• 제목/요약/키워드: Media perception

검색결과 768건 처리시간 0.022초

가상현실 기법의 활용이 지식 성취도 향상에 미치는 효과 -눈의 구조와 기능 내용을 중심으로- (The Effect of Biology Educational Material Based on Virtual Reality Technology on the Knowledge Achievement -The Structure and Function of Eye-)

  • 심규철;류수정;김현섭;김희수;박영철
    • 한국과학교육학회지
    • /
    • 제23권1호
    • /
    • pp.1-8
    • /
    • 2003
  • The purpose of present study was to develop teaching-learning materials based virtual reality technology(VRT), and to examine the effect of it on the knowledge achievement of biology. Authoring tool of virtual reality(VR) was 3D Webmaster made in Superscape Ltd., United Kingdom. Educational materials was developed for the structure and function of eye of life field in the 10th science. It was learner-directed and interactive educational material using the Web-based and desktop VR. The result showed a meaningful improvement on the achievement. Using 3D VR shows the potential of available education media in the next generation as science teaching-aided materials, which especially was efficient in the understanding and perception of abstract or difficult to direct experience learning contents.

에너지교육에 대한 학교 조직 내 관리집단과 교수집단의 인식 수준 차이 (Perspective of Energy Education: Comparison between the Management Group and the Teaching Group)

  • 서은정
    • 한국태양에너지학회 논문집
    • /
    • 제31권5호
    • /
    • pp.105-112
    • /
    • 2011
  • The purpose of this study was to analyze and compare the management group' and the teaching group' perception of energy education in Korea. For this purpose, this study carried out a questionnaire survey at schools participating in the energy saving policy. The data was collected from six managers and 171 teachers in middle schools. First, the results indicated that both the management group and teachers have a considerable interest in teaching energy saving practice. How ever the management group showed more preference toward teacher-leading courses, such as lecture, compared to the teachers Second, both the management group and teachers tended to take extracurricular activities. Third, the manager group mostly got energy educational resource from the teacher training program, textbook and teacher's companion. However the teachers mostly did from the mass media. Fourth, compared to the teachers, the managers preferred to allot more budgets to school facilities than to activities related to educating students related to energy. Fifth, the management group pointed out curriculum-making and more budget as the necessity to enhance energy education but the teaching groups did students' interest. Sixth, both the management group and teachers emphasis on the need of energy education.

여자간호사가 인식하는 남자간호사에 대한 이미지 영향요인 (Factors Affecting Female Nurse's Image of Male Nurses)

  • 이은수;권혁수;이양숙
    • 가정∙방문간호학회지
    • /
    • 제24권3호
    • /
    • pp.336-344
    • /
    • 2017
  • Purpose: The purpose of this study was to examine job recognition of female nurses and perceived image of male nurses, and to investigate predictive factors affecting this perceived image. Methods: A survey was conducted between September and October 2015 with 143 female clinical nurses who worked at hospitals. Data were analyzed using the SPSS 21.0 correlation and multiple regression analyses. Results: The findings of this study were as follows : Female nurses recognition had positive correlations with images of male nurses. Social image(r=.41, p<.001), professional image(r=.45, p<.001), and nursing job prospects(r=.49, p<.001) were significantly correlated with perceived image of male nurses. Nursing job prospect(${\beta}=.193$, p=.049), perception that male nurses were suitable for their jobs(${\beta}=.329$, p<.001), mass media experience related to male nurses(${\beta}=.244$, p<.001), social image(${\beta}=.225$, p=.009) and professional image(${\beta}=.191$, p=.021) explained 42.7% of the variance in image of male nurses. Conclusions: The findings of this study suggest that nursing education and research should find concrete ways to improve perceived image of male nurses. It will enhance the quality of nursing service by improving male nurses' communication and collaboration with female nurses.

Public Perceptions and Support of Environmental Management in the Source Area of Drinking Water for Beijing, China

  • Wang, Xiaoyan;Feng, Qing;Zhang, Yafan;Duan, Shuhuai;Novotny, Vladimir
    • Environmental Engineering Research
    • /
    • 제15권1호
    • /
    • pp.49-56
    • /
    • 2010
  • Based on a survey of citizens and data analysis on the environmental status of the Miyun Reservoir watershed, China, the environmental awareness of citizens residing in the watershed and the impacting factors are discussed. The contingent valuation method was used to evaluate the willingness of villagers to pay (WTP) for abatement of the rural domestic pollution and to assess the intensity level of the villagers' desire for improving environmental conditions in the Miyun Reservoir watershed. It was found that rural watershed residents had a fundamental cognitive understanding of the pollution status and protection measures of the Miyun Reservoir. However, based on the survey, local residents had only a small interest in their participation to improve the environmental status of the reservoir, despite their general attitude to protect the reservoir being very positive. Gender and family income were closely associated with the overall attitudes of the population. Public media are the most preferable means for conveying knowledge of environmental protection to people living in the watershed. Increasing the educational level, along with income, are the best ways to enhance the desire of the villagers to improve the environmental quality and management.

The Effects of Photo Decoration Cues on Online Consumers' Affective Responses in Distribution Science

  • SHIHUI, Huang;FENG, Zhou
    • 유통과학연구
    • /
    • 제19권12호
    • /
    • pp.71-81
    • /
    • 2021
  • Purpose: This study to seek to answer two research questions in distribution science: what photo decoration cues in online grocery stores could be identified? Could photo decoration cues significantly effect on the affective perception and behavioral intention of consumers? Research design, data, and methodology: his study conducted a laboratory experiment with a 2×2×2 factorial design to validate the proposed research model and test our proposed hypotheses. Research design, data and methodology: Two stages experiments were adopted in this study, among 360 voluntaries who have had an experience of online grocery shopping, 331 valid data had been collected and analyzed using MANOVA and PLS-SEM algorism. Results: (1) both reflective surface and complementary goods layout lead to visual appeal and shopping enjoyment; (2) contrast color usage positively impacts on visual appeal while does not significantly affect shopping enjoyment; (3) consumers' affective responses positively impact attitudes toward product and store which in turn lead to purchase intention and store loyalty. Implications for research and practice are discussed. Conclusions: Using the media richness theory, visual rhetoric theory and visual design literature as the theoretical foundation, the study provides a solid foundation to comprehend the impact of photo design artifacts on consumers' affective responses when online consumers shopping online for fresh grocery.

1920~1930년대의 백분(白粉)광고에 나타난 미(美) -근대 화장광고시대의 미적 표현- (Beauty in White Make-up Powder (白粉) Advertisements in the 1920s and 1930s -Aesthetic Expression in the Era of Modern Cosmetics Advertisement-)

  • 백주현;채금석
    • 한국의류학회지
    • /
    • 제43권2호
    • /
    • pp.255-273
    • /
    • 2019
  • Perceptions of beauty change and are shared with others in the media of emotional words. In the modern age, a mix of traditional and modern make-up cultures has changed the standards of beauty. Therefore, an analysis using emotional words (an image that consumers have for certain subjects) and an image scale that intuitively shows them can be an important means for understanding changes in the "beauty of the time". This paper considered changes in typical aesthetic characteristics that women pursued through make-up by analyzing emotional words in white make-up powder advertisement texts from the 1920s through the 1930s. Imported modern technologies changed cosmetic manufacturing techniques and advertising methods to create a momentum that changed women's make-up culture from light to heavy make-up or from white to color make-up. Such changes have led to changes in the perception of beauty and were expressed through sensitive vocabularies such as pure, new, fresh, lofty, lively, healthy, and cheery. Such changes reflect social aspects such as women's aspirations for high status, pursuit of security, or women's roles under the wartime regime to show a change from beauty with an attribute of [+cool] to that of [+soft].

텍스트 마이닝을 활용한 블록체인 이슈 분석 : 한국과 미국 (A Text Mining Approach to the Comparative Analysis of the Blockchain Issues : South Korea and the United States)

  • 손새아;전병진;김희웅
    • 한국IT서비스학회지
    • /
    • 제18권1호
    • /
    • pp.45-61
    • /
    • 2019
  • Blockchain technology, which enables transparent transactions among individuals without central control, opens up diverse business possibilities. It is also expected that blockchain will have a ripple effect on the entire area of society including finance, manufacturing, distribution, and the public sector. Previous studies related to the blockchain also deals with its functional features and application to industrial and public fields. In the new technology such as blockchain, it is necessary to know what social perception is in order to create technological development environment, but there is a lack of research on it. Therefore, this study aims to find out the implications for industrial and policy direction by analyzing issues related to the blockchain in South Korea and the US through text mining. From these two countries, we collected text data related to blockchain in online communities and internet articles. Then, we did co-occurrence analysis and topic modeling on them respectively. As a result of this study, we have found common points and differences in keywords and topics extracted from social media in the two countries. Based on them, we can offer helpful suggestions for building a sound blockchain ecosystem, and directions for future research.

Positive or negative? Public perceptions of nuclear energy in South Korea: Evidence from Big Data

  • Park, Eunil
    • Nuclear Engineering and Technology
    • /
    • 제51권2호
    • /
    • pp.626-630
    • /
    • 2019
  • After several significant nuclear accidents, public attitudes toward nuclear energy technologies and facilities are considered to be one of the essential factors in the national energy and electricity policy-making process of several nations that employ nuclear energy as their key energy resource. However, it is difficult to explore and capture such an attitude, because the majority of prior studies analyzed public attitudes with a limited number of respondents and fragmentary opinion polls. In order to supplement this point, this study suggests a big data analyzing method with K-LIWC (Korean-Linguistic Inquiry and Word Count), sentiment and query analysis methods, and investigates public attitudes, positive and negative emotional statements about nuclear energy with the collected data sets of well-known social media and network services in Korea over time. Results show that several events and accidents related to nuclear energy have consistent or temporary effects on the attitude and ratios of the statements, depending on the kind of events and accidents. The presented methodology and the use of big data in relation to the energy industry is suggested as it can be helpful in addressing and exploring public attitudes. Based on the results, implications, limitations, and future research areas are presented.

정치 도메인에서 신조어휘의 효과적인 추출 및 의미 분석에 대한 연구 (Study on Effective Extraction of New Coined Vocabulary from Political Domain Article and News Comment)

  • 이지현;김재홍;조예성;이민구;최혜봉
    • 문화기술의 융합
    • /
    • 제7권2호
    • /
    • pp.149-156
    • /
    • 2021
  • 정치적 사안에 대한 대중의 의견과 인식을 객관적으로 이해하기 위한 방법으로 텍스트 마이닝을 통한 빅데이터 분석을 수행할 수 있다. 기존 어휘 사전에 기반한 텍스트 마이닝 알고리즘은 신조어와 같이 사전에 수록되지 않은 어휘를 분석하는데 한계가 나타난다. SNS를 통해 나타나는 사용자들의 의견은 많은 경우 신조어와 비속어를 포함하는데, 이러한 어휘들을 효과적으로 분석하지 못한다면 정확한 대중의 인식과 의견을 파악하기 어렵게 된다. 본 논문은 정치 섹션의 뉴스 댓글로부터 정치적 의미성을 지니는 신조어와 비속어를 효과적으로 추출하는 방법을 제안하고, 추출한 신조어휘들의 의미와 맥락을 이해하기 위한 다양한 방법을 제시하였음.

'아파트 흔적남기기'의 보존논의에 관한 사회적 관점의 의미네트워크 분석 - 잠실주공아파트와 개포주공아파트 사례의 신문기사를 중심으로 - (The Semantic Network Analysis of a Social Perspective on Conservation Discussions of 'Apartment Trace Remaining' - Focused on Newspaper Articles in Jamsil Jugong Apartment and Gaepo Jugong Apartment cases -)

  • 안재철
    • 대한건축학회연합논문집
    • /
    • 제21권5호
    • /
    • pp.109-116
    • /
    • 2019
  • The Seoul city recommended that old apartments be preserved, and as part of that, it decided to preserve some of the buildings for Jamsil Jugong, which was built in 1977, and Gaepo Jugong, which was constructed in 1981. The purpose of this study was to compare and review newspaper articles with two perspectives positive and negative about how the social perception of 'apartment trace remaining' was being constructed. By looking at the meaning of keywords delivered by newspaper articles and the interaction structure between keywords through the analysis of semantic networks, we analyzed how the media is pursuing an issue on the topic of preservation of architectural cultural heritage. The analysis results confirmed that there was a clear difference between positive and negative newspaper. Positive articles dealt with utilization from the point of view of keywords linked to preservation, and negative articles showed that keywords related to the property and backlash of residents linked to the policy of the Seoul Metropolitan Government were linked, leading to high negative public opinion.