학회논문지
• /
• 제14권6호
• /
• pp.307-318
• /
• 2014

이 연구에서는 일반인이 건강증진 메시지 디자인과 관련하여 핵심정보 제시, 내용의 유용성, 형식, 직관성의 중요성을 어떻게 인식하는지와 현재 식품의약품안전처에서 발간하는 웹진의 텍스트와 시각자료가 위 네 가지 측면에서 얼마나 효과적으로 디자인되었다고 인식하는지를 조사하였다. 그리고 이러한 인식에 영향을 미치는 개인특성 변인이 무엇인지를 탐색적으로 연구하였다. 이를 위해 294명의 성인들을 대상으로 설문조사를 실시하였으며, 중요도 및 실행도 분석(Importance-Performance Analysis)을 실시하였다. 그 결과 연구참여자들은 텍스트 디자인에서 내용의 유용성을, 시각자료 디자인에서 핵심정보 제시를 가장 중요한 항목으로 인식하였으며, 텍스트와 시각자료 모두 형식 측면에서의 실행도가 가장 높게 나타났다. 시각자료의 핵심정보 제시와 직관성은 가장 중점적으로 개선해야 할 원리인 것으로 나타났다. 그리고 개인의 건강관심도가 건강증진 메시지 디자인 원리의 중요도와 실행도 인식에 가장 큰 영향을 미치는 것으로 나타났다. 이러한 연구결과에 기반하여 효과적인 건강증진 메시지 개발을 위한 원리와 전략에 대해 논의하였다.

• Journal of Multimedia Information System
• /
• 제1권2호
• /
• pp.95-100
• /
• 2014

Variable message signs (VMS) have the different sizes and a specific type according to the city scene and it has to be displayed by different message on the display panel in real-time. And VMS manufacturers must produce the different products in order to give a customized product to each order. In addition that, they should test and check the correct operation to each VMS product using the different message frame. That is very time and workers consuming and VMS emulator with an automatic variable message generator system is necessary. Also, the automatic message generator system is needed to real-time scheduling in order to display the message on the VMS panel like real world. In this paper, we design and implement the VMS emulator embedded the automatic message frame generator system with real-time scheduling which can set several parameters easily on the windows dialog.

• 대한가정학회지
• /
• 제48권10호
• /
• pp.121-132
• /
• 2010

This study was intended to identify the persuasion effects of online cosmetic advertising according to scarcity message type and product type. For the experiment, 4 stimuli were developed as experimental stimuli for the 2(scarcity message type: quantity scarcity message vs distinctiveness scarcity message) X 2(product type: hedonic product vs utilitarian product) factorial design. Participants were 160 students, and they allocated 40 students in each group. They responded a questionnaire. The results were as follows. First, distinctiveness scarcity message showed more effective than quantity scarcity message in advertising attitude, product attitude, brand attitude, and purchase intention. Second, hedonic product showed more effective than utilitarian product in advertising attitude, product attitude, brand attitude, advertising attention, click-through intention, and purchase intention. Third, there was interaction effect according to scarcity message type and product type on the aspect of advertising attitude, advertisement attention, and click-through intention.

• 한국산업정보학회논문지
• /
• 제8권1호
• /
• pp.43-54
• /
• 2003

전자상거래는 개인과 개인, 기업과 기업, 개인과 기업 상호간에 메시지의 교환을 통해서 이루어진다. 전자상거래를 활성화 할 수 있는 가장 중요한 요소는 메시지 인증으로서, 이는 거래당사자들이 수신된 메시지의 진정성을 확인하는 과정이다. 메시지의 진정성은 위조불가, 부인불가, 변경불가, 출처인증으로 구성되어 있고, 공개키 암호화를 통해 수행 할 수 있다. X.400 메시지처리 시스템과 공개키 암호화에 기반을 두고 있는 PGP가 메시지 교환에 널리 사용되고 있다. 본 논문에서는 공개키 암호화와 X.400 프로토콜 그리고 PGP상에 존재하는 메시지 인증문제를 해결하기 위하여 NMAP로 명명된 공개정보 기반 암호화 시스템을 제안하고 이를 설계 구현하였다. 구현된 메시지 인증 프로토콜의 검증을 위해 퍼지적분을 사용하였다. 제안된 시스템은 전자상거래의 활성화와 비대화형 인증 서비스 제공에 사용될 수 있을 것이다.

• 한국컴퓨터정보학회논문지
• /
• 제6권2호
• /
• pp.78-83
• /
• 2001

본 논문에서는 인터넷 메시징 시스템인 XML/EDI System을 설계. 구현하였으며 어떠한 형태의 메시지가 전송되더라도 매핑 정보만 등록함으로써, 사용자가 요청한 형태로 변환할 수 있으며. 기존 Legacy System(ERP, MIS 등)과도 연동 가능한 시스템을 설계하였다. 구현 서비스로는 기본 서비스로 문서 송신, 문서 수신, 문서 검색을, 그리고 사용자 시스템에서의 매핑 서비스와 여러 메시지 형태 중 EDI, XML, DB, HTML등 일부를 우선 선정하여 구현하였다.

• 한국전자거래학회지
• /
• 제6권2호
• /
• pp.1-12
• /
• 2001

AS EC is expanded and activated, many message standards, EDI, XML, UDF, etc are defined and is used at various business part. But the existed translator supports only one mapping translation, for example, EDI-to-UDF, UDF-to-EDI. So many user must be introduced a new translation when new business(message standard) is beginning, To solve this problem, we propose XConverter System as registering mapping information which is able to transform to user requested format using same translator even though it is transferred any formatted message in this paper. Also, We design and implement this system which is capable to integrate with existed legacy system, including DB transformation functionality. The .XConverter System supports changing the business message format to the common user used message format. And this system easily migrates with existed legacy system because DB transform module is component. Therefore, The proposed System is more various and flexible than the other translation system that provide just one mapping transformation.

• 한국정보통신학회논문지
• /
• 제3권1호
• /
• pp.141-153
• /
• 1999

본 논문은 INMARSAT-C를 통하여 육상의 인터넷 메일이나 웹 사용자와 선박간 편리한 메시지 송수신 서비스를 제공하는 인터넷 기반의 메시지 전송 에이전트의 설계 및 구현에 대해서 논한다. 이를 위하여 육상과 선박간 통신을 위한 전체적인 시스템 구성, 에이전트의 구성 모듈, 송ㆍ수신 데이터의 관리를 위한 데이터베이스를 설계, 구현한다. 본 논문의 타당성 검토를 위하여 메시지 파싱(parsing), 데이터베이스, 메시지 포맷, X.25 인터페이스 등의 모듈을 구현하여 시험하고, 그 결과를 토대로 선박 내 데이터베이스 접근과 더불어 선박 자동화 시스템의 가능성을 논한다.

• 복식문화연구
• /
• 제19권6호
• /
• pp.1133-1149
• /
• 2011

The major aim of this study was to find out that the relation between consumers value and experience quality toward purchase intention in addition to the influence of the consumers value and experience quality on the effects of scarcity message types collaboration using limited edition in global SPA brand. As a result of an empirical analysis, it shows that consumers value and experience quality are co-related to the intention of purchase, especially, brand familiarity and reputation influenced scarcity valuation in the affirmative and both emotional value and epistemic value influenced the intention of purchase under scarcity message. The moderating effect of consumers value and experience quality however, turns out to be not significant although its effect is directionally supported that is purchase intention was high when scarcity message is shown. Moreover, emotional epistemic group was influenced by scarcity message so we found that consumers value is changed to emotional with subjective. This result indicates that we need the scarcity message type reflecting the characteristics of consumers value and experience quality to increase customer's purchase intention.

• 산경연구논집
• /
• 제10권10호
• /
• pp.53-65
• /
• 2019

Purpose - Current study aimed at investigating the effects of the choice easiness as a thought triggered at the time of making decision and the goal achievement emotion as a prediction of how consumers feel in the state of achieving consumption goal on brand purchase intention. And It also explored moderation role of incidental pride type such as ambient hubris pride and ambient authentic pride felt before the event in the effects of message type such as self-verifying message and self-enhancing message on the choice easiness and the goal achievement emotion. Research design, data, and methodology - Message type was divided into self-verifying message and self-enhancing message. Incidental pride type was divided into hubris and authentic pride. Smart mobile phone was selected for empirical study. And the experiment was performed with 2(pride type: hubristic versus authentic) × 2(message type: self-verifying message versus self-enhancing message) between-subjects design. Questionnaires from 215 undergraduate students were used to test hypotheses by Macro process model 7. The hypotheses were tested at each of self-verifying message group and self-enhancing message group. Results - First, both choice easiness and goal achievement emotion positively influenced on the purchase intention at both self-verifying message group and self-enhancing message group. Second, at self-verifying message group, the positive effects of self verification on both choice easiness and goal achievement emotion were higher to the customers under incidental hubris pride than to those under incidental authentic pride customers. Third, at self-enhancing message group, the positive effects of self enhancement on goal achievement emotion were higher to the customers under incidental authentic pride than to those under incidental hubris pride. However, at self-enhancing message group, the positive effects of self enhancement on choice easiness (goal achievement emotion) were not higher (higher) to the customers under incidental authentic pride than to those under incidental hubris pride. Conclusions - Focusing on the results of this study, to promote their brand purchase intention, brand managers should use self-enhancing message to induce goal achievement emotion from incidental authentic pride customers. And the brand managers should develop and use self-verifying message to induce choice easiness as well as goal achievement emotion from hubris pride customers, which in turn, promote their brand purchase intention.

• 한국컴퓨터정보학회논문지
• /
• 제21권5호
• /
• pp.57-64
• /
• 2016

In this paper, we propose the design of railway safety common data model to provide common transformation method for collecting data from railway facility fields to Real-time railway safety monitoring and control system. This common data model is divided into five abstract sub-models according to the characteristics of data such as 'StateInfoMessage', 'ControlMessage', 'RequestMessage', 'ResponseMessage' and 'ExtendedXXXMessage'. This kind of model structure allows diverse heterogeneous data acquisitions and its common conversion method to DDS (Data Distribution Service) format to share data to the sub-systems of Real-time railway safety monitoring and control system. This paper contains the design of common data model and its DDS Topic expression for DDS communication, and presents two kinds of data transformation case studied for verification of the model design.