The porpose of this research is helping product developments and establishment men's marketing strategies. This contents are divided into two parts; the dress shirt's wearing condition and the dress shirt's buying condition. The subjects of the research were male that aged 25-50 and their company is resided in Seoul. The conclusion of this research is summarized as below ; 1. Many consumers have wrong term recognition of dress shirt. Most of men know their dress shirt's sizing designation as casual method(ex, $\cdots$95, 100$\cdots$). Therefore it is happened fitness complains. Dress shirt's wearing frequency for a week is 1-2 days or 5days mostly. A number of dress shirt’s wearing period for one is 6-12 months. Dress shirt‘s wearing frequency fand wearing period varies according to their age, unmarried or married situation, scholarship, occupation. So the manufacturer of men's dress shirt grasps the factor's for their character. 2. The conclusion of dress shirt's buying motivation is need better than impulse buying. If company planning season event, the selling will be improved. Most of men buy their dress shirt by themselves. It means a lot of men are interested in their clothes comparing to old days. And men's favorite purchase place is a department store and agent. when they purchasing, the color and size is very important factor. But dress shirt's sizing designation is not yet established. Therefore the dress shirt's sizing designation is needed as possible.
The purpose of this study was to make new suggestions for the production of high value-added, fashion goods by reviewing and synthesizing the design of dress shirts. (Ed-I've combined paragraphs here) For this study, 1491 photographs on the dress shirts were collected for analysis from men's collection$(2001\sim2006)$. Concerning the actual characteristics of men's fashion design, the following conclusions were obtained from the analysis of the dress shirts of men's collection. (Ed-I've combined paragraphs here) First, feminine ornaments such as frill, pin tuck, and embroidery can be seen in men's dress shirts and men's sexuality has changed into a softer men's image. Second, asymmetry balance using detachability are expressed in the collars, sleeves, and plackets of men's dress shirts. Third, in a very novel suggestion, a combination of two items was designed in a dress shirt and variant shirt forms were created. Fourth, formal style is mainly shown in men's shirts and the traditional classic is increasingly becoming emphasized recently
The purpose of this study was to investigate the historical changes of western men's underclothes in the first half of the 20C and analyze functions and features of men's underclothes. This study was to utilize many literatures in the analysis of historical changes of western men's underclothes. In the 1900's, the attached collar was giving place to the detachable, and the coloured shirt for day wear was becoming accepted. The correct wear fur various occasions was given. Double collar was the favourite for day wear. The dress-shirt protector worn over the dress-shirt front. Men preferred to vest and pants in one as a combined garment. In the 1910's, underclothes were permitting freer movement, but what was still more significant was the glowing inclination to reduce the layers which covered the body. The new conception of decency which was beginning to appear continued to characterize underclothing the symbols of social rank, expect for formal occasion, were declining. For day the white shirt was being displaced by the soft-fronted shirt. In the 1927-1930's, Underclothes were reduced in number, extent and thickness. Underclothing had lost two of its original function : it no longer preserved the warmth of the body, nor did it disguise its essential shape. Both sexes discarded the use of white underwear, In the 1930's, men saw an increasing preference for the coloured shirt. Combinations became increasingly popular and the singlet were displacing the under-vest in the 1930's. All undergarments were very commonly in natural colours. In the 1940's, for evening dress. shirt was plain linen front and square cuffs. Short trunks reached to mid-thigh, had a front waist yoke with three button fastening. Underclothes were pursued ease and activity.
Objective: The purpose of this study is to develop an all- in-one collar shirt with excellent appearance which is well suited to the body shape of the male adults. Background: As men's casual wear has recently become more casual and the number of cool biz wearing in the summer has increased, a variety of shirt colors have been preferred in addition to shirt collar. However, studies on the design and pattern development of men's casual shirt collars are very rare. So we have identified the necessity of various development and research of men's shirts. Method: We collected 8 all-in-one collar patterns for shirts from professional pattern books and men's shirt brands. Also, based on anthropometric data from the 6th Size Korea, we selected 5 subjects with measurements similar to the average adult men, manufactured shirts based on them and conducted a wearing test by 5 experts. Results: After selecting shirts with good fit and appearance, we developed a prototype of all-in-one collar. As for front appearance evaluation, E1 pattern had the most outstanding shape and size, and C1 pattern had the most natural creases and front adjustment curves. As for side appearance evaluation, C1 had the highest overall scores, and E1 pattern on outer line. As for back appearance evaluation, C1 pattern had the highest score. Conclusion: We suggested new all-in-one collar and shirt patterns. In addition, the prototype of the all-in-one collar shirt design was presented by reflecting results of the wearing test and preference survey. Application: The shirt's design and patterns could be manufactured using the developed patterns. It will fit well with the body shape of adult males and will be highly satisfied by them.
In order to investigate the function and feature of western men's underclothes in the second half of the 19C, in this study, the historical changes of western men's underclothes are compared the first half of the 19C with the second half of the 19C. In the second half of the 19C, the useful function to ease for body was important. In the 1860's, for day-shirt, the tucked panels was disappeared and the front was pain. But the evening dress-shirt continued to show an expansive front tucked. Coloured shirts was used for country and sporting occasions. Ready-made underwear was used. In the 1870's, the plain breast was introduced and the Gladstone collar was used. Paper collars and dickeys were unfashionable. The drawers was composed a gusset at the back of the waistband. The dress of one generation was became the livery of the next. In the 1880's, a new feature was one stud and the use of pique for the breast. Coloured shirt was composed of stripes across the breast. In the 1890's, height of the collar steadily increased. The coat-shirt and regatta shirt became popular. The nice choice of shirt, collar and tie was a matter of supreme importance .The social status of the white shirt was further threatened by fancy coloured shirts. The mode of relaxation affected sports shirts. By the close of this period, both sexes accepted the hygienic rule of wool next the skin.
This research was conducted to understand the different circumstances for wearing shirts by adult males aged 20-39, and to provide this basic information to the shirt industry prior to developing new functional men's shirts. A total of 345 respondents participated in the survey. Most of questionnaire, frequency, mean and standard deviation were calculated and the differences between the 20s and 30s were analyzed by t-test or ${\chi}^2$ test. The results of the survey are as follows. Grading the satisfaction degree of their body parts, the respondents were relatively unsatisfied with their height, weight, and waist, abdominal and hip circumferences. Majority preferred department stores, discount stores and outlets for purchasing shirts. Many have never owned tailored shirts - men in 20's had less experience with tailoring than men in 30's. The foremost selection criterion for purchasing shirts was fit -during purchase, men in their 20's considered fit more important than men in their 30's. The most preferred unbuttoning of the top button when wearing shirts. For favored collar shapes with one button unbuttoned, the most valued collar angle and style was V-neck shape when unbuttoned, low collar band, collar with unopened collar, and stiff collars. Most shirt designs and details included slim fit, no dart in the front and one dart on the back. Men in 20's more preferred the no dart in the front and one tuck on the back, as compared to men in 30's. On the other hand, men in their 30's preferred one dart shirts than men in 20's. Regarding shirt bands and cuffs, one button and regular collar and one button cuffs with round angle design, were the most preferred, respectively.
The purpose of this study was to investigate the effects of the style and the color of jacket, the style of shirt, and stimulus-manufacturing method on men's image perception. A quasi-experimental method by questionnaire was used, and the experimental design was $2{\times}2{\times}2{\times}2$ (jacket style${\times}$jacket color${\times}$shirt style${\times}$stimulus-manufacturing method) factorial design. Computer simulation picture and photograph were used for stimulus-manufacturing method. Subjects were 377 women in the metropolitan area of Seoul. The data were analyzed by using factor analysis, Cronbach's ${\alpha}$-reliability coefficient, and three-way ANOVA. The men's image derived five dimensions by factor analysis; neatness, ability, activity, individuality, and sociability. Tailored jacket with jean pants was evaluated higher in ability, individuality, and sociality than jumper with jean pants, and jumper was evaluated higher than tailored jacket in activity. The indigo jacket was evaluated lower in individuality in the picture stimuli than in the photograph stimuli. The beige tailored jacket with jean pants was evaluated higher in activity than indigo tailored jacket. However, the indigo jumper was evaluated higher in activity than beige jumper. Dress shirt under the tailored jacket was evaluated higher in ability and individuality than T-shirt under the tailored jacket. T-shirt under the jumper was evaluated higher in activity than dress shirt.
The purpose of this study was to develop the slim-fit dress shirt pattern. Among the published educational patterns, there were four patterns based on similar design and silhouette with slim-fit dress shirts. Then, the drafting method of those patternsBB were compared and analyzed. The subjects for wearing evaluation were three 20 to 39 aged average-sized men. After the wearing evaluation(5 Likert point scale), N pattern had been chosen as the final comparison pattern because it received the highest points. The slim-fit shirt pattern was developed based on the result of wearing evaluation. The foundation design were as following: shirt length (Stature/2-12), back length (Stature/4), armhole depth (Chest/4+1), width (Chest/4+3), Interscye; Back (Chest/6+5), Interscye; Front (Chest/6+4), width of the nape of neck (Neck/6+1=◎), height of the nape of neck (◎/3), of the front neck (◎-0.5), depth of the front neck(◎+1.5). After the wearing evaluation about researched pattern and N pattern, researched patternsBB scale points were bigger than N pattern and there were slight differences. The scale points for N patternsBB movement evaluation showed highest points on all contents. Therefore, the researched pattern is suitable for the original form of slim-fit dress shirt. The new dress shirt pattern reflected the slim-fit trend in the research expected to help educational environment and industrial site.
The purpose of this study was to analyze the differences in the image perception of dress shirts, the shirts style preference, the men's fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group(44 respondents) and Renoma group(21 respondents), for developing the possibility and strategy of the dress shirt market in men's wear market for the apparel marketers and manufacturers. For this study, the data obtained from 65 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follows ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted from each stimulus, the shirts styles were named, they were Basic style, Soft style, Sophisticated style, Modern casual style, Mannish style, and Trendy style. There were significant differences in the image perception of Mannish style, the preferences of shirts style, the fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group and Renoma group.
The purpose of this research is to offer basic data for study of men's suits by investigating the wearing conditions of men's suits. For data collection, a questionnaire was composed of a number of times and the reason of the suit wearing, and a number of suits they posses etc. The subjects of this research were male who aged 20-59 and resided in Seoul and the capital region. The results of the research are summarized as the following : 1. The mean age of suit wearing for the first time is 22.7 years old. The younger began to wear the suits earlier than the older. 2. A number of times of suit wearing for a week is more than 5 days mostly. Being educated higher, the ratio of suit wearing is getting higher. And In the case of job, office men, sales men and men whose job of specialization are wearing suits many a time more than a graduate student and a technician. Most of tne men especially 30's$\sim$40's is wearing the suit as a working garment. 3. Most of men is wearing jacket, dress-shirt and necktie in spring and fall, dress-shirt and necktie in summer, and jacket, vest, dress-shirt and necktie in winter. 4. As a general rule, men have about 2 suits for spring/fall and winter, and about 1 suit for summer. Also male has more than 6 ready-made suits and about 1 custom suit. The last, men almost do not use the suspender with suits.
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