• The Journal of the Korea institute of electronic communication sciences
• /
• v.10 no.9
• /
• pp.1071-1078
• /
• 2015

This paper is a study of social media marketing as a structured four types of model in order to analyze and perform social media marketing effectively. In this paper we analyze cases of each types of social media marketing and suggest a new social media marketing evaluation methods by a combination of reach and people engaged in using facebook insight.

• 한국디지털정책학회:학술대회논문집
• /
• 2005.06a
• /
• pp.75-87
• /
• 2005

Under the internet age, the competition among recruiting intermediaries including online and offline players has been intensified for several years. Therefore, their business processes or business models have also been transformed to be able to earn the competitive advantages. For these reasons, the traditional players like offline-based recruiting companies have willingly or unwillingly experienced the competitive disadvantages on the recruit battle ground. The online recruiting intermediaries, who newly participated in this industry and based on the internet environment, however, seized on the competitive advantages with the richness and the reach traits of online media. Under this context, the offline traditional intermediaries, who have been threatened by new online entries, must make a replacement of traditional trading mechanisms with alternative trading mechanisms like IT-enabled intermediaries. In this study by exploratory approach, we investigate the phases of transformation of the traditional recruiting intermediaries, changes in business strategies of offline-based firms, and impacts of online media in e-recruiting industry.

• Journal of Digital Convergence
• /
• v.3 no.2
• /
• pp.131-142
• /
• 2005

Under the internet age, the competition among recruiting intermediaries including online and offline players has been intensified for several years. Therefore, their business processes or business models have also been transformed to be able to earn the competitive advantages. For these reasons, the traditional players like offline-based recruiting companies have willingly or unwillingly experienced the competitive disadvantages on the recruit battle ground. The online recruiting intermediaries, who newly participated in this industry and based on the internet environment, however, seized on the competitive advantages with the richness and the reach traits of online media. Under this context, the offline traditional intermediaries, who have been threatened by new online entries, must make a replacement of traditional trading mechanisms with alternative trading mechanisms like IT-enabled intermediaries. In this study by exploratory approach, we investigate the phases of transformation of the traditional recruiting intermediaries, changes in business strategies of offline-based firms, and impacts of online media in e-recruiting industry.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.8
• /
• pp.241-249
• /
• 2021

The aim of the research is to evaluate the impact of social media marketing (with special reference to Facebook) on the brand preference of customers with regard to smart mobile phones. Since Facebook has become very popular today and a trend has arisen to use social media as a marketing tool, the researcher intended to evaluate the impact of social media marketing on brand preference, as the findings would provide valuable insight for future businesses. Social media as measured social media visibility, social media engagement, and social media influencewas the independent variableand brand preference was the dependent variable. The convenience sampling method was used where the sample was taken from a group of people easy to contact or to reach. A sample of 186 young males and females was selected. Factor loading and factor analysis were used to analyze the data and find the most influencing factors on brand preference. Reliability analysis, validity analysis, and regression analysiswere performed to analyze the data. The R² value is 0.320 implying that 32.00% of the variance in brand preference is explained by social media influence, social media engagement, and social media visibility. The findings show thatsocial media visibility, social media engagement, and social media influencehave a positive impact on brand preference.

• Journal of Environmental Health Sciences
• /
• v.28 no.1
• /
• pp.79-84
• /
• 2002

Entrapped media with cellulous triacetate in which activated sludge was applied to induce operating factors and sewage treatment on site. The results are summarized as follows; The treatment efficiency of entrapped media is 92%, 90% and 80% at the size of 5mm, 7mm, and 12mm, respectively. Also, treatment efficient rate was increased by the packed amount of media in less than 30 % packed, while in more than 40 % packed that was decreased. It takes 10 day to reach the steady states and it is less than the existing activated sludge method. The slopes of oxygen consumption rate are almost parallel both in the entrapped media and free sludge. When organic loading rate is less than 1.0 kg/m$^3$ㆍd on site, it is achieved good removal rate independent of changes of loading rate.

• Particle and aerosol research
• /
• v.8 no.4
• /
• pp.133-141
• /
• 2012

A new depth filter media was designed and samples of flat sheet as well as cartridge assembly were prepared and tested to evaluate the filtration performance and compare with the commercial product. The arrangement of the depth filter media layers is important to reach the optimal filtration parameters like filter pressure drop, particle collection efficiency and dust holding capacity. Initially, both flat sheet samples of new media and commercial product have been tested using standard test units. Tests with new depth filter media cartridges of various pleat count were conducted in order to find the optimal pleat count which would represent the lowest pressure drop. These tests give an insight on how the pleat count and the assembly configuration affect the performance of the depth filter media cartridge. By comparing the samples with a commercial product we could confirm relatively high filtration performance of the sample cartridge with pleat count 150 made of new depth filter media. The cartridge with the same pleat count exhibits better performance without the outer mesh.

• Proceedings of the Korean Environmental Health Society Conference
• /
• 2002.04a
• /
• pp.26.1-28
• /
• 2002

Entrapped media with cellulous triacetate in which actived sludge was applied to induce operation factors and sewage treatment on site. The results are summarized as follows; The treatment efficiency of entrapped media is 92％, 90％ and 80％ at the size of 5mm, 7mm, and 12mm, respectively. Also, treatment efficient rate was increased by the packed amount of media in less than 30％ packed, while in more than 40％ packed that was decreased. It takes 10day to reach the steady states and it is less than the existing activated sludge method. The slopes of oxygen consumption rate are almost parallel both in the entrapped media and free sludge. When organic loading rate is less than 1.0 kg/㎥. d on site, it is achieved good removal rate independent of changes of loading rate.

• Journal of Korean Society of Water and Wastewater
• /
• v.21 no.4
• /
• pp.485-491
• /
• 2007

The fluctuation of inlet flow to a water treatment plant makes a serious problem that it can change the filtration rate abruptly, and ultimately occur the breakthrough of the detained particles inside filter media. Also, since it takes very short time (about 10 minutes) for the surface wave occurred from the fluctuation of inlet flow to reach the filtration process, it is impossible to control the filtration rate stably. Therefore, this study was conducted to evaluate the effect of daily flow-rate fluctuation on the performance of sand filtration process, and to suggest the dual media composition for coping with that effect. Comparative column tests have been carried out for various dual media (sand and anthracite) compositions. From the results of column tests, dual media, especially in the case of sand 45cm/anthracite 30cm, is more effective to cope with the effect of flow-rate fluctuation on the performance of filtration than single media (only sand). In addition, irrespective of dual media composition, managing ability to cope with that fluctuation tends to be weak at the end of allowable filtration duration time,

• Management & Information Systems Review
• /
• v.34 no.1
• /
• pp.191-209
• /
• 2015

Electronic word-of-mouth (eWOM) in social media has been recognized as one of the most influential marketing tools across various businesses. Understanding eWOM in social media is critical to reach potential global consumers easily and quickly in the hospitality industry. However, few empirical studies in hospitality attempted to evaluate the effectiveness of eWOM in social media from a global perspective. Given the competitive climate of the hospitality market, it is meaningful for hospitality marketers to evaluate the effectiveness of eWOM in social media and the influence of cultural factors to promote customers and increase profitability globally. The main purpose of this study was to examine the influence of cultural values on social media eWOM in the hospitality industry in China, Korea, and the USA. The result of this study indicates Chinese and American people engage more than Korean people when they try to purchase hospitality product and service This study particularly provided a cross-cultural study of comparison among these countries and the findings of this study are expected to provide important practical assistance for global marketing strategies in social media.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.12 no.3
• /
• pp.157-166
• /
• 2016

This paper presents the interior space information using 6D-360 degree immersive media video information. And we implement the augmented reality, which includes a variety of information such as position information, movement information of the specific location in the interior space GPS signal does not reach the position information. Augmented reality containing the 6D-360 degree immersive media video information provides the position information and the three dimensional space image information to identify the exact location of a user in an interior space of a moving object as well as a fixed interior space. This paper constitutes a three dimensional image database based on the 6D-360 degree immersive media video information and provides augmented reality service. Therefore, to map the various information to 6D-360 degree immersive media video information, the user can check the plant in the same environment as the actual. It suggests the augmented reality service for the emergency escape and repair to the passengers and employees.