The Journal of Economics, Marketing and Management (융합경영연구)

International Convergence Management Association (국제융합경영학회)
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Research on Ways to Revitalize Traditional Markets by Exploring Research Trends

연구동향 탐색을 통한 전통시장 활성화 방안 연구

  • Choon-Ho LEE (Dept. of Motion Graphics, Hanseo University) ;
  • Hoe-Chang YANG (Department of Distribution Management, Jangan University)
  • Received : 2023.06.20
  • Accepted : 2023.08.05
  • Published : 2023.08.31
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Abstract

Purpose: The purpose of this study is to examine the research trends in the papers published by Korean researchers related to traditional markets, to check what topics have been studied, and to make various suggestions for research directions and effective ways to revitalize traditional markets. Research design, data and methodology: To this end, this study conducted word frequency analysis, co-occurrence frequency analysis, BERTopic, LDA, dynamic topic modeling and OLS regression analysis using Python 3.7 on the English abstracts of a total of 502 papers extracted through ScienceON. Results: As a result of word frequency analysis and co-occurrence frequency analysis, it was found that studies related to traditional markets have been conducted not only on factors related to customers, but also on traditional market merchants and government policies, and the degree of service, quality, and satisfaction perceived by customers using traditional markets. Through BERTopic and LDA, three topics such as 'Traditional market safety management' were identified, and among them, it was found that 'Traditional market safety management' is relatively less attention by researchers. Conclusions: The results of this study suggest that future research on the revitalization of traditional markets should be conducted from a specific consulting perspective along with the establishment of various data, a causal model study from various perspectives such as the characteristics of merchants as well as consumers, and an integrated and convergent approach to policy formulation by the government and local governments.

Keywords

Acknowledgement

본 연구는 2023 년 한서대학교 산학협력단 연구비 지원을 받아 작성된 것임

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