Abstract
The Seoul city recommended that old apartments be preserved, and as part of that, it decided to preserve some of the buildings for Jamsil Jugong, which was built in 1977, and Gaepo Jugong, which was constructed in 1981. The purpose of this study was to compare and review newspaper articles with two perspectives positive and negative about how the social perception of 'apartment trace remaining' was being constructed. By looking at the meaning of keywords delivered by newspaper articles and the interaction structure between keywords through the analysis of semantic networks, we analyzed how the media is pursuing an issue on the topic of preservation of architectural cultural heritage. The analysis results confirmed that there was a clear difference between positive and negative newspaper. Positive articles dealt with utilization from the point of view of keywords linked to preservation, and negative articles showed that keywords related to the property and backlash of residents linked to the policy of the Seoul Metropolitan Government were linked, leading to high negative public opinion.