• Journal of Digital Convergence
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• v.19 no.2
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• pp.397-402
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• 2021

The purpose of this study is to measure the satisfaction level of user experience of athlesure brand community by generation through surveys, and to derive satisfaction level according to consumption taste by generation. As a tool for measuring brand community, a questionnaire written Creating Pleasurable Interfaces Model of Stephen P. Anderson was used and was conducted focusing on women in their 10s-40s, which are the main consumers. As a result of the survey, the community participation rate and satisfaction level are significantly different depending on the consumption tendency of each generation. In addition, focused on task satisfaction was high, but focused on experience satisfaction was relatively low. It was found that there is a need for a plan to improve satisfaction based on experience for revitalization of online and offline communities in the future. Through this study, we expect the use of consumer-centered brand communities and brand communities according to the satisfaction level of consumption demand by generation and consumption preference by demand.

• Korean Journal of Child Care and Education Policy
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• v.12 no.3
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• pp.55-76
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• 2018

The study aims to investigate nocturnal sleep duration in 4-year-olds and relative effects of various factors including the personal factor (temperament), the familial factor (mother's employment status), the time-use factors (hours spent in childhood educare institutions, on napping in the institutions, and on using electronic media). The data of 937 4-year-olds collected by the Korea Children and Youth Panel Survey in 2012 was analyzed. Using SPSS 21.0 program, frequency analysis, descriptive statistics, Pearson's correlation analysis and hierarchical regression were conducted. The results are as follows. First, there were significant negative correlations among the personal factor, familial factor and time-use factors. Finally, the time-use factors showed largest explanatory power on variance of children's nocturnal sleep duration, followed by the familial factor. But the personal factor was not statistically significant. These results suggested that parents and childhood educare institutions need to cooperate in order for children to sleep well. It is also necessary to implement and spread the social systems to support healthy development of children.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.113-127
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• 2021

This study classifies review attributes into ratings, number of comments and image information in online shopping mall to verify their impact on brand attitude and purchase decision and e-WOM intention. Use SPSS 23.0 for frequency analysis, factor analysis and regression analysis. The results showed that review attributes have a positive effect on brand attitudes, purchase decision and e-WOM intention, but the number of comments has not affect on purchase decision. Brand attitude has a positive effect on purchase decision and e-WOM intention. Brand attitude has media effect in the relationship between ratings, image information and purchase decision, and in the relationship between review attributes and e-WOM intention. As these results, consumers don't always like to have a lot of comments. and should allow to focus on high ratings and photo reviews as much as possible when writing reviews.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.117-133
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• 2021

This study aimed to identify its research trends using social network analysis(SNA). The results of the analysis showed that, for degree centrality, Busan Port(0.223) was the keyword that had the highest centrality, followed by DEA(0.060), AHP(0.056), and container terminal and port competitiveness(0.049). Busan Port(0.245) also had the highest betweenness centrality, followed by DEA(0.048), container terminal(0.044), AHP(0.039), and Busan New Port(0.032). The trend analysis inferred that efficiency analysis(DEA), strategy selection, and competition analysis(AHP) were the keywords with a high centrality for Busan Port to gain a competitive edge with global ports. However, research on the Fourth Industrial Revolution, which is emerging as a key issue, was insufficient. In the future, research using social data, such as mass media and social networks, is necessary.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.425-431
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• 2021

The purpose of this study is to compare and analyze leading brands of the scooter-sharing system market of Korea, KICKGOING and Lime, in terms of user experience, and to suggest the improvement direction of the applications and scooters of those two services. The assessment was conducted in such a way that the experimental group using scooter-sharing system over a certain frequency would choose the specific service they use most frequently, and complete a questionnaire: based on the reorganized version of the Peter Morville's Honeycomb Model. Based on the results of the experiment, We drew a conclusion that the services need to add navigation features in the application, to provide more simple procedures for reporting breakdown or accident and browsing insurance information, and to improve the user and pedestrian safety levels by gamification, et cetera. We expect this study to help the fast-growing smart mobility market and scooter-sharing systems that represent the market develop into a user-centered way.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.457-462
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• 2021

YouTube has established itself as a major media platform. Businesses give more attention to YouTube's influence as marketing using the platform demonstrates positive effects. Accordingly, this study aims to look into how the quasi-social interaction of the users of beauty content on YouTube affect purchase behavior intentions and provide results as basic data for establishing an efficient marketing strategy. Quasi-social interaction exerted significantly positive influence on purchase behavior and purchase intention. This suggests that the stronger the quasi-social interaction becomes, purchase behavior and purchase intention get stronger. Therefore, strategies for facilitating marketing should be devised by increasing efficient quasi-social interaction according to user characteristics.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.73-82
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• 2022

As digital advertising industry grows, consumers' concerns over personal information protect also rise. Thus, the current study is designed to explore college students' perspectives on digital behavioral advertising and personal information protection through in-depth interviews. According to study results, importance of personal information protection is highly regarded among college students and interviewees suggest individuals, companies, and government organizations work together to protect personal information. College students' behavioral level of personal information protection can be divided into three levels such as 1) no-action taken, 2) passive response, and 3) active response. The study found that college students' attitude toward digital behavioral advertising is positive and also negative at the same time. Lastly, the study suggests that college students have positive attitude toward companies' personal information collection and use for the marketing purpose such as digital behavioral advertising. At the discussion section this study puts emphasis on the need for digital media literacy education and suggests practical implications for personal information collection and its procedures.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.519-528
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• 2022

The purpose of the study was to further investigate the direction for one-person experience design based on visual shift due to the isolation one has experienced after the COVID-19 and the factors regarding it. The study involves eight female participants who are in their twenties via digital platform. The participants were instructed to choose digital image similar to COVID-19 and to write down facts based upon the image and the researcher will look into the result microscopically. The researchers found that the isolation factors include decreased face-to-face communication, reliance on social media, heavy usage of OTT platform, limited outdoor occasion and activity, limitation of untact technology and education program, fear over the pandemic and so on. The study has shown that the one-person experience design should be heading in a direction where it adopts space design that can crossover online and offline world, digital complex design to embody realness as well as the communication design to regain the relationships with others.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.541-551
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• 2022

The purpose of this study is to propose implications that can be effectively applied to the educational field by exploring the intention to use of augmented reality-based educational contents for college students. To this end, a survey was conducted with college students, and confirmatory factor analysis, correlation analysis, reliability analysis, and path analysis were performed using the SPSS 21.0 program and the AMOS 21.0 program. The results of the study were presented as follows. First, individual innovativeness influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Second, social influence influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Third, perceived enjoyment influenced positively on perceived usefulness. Fourth, perceived ease of use influenced positively on perceived usefulness and perceived enjoyment. Fifth, except for perceived ease of use, perceived usefulness and perceived enjoyment influenced positively on intention to use.

• Journal of the Korea Safety Management & Science
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• v.23 no.4
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• pp.23-29
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• 2021

The purpose of this study is to reduce the probability of occurrence of electric fires as a preemptive preventive measure, and to strengthen the capability of preventing electric fires by strengthening the cooperative function between electric fire-related departments and establishing a cooperative system. In this study, the general aspects of electric fires were identified by reviewing the literature such as ignition mechanisms of electric fires. And the major electrical fires that occurred in the last 10 years were classified into ignition factors (short circuit, overload/overcurrent, and earth leakage/ground fault) and ignition sources (wiring/wiring appliances, electrical equipment/household appliances). And the 4M technique was used to analyze the potential causes of ignition at the fire site and to suggest preventive measures. In the case In this study, out of 48 electrical fires in the past 10 years, 16 short-circuit fires, 3 overload/overcurrent fires, 3 short-circuit and earth fault fires, 16 fires in wiring/wiring appliances, and 10 fires in electrical equipment/home appliances classified as cases. And prevention measures were presented in terms of human, machine, media, and management by using the 4M technique. For the preemptive prevention of electric fires, strengthening the compulsory electrical safety inspection and making it mandatory to report when new or expanding electric facilities, charging a fee for electric safety inspection for detached houses and granting benefits subject to inspection completion, improvement of the electric safety voluntary inspection table and safety indications; It was suggested as a policy to organize and operate electrical safety inspection personnel in a two-person team (mixed), establish a close work cooperation system with related organizations, and strengthen electrical safety education and publicity.