• Title/Summary/Keyword: Mediation Effects

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Effect of SPA Brand Consumers' Emotional Consumption Value Orientation and Assessment of Marketing Mix Attributes on brand loyalty (SPA 브랜드 소비자의 감성적 소비가치 성향과 마케팅 믹스 속성 평가가 충성도에 미치는 영향)

  • Nam, Heekyoung;Son, Heejung;Lee, Yuri
    • Journal of the Korean Society of Costume
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    • v.65 no.4
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    • pp.45-60
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    • 2015
  • Emotional consumption value orientation has played a significant role to have a direct effect on making purchase in our lives. And emotional value has been dealt within the SPA brand contexts recently. Therefore, the current study investigates how SPA brand consumers' emotional value consumption orientation has affected brand loyalty, with a focus on mediation effects of marketing mix attributes assessment. Results of this research are as follows. First, there was a significant difference between Zara and Uniqlo on the assessment of marketing mix attributes. Second, emotional consumption value orientation had significantly impact on brand loyalty for both Zara and Uniqlo. Third, multi-regression analysis was conducted to find out the mediation effect of marketing mix attributes assessment in the relationships between emotional consumption value orientation and brand loyalty. For Zara, hedonic promotional and pricing attributes of products and place show full mediation effect on brand loyalty. For Uniqlo, utilitarian, hedonic and pricing attributes have impact on brand loyalty. The current study strives to find out how emotional consumption value orientation attected the consumer evaluation process and purchase behavior in the contexts of SPA brand product purchase. Product assessments have stronger effect than place, and hedonic attributes have stronger effect on brand loyalty in comparison with utilitarian attributes. Also, hedonic attributes of product and place have stronger effect on brand loyalty in comparison with utilitarian attributes.

Mediation Effect of Cognitive Emotion-regulation Strategy in the Relationship between Family Stress and Marital Satisfaction -focused on the comparison of husbands and wives- (중년기 부부의 가족스트레스와 결혼만족도 관계에서 인지적 정서조절전략의 매개효과 -남편과 아내의 비교를 중심으로-)

  • Kim, Du-Gil;You, Young-Dal
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.177-191
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    • 2015
  • This study was designed to investigate the differences in the mediation effects of cognitive emotion-regulation in the relationships between family stress and marital satisfaction of middle-aged husbands and wives. The data were underwent through the SPSS 19. Win for frequency, paired-t-test, multiple regression analysis, and for the further analysis of hiearchical multiple regression and the analysis for the mediation effect proposed by Baron & Kenny(1996) and Sobel test(Sobel, 1982). The results were as follows. First, hiearchical multiple regression analysis showed that education level, couples' problems, replanning strategies were proved to be significant for the marital satisfaction of the husbands, while age, couples' problems, acceptance strategies were significant for the marital satisfaction of the wives. Second, cognitive emotion-regulation strategies were proved to partially mediate in the relationship between family stress and marital satisfaction. The limitations of the study and implications for the further research were discussed based on the results.

Impact of Supervisor's Leadership Styles on Organizational Citizenship Behavior: Mediation Effects of Multi-dimensional Measure of Justice in the Service Industry (상사의 리더십 유형이 조직시민행동에 미치는 영향: 서비스산업에서 다차원적 공정성의 매개효과)

  • Jeon, Jun-Ho;Han, Kyung-Il
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.75-84
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    • 2015
  • As the service industry has been getting increased attention as the core for the national economic growth, in order to promote growth and development of the industry, in-depth research on the workers in the industry has been timely called for. Therefore current study aims to explore the effect of leadership style on organizational citizenship behavior(ie OCB) for increased productivity of workers in the service industry, and the role of multi-dimensional justice in the relationship between them. The findings suggest that transformational and transactional leadership both have positive effect on OCB, implying that application of leadership style that is appropriate to the context may be more important, Also, mediation test of multi-dimensional justice resulted partial mediation effect except for the procedural justice in the relationship between transformational leadership and OCB.

Investigating the Influence of the Perceived Cloud Service Risks on the Intention to Use the Abandonment Option: The Moderation Effect of IS Maturity and the Mediation Effect of Cloud Service Satisfaction (클라우드 서비스 위험이 포기옵션 사용의도에 미치는 효과에 대한 조절변수와 매개변수 연구: IS성숙도 수준의 조절효과와 클라우드 서비스 만족도의 매개효과)

  • Kang, So Ra;Nam, Seung Hyeon;Yang, Hee Dong
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.4
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    • pp.65-77
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    • 2017
  • We Investigated the Two Additional Effects Regarding the Causal Relationship between the Perceived Risks of cloud Services on the Intention to use the Abandonment Option. First, we Empirically Tested the Moderation Effect of IS Maturity on the Causal Relationship between these Two Variables. Second, we also Investigated the Mediation Effect of Cloud Service Satisfaction on the same Causal Relationship. We could find the Moderation and Mediation Effect only on the Influence of Relational Risk (Which Occurs from the Power Abuse of Cloud Service Providers) on the Intention to sue the Abandonment Option. So, we have better Understanding when and how the Abandonment Option is Attractive in Reducing the Potential Influence of the Relational Risk in using the Cloud Services.

Association Between Sleep Pattern, Chronotype and Depressive Symptoms in Korean Adults (한국 성인에서 수면양상, 일주기 유형과 우울증상 간의 상관관계)

  • Kim, Dong Hee;Kang, Tae Uk;Koh, Sang Hyun
    • Korean Journal of Biological Psychiatry
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    • v.28 no.2
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    • pp.58-69
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    • 2021
  • Objectives The aim of this study was to examine the association between the sleep pattern, chronotype (midpoint of sleep on free days) and the depressive symptoms in adults aged 19 years and over in Korea. This study also investigated the mediating effect of perceived usual stress (PUS) and self-rated health (SRH) on the association between chronotype and depressive symptoms. Methods Among the subjects of the 7th Korea National Health and Nutrition Examination Survey (KNHANES) 2016 and 2018, 16142 adults aged 19 or over responded to the survey and finally 8604 were analyzed according to the exclusion conditions. Logistic regression analysis was conducted to see the risk of depressive symptoms, suicidal ideation over sleep pattern, chronotype. Finally, mediation analysis was performed in order to clarify how PUS and SRH are associated to chronoytpe and depression. Results After controlling for potential covariates, weekly sleep duration < 5 hours, ≥ 10 hours was associated with depressive symptoms. And late bed time sleeping after am 1:00 and later midpoints of sleep was associated with a higher level of depressive symptoms. Additionally, the PUS and SRH between chronotype and depressive symptoms showed a serial multiple mediation effect. Conclusions Short or long sleep duration, late bed time and later midpoints of sleep on free days are associated with depressive symptoms. Furthermore, the mechanism between chronotype and depressive symptoms needs to be further clarified by identifying the serial multiple mediation effects of PUS and SRH.

The Mediating Effort of Vacational Consciousness on the Relationship between Job Stress and Turnover Intention in Long-Term Care Worker (재가요양보호사의 직무스트레스와 이직의도의 관계에서 직업의식 매개효과 검증)

  • Kim, Sun-Hee
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.9 no.8
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    • pp.569-576
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    • 2019
  • The purpose of this study aimed to examine the effects of job stress on the turnover intention through mediation of vacational consciousness and to reduce turnover intention of long-term care workers based on the results. We used 447 long-term care workers working in Seoul and Gyeonggi area. For the research purpose, the mediation effect was verified after the technical analysis and verifying multicollinearity using on SPSS and sobel-test. The results of this study are as follows: First, the lower the age of care worker and the higher the monthly household income, the higher the turnover intention. Second, the higher the perceived job stress, the higher the turnover intention. Third, the higher the job consciousness of the long-term care workers, the lower the turnover intention. Fourth, job stress of long-term care workers showed statistically significant effect on turnover intention by partial mediation of job consciousness. Based on the above results, I suggested the clinical and policy practice to prevent the separation of long-term care workers and improve the quality of care service for the elderly.

Influence of eating habits on psychological satisfaction with Food: A mediation effect of unbalanced eating habit among parents (심리적 식생활 만족도에 미치는 식습관 관련 변인연구 : 학부모 대상의 MSG 사용에 따른 편식행동감소 매개효과)

  • Lee, Bitna;Choi, Younyoung;Shine, Eunha;Kim, Minji
    • Journal of the Korea Convergence Society
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    • v.12 no.12
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    • pp.295-304
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    • 2021
  • The purpose of this study aimed to examine the effect of use of MSG, balanced eating habit, perceived life happiness on psychological satisfaction with food in elementary, middle, and high school parents. In addition, the mediation effect of reducing unbalanced eating habit on the relationship between psychological satisfaction with food and use of MSG. For this analysis, 800 samples were collected from parents in Seoul metropolitan area. Regression analysis and mediation analysis with boostrapping were conducted. The findings of this study were as follows: (1) Group using MSG is more satisfied with food-related life than group not using it. (2) Perceived life happiness and healthy eating habit were positively related to satisfaction with food-relate life. Lastly, (3) Reducing of unbalanced eating habit was a partial mediator of the relationship between use of MSG and satisfaction with food-related life. It suggests that there is an association between use of MSG and satisfaction with food-related life, the positive effects of which may be mediated by expectancy of reducing unbalanced diet.

The Effect the Job Stress of Female Workers with Disabilities on Organizational Commitment: Focused on the Mediating Effects of Communication and Interpersonal Relationships (여성장애인 근로자의 직무스트레스가 조직몰입에 미치는 영향 연구: 의사소통 및 대인관계 매개효과 중심으로)

  • Kim, Soung-Wan
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.440-452
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    • 2019
  • The objective of this study is to analyze the mediation effect of communication and interpersonal relations in the impact of job stress of female workers with disabilities on organizational commitment. The subjects are 508 female workers with disabilities who participated in the 1st wave of the Panel Survey of Employment for the Disabled in Years7-8 (2014-2015). A multiple regression analysis was conducted, and the mediation effect was verified according to the research procedures of Baron and Kenny(1986) using bootstrapping. The results showed that organizational justice and work environment stress faced by female workers with disabilities had a negative impact on organizational commitment, and communication and interpersonal relations had a partial mediation effect. Based on these results, this study suggested ways to reduce job stress and increase organizational commitment of female workers with disabilities.

The Mediation Effect of Communication on the Relationship between Solidarity and Conflict for Grandmothers Raising Grandchildren and an Adult Child: A Common Fate Model (손자녀 공동양육 조모와 성인자녀의 결속도가 갈등에 미치는 영향에서 의사소통의 매개효과: 공동운명모형(Common Fate Model) 적용)

  • Choi, Hye Jeong;Kang, Su Kyoung;Chung, Mi Ra
    • Human Ecology Research
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    • v.57 no.1
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    • pp.15-26
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    • 2019
  • This study showed that the association between solidarity and conflict is mediated by the communication of grandmothers and an adult child at the dyadic level. The common fate model (CFM) was designed to model mediation effects at the level of dyads. Participants consisted of 297 grandmother dyads and their adult child who were rearing preschool-aged grandchildren in Seoul and Gyeonggi-do. For analysis at the dyadic level, grandmothers and adults responded to the same questionnaire on the same variables. SPSS 23.0 performed descriptive statistical analysis and correlation analysis. The structural equation model (SEM) was estimated with AMOS 23.0. We tested the mediation model using the maximum likelihood method. Model fit index used the chi-square statistic, the incremental fit index (IFI), the comparative fit index (CFI), the root mean square error of approximation (RMSEA). The statistical significance of the indirect effect was examined using a bootstrapping procedure. The results are as follows. First, in the CFM, the direct effect between solidarity and conflict was significant. Therefore, the higher the solidarity, the lower conflict of grandmothers and an adult child. Second, the association between solidarity and conflict is mediated by communication at the dyadic level. Based on the results of this study, we discussed ways to strengthen the capacity of co-parenting between grandmothers and an adult child.

A Study on The Effects of R&D Personnel's Job Characteristics at Government-Sponsored Research Institutes on Organizational Commitment : Verification of mediation effect of Organizational Justice (정부출연연구소 연구인력의 직무특성이 조직몰입에 미치는 영향 연구 : 조직공정성 매개효과 검증)

  • Lee, Seungyeon;Park, Soo-Kyung
    • Journal of Korea Technology Innovation Society
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    • v.21 no.3
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    • pp.969-991
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    • 2018
  • The aim of this study lies on verifying the mediation effect of organizational justice in the relationship between R&D personnel's job characteristics and organizational performance within their Government-sponsored research institute. For this, a survey was conducted on 362 R&D personnel members from 25 state-sponsored research institutes under National Research Council of Science & Technology, and then, a multiple regression analysis was used to seek any possible relationship. As a result, job characteristics such as autonomy and feedback were found to have positive (+) influence on organizational commitment. In addition, the result of the mediation effect of organizational justice indicated that the impact was made only by autonomy. This study finds its significance in the fact that it revealed the relationship between job characteristics and job satisfaction among R&D personnel in state-sponsored research institutes who have rarely been the source of objectives in related studies, and that it revealed organizational justice mediated the relationship.