• 대한가정학회지
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• 제44권5호
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• pp.21-33
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• 2006

The purpose of this study were 1) to analyze customer relationship management(CRM) based on the online customer experiences by product types (i.e., men's, women's, casual, sports wear), 2) to analyze CRM based on the off-line customer experiences by product type, and 3) to examine customer purchase behavior of fashion products and internet usage behavior by product types. Survey and 1:1 interview were conducted from January 13th to May 16th, 2005. Six consumers from each brand (i.e., 3 loyal customers and 3 general customers) in a total of 24 customers were selected from each product type. For the data analysis, content analysis and descriptive statistics (i.e. frequency) were used. Among the key study findings first, as a result of the on-line CRM experience, the customers of men's wear preferred receiving customized information through e-mail or SMS service. The customers of sports wear preferred receiving a different level of information and participating in customized product service. Second, as a result of the off-line CRM experience, the customers of men's wear need to be encouraged to join a membership at a sales encounter and the customers of women's wear preferred receiving quick information of new products and participating in a design development planning of the merchandising process. Third, the purchasing behavior of the customers of women's wear are influenced mostly by the salesperson and the store atmosphere when they purchase clothes and the customers of men's wear are price-sensitive. The results of this study can be used when fashion brands perform strategic planning and decision making on CRM.

• International Journal of Human Ecology
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• 제12권1호
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• pp.87-99
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• 2011

Purpose- The purpose of this study was to compare the fit of two prototype liquid cooled vests using a 3D body scanner and accompanying software. The objectives of this study were to obtain quantitative measurements of ease values, and to use these data to evaluate the fit of two cooling vests in active positions and to develop methodological protocol to resolve alignment issues between the scans using software designed for the alignment of 3D objects. Design/methodology/approach- Garment treatments and body positions were two independent variables with three levels each. Quantitative dataset were dependent variables, and were manipulated in 3x3 factorial designs with repeated measures. Scan images from eight subjects were used and ease values were obtained to compare the fit. Two different types of analyses were conducted in order to compare the fit using t-test; those were radial mean distance value analysis and radial distance distribution rate analysis. Findings- Overall prototype II achieved a closer fit than prototype I with both analyses. These were consistent results with findings from a previous study that used a different approach for evaluation. Research limitations/implications- The main findings can be used as practical feedback for prototype modification/selection in the design process, making use of 3D body scanner as an evaluation tool. Originality/value- Methodological protocols that were devised to eliminate potential sources of errors can contribute to application of data from 3D body scanners.

• 복식
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• 제15권
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• pp.217-231
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• 1990

The purposes of this study were to research 1) the background of origination, 2) the process of development and 3) the influences to modern clothing culture of American sportswear. The most Influential sportswear designers in America from beginning period to present : such as Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan were selected to study their life and achievements in the world sportswear market. The Results were as follows : 1) World War I & II have caused the greatest changes to modern history America became the center of world economy, society and culture. Politically, they have influenced democracy world-wide and raised the social status of women. The free American women enjoyed sports, Jazz drinking and car-driving. The advanced technology have accelerated mechanization and mass-production to the fashion industrv. 2) The above historical backgrounds have caused to change women's clothing to casual, practical and simple form. Dorothy Shaver at Lord & Taylor began promoting American designers who created the original American spirit. Claire McCardell created the seperated American sportswear to become world-wide fashion. Calvin Klein and Ralph Lauren, the sportswear designers who have the unique American feeling have come to have riches and fames equal to the top designers in Paris. 3) The American sportswear and fashion industry influenced Paris Mode, the traditional Haute Couture to open Pret-a-porter-a-porter. The concept of seperated coordination in American sportswear have promoted the advanced marketing techniques and merchandising systems to modern ready-to-wear industry. Fashion in 1980s have increased the mutual interdepedence between the American sportswear industry and the creative Paris Mode. And then, the fashion world in 1990s and 21C will be changed and developed on the basis of American sportswear mechanism.

• 한국의류산업학회지
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• 제16권5호
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• pp.706-718
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• 2014

Ideology which symbolizes the belief system about the order of human society represents itself in a concrete form through dress which reflects material and conceptual world. In the early 1960s Korea, where a civil revolution and a military coup took place, good examples of dress representing ideology could be found. This study investigates the dress representing ideology of the period, and examines its manifestation and aspect of transition. Literature survey and case study were conducted. The following results were obtained: First, dress representing ideology was symbolically verifying its differences and was changing with the course of time. There were the flow going down from the government, and the flow going up from the movement of the civilian. Through this process, design elements of ideological dress were combined in a dialectic way to form a new representational dress such as Jaegunbok. Second, costly and luxurious clothes meant a tool to rule over people, and the opposition was uniform meaning equality. In 1960 Korea, black waves of school uniforms appeared to lead the social change. A year later, the military government seized power in a 5.16 coup and it enforced uniform upon every people to achieve equal austerity and modernized spirit. Lastly, cotton, which was originated from Gandhi's movement in India, was symbolizing nationalism till the early 1960s in Korea meaning the funding own development with own resources.

• 한국의류산업학회지
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• 제16권2호
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• pp.326-332
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• 2014

To develop cool touch feeling fabrics for summer clothing material, it was manufactured several compositions of woven fabrics, having rayon multi-filament yarn (non-twisted) as warp and various kinds of yarn, such as viscose rayon multi-filament yarn (twisted), tencel$^{(R)}$ spun yarn, PET high absorbance quick dry filament yarn, and PET based rayon-like yarn, as weft. After preparing the fabrics, basic properties of the fabrics were investigated, such as air-permeability, tensile strength, absorption rate, drying rate, etc. Also, surface warm / cool sensations of the woven fabrics were assessed by Qmax Warm / Cool Touch Tester. It was observed that the fabrics composed of viscose rayon multi-filament yarn (warp) and PET high absorbance quick dry filament yarn (weft) showed excellent surface cool touch sensation-the highest Qmax value. This is because the fabric having flat shaped PET high absorbance quick dry filament shows the largest contact area with Qmax measuring plate. And, the fabric also showed superior high absorbance and quick dry property as expected. In addition, we treated phase change material (PCM) on the surface of the fabric composed of viscose rayon multi-filament yarn (warp) and PET high absorbance quick dry filament yarn(weft) to improve the cool touch feeling. However, the surface cool touch feeling was impaired by resin treated with PCM during the finishing process.

• 한국의류산업학회지
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• 제18권5호
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• pp.695-707
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• 2016

This study presents quantitative evaluation standards for the shape fitness test, conducted in the process of the slacks fit test. This study aims to quantify appearance sensory test of slacks for the objectification of qualitative evaluation methods in existing shape fitness tests. The subjects were women of standard body type between the ages of 18 and 24. Slacks differing in their ease in waist girth, hip girth, crotch length and knee length were designed to test their shape fitness. The gap volume distribution between the body and slack, angle of the baseline by body part, and ratio of total thickness from the sideline using 3D human body scan data (which reflect the results of the appearance sensory test) were presented as quantitative evaluation standards. There were less wrinkles in the wrinkle/overstretch and ease categories of the appearance sensory test; in addition, ease was adequate and small enough to comfortably perform basic human activities in the standing upright posture. The gap volume distribution analysis between body and slacks showed that curves increased in the slacks surface along with an increase of ease in slacks and suggested that wrinkles also increased. In the baseline's horizontal categories in terms of a $0^{\circ}$ horizontal angle, the range of angles were evaluated as adequate by the clothing expert group. The total thickness ratio of 0.5:0.5 divides into the sideline from the baseline.

• 복식
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• 제65권4호
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• pp.76-90
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• 2015

Based on a concept of Nietzschean nihilism, this study aimed at interpreting the nihilism in arts and its expressions, also analyzing the modern fashion collection from the same angle. The research was centered on arts after 1980, when post-modern formal destruction expanded in earnest and on the fashion collection after the 20th century, easily accessible to data. Particularly, it set 1994 nihilism collection by Alexander McQueen, a representative nihilist fashion designer as a starting point. Nietzsche mentioned that true arts may be achieved when Apollonian characteristics including a bodily sensory system and an idealization process and Dionysian characteristics including every human feeling are integrated. Besides, he emphasized the importance of an artist being represented as an image of ${\ddot{U}}bermensch$. The ${\ddot{U}}bermensch$ image, reflected in arts and artistic nihilism, represents themes of violence/death, realistic/unrealistic expressions, human body/inhuman aversion materials and the transmutation of a form. Fashion collection expressions, owing to the special characteristic of the show form unlike other arts, were segmented as a realistic ${\ddot{U}}bermensch$ image using a model in a theme, expression, material and form. The theme of violence/death was divided into the death of human and a society. Human life/death was expressed as destruction of human weakness and self-identity, sexual objectification and violence, and social death as destruction and conflict of a class, nation, culture and nature. As for the expression, it was divided into the realistic expression of the primitive/natural and directing of an unrealistic atmosphere using a show.

• 한국유통학회지:유통연구
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• 제15권5호
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• pp.1-18
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• 2010

최근 몇 년간 진행된 SSM 급증세는 기업형 유통시스템의 손길이 아직 미치지 않고 남아있던 식료품 분야 소매점의 시장 영역을 SSM이 포섭하는 과정으로 이해할 수 있다. SSM 확산에 따른 중소 상인들의 반발은 노동시장 구조적 측면에서 자영업 부문 노동자들의 생존기반이 위축되고 있음을 체감한 데 따른 것이다. 그러나 보다 실질적이고 장기적인 관점에서 SSM과 중소유통간의 갈등문제는 직접적인 진입규제보다는 중소유통업의 경쟁력 강화를 촉진하는 것이 근본적인 해법이라는 인식으로 효과적으로 중소유통업을 육성해야 한다. 본 연구는 SSM 분쟁상권의 소비자 1700명을 대상으로 한 조사를 통해 중소 슈퍼마켓이 소비자의 만족도를 제고하는 것이 SSM과의 경쟁에 살아남는 길이라는 것을 파악하고, 이를 위한 해법으로 상권 소비자가 즐겨 찾는 상품의 구성과 서비스 제고 방안을 제시하였다. 특히 서비스 제고와 관련하여 소비자가 선호하는 구체적인 서비스를 파악하기 위해 100명의 소비자에게 아이디에이션 서베이를 진행하였고, 그 결과를 바탕으로 300명의 소비자 조사를 통해 중소슈퍼마켓에서 도입하면 소비자 만족도를 크게 높일 수 있는 서비스 대안들을 도출하였다.

• 디자인학연구
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• 제16권1호
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• pp.169-180
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• 2003

외식 산업에 있어 다국적 브랜드가 국내 외식사업을 잠식하고 있고 그러한 브랜드가 국내 소비자에게 인지도가 높아가고 있는 시점에서 패스트푸드도 브랜드화된 하나의 제품이라 보고 그 가치를 느끼게 하는 비쥬얼 아이덴티티를 중심으로 브랜드 인지도와 이미지 연상을 연구를 통하여 전개하고자 한다. 최근에 외식산업의 발달로 브랜드 아이덴티티에 의한 브랜드 이미지를 통해서 자산가치가 새로히 평가받고 있는 이때에 무엇보다도 여러가지 마케팅 포지셔닝이 다양한 패스트푸드업을 통해서 브랜드 연상(Brand Association)과 그 의미를 확인하는데 그 연구 목적이 있다. 서비스를 제공하는 음식의 제조와 판매가 분리된 조직적인 경영기법인 프랜차이징 시스템(Franchising System)으로 운영하는 특성을 갖고 있다. 이러한 경영전략은 소비자에게 자사 브랜드의 인지도와 충성도를 높이는 매우 중요한 포지셔닝(Positioning)으로 차지하고 있는 것이다. 또한 이미 발생된 브랜드 마크에 의한 색체와 도형 등 비쥬얼이미지(Visual Image)에 의한 연상(Association)이 어떻게 나타내고 있는가 연구함으로 국내 패스트푸드업의 프랜차이즈(Fran chise)의 활성화에 도움이 되고자 한다.

• 복식문화연구
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• 제8권1호
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• pp.65-76
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• 2000

The purposes of this study were to claassify of clothing-wearing motives, to analyze tendency of fashion in campus, and to propose fashion merchandising plans and marketing strategies of companies for female college students. Research had been done during 1 week each on April and October in 1998 and 1999. Sixty-two students in spring semester and 54 student in fall semester were surveyed and analyzed. Their grades and majors were not considered in this study. Fashion Diary had been written by students and then their statements were analyzed by the means of the qualitative data analysis. Following conclusions were obtained from this study. 1. Clothing-wearing motives were classified with 'group depending on daily work', 'group depending on image', 'group depending on body supplement', 'group depending on weather', 'group of fashion following', 'group depending on courtesy', 'group depending on mood', and 'group of unconcerning'. 2. The fashion tendency of the students were layered look and they preferred casual styles, such as round t-shirts, jean pants, and cardigans. The color of white, black, and gray were prevalent for top wear, and the color of blue, black, beige for bottom wear in both seasons. For shoes, color of black, brown, white were popular. For bags, black, blue, and khaki color were prevailed. 3. The proposals obtained from this study are as follows : 1) Production of clothing enforced functional and practical base is wanted for 'group depending on daily work'. 2) Designs considering body parts such as hip, arm hole, shoulder, and thigh are needed. 3) Utilization of new materials such as waterproof with ventilation, opaque (means 'not see-through'), antipollution finishing process are required. 4) Simple designs of clothing which could be performed by herself with various accessories. Thermochromic materials are wanted for 'group of fashion following'. 5) Diversity of semi-suit is required for 'group depending on courtesy'.