• 대한가정학회지
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• 제19권4호
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• pp.17-32
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• 1981

1.The Purpose of this Study is a) to find out a various interests in clothing field according to women's occupations b) to find women's interest in clothing affected by age, education and income. 2. Method of Research a) Clothing interest survey was done with women in Seoul including teachers, office girls, girls working in bank, doctors, nurses, artist, technicians, merchants. and house wives. b) By using "Clothing Interest Scale Test" made by In-Ja Lee. c) S.A.S.(Statiztical Analysis System) Package in KIST was utilized. An average was taken and a distribution of frequency clarified by interests in clothing field and clothing trends in every interest realm were researched. 3. Conclusion a) Artists are much interested especially in design and fashion, clothing shopping and a role of clothing psychology. b) Technicians are interested in Clothing construction and clothing management. c) Although girls working in company and bank show less interest than artists in a role of clothing psychology. d) The fact that Merchants care nothing for clothing shopping was found. e) Teachers, doctors, nurses, house wives have less interest in Clothing than the other workers. The younger women becomes much interested in clothing design and fashion, clothing shopping, and earns higher income and higher educated, women becomes much interested in psychological aspect of clothing.

• 생약학회지
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• 제36권3호통권142호
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• pp.220-223
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• 2005

The purposes of this study was to develop the best one among the methods using dry heat, gamma irradiation and alcohol gas, to sterilize Scutellariae Radix selected based on high frequency of circulation between merchants and high susceptibility to microbial contamination, through comparing these methods in terms of the followings; ⅰ) the efficacy of sterilization in comparison with cost, and ⅱ)the alteration of chemical components of these herbal medicines. The results of this study will be taken advantage of establishment of the maximum limit of microorganism contaminated in herbal medicines. From the results of this study we conclude the followings: ⅰ) The sterilizing method using dry heat may be inappropriate, because it seriously changed their color and morphology which is an essential criterion to estimate a measure of quality between merchants and consumers, although it effectively got rid of contaminated microorganism and did not alter major components, baicalin; ⅱ) The sterilizing method using gamma irradiation may be appropriate, because it showed a strong sterilizing effect, and no alteration of chemical components, color and morphology; ⅲ)The sterilizing method using alcohol gas may also be appropriate, because it had a similar effects as in the case of gamma irradiation. Collectively, we suggest that appropriate sterilizing methods to guarantee the microbial quality of this herbal medicine may be those using gamma irradiation and alcohol gas.

• 유통과학연구
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• 제19권12호
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• pp.15-22
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• 2021

Purpose: There is still lack of guidance for merchants toward price discount presentations (absolute/relative), especially for consumers in different purchase contexts. Based on the general evaluability theory, this study investigates consumers' preferences for the presentation of discounts in various contexts through experiments. Research design, data and methodology: The relationship between discount presentation and consumers' preference is investigated in Study 1 using a two-factor between-subject design of 2 (purchase type: material vs. experiential) ×2 (discount type: absolute vs. relative). The Moderating effect of thinking mode has been examined in Study 2 via a multi-factor intergroup design of 2 (purchase type: material vs. experiential) ×2 (discount type: absolute vs. relative) ×2 (cognitive load: high vs. low). One-way ANOVA and planned contrast have been performed for analysis. Results: Experiment 1 reveals that consumers prefer absolute discounts rather than relative discounts when in material purchases. However, when in experiential purchases, they are willing to choose relative discounts. Experiment 2 verifies the boundary conditions of matching effect and illustrates the generation of matching effect is determined by thinking mode. Conclusions: Our study enriches the theories of purchase type and thinking mode. Simultaneously, the results provide practical guidance for merchants to formulate the discount presentation and distribution pricing strategies.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.147-158
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• 2021

Due to COVID-19, the risk of price volatility in commodity and equity markets increases. The research and application of hedging is the most effective way to reduce the market risk. Hedging is a risk management strategy employed to offset losses in investments by taking an opposite position in a related asset. We use K-means and hierarchical clustering methods to cluster companies and futures products respectively, and analyze the relationship between the number of hedging firms, regional distribution, nature of firms, capital distribution, company size, profitability, number of local Futures Commission Merchants (FCMs), regional location, and listing time. The study shows that listed companies with large scale and good profitability invest more money in hedging, while state-owned enterprises' participation in hedging is more likely to be affected by the company size and the number of local futures commission merchants, and private enterprises are more likely to be affected by the company profitability and the regional location. Listed companies are more willing to choose long-listed and mature futures products for hedging. We also provide policy advice based on our conclusion. So far, there is no study on the characteristics of hedging. This paper fills the gap. The results provide a basis and guidance for people's investment and risk management. Using clustering analysis in hedging study is another innovation of this paper.

• 품질경영학회지
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• 제46권4호
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• pp.797-820
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• 2018

Purpose: It is to seek for an appropriate cost rate analysis methodology of credit card value propositions in Korea. For this issue, it is claimed that methodologies based on probability distribution is more suitable than methodologies based on data-mining. The analysis model constructed for the cost rate estimation is called VCPM model. Methods: The model includes two major variables denoted as S and P. S is monthly credit card usage amount. P stands for the proportion of usage amount at special merchants over the whole monthly usage amount. The distributions assumed for P are positively skewed distributions such as exponential, gamma and lognormal. The major inputs to the model are also derived from S and P, which are E(S) and the aggregate proportion of usage amount at special merchants over the total monthly usage amount. Results: When the credit card's value proposition is general discount, the VCPM model fits well and generates reasonable cost rate(denoted as R). However, it seems that the model does not work well for other types of credit cards. Conclusion: The VCPM model is reliable for calculating cost rate for credit cards with positively skewed distribution of P, which are general discount card. However, another model should be built for cards with other types of distributions of P.

• 융합경영연구
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• 제11권4호
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• pp.53-63
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• 2023

Purpose: The purpose of this study is to examine the research trends in the papers published by Korean researchers related to traditional markets, to check what topics have been studied, and to make various suggestions for research directions and effective ways to revitalize traditional markets. Research design, data and methodology: To this end, this study conducted word frequency analysis, co-occurrence frequency analysis, BERTopic, LDA, dynamic topic modeling and OLS regression analysis using Python 3.7 on the English abstracts of a total of 502 papers extracted through ScienceON. Results: As a result of word frequency analysis and co-occurrence frequency analysis, it was found that studies related to traditional markets have been conducted not only on factors related to customers, but also on traditional market merchants and government policies, and the degree of service, quality, and satisfaction perceived by customers using traditional markets. Through BERTopic and LDA, three topics such as 'Traditional market safety management' were identified, and among them, it was found that 'Traditional market safety management' is relatively less attention by researchers. Conclusions: The results of this study suggest that future research on the revitalization of traditional markets should be conducted from a specific consulting perspective along with the establishment of various data, a causal model study from various perspectives such as the characteristics of merchants as well as consumers, and an integrated and convergent approach to policy formulation by the government and local governments.

• 한국산학기술학회논문지
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• 제18권10호
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• pp.237-245
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• 2017

본 연구는 전통시장 상인의 건강상태와 건강관련 행태를 남녀별, 전통시장 종사기간별로 규명하고 일반인들과 비교하기 위한 횡단적 서술적 조사연구이다. 자료수집은 C시 D보건소에서 2015년 6월 1일부터 6월 20일까지 C시 N전통시장에서 종사하는 상인 307명에게 신체계측과 채혈을 한 후 설문조사를 실시하였고 수집된 자료는 SPSS WIN 21.0을 이용하여 분석하였다. 연구결과 전통시장 종사자들의 현재 흡연율은 34.2%, 3.5%, 11.1%(남, 여, 전체), 연간 음주율은 68.4%, 38.5%, 45.9%(남, 여, 전체), 스트레스를 많이 느낀 대상자와 우울감 경험률은 각각 23.7%, 28.5%, 27.4%(남, 여, 전체), 5.3%, 6.1%, 5.9%(남, 여, 전체)로 일반인에 비해서 낮았으나 중등도 신체활동 시행률과 걷기 실천율은 각각 32.9%, 19.9%, 23.1%(남, 여, 전체), 85.5%, 79.2%, 80.8%(남, 여, 전체)로 매우 높아 좋은 건강행위를 실천하고 있으며 정신건강도 상대적으로 양호한 상태를 유지하고 있는 것으로 파악되었다. 그러나 일반인에 비해서 고혈압, 당뇨병, 고콜레스테롤혈증, 대사증후군 유병률이 매우 높았고 전통시장 종사기간이 길수록 복부둘레, 저 HDL-콜레스테롤혈증(low HDL-cholesterol)과 고혈압, 대사증후군, 관절염의 유병률이 높은 것으로 나타났다. 따라서 이에 대한 구체적인 원인 규명과 함께 대상자들의 특성에 맞는 장기적인 생활개선 프로그램을 마련하고 지속적으로 적용해야 할 것으로 판단된다.

• CRM연구
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• 제1권1호
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• pp.23-48
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• 2006

본 연구는 우리나라 전자상거래 업계에서 새로운 업태로 급격하게 성장하고 있는 인터넷 오픈마켓기업이 고객의 신뢰도 확보를 위하여 갖추어야 할 전략적 요소는 무엇인지 파악하고자 실시되었다. 소비자들이 오픈마켓의 명성과 평판을 보고 거래에 참가하지만, 실제 거래는 인지도나 만족도가 낮은 중소규모의 판매자 또는 일부 프로 슈머와 거래해야 된다는 점에서 판매자의 신뢰확보 여부가 오픈마켓 성패의 중요한 요소가 될 것이다. 연구결과, 오픈마켓에 참가하는 소비자가 구매과정에서 경험한 만족도는 7점 척도기준 4.23으로 비교적 낮은 수준이었으며, 거래의 안전성 확보를 위하여 중요하게 인식하는 요인은 (1) 사후적 피해보상의 가능성 (2) 상품품 질 및 브랜드의 진정성 (3) 상품의 신속 정확한 배송 (4) 상품가격 및 품질 등 선택정보 제공 등으로 나타났다. 이러한 요인들과 판매자의 신뢰도와의 관계를 회귀분석한 결과 양자의 관계는 매우 유의한 것으로 나타나 이러한 요인들이 충족될 경우 판매자에 대한 소비자의 신뢰도가 향상될 것으로 나타났다. 따라서 오픈마켓 기업은 소비자 신뢰확보를 위하여 판매자에 대한 소비자의 신뢰 확보를 위하여 지속적인 관계마케팅, 고객관계 관리 전략이 필요한 것으로 판단된다.

• 유통과학연구
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• 제12권2호
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• pp.17-25
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• 2014

Purpose - This study used empirical methods to investigate the consciousness structure of vendors in the S marketing area, which is a commercial revitalization district in the country, and examined its effect on their business activities. Based on the results derived through the performance of an actual proof analysis, this study aims to facilitate the promotion of changes in the consciousness structures of traditional market vendors, with a view to allowing them to adapt to the current economic realities in the country. Further, this study aims to provide suggestions that would improve the efficiency of the commercial revitalization program of the government. Research design, data, and methodology - This study examined all the stores in the S marketing area using a questionnaire survey conducted over three weeks beginning on July 4, 2012, and involved the performance of a data analysis on 1,859 samples. The questionnaire consisted of two parts. The first part addressed the market revitalization and the second part addressed the store management strategies. Questionnaire responses were calibrated based on a Likert scale. Statistical analysis was conducted using PASW version 18.0. Results - The results of the analysis of the consciousness structure of merchants in the S marketing area have led to the discovery that they have a medium level of satisfaction with market revitalization. There was a difference in the perceptions of the concept of store management between merchants and customers. Merchants have poor strategies for store management, which do not go much beyond an imitation of the practices of large domestic discount stores. Conclusions - The appearance of big discount stores and the accompanying changes in people's consumption patterns have led to a decline in local market areas. The government has sought new ways to secure autogenic power for local markets. To create regional economies, the government enacted a revised "Law for creating traditional markets and shopping streets" in 2010 and introduced a commercial district revitalization program. This program, which originally supported only the S marketing area, has subsequently expanded into neighboring shopping districts so that the whole of the regional market can be revitalized. However, since the revitalization of the traditional market and the government support required for it were mostly limited to facilities, the result has not proved to be effective. Although there are several reasons why the government investment was characterized by poor efficiency, traditional market vendors' consciousness structure, which did not adapt well to the vagaries of time and its consequent changes, was a major cause. Only when vendors have a true merchant spirit can they have a real service focus that will enable them to clearly understand the distribution organization. This will have the effect of bring about complete customer satisfaction and will ensure the survival and development of traditional markets.

• 한국경제지리학회지
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• 제16권2호
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• pp.218-232
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• 2013

글로벌화와 초국가주의 시대에 가장 관심을 끄는 것은 이주라고 할 수 있다. 본 연구는 서울 자양동 중국음식문화거리 내 한국인 상가를 대상으로 한국계중국인의 장소 형성에 대한 지배집단의 주변화 담론을 살펴보았다. 중국음식문화거리는 일부 한국계중국인들이 가리봉-대림 일대와의 차별화를 추구하는 과정에서 형성되었고, 한국계중국인의 새로운 민족경제에 기반한 공동체 공간으로 발전하게 되었다. 원주민 상인들은 한국계중국인이 한국으로 유입되는 자체에 대해서는 긍정적으로 생각하고 있지만, 자양동 일대로 집중되는 것에는 강한 불만을 나타내었다. 한국계중국인의 장소 점유가 확대되면서 주류사회는 한국계중국인을 지역사회의 안정을 해치는 불안요인으로 인식하고, 도덕적으로 미성숙한 타자로 위치시키며, 무분별한 집중으로 인하여 지역개발의 가능성을 없애는 존재로 주변화 시킨다. 이러한 한국계중국인의 주변화는 진정한 로컬의 변화에 대한 이해를 어렵게 하는데, 중국음식문화거리의 조성에 따라 주변 환경의 개선과 이미지 제고가 있었기 때문이다. 본 연구는 주류사회의 이주자 주변화는 고정관념과 편견에 따른 결과이며, 향후 이주자의 장소 점유와 로컬의 변화에 대한 보다 상세한 연구가 추진되어야 함을 제안한다.