• Title/Summary/Keyword: Media perception

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Study on Perception of High School Students of Biotechnology (생명공학 기술에 대한 고등학교 학생들의 인식 조사 연구)

  • Song, Shin-Cheol;Shim, Kew-Cheol
    • Hwankyungkyoyuk
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    • v.23 no.1
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    • pp.99-111
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    • 2010
  • The purpose of this study was to investigate high school students' perceptions of biotechnology. Participants in this study were 9th and 10th grade students who were enrolled in high schools in Gyeonggi Province. The survey instrument used in this study was a 26-item questionnaire that was designed to measure students' perceptions regarding biotechnology. The study revealed that students' perceptions were positive toward the use of biotechnology on biological objects such as plant, grain and microbes. However, their perceptions were negative toward the use of biotechnology on humans and animals. Male students' perceptions were more positive than female students and there were significant differences between male and female students(p<.01). The study also revealed that male and female students had positive perceptions about the use of biotechnology in the development of beneficial products. However, male students' perceptions were more positive than female students(p<.01). Female students' perceptions were slightly more negative than males and they indicated a measure of caution in the development of beneficial products using biotechnology. Regarding the reliability of biotechnological information acquired from food companies, TV broadcasters, and entertainers, male and female students tended to be highly negative. Students perceived that environmental, religious and ethical issues did not affect the use of biotechnology when asked the effect of these factors on the use of biotechnology. They perceived that food safety and genetic factors of microbes did affect the use of biotechnology. Thus, the study findings suggest that teaching and learning strategies based on the differences of perceptions between male and female students of this study be established and the use of media, development of teaching method and materials be promoted in order to enhance student's performance in environmental education.

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A Comperative Study on Purchase Recognition between Domestic Broadcasting Equipment Demanders and Suppliers (국내방송장비 수요처와 공급자의 구매인식 비교 연구)

  • Yun, Myeongjin;Cho, Yongsuck;Lee, Seonhee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.2
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    • pp.39-44
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    • 2017
  • In this study, we compared the perception of absolute purchase of equipment for broadcasting equipment purchasing demand according to the rapid change of domestic content production and distribution method, and the degree of information such as technical reliability and system stability of domestic broadcasting equipment perceived by consumer The effects were analyzed through a research model. Due to the lack of existing research data on broadcasting equipment demand, we conducted in depth interviews with surveys of broadcasting equipment and surveys. As a result of analysis, compared to foreign equipments, there are many cases of purchase of domestic equipments, systems, and block purchases. To improve the preference and satisfaction of Korean broadcasting equipment, which is recognized by domestic demand for broadcasting equipment, it is urgent to improve the technical reliability and to develop core key equipment and to expand the demand of domestic equipment limited to small power transmitter antenna and monitor equipment. It is urgent to develop in order to develop overseas and to support the domestic market to secure the domestic market.

Vocabulary Retrieve System using Improve Levenshtein Distance algorithm (개선된 Levenshtein Distance 알고리즘을 사용한 어휘 탐색 시스템)

  • Lee, Jong-Sub;Oh, Sang-Yeob
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.367-372
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    • 2013
  • In general, Levenshtein distance algorithm have a problem with not distinguish the consideration of vacabulary retrieve, because Levenshtein methode is used to vocabulary order are not defined. In this paper, we propose a improved Levenshtein methode, it effectively manage the vocabulary retrieve by frequency use of a vocabulary, and it gives the weight number which have a order between vocabularies. Therefore proposed methode have a advantage of solve the defect of perception rate in the case of increase the vocabulary, improve the recognition time become higher and it can be effectively retrieval space management.. System performance as a result of represent vocabulary dependence recognition rate of 97.81%, vocabulary independence recognition rate of 96.91% in indoor environment. Also, vocabulary dependence recognition rate of 91.11%, vocabulary independence recognition rate of 90.01% in outdoor environment.

A Qualitative Study on Acceptance of Korean Wave Culture and Internalization of Ideal Beauty among Vietnamese Female Students in Korea (베트남 여성 유학생의 한류 문화 수용과 이상적 미 내면화 경험에 대한 질적 연구)

  • Kang, Yeonghoon;Lee, Ha Kyung;Kim, Woo Bin
    • Fashion & Textile Research Journal
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    • v.22 no.4
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    • pp.456-468
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    • 2020
  • Vietnam is becoming a leading country in the consumption of Korean wave. Many Vietnamese students have visited Korea due to a significant interest in the Korean wave. This study used focus group interviews with 12 Vietnamese female students in order to examine the experience of the Korean wave acceptance (RQ1), the experience of internalization toward ideal beauty (RQ2) and differences of internalization towards ideal beauty depending on the living period in Korea (RQ3). First, the results of RQ1 showed that Vietnamese students were accepting the Korean wave through media, Korean and social interaction in their daily lives. They also have a positive attitude toward Korean cosmetics and K-pop among various content of the Korean wave. Second, four focal meanings were composed through RQ2. They were the standards of ideal beauty, the causes of ideal beauty internalization and the results of ideal beauty internalization. The results of ideal beauty internalization were separated into the perception dimension and behavior dimension. Last, the results of RQ3 found that the strength of internalization of ideal beauty can very depending on the living period in Korea. This study has academic implications in that it understands Vietnamese female students who become a member of Korean society from a sociocultural perspective. The results of this study are useful to establish practical implications for young Vietnamese consumers to build desirable aesthetic values.

A study of Koreans and Mexicans opinion's of Korean society's perception of Mexico (한국인과 멕시코인의 관점에서 한국사회가 가지는 멕시코에 대한 인식에 관한연구)

  • Coutino Lopez, Gloriana;Kim, Boyeun
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.401-408
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    • 2018
  • In the past years, the influx of Korean tourists to international destinations has seen a significant rise, especially in non-Asian countries. However, Mexico is still far from a popular destination to the average Korean tourist. Using Keller's brand equity model, this paper researches Koreans' opinions and general brand image of Mexico in an attempt to identify both the positive and negative perceptions they have of this country. Keller's brand model analyses four different levels of engagement between the customers and the brand. We want to know the degree to which Koreans have been engaged in Mexico as a brand nation and as a tourist destination. Research findings through this study will reveal the needs and insights that offer opportunities relevant for the planning, creation, design and development of new approaches for Mexico's nation brand promotion.

Hardware Implementation of Moving Picture Retrieval System Using Scene Change Technique (장면 전환 기법을 이용한 동영상 검색 시스템의 하드웨어 구현)

  • Kim, Jang-Hui;Kang, Dae-Seong
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.45 no.3
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    • pp.30-36
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    • 2008
  • The multimedia that is characterized by multi-media, multi-features, multi-representations, huge volume, and varieties, is rapidly spreading out due to the increasing of application domains. Thus, it is urgently needed to develop a multimedia information system that can retrieve the needed information rapidly and accurately from the huge amount of multimedia data. For the content-based retrieval of moving picture, picture information is generally used. It is generally used when video is segmented. Through that, it can be a structural video browsing. The tasking that divides video to shot is called video segmentation, and detecting the cut for video segmentation is called cut detection. The goal of this paper is to divide moving picture using HMMD(Hue-Mar-Min-Diff) color model and edge histogram descriptor among the MPEG-7 visual descriptors. HMMD color model is more familiar to human's perception than the other color spaces. Finally, the proposed retrieval system is implemented as hardware.

Effects of whole body movements in using virtual reality headsets on visually induced motion sickness (전신 움직임을 요구하는 컨트롤러가 가상현실 디바이스에서 시지각과 가상현실 멀미에 끼치는 영향)

  • Kim, Sung-ho;Shin, Dong-Hee
    • Journal of Digital Contents Society
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    • v.18 no.2
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    • pp.283-291
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    • 2017
  • Though new body movement based input system immerged in Virtual Reality (VR), VR still has a visually induced motion sickness (VIMS) problem to be accepted for users. VIMS are caused by changes in visually perceived movement that discord with vestibular system's sense of movement. Not only Head-body movements, but also hand gestures to make commands and torso movement can affect visual movement perception by enhancing immersion and its psychological product; presence. The question arises does whole body movement and hand gesture to make commands are more dominant to arousal, presence, and VIMS? To address this question, we conducted "2 (IV1; head-body movements only vs. whole body movements) * 1" between subject design experiment. The results showed that significant effect on whole body movements and arousal, marginally significant effect on presence. Eyewear usage was a moderator between hand gesture and presence relationship.

Perceptions and Consumption of Health Functional Foods in Daegu area (대구지역 주민의 건강기능식품 인식 및 이용실태)

  • Kang, Su-Jin;Lee, Young-Joon
    • Journal of Society of Preventive Korean Medicine
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    • v.14 no.3
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    • pp.93-105
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    • 2010
  • Objective : Recently the number of health functional food (HFF) made with Traditional Korean Medicine (TKM) herbs have been increasing. However, there was a lack of the functional and safety information on HFF. Thus, this study was performed to investigate perceptions and consumptions of the HFF in Daegu area. Method : We used the data of 'Survey in Daegu' in 2010 and analyzed characteristics of perceptions and intake conditions of HFF of 1,208 participated inhabitants. Result : Among the 1,208 respondents, 30.4% were male and 63.5% were female. Most respondents (69.3%) were between 30's and 50's decade. The recognition rate of HFF made with TKM herb appeared to 86.2%. The major route of acquiring HFF information was 'mass-media' (49.8%) ; the primary reason of using HFF was 'For health promotion and anti-aging' (69.2%). On the other hand, the recognition rate of adverse effects was 53.3%. As for intake effect, 41.5% were satisfied at HFF consumption, while 56.0% did not feel special effects through the HFF consumption. In regards to purchase place, 'HFF store' was most selected by 38.0%. 69.1% of respondents selected to TKM decoction, the reason is that it made according to TKM physician's diagnosis considered their health condition. Conclusion : HFF intake was purpose to health promotion, but HFF made with TKM was consumed without any information about that. In order that HFF be used properly to promote health, the scientific and reasonable information of HFF made with TKM herb is need for consumers.

Performance and Importance Analysis of Dietitian's Task in Public Health Nutrition Areas (보건소 영양사 직무 분석(I) : 업무수행도 및 중요성 인식도 분석)

  • Park, Hae-Ryun;Cha, Jin-A;Lim, Young-Suk
    • Korean Journal of Community Nutrition
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    • v.13 no.4
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    • pp.540-554
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    • 2008
  • The purpose of this study was to analyze task performance and importance level of the dietitian who is working in the public health nutrition area. Work oriented job analysis methodology was employed for the study purpose. Subjects of 38 dietitians currently working at health centers in 2002 were recruited. Based on the focus group interview with 7 public health nutritionists and 7 professors, information about task elements was collected. Questionnaires measuring work performance and self-perception of importance of the selected task elements were administered. The results of this study can be summarized as follows; 1) The tasks with high performance and importance level among 20 tasks are developing nutrition education material (B1), nutrition services for adults and the elderly (C3), writing the proposal for nutrition services (A2), evaluating service effect (A4), improving professionalism (E1), and self management (E2). 2) The task elements with high performance and importance level among weekly task elements are nutrition education for diabetes (C56), nutrition counseling for adults (C47), nutrition for hypertension (C53), managing and keeping records (C80), nutrition education for kindergarten and nursery school children (C42), searching for nutrition education materials (B26), and searching for media (B27). 3) The number of task elements with high performance and importance level among monthly task elements are 13 in the planning and evaluation of public health nutrition service, and 5 in developing nutrition education materials. The tasks of a dietitian in the public health center show a very wide spectrum. However dietitians recognize most of the tasks are important even though they cannot perform those tasks adequately.

Analysis of Awareness of Radiation and Nuclear Power Plants after Fukushima Nuclear Accident (후쿠시마 원전 사고 후 방사선 및 원전에 대한 인식 분석)

  • Kim, Changsoo;Kim, Dong-Hyun;Kim, Jung-Hoon
    • The Journal of the Korea Contents Association
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    • v.13 no.9
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    • pp.281-287
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    • 2013
  • Based on surveys of Busan residents, this study aimed to analyze general perception: radiation knowledge, recognition of the standard of knowledge, radiation benefits, recognition of the risks of nuclear power, collection of information on the Fukushima nuclear accident, recognition of changes before and after the Fukushima nuclear accident, and the path of collecting information about nuclear power and radiation. This analysis was based on 414 people who reside in Busan metropolitan city. It has been found that the Busan metropolitan city residents acknowledged the necessity of radiation in principle, however, most have negative awareness relating to safety. It is assumed that this negative awareness is a result from past nuclear power plant accidents, rather than being based on their own knowledge of radiation. Therefore, it is considered that efforts to change people's awareness necessitate education of the public. This can be done via media, widening the range of people's knowledge, and furthermore, promoting changes within people's awareness and perspectives.