• The Korean Journal of Health Service Management
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• 제9권2호
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• pp.1-12
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• 2015

The objective of this study was to verify the effects of brand equity of small & medium hospitals on trust and relationship commitment and mediation effect of trust in the relation between brand equity and relationship commitment. For testing reliability and validity of the measurement tool, Cronbach's ${\alpha}$ and confirmatory factor analysis was used, respectively. A structural equation model was applied for verifying the study model suggested. Out of 450 questionnaires distributed, 439 was returned. On the study results, brand image and perceived quality positively determined trust of customers for small & medium hospitals. Customers' trust also has a positive effect on relationship commitment. Brand awareness positively influence the levels of relationship commitment. Moreover, a mediation effect was identified. Customers' trust mediated the effects of brand image and perceived quality on relationship commitment of hospitals customers. On conclusions, relationship commitment was determined, either directly or indirectly, by brand image and perceived quality, while trust mediated the their relationship. Thus, hospitals management may use the concepts of brand equity and trust as a key success factor of their business purposes.

• Journal of the Korean Operations Research and Management Science Society
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• 제41권1호
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• pp.1-19
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• 2016

While previous studies on service failures mainly focused on general services, this study examines the effects of failed financial services on the psychological process and behavioral responses of consumers. The important factors of financial service (relational benefits, convenience, branch satisfaction, product diversity, company stability, and product profitability) are regarded as antecedents in our model. We study how each factor of failed financial service affects the negative emotions of consumers through the attribution process and how these arising emotions influence their behavioral responses. Through path analysis, this study shows that failure of service factors of relational benefits, branch satisfaction, and convenience induces disappointment, with the mediation effect of external attribution. Meanwhile, failure of service factors of product diversity and product profitability induces regret, with the mediation effect of internal attribution. Disappointment leads to complaint behavior, and regret leads to switching behavior. Unlike previous studies, the present one considers the important factors of financial service and their effects on the affective and behavioral responses of consumers.

• Journal of Korean Academy of Nursing Administration
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• 제12권2호
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• pp.213-224
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• 2006

Purpose: This study examined Korean nurses' job attitude (i.e., satisfaction and burnout) regarding the extent to which organization's emotion display rule influences on job attitudes through emotion-related variables (i.e., negative emotion suppress behavior and inauthenticity), thereby examining mediation effects of negative emotion suppress behavior and inauthenticity. Method: Using a survey to nurses working in various general hospitals in Korea, structural equation modeling was adopted. Result: Emotion display rule affected outcome variables but these effects were mostly observed via the two mediators, negative emotion suppress and inauthenticity, which largely supports the research model. Conclusion: Individuals who perceived stronger emotional display rule suppressed more their negative emotion, and also perceived more inauthenticity. In turn, negative emotion suppress behavior only affected job burnout positively. Inauthenticity showed a negative effect on job satisfaction while it had a positive effect on burnout. The study provided directions for future research and practical implications to help nurses' effective job performance.

• Journal of the Korean Society of Clothing and Textiles
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• 제31권7호
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• pp.1107-1118
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• 2007

Relationship marketing research has traditionally focused on the relationship among customer satisfaction, trust, and customer commitment, while assuming that the causal relationship of customer $satisfaction{\rightarrow}trust{\rightarrow}commitment$ is well understand. However, recently many scholars argue that customer satisfaction, trust, commitment can not explain long-term orientation fully, and suggest the need for more extensive researches investigating the determinants of long-term relational retention. The purpose of this study was to explained the relationship development process through the mediation effect of contact intensity and relationship termination cost between customer satisfaction and trust, and between trust and commitment, and an analysis the causal relationship among these variables. The results were as follows. First, the customer satisfaction had both direct and indirect effects on trust mediated by contact intensity. Second, the trust had both direct and indirect effects on commitment mediated by relationship termination cost. Third, the commitment influenced long-term orientation. Finally, the empirical results confirmed that the model add to the concept of mediation with contact intensity and relationship termination cost plays a strong, central role in explaining relationship development process between customer and fashion retail stores.

• Korean Journal of Childcare and Education
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• 제17권2호
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• pp.89-101
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• 2021

Objective: The purpose of this study is to verify the effect of directors' coaching leadership on teachers' play implementation competencies and the mediation effects of teachers' reflective thinking and creative job performance by conducting a structural relationship analysis. Methods: The subjects of this study were child care teachers who were purposefully sampled from the metropolitan area which includes Seoul, Incheon, and Gyeonggi Province. A total of 267 questionnaires were analyzed after excluding poor or incomplete questionnaires by use of SPSS Statistics 25.0 and the AMOS 21.0. Results: Directors' coaching leadership was positively correlated with teachers' reflective thinking, creative job performance, and their play implementation competencies. Directors' coaching leaderships directly and indirectly influenced teachers' play implementation competencies, which was mediated by teachers' reflective thinking and their creative job performance. Conclusion/Implications: Directors' coaching leadership has a significant implication for teachers' play implementation competencies which became more important after the national curriculum standards had been revised.

• Journal of the Korean Society of Clothing and Textiles
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• 제43권1호
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• pp.17-32
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• 2019

This study examines the effects of SNS fashion influencer's authenticity on the followers' relationship maintenance intention and product purchase intention through the mediating role of fanship. In addition, influencer's attractiveness is proposed as a moderator affecting the authenticity on fanship; in addition, authenticity is operationalized as honesty and expertise. A written survey is developed for 181 female Instagram users. The analyses of the data yields the following findings. First, honesty has a positive effect on fanship, relationship maintenance intention and purchase intention, while expertise affects fanship and relationship maintenance intention, but does not have a significant effect on purchase intention. Second, honesty and expertise have a positive effect on follower behavior intention through the partial mediation of fanship. Third, social attractiveness and physical attractiveness have a significant effect on fanship. However, all interaction effects between authenticity and attractiveness are not significant. Unlike authenticity, attractiveness has no direct effect on follower behavior intention. This study verifies the critical role of authenticity for an influencer in the context of SNS marketing and commerce, as this factor leads to followers behavioral intention as well as fanship in both direct and mediated paths.

• Journal of Korean society of Dental Hygiene
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• 제20권6호
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• pp.973-980
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• 2020

Objectives: This study was to analyz the effects of comparative evaluation of the effects of oil pulling on periodontal indices. Methods: A total subjects were 38; control group (19 subjects) and experimental group (19 subjects). In the experimental group, coconut oil was provided and rinsed the mouth for about 10 minutes once a day. We evaluated possession rate of pocket depth (≥4 mm), possession rate of bleeding on exploring and possession rate of gingival recession (≥1 mm). Results: The possession rate of pocket depth (≥4 mm), bleeding on exploring and gingival recession (≥1 mm) significant difference in interaction between the group and measurement time. Conclusions: The findings of this study indicate that dental hygiene process and oil pulling specialists in care of periodontal diseases were effective mediation.

• Journal of Family Relations
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• 제22권2호
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• pp.27-50
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• 2017

Objectives: This study explored the effect of adolescents' sociodemographic variables, parenting rearing styles, resilience, and life satisfaction on adolescents' depression. The resilience as mediating effects of parental rearing styles and life satisfaction on depression was examined as well. Method: The data were from 2,108 middle school freshmen panel of a national sample at the forth year, Korea Children and Youth Panel Survey(KCYPS). Hierarchical multiple regressions and mediation regression analyses, steps for testing mediation by Baron and Kenny, were conducted. Results: Adolescents' resilience had both direct and mediating significant effects, showing that resilience partially mediated the effects of affective parental rearing style and life satisfaction on depression, respectively. Life satisfaction had the most significant impact on adolescents' depression. Conclusions: While some parental rearing styles were significant, adolescents' personal properties including resilience and life satisfaction revealed the most significant explanatory power of adolescents' depression. Life satisfaction was the most powerful predictor for lessening adolescents' depression.

• Journal of the Korea Safety Management & Science
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• 제24권4호
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• pp.15-23
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• 2022

This study investigated the effects of job stress, job attitude, and social support on the relationship between client violence and social worker job response. The multi-mediating effect of job stress, job attitude, and social support between client violence and social worker job response was empirically analyzed. 257 social workers in social welfare facilities were analyzed using SPSS. The following conclusions were drawn. First, there was a significant correlation between client violence, job stress, job attitude, social support, and job response variables. Client violence was affecting variables related to social worker job response. Second, job stress, job attitude, and social support had multiple mediating effects. The parallel mediation effect and the serial mediation effect were verified. Third, job attitude was found to be a variable of multiple mediating effects. Fourth, job stress and social support were found to be double mediating effect variables. In response, programs and manuals suitable for the type of social welfare facilities and the policy basis for preparing countermeasures for social workers were limited, and follow-up studies on various variables were suggested.

• Journal of the Korea Society of Computer and Information
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• 제25권2호
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• pp.149-156
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• 2020

In this paper, we propose the moderating effects and mediation effects of social support on the relationship between art therapists' job stress and psychological burnout. Based on the previous studies, this study set up four types of variables: 1) independent variable, 2) moderating variable, 3) mediation variable, and 4) dependent variable. Job stress was identified as an independent variable, social support was identified as both a moderating variable and mediation variable, and psychological burnout was identified as a dependent variable. To empirically conduct this study, a total of 200 questionnaires were distributed to art therapists. Consequently, a total of 150 survey responses were collected. The survey results are as follows. First, there were not differences in job stress, psychological burnout, and social support due to personal environmental factors. This included career, employment type and working hours. Second, the result showed a high-level of correlation among job stress, psychological burnout, and social support. Third, social support was found to have a moderating effect on the relationship between the art therapists' job stress and psychological burnout. Forth, social support was found to have a moderating effect on the relationship between the art therapists' job stress and psychological burnout.