• 제목/요약/키워드: Media perception

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Colour Appearance Modelling based on Background Lightness and Colour Stimulus Size in Displays (디스플레이에서 배경의 밝기와 색채 자극의 크기에 따른 컬러 어피어런스 모델링)

  • Hong, Ji Young
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.18 no.4
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    • pp.43-48
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    • 2018
  • This study was conducted to reproduce digital colour based on the lightness of the background and size of the colour stimulus so that colour can be similarly perceived under different conditions. With the evolution of display technologies, display devices of various sizes can now reproduce more accurate colour and enhanced images, thus affecting the overall quality of display images. This study reproduced digital colour by considering the visual characteristics of the digital media environment. To accomplish this, we developed a colour appearance model which distinguishes the properties of foveal and peripheral vision. The proposed model is based on existing research on the lightness of the background and size of the colour stimulus. Based on experimental results, an analysis of variance was performed in order to develop the colour appearance model. The algorithm and modelling were verified based on the proposed model. In addition, to apply this model to display technologies, a practical colour control system and a method for handling complex input images were developed. Through this research, colour conversion errors which might occur when the input image is converted to fit a specific display size are resolved from the perspective of the human visual system. As a result, more accurate colour can be displayed and enhanced images can be reproduced.

The Survey of the Degree of Awareness and of Practice concerning Prenatal Care among Korean Women (한국여성(韓國女性)의 태교인식도(胎敎認識度)에 관한 조사연구(調査硏究))

  • Hong, Hae-Kyoung
    • Korean Journal of Child Studies
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    • v.1
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    • pp.1-14
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    • 1980
  • The purpose of this study was to survey the degree of awareness and practice concerning prenatal care among Korean women. In this study, 626women in Seoul, Sungnam City, and Yangju Kun were randomly selected to be given a questionare that was formulated by the researcher. The statistical analysis of the data was obtained by percentage scores and $X^2$ scores on each item by age, educational background, and regional areas. The general out come of the study were as follows. A. The Practice of Prenatal Care 1. Physical Activities: Concerning the hard work, about a half of the women took care of it by themselves, and the others treated it with help. Also it was found that they tried to reduce the amount of travel as much as possible during pregnancy. 2. Dietary Intake: It was revealed that no significant change were observed before and during pregnancy. 3. Drugs: It was revealed that they tried to avoid drugs as much as possible during pregnancy. 4. Emotion: About a half of the women said that the family atmosphere did not change before and during pregnancy. The others said it had improved after pregnancy. In their spare time, most pregnant women rested in bed, read books, and listened to music. 5. Husband's Support: Most of the women expressed that they needed thief-husband's support absolutely, especially with hard work. They moderated the sexual activities when they found that they were pregnant. B. Degree of awareness for Prenatal Care 1. Perception of Prenatal Care: Most women heard about prenatal care at least one time through family, friend, or mass-media. 2. Necessity of Prenatal Care: Most women recognized the necessity of prenatal care, and they thought that the relaxation of body and mind was important during pregnancy. 3. Influence of Prenatal Care: It was revealed that most women recognized the positive influence of prenatal care to the neonate. 4. Practice of Prenatal Care: It shown that the most of pregnant women took serious interest in prenatal care and they tended to be careful during pregnancy. Generally speaking, the difference in educational background seemed to affect most to the pregnant women's awareness and practice of prenatal care: the higher the educational achievement, the more cautious about the prenatal care. The difference in region seemed to affect considerably in most aspects of practice: women in urban areas preceeded the rural women in prenatal care. The age difference seemed to affect least in their prenatal care except the younger generation took more care in avoiding the use of drugs.

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Lightness Compensation for Anaglyph Images to Reduce Retinal Rivalry (Anaglyph 영상의 망막경합 최소화를 위한 밝기 보상)

  • Jang, Woo-Heon;Lee, Tae-Hyoung;Kim, Dae-Chul;Lee, Cheol-Hee;Ha, Yeong-Ho
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.49 no.1
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    • pp.88-96
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    • 2012
  • According to development of technology for media, observers try to watch the realities from images, as follows, 3D imaging has been extremely developed. 3D image gives depth in the image, observers feel in nature. Different image perception from left and right eyes make the 3D image. Anaglyph which is one of the ways to make an image of three dimensions is for obtaining an image of three dimensions by using color filter glasses. Anaglyph has a little amount of calculation and is easy to make, and it has a good point that anaglyph can be used in more wide field because it can create an image of three dimensions to the output of print like printed matter. However, the phenomenon of retinal rivalry can cause a feeling of fatigue because a difference of brightness of the left image and the right image happen. The way to reduce this problem is made by cutting down a difference of brightness. In the result, retinal rivalry can be reduced. We reduced a difference of the brightness of the left and the right image by utilizing the brightness and average of the original image to reduce retinal rivalry and we made better colors of anaglyph by using the way that we keep the hue caused by a change of brightness and supplement saturation about color distortion which is created at that time.

A Study on college student's cognition survey about CCTV in education facilities (교육시설내 CCTV에 대한 대학생의 인식조사 연구)

  • Lee, Yong-Whan;Hong, Myoung-Woo
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.12
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    • pp.23-30
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    • 2012
  • The purpose of this paper is to analyze various categories such as the recognition, expectation and acceptability of CCTV use in educational facilities by doing a survey on how college students think about the CCTV installed in educational facilities. For this research, diverse existing surveys regarding CCTV were examined, and the appropriate elements of survey questions were extracted and developed. Based on this method, we intend to complete a survey study hereafter on the change in perception regarding CCTV inspection. We made four hypotheses before the survey and the results of the survey are as follows: First, the expectations for CCTV's ability to reduce crime were high. Second, the fears about being a victim of theft or violence crime were decreased. Third, there were a number of respondents who would weigh more on increased safety by installing a CCTV rather than be concerned that CCTV may lead to the violation of students' human rights. Fourth, there showed a difference in recognizing CCTV among three groups. Also, for the questions regarding the places where CCTV is installed, there were many negative opinions on its installation in the student convenient facilities. What we have achieved was not a simple survey which investigates the pros and cons about CCTV use, but a newly suggested way of survey, which enables us to test various hypotheses and figure out the changing perceptions on CCTV effectiveness in educational facilities with more efficiency.

Geospatial Data Display Technique for Non-Glasses Stereoscopic Monitor (무안경식 입체 모니터를 이용한 지형공간 데이터의 디스플레이 기법)

  • Lee, Seun-Geun;Lee, Dong-Cheon
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.26 no.6
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    • pp.599-609
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    • 2008
  • Development of computer and electronic technology leads innovative progress in spatial informatics and successful commercialization. Geospatial information technology plays an important role in decision making in various applications. However, information display media are two-dimensional plane that limits visual perception. Understanding human visual processing mechanism to percept stereo vision makes possible to implement three-dimensional stereo image display. This paper proposes on-the-fly stereo image generation methods that are involved with various exterior and camera parameters including exposure station, viewing direction, image size, overlap and focal length. Collinearity equations and parameters related with stereo viewing conditions were solved to generate realisitc stereo imagery. In addition stereo flying simulation scenery was generated with different viewing locations and directions. The stereo viewing is based on the parallax principle of two veiwing locations. This study implemented anaglyphic stereogram, polarization and lenticular stereo display methods. Existing display technology has limitation to provide visual information of three-dimensional and dynamic nature of the real world because the 3D spatial information is projected into 2D plane. Therefore, stereo display methods developed in this study improves geospatial information and applications of GIS by realistic stereo visualization.

The Effect of Cultural Marketing Activities on a Corporate Brand Asset (문화마케팅 활동이 기업브랜드 자산에 미치는 영향)

  • You, Hee-Bong;Ha, Kyu-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.6
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    • pp.1856-1868
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    • 2008
  • This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

Internet health information of kindergarten teachers Conditions for recognition and utilization (유치원 교사의 인터넷 건강지식에 대한 정보 인식 및 실태)

  • Yoo, Ji-Eun;Son, Eun-Kyoung;Kim, Sook-Hee;Son, Hae-Kyoung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.9
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    • pp.5931-5941
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    • 2015
  • It should be given the opportunity to acquire information about the health of infants for a new type of way of life with the passage of time, of which the internet is a lot of people are required to use the media in the modern world. So, we want to find out the status of kindergarten teachers' internet utilizing and how to utilize the internet health information on field. The purpose of this study is to explore the direction of improvement. We produce this research based on a precedent study about perception and actual condition of health information utilizing. The objects of this study are 180 kindergarten teachers working in Dae-jeon and most of them have experience of searching health information through internet. The collected data calculated frequency and percentage with SPSS 18.0 program. As a result, first, kindergarten teachers think the information of infants' health is relatively important, still they obtain it from the Internet. But they feel a difficulty in finding the proper information because it takes so much time. Second, they utilize the Internet whenever necessary to find health information and they could find it. However, health information obtained from the Internet, have not been unexpectedly useful. Therefore, training about the content of infant's health and utilizing method of internet health information is needed.

Perceptions and Experiences of Acupuncture among Expatriates Living in Korea: A Qualitative Study (국내 거주 외국인의 침 치료 경험과 한의학에 대한 인식: 질적연구)

  • Lee, Seungmin Kathy;Park, Inhyo;Miller, David B.;Lee, Sangjae
    • Korean Journal of Acupuncture
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    • v.37 no.3
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    • pp.172-182
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    • 2020
  • Objectives : In this study, we conducted a focus group interview among expatriates living in Korea, to investigate their experiences and perceptions of acupuncture and Korean Medicine in order to improve the usage of Korean Medicine in the medical tourism market. Methods : The inclusion criteria for the focus group interview was: (1) participants between the age of 20 to 75 years old; (2) those who had lived in Korea for more than 90 days, and (3) those who were able to express their thoughts freely in English. The participants were informed that the interviews will be recorded and transcribed. We ended recruitment once saturation of materials was met. Semi-structured interviews were conducted, and the data was analyzed after each interview. Results : The interviews were held between June to December 2016. Twenty-four participants were recruited but four dropped out and a total of twenty participants successfully finished the interviews. Six focus group interviews were conducted. Analysis revealed that Korean Medicine was relatively less known compared to Traditional Chinese Medicine or Complementary and Alternative Medicine. Participants automatically associated acupuncture with the management of pain or stress and replied that these were the areas that they thought acupuncture would be most effective. Positive experiences with acupuncture and with the acupuncture practitioners were factors that promoted the use of acupuncture whereas lack of awareness, accessibility and accreditation were factors that hindered its use. Other factors that hindered the use of acupuncture was needle phobia and the perception that acupuncture lacks scientific evidence. Conclusions : Awareness on Korean Medicine and acupuncture is low. Participants lack awareness on what diseases acupuncture can treat, the scientific evidence behind the mechanism of action, and the rigorous education system that Korean Medicine doctors must go through to get their license. Rigorous marketing should be encouraged, which includes greater exposure in the media, more honest reviews from patients, and promotion of the scientific evidence base.

"Poor Theatre, Poor Art" - Jerzy Grotowsky's Play and Arte Povera ('가난한 연극, 가난한 미술' - 그로토프스키 연극이론과 아르테 포베라)

  • Kang, Young-Joo
    • The Journal of Art Theory & Practice
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    • no.5
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    • pp.109-133
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    • 2007
  • What a concept of theatricality in modern art became more controversial is through a review "art and object-hood" on Michael Fried's minimal art, as having been already known broadly. As he had been concerned, the art following the minimalism is accepting as the very important elements such as the introduction of temporality, the stage in the exhibition space, and the audience's positive participation, enough to be no exaggeration to say that it was involved in almost all the theatricality. Particularly even in the installation art and the environment art, which have substantially positioned since the 1970s, the space is staged, and the audience's participation is greatly highlighted due to the temporal character and the site-specific in works. In such way, the theatricality in art work is today regarded as one of the most important elements. In this context, it is thought to have significance to examine theatricality, which is shown in the works of Arte Povera artists, who had been active energetically between 1967-1971. That is because the name of this group itself is what was borrowed from "Poor Theatre" in Jerzy Grotowski, who is a play director and theorist coming from Poland, and because of having many common points in the aspect of content and form. It reveals that the art called Arte Povera is sharing many critical minds in the face of commanding the field called a play and other media. Grotowski's theatre theory is very close to the theory and substance in Arte Povera in a sense that liberates a play, which was locked in literature, above all, renews the relationship between stage and seat and between actor and audience, and pursues a human being's change in consciousness through this. That is because Arte Povera also emphasizes the communication with the audience through appealing to a human being's perception and through the direct and living method, not the objective art concept of centering on the work. In addition, the poor play or poor art all has tendency that denies a system, which relies upon economic and cultural system, and seeks for what is anti-cultural, elemental, and fundamental. It is very similar even in a sense that focuses on the exploration process itself rather than the result, excludes the transcendental concept, and attaches importance to empiricism. However, Arte Povera accepts contradictoriness and complexity, and suggests eclecticism and tolerance, thereby being basically the nomadic art and the art difficult to be captured constitutively. On the other hand, there is difference in a sense that the poor play is characterized by purity, asceticism, seriousness, and solemnity. If so, which significance does this theatricality, which was introduced to art, ultimately have? As all the arts desire to be revealed with invisible things beyond the visual thing, theatricality comes to play a very important role at this time. If all the artists and audiences today came to acquire actual or virtual freedom much more, that can be said to be a point attributable to that art relied upon diverse conditions in a play.

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Non-standard Workers' Solidarity with Standard Workers on Strike: The Case of Broadcast Professionals in KBS and MBC (정규직의 파업과 비정규직의 연대 또는 이탈: KBS와 MBC 파업사례를 중심으로)

  • Noh, Sung Chul;Chung, Sun Wook
    • Korean Journal of Labor Studies
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    • v.24 no.1
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    • pp.157-196
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    • 2018
  • This study analyzes non-standard workers' attitudes and behaviors towards standard workers' strikes using the case of a joint strike held by journalists at KBS and MBC in 2012. Tracing the process since 2008 by which a conservative government has tried to control the press and regular journalists have collectively resisted against it, we put our analytical focus on two major groups of freelance broadcast professionals: independent producers and writers in current affairs. Specifically, we examine 1) how they perceived and responded to a series of regular journalists' struggle to protect journalistic value, 2) how such perception of and response to regular journalists could be developed, and 3) how (de)solidarity could form and then deepened between freelance and regular journalists in the 2012 Media Strike. Our findings show that the ways in which regular journalists had controlled freelance journalists at work affected the relationship between class-based and occupation-based rationality freelance journalists held in their minds. Independent producers, who had developed a strong class-based rationality in response to the coercive input-output control, showed cynicism about regular journalists' strike pointing out their hypocrisy and contradiction. In contrast, freelance writers accommodated and joined the strike by regular workers in the spirit of solidarity based on occupational rationality which had developed from normative, process control. Our paper ends with theoretical and practical implications.