• Journal of Distribution Science
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• v.21 no.7
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• pp.73-82
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• 2023

Purpose: Social networking services have been recognized as an attractive distribution channel at a time when efforts to deliver effective messages to consumers are essential amid a flood of advertisements in the multi-media era. In that sense, this study investigated the effect of the scarcity message type (limited-time vs. limited-quantity) and sender type (corporate vs. consumer) on the intention to purchase golf equipment by Instagram distribution channel. Research design, data and methodology: Data from 108 college students in their 20s and 30s with experience using Instagram were collected online through convenience sampling. A frequency analysis, exploratory factor analysis, reliability analysis, independent sample t-test, and two-way analysis of variance were performed using SPSS 23.0. Results: The results showed that limited-quantity messages induce a higher purchase intention than limited-time messages. Similarly, consumer-sent advertisements induce a higher purchase intention than corporate-sent advertisements. Further, there is no statistically significant interaction effect of the scarcity message type and sender type on the intention to purchase golf equipment. Conclusions: This study is meaningful in verifying consumers' purchase intention depending on the type of scarcity message and the type of sender in Instagram advertisements. The results yield significant implications for marketers and several directions for future research.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1133-1149
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• 2011

The major aim of this study was to find out that the relation between consumers value and experience quality toward purchase intention in addition to the influence of the consumers value and experience quality on the effects of scarcity message types collaboration using limited edition in global SPA brand. As a result of an empirical analysis, it shows that consumers value and experience quality are co-related to the intention of purchase, especially, brand familiarity and reputation influenced scarcity valuation in the affirmative and both emotional value and epistemic value influenced the intention of purchase under scarcity message. The moderating effect of consumers value and experience quality however, turns out to be not significant although its effect is directionally supported that is purchase intention was high when scarcity message is shown. Moreover, emotional epistemic group was influenced by scarcity message so we found that consumers value is changed to emotional with subjective. This result indicates that we need the scarcity message type reflecting the characteristics of consumers value and experience quality to increase customer's purchase intention.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38C no.11
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• pp.1029-1043
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• 2013

We introduce Approximate Message Passing (AMP) algorithm which is one of the efficient recovery algorithms in Compressive Sensing (CS) area. Recently, AMP algorithm has gained a lot of attention due to its good performance and yet simple structure. This paper provides not only a understanding of the AMP algorithm but its relationship with a classical (Sum-Product) Message Passing (MP) algorithm. Numerical experiments show that the AMP algorithm outperforms the classical MP algorithms in terms of time and phase transition.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.9
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• pp.3104-3123
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• 2022

The development of Vehicular Ad hoc Network (VANET) has greatly improved the efficiency and safety of social transportation, and the routing strategy for VANET has also received high attention from both academia and industry. However, studies on dynamic matching of routing policies with the message types of VANET are in short supply, which affects the operational efficiency and security of VANET to a certain extent. This paper studies the message types in VANET and fully considers the urgency and reliability requirements of message forwarding under various types. Based on the diversified types of messages to be transmitted, and taking the diversified message forwarding strategies suitable for VANET scenarios as behavioral candidates, an adaptive routing method for the VANET message types based on reinforcement learning (RL) is proposed. The key parameters of the method, such as state, action and reward, are reasonably designed. Simulation and analysis show that the proposed method could converge quickly, and the comprehensive performance of the proposed method is obviously better than the comparison methods in terms of timeliness and reliability.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.10
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• pp.2301-2308
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• 2013

These days, Rehabilitation psychology analysis system is being used by world wide web in everyday's life. And on the other hand, we are facing spam messages' problems. To block these spam message, we are using filtering or pricing systems. But these solutions are raising other problems such as impediment in reception or availability caused by false positive or payment resistance. To solve these problems, we propose an Indirect Model on Message Control System(IMMCS) which controls an unsolicited message and prevents an useful message from discarding. We design and implement the IMMCS to enhance the usefulness and the availability. Being tested the IMMCS to verify the usability and the efficiency, it gave us a very successful result.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.7 no.4
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• pp.25-35
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• 2008

Variable Message Sign(VMS) is one of the subsystem of Intelligent Transportation Systems (ITS), which is useful for providing real-time information on weather, traffic and highway conditions. However, there are various situations such as incidents/accidents, constructions, special events, etc., which would be occurred on segments, it is unable to control traffic with only the VMS. Thus, it is essential to use of PVMS(Portable Variable Message Signs), which can move to the location needed traffic control and provide more active traffic information than VMS. This study developed a legibility distance model for PVMS messages using in-vehicle Differential Global Positioning Data(DGPS). Traffic conditions, drivers' characteristics, weather conditions and characteristics of PVMS message were investigated for establishing the legibility model based on multiple linear regression analysis. The factors such as height of PVMS characters, spot speed, age, gender and day and night were identified as dominants affecting the variation of legibility distances. It is expected that the proposed model would play a significant role in designing PVMS messages for providing more effective real-time traffic information.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.255-265
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• 2018

This study investigated what kind of message forms and information sources more effect according to SNS' type and use intensity. To this end, this study did experimental analysis using collected data by survey which manufactured message forms and situational contents of information sources. According to analysis results, the effect of message forms showed difference according to SNS' type and use intensity. Realistic message showed greater effect in interest-based SNS and high use intensity. Evaluative message showed greater effect in relation-based SNS regardless of use intensity. The effect of information sources showed difference according to SNS' type. Friend or college and knower showed greater effect in relation- based SNS, and company showed greater effect in interest-based SNS. In the case of use intensity, friend or college showed the greatest effect without difference. Such results can provide a practical contribution in planning SNS advertising strategy. Future Studies need to expand survey variously into SNS and subject.

• Information Systems Review
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• v.20 no.1
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• pp.61-80
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• 2018

Individuals often receive smishing campaigns (mobile phishing messages), which they treat as spam. Thus, firms should understand how their customers distinguish their promotion messages from smishing. However, only a few studies examined this important issue. The present study employs the elaboration likelihood model to develop research hypotheses on the relationship between message cue and message credibility. The message cue in this study is classified as content cue, which is found in the content of promotion messages, and as leakage cue, which is found in peripheral information in the message. Leakage cue includes orthography (inclusion of special characters)and an abbreviated link sent by a faithless sender. We also propose that contextualization has a moderating effect on the relationship between content cue and credibility. We conducted a survey experiment to examine the effect of message cues on message credibility in the context of respondents receiving discount coupons through mobile messages. The result of data analysis based on 166 responses suggests that leakage cue had a negative effect on message credibility. A message with defective content cue has a marginally negative effect on message credibility. In particular, defective content cue in a high-contextual message has a strong negative impact on message credibility. This effect was not observed in low-contextual messages. Moreover, message credibility is significantly low regardless of the degree of contextualization if there is a leakage cue in the message. Our findings suggest that mobile promotion messages should be customized for message receivers and should have no leakage cues.

• Journal of Positioning, Navigation, and Timing
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• v.11 no.2
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• pp.135-146
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• 2022

In GNSS, the structure of the navigation message has been improved to increase the flexibility of data addition and transmission, and the robustness of message reception in a low SNR environment. GNSS signals currently being broadcast have a different message structure from each other, and the structure can be largely classified into the fixed structure, the packetized structure, and the packetized and fixed pattern structure. This paper analyzes the features of these three types of structures and compares the performance using the indicators. It can be seen that the performance after adopting the packetized structure is superior to those of other structures. In particular, there has been remarkable improvement in terms of the message management and transmission efficiency.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.10 no.6
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• pp.140-146
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• 2011

As the demand of Variable Message Sign(VMS) has become pervasive in fulfilling the ITS policy, the costs of maintaining the Variable Message Sign operation have also increased. This paper proposes the U-curved figure, the C-curved figure and the ventilated figure type for aerodynamic drag reduction on Variable Message Sign and shows the analysis of aerodynamic drag effects using Flow Analysis. As a results of the flow analysis for right-angled, 45 degrees from side to side and 45 degrees from up or down, the C-curved figure and the ventilated figure type show about 30% aerodynamic drag reduction in all direction. And the U-curved figure type shows vivid aerodynamic drag reduction for right-angled and 45 degree from side to side, but trivial aerodynamic drag reduction for 45 degree from up or down. It is possible to reduce not only the damage on Variable Message Sign due to typhoon because of the aerodynamic drag reduction, but also installation constraints because of lighter Variable Message Sign support structure by appling the proposed structure and analysis in this paper.