• Title/Summary/Keyword: Media perception

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Impact of the Fit of Immersive Technology and Media Art Type on User Commitment and Revisit Intention (몰입형 기술 특성과 미디어아트 관람 특성과의 적합성이 관객의 몰입감과 재방문의도에 미치는 영향)

  • Choi, Ji-Ae;Yoo, Kun-Woo;Kwon, Ohbyung
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.654-667
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    • 2021
  • This study examined the perceived fit between the characteristics of immersive technology and the type of media art affects commitment, satisfaction, and revisit intention. The results showed that the quality of projection mapping and the reputation of original art had a positive effect on the perceived fit whereas the accessibility of original art had a negative effect on the perceived fit. In addition, the reputation of original art and the perception of fit increased the commitment of the media art exhibition, which positively affected the satisfaction and revisit intention. This study provides theoretical and practical implications regarding the effect of immersive technology and media art type of digital media art.

Antecedents of News Consumers' Perceived Information Overload and News Consumption Pattern in the USA

  • Lee, Sun Kyong;Kim, Kyun Soo;Koh, Joon
    • International Journal of Contents
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    • v.12 no.3
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    • pp.1-11
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    • 2016
  • This exploratory study examines the critical factors associated with news consumers' perception of information overload and news consumption patterns. An online survey was conducted with Qualtrics panels (N = 1001). The demographics and three antecedent factors of perceived information overload were considered including the frequency of news access through multiple media platforms, level of attention to news, and interest in news. Three news consumption patterns were investigated as possible consequences of perceived information overload: news avoidance, selective exposure, and willingness to pay for news. The results of hierarchical regression analyses revealed a meaningful distinction between general and news information overload. Overall, news consumers who paid more attention to news through newer media/platforms/devices perceived higher levels of information overload, were more willing to pay for the news, and often avoided news or selectively exposed themselves to certain sources of news to manage news information overload.

An Analysis on the Change in ERP caused from watching Fear of Crime Video contents (범죄관련 공포 영상 콘텐츠 시청 시 발생하는 뇌파의 ERP 변화 분석)

  • Kim, Yong-Woo;Kang, Hang-Bong
    • Journal of Korea Multimedia Society
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    • v.20 no.6
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    • pp.950-959
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    • 2017
  • Even though there are many studies on emotion recognition using EEG, there is a few research on specific emotion recognition in detail. In this paper, we construct test videos and conduct congruent-incongruent test for analysis on fear of crime. We compared the differences of event-related potential of subjects before and after watching the video using the congruent-incongruent test and analyzed the fear that subject perceived. Our results demonstrate that subjects showed lower amplitudes for unexpected stimuli in the PZ, POZ, and OZ electrodes of the occipital lobe, which process visual stimuli. These results indicate that the perception of subject is slower for unexpected objects.

Dynamic Contention Window based Congestion Control and Fair Event Detection in Wireless Sensor Network

  • Mamun-Or-Rashid, Md.;Hong, Choong-Seon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2007.05a
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    • pp.1288-1290
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    • 2007
  • Congestion in WSN increases energy dissipation rates of sensor nodes as well as loss of packets and thereby hinders fair and reliable event detections. We find that one of the key reasons of congestion in WSN is allowing sensing nodes to transfer as many packets as possible. This is due to the use of CSMA/CA that gives opportunistic media access control. In this paper, we propose an energy efficient congestion avoidance protocol that includes source count based hierarchical and load adaptive medium access control. Our proposed mechanism ensures load adaptive media access to the nodes and thus achieves fairness in event detection. The results of simulation show our scheme exhibits more than 90% delivery ratio with retry limit 1, even under bursty traffic condition which is good enough for reliable event perception.

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The Effect of Social Affordances in Social Live Streaming Service (소셜 라이브 스트리밍 서비스에서 소셜 어포던스의 영향)

  • Moon, Yunji
    • Journal of Information Technology Applications and Management
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    • v.27 no.6
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    • pp.31-51
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    • 2020
  • During the last decade, social live streaming service like Periscope, Ustream, and YouNow has developed from a niche market into a mainstream activity. In this media environment, social live streaming service has a tremendous impact on the social behaviors of users. Despite the rapid development, there are a lack of studies to make better understand the media environment changes through social live streaming service. This study adopted an affordances approach that leads us to identify six distinctive social affordances (visibility, accessibility, information sharing, social interaction, role-taking, interactive revenue) for user engagement in social live streaming service. Specifically, this study explores the impact of social affordances on perceived flow, followed by user engagement including passive and active engagement. Empirical data analysis with 258 questionnaires suggests that social affordances affected users' flow perception, and flow has an effect on active as well as passive engagement. Contrary to the expectation in a hypothesized research model, only the impact of accessibility on flow was rejected.

A Study on the Difference of Perception between Data Home Shopping and Traditional TV Home Shopping by Home Shopping Workers (홈쇼핑 종사자의 데이터홈쇼핑과 기존 TV홈쇼핑의 인식차이에 관한 연구)

  • Jeon, Seong Ryul;Jang, Yong Su;Choi, Seong Jhin
    • Journal of Broadcast Engineering
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    • v.25 no.2
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    • pp.218-232
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    • 2020
  • Data home shopping is a kind of T-commerce service with traditional TV home shopping, product DB of data broadcasting, and advantages of catalog shopping based on data broadcasting technology. Since the data home shopping service was partially started in 2012, there were no in-depth researches regarding the perception of data home shopping. Therefore in this paper, the traditional TV home shopping and data home shopping is analyzed how the perception is in terms of platform quality, service quality and content quality and what the difference in perception is. To verify this, a questionnaire survey was conducted on TV home shopping and data home shopping 140 workers who have good understanding of data home shopping. The results showed that the difference of platform quality, service quality and content quality between TV home shopping and data home shopping was significant and TV home shopping had better quality. In terms of platform quality, TV home shopping was 3.75 on a five-point scale and data home shopping was 2.93. Service quality was significantly different between TV home shopping (3.60) and data home shopping (3.25). For the quality of contents, TV home shopping had better quality as 3.21 while data home shopping was 2.82. There was no interaction effect in gender, age, position, and work field except between the age and platform quality.

About Child Abuse A Study on the Perception of Parents and Early Childhood Teachers (아동학대에 대한 학부모와 유아교사의 인식 차이)

  • Ha, Jung-Sun;Kim, Yong-sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.4
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    • pp.189-196
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    • 2019
  • The purpose of this study was to analyze the perception of child abuse by parents and early childhood teachers. For this purpose, a questionnaire survey was conducted with parents and early childhood teachers belonging to kindergarten in G district. The frequency, percentage, mean and standard deviation were calculated using the SPSS 21.0 program, and the t-test and the ${\chi}^2$ test were used to obtain data on child abuse(physical, language, emotion and thinking, neglect, preventive measure, improvement plan). The results of this study are as follows: First, the difference of perception about child abuse was higher in early childhood teachers than parents. Recognition of subordinate content is neglected in both parents and early childhood teachers, body, emotion and thinking, and language. Second, parent awareness of child abuse prevention education and participatory seminar education was more perceived than subcontent of preventive measures. The awareness and satisfaction of child abuse preventive education, the awareness of the legal role and function of the child protection agency, the mandatory reporting of child abuse, and the perception of the obligor were more perceived by early childhood teachers. Third, the subcontracting of the child abuse improvement measures, the provision of child abuse preventive education and provision of data, the actual situation of child abuse through mass media and promotion of measures, expansion of child abuse prevention education using mass media, Teachers were more aware of education. These results are expected to provide basic data on understanding and recognition of the prevention of child abuse by parents and early childhood teachers.

Outdoor Healing Places Perception Analysis Using Named Entity Recognition of Social Media Big Data (소셜미디어 빅데이터의 개체명 인식을 활용한 옥외 힐링 장소 인식 분석)

  • Sung, Junghan;Lee, Kyungjin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.50 no.5
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    • pp.90-102
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    • 2022
  • In recent years, as interest in healing increases, outdoor spaces with the concept of healing have been created. For more professional and in-depth planning and design, the perception and characteristics of outdoor healing places through social media posts were analyzed using NER. Text mining was conducted using 88,155 blog posts, and frequency analysis and clique cohesion analysis were conducted. Six elements were derived through a literature review, and two elements were added to analyze the perception and the characteristics of healing places. As a result, visitors considered place elements, date and time, social elements, and activity elements more important than personnel, psychological elements, plants and color, and form and shape when visiting healing places. The analysis allowed the derivation of perceptions and characteristics of healing places through keywords. From the results of the Clique, keywords, such as places, date and time, and relationship, were clustered, so it was possible to know where, when, what time, and with whom people were visiting places for healing. Through the study, the perception and characteristics of healing places were derived by analyzing large-scale data written by visitors. It was confirmed that specific elements could be used in planning and marketing.

A Study on the Perception and the Knowledge of the Korean Traditional Food in the Elementary Schoolchildren of Incheon (인천지역 초등학생의 한국 전통음식에 대한 인식과 지식에 관한 연구)

  • Gang, Myoung-Seon;Chyun, Jong-Hee
    • Journal of the Korean Society of Food Culture
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    • v.21 no.2
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    • pp.107-115
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    • 2006
  • The purpose of the study was to investigate the perception and the knowledge of the Korean traditional foods in elementary school students. For the investigation, 373 fifth-grade elementary school students in Incheon were surveyed by a questionnaire, and the data were analized by the SPSS 10.0 program. The result showed that 85% of the surveyed schoolchildren showed the interest in the Korean traditional foods. It also revealed that female students are more interested in the traditional food than male students and the children of the career woman are more interested than those of the housewives. As for the motive of their interest, 39.7% of the subjects answered 'through mass media'. Male students and the children of the housewives got the interest through their mother, and female students and the children of the career woman got the interest through their hobby of cooking food. Among the traditional foods, 76.4% of the children designated kimchi as the most proud traditional food. As for the reasons of reducing traditional food use, 39.9% of students responded because of 'not-tasty' and 28.7% of students replied because of 'not enough time to cook'. But 62.2% of the subjects thought the traditional foods should be more used in the future. As for the succession and development of the traditional foods, 33.8% of the subjects said it should be carried out by the family. The basic knowledge score of the traditional foods was 5.78 on a scale of 10, which showed relatively low level. The lower their basic knowledge, the less their interest in the traditional foods was. The samgyetang, ogokbap and bindaetteok were the most perceived traditional foods. The cheonggukjang, nabakgimchi and jindallaehwajeon were the foods they had seen, but the they didnot have heard or seen the others. Among the traditional foods, susugyeongdan, jindallaehwajeon and dasik were more perceived by the schoolchildren in the rural area than those in the urban area. The jindallaehwajeon and dasik were more perceived by female students than by male students. Therefore, in order to make elementary schoolchildren take the traditional foods with pride by increasing their perception and knowledge of them, the family should give them many opportunities to eat traditional foods. The school also should try to establish a cooperative relationship to the family of schoolchilderen and use more Korean traditional foods in the school's meal program. Furthermore, the society's concern and support are necessary and also the role of mass media, which have great influence on children, is important.

A Study on Body Image Perception and Obesity Stress by the Degree of Obesity in College Women

  • Lee, Ji-Eun;Kim, Jung-Hyun;Jung, In-Kyung
    • Preventive Nutrition and Food Science
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    • v.14 no.2
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    • pp.116-122
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    • 2009
  • The principal objective of this study was to assess the weight control behavior, body shape satisfaction, and obesity stress depending on the degree of obesity in college students who applied for a weight control program. The average BMI of the participants was $21.4\;kg/m^2$ which was in the normal range, and 76.3% of the participants were of normal body weight. Ideal BMI in this participant was $18.1\;kg/m^2$, which is in the underweight range. In terms of body perception, participants generally overestimated their body weight. The overweight and normal weight groups were less satisfied with their body shape than was the underweight group. The overweight group also expressed fears of showing their bodies to others. Additionally, the overweight and normal groups exhibited higher obesity stress than the underweight group. 97.0% of participants were interested in weight control as a way to improve their appearance. They usually obtained their weight control information from the internet and mass media. More than 80% of participants had weight control experience, having undergone weight control attempts for duration of less than a month. However, after the discontinuation of weight control efforts, these participants regained the weight. As a consequence, they were generally unsatisfied with the outcomes of weight control programs. This study demonstrated that the college women who had applied for the weight control program were unsatisfied with their body shape owing to distorted notions of the ideal body shape, and these women had generally undertaken frequent efforts to control their body weights. These results underline the importance of educating college-aged women on proper body perception and the maintenance of healthy body weight and shape.