• Title/Summary/Keyword: Media policy

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Corporate strategy in Korean Contents production industry (국내 방송 콘텐츠 제작사의 기업 전략 특성)

  • Lee, Moon-Haeng
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.155-163
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    • 2022
  • The ecology of Korean Production Industry has been changing rapidly. Small & medium size independent production companys have been shrinking in market share while big size production companys are taking larger share than before. This study intends to show the dramatic change of the ownership in Korean production industry and the consequencies. When considering positive development of production industry, small & medium size independent production companys should play important roles but the environment of the industry is not easy for them. The implication of this study is that small & medium size independent production companys have to search for survival strategies to adapt environmental change.

Proposal of post-diagnosis checklist for revitalization of local co-brands -Focused on the causes-remedies model of Lehu- (지역 농산물 공동브랜드 활성화를 위한 사후 진단 체크리스트 제안 -레후의 원인-치유 모델을 중심으로-)

  • Lee, Kaha;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.249-255
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    • 2022
  • The purpose of this study is to establish and propose a post-diagnosis checklist for the revitalization of domestic regional co-brands that have not been activated despite many strengths. First, I looked into the brand revitalization methodology through prior researches and among them, referring to the cause-remedies model, the cause of the deactivation of the co-brand and the currently used revitalization method were examined through case studies and expert interviews. Regarding the currently used method, the reason for using the method was inferred, and the factors corresponding to the cause and effect were found and categorized in the inferred sentence, and the corresponding detailed items were set and the checklist items were presented. Although this study has a limitation in that there is no practical checklist verification, it is expected that a specific activation plan will be presented through verification of future studies.

A Study on Ways to Relieve User's Anxiety Caused by Simplification of Easy Money Transfer Service (간편송금 서비스 간소화에 따른 사용자의 불안감 해소방안 연구)

  • Kim, So-Young;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.293-299
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    • 2022
  • The purpose of study is to relieve the users' anxiety caused by the simplification of the easy money transfer service. With the development of technology, financial services are being simplified, but on the contrary, the chasm occurs. The study was conducted in two rounds. First, based on UTAUT, the perception of the service and the willingness to accept the technology were investigated through a questionnaire. Second, after presenting the tracking function of the remittance situation derived through the heuristic method, in-depth interviews were conducted on reliability and intention to continue using it. As the result, it was found that the clear feedback had a positive effect on relieving users' anxiety. It is expected that studies approaching the chasm from the point of view of design will be actively conducted.

The Effect of Intrinsic Attributes of IoT Product on Brand Image and Customer Loyalty (IoT제품의 내재적 속성이 브랜드 이미지와 고객 충성도에 미치는 영향)

  • Peng, Tian;Chen, Xing
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.61-68
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    • 2022
  • This study examines the impact of consumers' subjective perception on the quality loyalty of the Internet of things, explores academic innovation schemes, and puts forward business strategies for on-site optimization of the industry. The research methods use online survey methods for Chinese consumers who have used or bought Xiaomi IoT products. The results show that the inherent attributes of Internet of things products have an impact on brand image, and brand image has an impact on customer loyalty. Brand image shows complete media effect in the relationship between hyper-connectivity and customer loyalty of Internet of things products. For the enterprises that develop the Internet of things, obtaining the perceived brand image has a very important strategic significance in expanding the loyal customer base.

A Proposal for the Development of Online Graduate School for Lifelong Education (평생교육을 위한 온라인 대학원 발전방안 제안)

  • Kwon, Arum;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.415-422
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    • 2022
  • This study requires a new paradigm for universities in line with the global pandemic and the 4th industrial revolution. Accordingly, we propose an educational plan for the H university online graduate school in Korea. As a research method, the implications of scholars and experts on future education were synthesized, and the cases of overseas universities using it were analyzed to propose an online graduate school education plan. As a result of the study, online graduate school needs diversity as a venue for providing new opportunities as lifelong education, and to realize this, they use a microcredit. Blockchain technology is introduced so that microcredit can be transparently verified. In addition, to correspond to various convergence major programs and further develop them, problem-solving-oriented teaching methods enhance students' convergent skills as well as active learning and interaction. More detailed curriculum research at online graduate schools is needed in the future, and we hope that you will contribute to the development of online graduate school education based on this study.

Why Are People Wearing Masks When They Are Relieved of Their Obligation? -Choosing Under Uncertainty by News Big Data Analysis (착용 의무 해제에도 마스크를 쓰는 이유 -뉴스 빅데이터 분석으로 확인한 불확실성하의 선택)

  • Ki-Ryang Seo;SangKhee Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.113-119
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    • 2023
  • Despite the lifting of the mandatory wearing of masks, which was the main tool of the COVID-19 quarantine policy, we paid attention to the fact that some people are still wearing masks, and we wanted to clarify why people do not take off their masks. Through a survey in this regard, we were able to ascertain why some people continue to wear masks in a broader context. In this article, we directly and indirectly confirm the hidden side of citizens' continued wearing of masks by analyzing how the lifting of the mask-wearing obligation was reported in media articles that have a significant impact on citizens' behavior and attitude. Through this, it was confirmed that citizens continue to wear masks to protect themselves in an uncertain situation where the COVID-19 endemic has not been declared, despite the quarantine authorities' announcement of lifting the mandatory wearing. In a situation where crises such as COVID-19 are expected to repeat frequently in the future, it was concluded that it is important to build trust in the quarantine authorities.

Critical Review of Discourse on Aging in Korean Newspaper (대중매체에서의 신노년 담론 분석:신문매체를 중심으로)

  • Han, Gyounghae;Yoon, Sung-eun
    • 한국노년학
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    • v.27 no.2
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    • pp.299-322
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    • 2007
  • The purpose of this study is to critically review recent discourse on aging appeared in Korean newspapers. For this purpose, 1,725 articles on 'aging' or 'elderly' appeared on three major Korean newspapers during 1997- 2006 are analyzed. It is shown that there is a recent surge of articles portraying the positive images of aging in Korean newspapers emphasizing the importance of productive, successful aging and active life style of the elderly. This trend is a welcomed change from the negative images of elderly as dependent burden of society. However, it seems that over emphasis on positive aging and 'New Elderly' might have created another stereotype about the elderly and unintentionally marginalize the certain group of the elderly. By focusing on individual responsibility, it also overlooked the constraints imposed by social structure on disadvantaged elderly group, such as women, elderly in low socio-economic strata. Theoretical and policy implications of this trends are discussed.

A Study on Movie Consumption and Concentration Trends in Theaters and Online (극장과 온라인의 영화 소비와 소비집중도 추세에 관한 연구)

  • Kim, Jun Sung
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.170-179
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    • 2022
  • In the theater-based movie industry, it is known that the diversity of movie consumption is hindered due to concentrated consumption. This study extends the existing discussions on the concentration of movie consumption in theaters to the concentration of online movie consumption. In addition, the study analyzes the impact of Covid-19 pandemic on movie consumption and the concentration thereof. For analysis, panel data for the period from 2012 through 2021 were collected by utilizing the box office data of the Korean Film Council. As a result of the analysis, it was found that the concentration of consumption by movie, country, and genre was higher in theaters than online. Further, the concentration of movie consumption has increased both in theaters and online until the outbreak of Covid-19 pandemic. During the Covid-19 pandemic period, the size of consumption has decreased both in theaters and online, while the concentration of consumption by movie online has increased. The result of this study implies a need for policy-level efforts to convert the trend of consumption concentration for long-term development of the movie industry with secured diversity of movie consumption, and for this, the study suggests that the use of online media would be useful.

Analysis of Research Trends in Psychological Warfare against North Korea -Focused on academic papers from 2000 to 2023- (대북심리전 연구동향 분석 - 2000년~2023년 학술논문을 중심으로-)

  • Jeong-Hoon Lee;Kyung-Jae Song
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.263-268
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    • 2023
  • This study examined the trend of research, focusing on academic papers related to psychological warfare against North Korea studied from 2000 to 2023. As a result of examining the current status by year, field, and research method, we could feel the lack of papers related to psychological warfare against North Korea, and the lack of research was also small only during the period when inter-Korean relations were strained. In addition, the research field is also limited to policy proposals and psychological warfare media, confirming the need to expand to more diverse fields considering the changing psychological warfare environment. In terms of the last research method, most of them were literature studies, so the need for quantitative research using interviews, surveys, and big data was also found. It is hoped that the analysis results of this paper will play a positive role in setting the direction of future research on the psychological warfare against North Korea, which is still underway.

Suggestions for Improvement of Port Charge Discount Policies - focused on Ulsan Port

  • Sangseop Lim;Sang-Mi Im;Seok-Hun Kim
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.3
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    • pp.191-198
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    • 2024
  • Korea is an import and export-oriented economy that relies on shipping transportation, and sea ports play an important role in national economic growth. To secure and maintain the competitiveness of these ports, hardware and software investments are required, but policy support can also be expected to have an effect. This study identified the irrationality of the system by exploratory analysis of the port facility fee discount system for Ulsan Port, an energy hub port, and suggested improvement measures to resolve it.This study analyzed the volume of Ulsan Port and the reduction of port facility usage fees for about 10 years and identified irrational factors that despite a special port for liquid cargo, a considerable reduction for container cargo is concentrated, and even because it was a passing ship, 100% reduction for entrance and clearance fees were provided to them, which could cause serious moral hazard.. As a way to improve the port facility charge discount system at Ulsan Port, this study proposed strengthening support for eco-friendly activities to support containers, adjusting the reduction rate for passing ships, or improving the reduction and exemption application process.