• International Journal of Internet, Broadcasting and Communication
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• 제13권2호
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• pp.267-275
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• 2021

The advent of the "un-tact 2.0 era," described as a "new normal non-face-to-face social relationship," accelerates the transformation of the living paradigm as a fully digital mediated social relationship. The emergence of these new forms of digital behaviors and mediated relationships significantly influences the industry prospect and consumers' individual lives. Advertising has played a decisive role in moving the formation forces of society, creating a dynamic flow of the capitalist system across races and geographical boundaries. Its role will become more fundamental in the physical contactless environment due to the COVID-19 outbreak. Accordingly, advertising has changed and modified its shape and meaning throughout history to adapt to the dynamic external environment. In this article, we illustrated four primary stages of the evolution in the advertising industry from simple advertising to convergence of advertising. Finally, we also identified the challenges of the present advertising industry and the paradigm transformation of "un-tact 2.0" with various related examples.

• Asian Journal for Public Opinion Research
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• 제5권1호
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• pp.41-62
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• 2017

The political reformation in Indonesia is a determinant factor of the change in political communications and the roles of media. Currently, the political elites need media support, since it contextually has a significant role. Whoever has a good relationship with the media, will be loved by the public. On the other hand, the media also have a vested interest in the elite in running businesses and building the power of industry. Policies and capital pose a challenge to maintaining the continuity of the media. Independence and control of media are at stake, when the interests of the media and the elite collaborate with each other and then build a benefit on both sides. Meanwhile, the role of social media also cannot be neglected. The Indonesian political communication system is characterized by the presence of social media in a pseudo-relationship between the elite and the public. This paper tries to explain the growing trends of research in the academic environment and the research trends in political practice in Indonesia after the occurrence of post-reformation era in legislative and executive elections. The method used is the meta-analysis of research outcomes of university (dissertations) and secondary data sources. Data processing is done by meta-analysis of secondary data. The results of meta-analysis research indicate that, the objective conditions, in Indonesia, especially the political conditions, stimulate new spaces in communication research. The study of political communication becomes dominant in the academic environment. In addition, communication research is also characterized by a shift from the linear perspective (positivistic paradigm) to the interactive perspective (naturalistic paradigm). On the other hand, the development of politic and governance situations in Indonesia has prompted the establishment of polling agencies that help citizens understand the maps of political power and candidates in general elections and regional head elections.

• 한국CDE학회논문집
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• 제13권2호
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• pp.77-88
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• 2008

Nowadays personal users create a variety of multi-media contents and share them with others through various devices over the Internet since the concept of user created content (UCC) has been widely accepted as a new paradigm in today's multi-media market, which has broken the boundary of contents providers and consumers. This paradigm shift has also introduced a new business model that makes it possible for them to create their own multi-media contents for commercial purpose. This paper proposes a tangible virtual studio using augmented reality to author multi-media contents easily and intuitively for personal broadcasting and personal content generation. It provides a set of tangible interfaces and devices such as visual markers, cameras, movable and rotatable arms carrying cameras, and miniaturized set. They can offer an easy-to-use interface in an immersive environment and an easy switching mechanism between tangible environment and virtual environment. This paper also discusses how to remove inconsistency between real objects and virtual objects during the AR-enabled visualization with a context-adaptable tracking method. The context-adaptable tracking method not only adjusts the locations of invisible markers by interpolating the locations of existing reference markers, but also removes a jumping effect of movable virtual objects when their references are changed from one marker to another.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2017년도 춘계학술대회
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• pp.601-602
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• 2017

본 논문은 최근에 ICT 분야 중에서 Hot Issue로 부상하고 있는 스마트미디어의 동향을 분석하고 이를 바탕으로 향 후 도래될 스마트미디어 기반의 인간 생활의 뉴패러다임을 가늠할 수 있을 것으로 생각한다. 또한 이를 바탕으로 어떠한 부분을 지금부터 준비를 해야 스마트미디어 기반의 생활 패턴에 능동적으로 대처할 수 있는지에 관한 부분도 제시하였다.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2007년도 한국지능정보시스템학회
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• pp.208-217
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• 2007

The media industry influenced by digital convergence is developing in the direction which the media consumers change their passive attitudes for positive participation on the base of the interactivity of convergence media of telecommunication and broadcasting. And content is progressing toward on-demand service which is customer-oriented and open. In light of these findings, interactivity is the most important feature which is able to shift the paradigm of the media industry and critical success factors which should be considered in order to plan the media strategy. This study is aimed at shedding light on the effects of interactivity factors, which are main factors of ubiquitous environment, on consumer's acceptance intention and describing the role of perceived interactivity and awareness of media substitution in the process of formation of acceptance intention..

• 한국콘텐츠학회논문지
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• 제18권10호
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• pp.183-193
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• 2018

본 연구의 목적은 기독교 대학의 이념과 인재상에 적합한 글쓰기 교육 형태를 제안하고 그 효과적 활용방안을 제시하는 것이다. 이를 위해 디지털 리터러시 교육에서 디지털 글쓰기 개념을 활용하였다. 본 연구가 제안한 "성경 스토리텔링을 활용한 디지털 글쓰기" 교육 형태는 크게 두 활동으로 구성된다. 첫째는 성경 청취와 묵상이요, 둘째는 미디어 텍스트 창작이다. 첫 활동에는 '성경 스토리텔링의 청취와 관찰', '탐구와 묵상'이 포함되며, 두 번째 활동에는 창작을 의미하는 '적용과 실천,' 공유를 의미하는 '공동체 나눔'이 각각 포함된다. 이러한 교육 형태를 제시하고 난 후, 본 연구는 다음의 활용 방안을 제시하였다. 첫째, 다양한 매체 활용과 상호 작용성의 장점 활용, 둘째, 스토리텔링의 개인 및 공동체의 치유적 효과 활용, 셋째, 글쓰기와 기독교 교육(신학)의 영역 모두의 전문성 확보, 넷째, 미디어 리터러시와 글쓰기 영역 모두의 전문성 확보, 그리고 마지막으로, 다양한 유형의 글쓰기로의 확장적 적용이다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2013년도 추계학술대회
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• pp.637-638
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• 2013

디지털화된 새로운 패러다임(paradigm)은 교수 미디어에 있어서도 많은 변화를 가져오고 있다. 과거의 일방적 지식전달방식에서 탈피하여 피교육자 스스로 선택적으로 강의를 찾아다니면서 본인의 능력에 맞도록 수업을 할 수 있으며, 각종 e-Learning 컨텐츠의 활용은 물론 피드백이 가능한 커뮤니케이션을 요구하게 되었다. 본 연구에서는 디자인 기술 분야의 교과목에서 도입중인 e-Learning을 중심으로 고려되어야 할 사항 및 효율적인 학습방법과 그 활성화 방안의 한 가지를 제시하였다.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2004년도 ICCAS
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• pp.794-799
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• 2004

Recent paradigm in technology shifts from object-based technology to environment-based technology. Issue here is interaction among humans and the world around humans, which is natural and artificial "space." Holistic interactions based on "Mom (embodiment)" suggest a good starting point for exploring this issue. Soft engineering, "Mom," holistic interactions, tangible space, ubiquitous computing, science of emotion, and interactive media are key concepts in interactive technology. Interactive tangible media "iT_Media" is proposed to explore and synthesize these ideas. Interactive technology initiative (ITI) is an interdisciplinary research group to search for the proper technology and the proper way of implementing technology: "interactive technology" or "soft engineering." Some experimental activities conducted by ITI are presented in this session, "Interactive Technology."

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 추계학술발표대회 논문집
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• pp.141-145
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• 2006

The development of information & communication technology in 21st century along with the mass media In 20th century, the influence of state-of-art culture in our society rapidly increased in these days. This state-of-art culture makes the world becomes single-channeled by network, and there is a big change not only in human life but also in concept and understand for art and space. The development of digital paradigm and media technology is exerting a strong influence on the Ubiquitous computing environment that is being drawn great interest. The ubiquitous is concerned as expansion of media art, and the interactive art which is part of media art has the similarity with the ubiquitous computing environment. In this study, the possibility of connection between the territory of ubiquitous environment which is recently focused and has strong interrelation feature, and the territory of interacting will be examined. Furthermore, possibility of new space design work through seeking the possibility of connection between two territories will be estimated.

• 복식문화연구
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• 제10권3호
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• pp.293-305
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• 2002

This paper describes the new trends of fashion industry in the era of digital media and Internet paradigm, where fashion is no longer just static contents. Fashion becomes crucial and dynamic contents for infotainment, mobile Internet, and digital media. As therefore, the fashion industry could be positioned as fashion information industry and key elements of fashion communication. In the future, fashion education should be repositioned as dynamic Intermediary not only for traditional textile design, costume design, and merchandising, but also for dynamic fashion information provider, fashion communication and fashion-oriented media related to digital Information, and Internet. As a case study, we briefly describe the successful co-marketing strategies of world-class luxury fashion brands, fashion media, and Internet service provider.