• Title/Summary/Keyword: Media group

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How Does Media Reports Affect Consumers' Attitude toward the Telecommunication Expense? (언론보도에 따른 소비자의 이동통신비 인식에 대한 연구)

  • Park, Yong Wan;Son, Soomin
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.87-97
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    • 2017
  • This paper examined how consumers' attitude toward the telecommunication expense was affected by news reports through the experiment. Participants were randomly assigned to one of four group (control group, high-expense-claimed-media group, low-expense-claimed-media group, and both-exposed-media group), and asked to indicate credibility & neutrality toward media report, similarity between media report, and their own thought, their attitude toward the telecommunication expense. The result of ANOVA showed that the high-expense-claimed-media was perceived more credible and neutral than the low-expense-claimed-media. ANCOVA was conducted to eliminate the impact of similarity between media report and their own thought on the evaluation of credibility & neutrality toward media report, and the result showed that there was no difference. Also, participants evaluated the telecommunication service so expensive, regardless of what kind of media reports they were exposed. We found that consumers' prior belief, which telecommunication service was expensive, might interrupt consumers' learning process for new information from media. To resolve the social pressure about mobile service rate-cutting, it is necessary to investigate how to dampen consumers' stereotype about the telecommunication expense. The future research using the framing effect could be considerable.

The Learning Effects of Instructional Media on Anatomy Classes in a Nursing College (해부학수업에서 교수매체 적용에 따른 학습효과)

  • Sim, Jeoung-Ha
    • Journal of Korean Biological Nursing Science
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    • v.11 no.1
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    • pp.51-58
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    • 2009
  • Purpose: It is to verify learning effect of the instructional media on anatomy classes at a nursing college and to develop an alternative instructional media instead of cadaver. Method: Four groups pretest-posttest experimental design were used. One hundred twenty students who attended an Anatomy lecture in September, 2009 were selected After attending the anatomy lecture, the subjects were divided into four group (30 for each group) conveniently. The heart anatomy knowledge level were measured by a self evaluation questionnaire and quiz before and after a different instructional media being applied for each group including making heart shape using colored clay, taking picture of a real heart, sketching the heart model with color pencil and drawing heart presented in the anatomy textbook. Data was analyzed by t-test, ANNOVA test using the SPSS/PC WIN 12 version. Result: A statistically significant differences in the level of heart anatomy knowledge acquirement was noted after four different instructional media being applied, and four different instructional media was effective to the anatomy practice education. However, no difference in statistical post test results was noted among the four groups. Conclusion: It is recommended that further comparative studies on the learning effect between human cadaver practice and different instructional media is necessary.

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An Effect on the Sexuality Elements and their Perceptibility through Sports Images of Portal Media - focusing upon photographs(images) in an Internet portal site, Daum - (포털미디어의 스포츠 영상을 통해 인지된 섹슈얼리티 요소와 섹슈얼리티 인지도에 미치는 영향 -다음사이트의 사진(이미지)영상을 중심으로-)

  • Park, Kwang-Soon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.7
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    • pp.1718-1724
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    • 2009
  • This paper is aimed at studying the sexuality elements and their perceptibility in the sports photographs and images of internet portal media. The sexuality elements are composed of athletes' uniform, body and external feature. In an analysis of sports' users through portal media, there were some differences in an experimental group of men. There was the difference between an experimental group of men and a of men and women sports game. The perceptibility of sexuality imaged by sports images of men and women games in portal media was higher in an of men and women sports game than the experimental group of men. Accordingly, the sexuality imaged through sports images of portal media had a higher effect on sports' men-users.

A morphometric analysis of maxillary central incisor on the basis of facial appearance in Korea

  • Ku, Ji-Eun;Yang, Hong-So;Yun, Kwi-Dug
    • The Journal of Advanced Prosthodontics
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    • v.4 no.1
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    • pp.13-17
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    • 2012
  • PURPOSE. We aimed to identify a more esthetic width-to-length ratio by analyzing maxillary central incisor of Korean adult population. Information regarding tooth ratio in the Korean population may be useful to clinicians when restoring anterior teeth. MATERIALS AND METHODS. A total of 40 men and 40 women were included in this study. The NON-MEDIA group included 40 non-celebrities, who were healthy and 25 to 39 years old, with normal dentofacial appearance. The MEDIA group consisted of 40 celebrities selected only on the basis of their soft-tissue facial appearance. The facial photographs of 40 celebrities were collected from the Internet websites. The width and length of the maxillary central incisor were measured using Adobe $Photoshop^{(R)}$ 7.0, a software for analysis, measurement and edition of photographs. Data were analyzed statistically using the Independent t-test at 5% statistical significance level. RESULTS. The mean ratio for the MEDIA group was 0.77, whereas that of the NON-MEDIA group was 0.88. The difference between the two groups was statistically significant. No significant gender differences were found in the width-to-length ratio in MEDIA group. In NON-MEDIA group, however, there were significant differences between female and male. CONCLUSION. After analyzing maxillary anterior teeth of Korean adults, our results were in accordance with the general Western standards of esthetics. A dentist restoring the natural look and beauty of teeth will have to consider those standards.

The Effect of Neck and Shoulder Self-Stretching Exercise Using Audiovisual Media on Neck Pain, Postural Alignment, and Joint Position Error in Women with Chronic Neck Pain (시청각 매체를 활용한 목, 어깨 자가신장운동이 만성 목통증 여성의 통증, 자세정렬과 관절위치감각에 미치는 영향)

  • Jeong, Yeon-woo
    • The Journal of Korean Academy of Orthopedic Manual Physical Therapy
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    • v.28 no.1
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    • pp.39-51
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    • 2022
  • Background: The purpose of this study is to investigate the effect of neck and shoulder self-stretching exercise using audiovisual media on neck pain, postural alignment, and joint position error in women with chronic neck pain. Methods: The subjects included 20 women that gave consent to participate in the study voluntarily. They performed the self-stretching exercises using audiovisual media was carried out 20 minutes 5 times a week during 3 weeks. Neck disability index (NDI) and visual analogue scale (VAS) were used to measure the functional disability and pain, A pressure pain threshold was measured using an algometer, and a cervical range of motion (CROM) measurement tool was used to measure the range of motion and error of proprioceptive position sense of the cervical spine. To assess posture alignment, forward head angle (FHA), forward shoulder angle (FSA) were measured using image J software. Results: The neck pain intensity was statistically significantly within group (p<.05). Neck and shoulder functional disability were a statistically significant difference within group (p<.05). Splenius capitis and upper trapezius pressure pain threshold were statistically significant difference in within group (p<.05). The postural alignment was statistically significantly within group (p<.05). The cervical range of motion in neck extension, right and left lateral flexion were statistically significantly within group (p<.05). The joint position error in neck flexion, extension, right and left lateral flexion decreased statistically significantly within group (p<.05). Conclusion: Self-stretching exercise using audiovisual media increased the mobility of the neck, decreased neck pain and joint position error, and improved posture alignment. As a result, there was a positive effect by applying the self-stretching exercise using audiovisual media to people with neck pain. Based on this, it is thought that it can be used as the basis for research related to home training programs for healthy self-management.

Impact of a Media-Campaign to Promote Walking on Awareness & Behavior Change (지역사회 걷기 활성화를 위한 매체-캠페인이 걷기관련 인식과 행태변화에 미치는 영향)

  • Ann, Eue-Soo;Lee, Yong-Soo
    • Korean Journal of Health Education and Promotion
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    • v.24 no.4
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    • pp.99-114
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    • 2007
  • Object: To analyze the effect of a media-campaign for "walking exercise participation improvement", which impacted walking-related awareness and behavior change of residents in Seoul. Method: This study used three campaign media including printing information, walking exercise indication board and a public advertisement of cable TV to lead a walking-related awareness change and practice frequency(number of days per week walking) and time(minutes per day walking) of walking exercise. To evaluate the exposure and message-recall levels of a campaign and effects of awareness change and walking practice, this study used a questionnaire survey(N=377). Result: 1) Group of exposure to campaign more participate and had the higher frequency(p=.015) and time(p=.023) in walking exercise and in comparison with group of nonexposure. 2) Group of changed awareness to campaign more participate and had the higher frequency and time in walking exercise and in comparison with group of no changed perception(p <.05). 3) Level of message recall of ${\ulcorner}$printing information${\lrcorner}$ was associated with number of days per week walking, and level of message recall of ${\ulcorner}$public advertisement of cable TV${\lrcorner}$ was associated with minutes per day walking at a statistically significant level(p <.05). Conclusion: These results suggest that media campaign can enhance the success of community-based efforts to promote awareness change and walking practice.

Low-bitrate Multichannel Audio Coding (저비트율 멀티채널 오디오 부호화)

  • Jang, Inseon;Seo, Jeongil;Beak, Seungkwon;Kang, Kyeongok
    • Journal of Broadcast Engineering
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    • v.10 no.3
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    • pp.328-338
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    • 2005
  • Technology for compressing low-bitrate multichannel audio coding is being standardized owing to the increasing need of consumer for multichannel audio contents. In this paper we propose the sound source location cue coding (SSLCC) for extremely compressing multichannel audio to be suitable at the narrow bandwidth transmission environment. To improve the compression capability of the conventional binaural cue coding(BCC), the SSLCC adopts the virtual source location information (VSLI) as a spatial cue parameter, a symmetric uniform quantizer, and Huffman coder. The objective and subjective assessment results show that the SSLCC provides lower bitrate and better audio quality than conventional BCC method.

Focus Group Interview for childhood creativity education utilizing the media (유아 창의성 교육에 대한 현장 인식 연구 -미디어를 중심으로-)

  • Bae, Soo-Min;Youn, Jeong-Jin
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.8
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    • pp.533-540
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    • 2017
  • The purpose of this research is to explore the awareness and demand of the field of childhood creativity education using media to promote childhood creativity. First of all, we conducted a focus group interview on the actual situation, awareness, and needs of media - based creativity education in early childhood education with 6 ewperts includes 2 professors 1 director, 1 assistant director, 1 teacher. As a result of FGI, first, the actual condition of childhood creativity education using media utilizes electronic bulletin board, animation fairy tale or children's song. Second, the awareness about childhood creativity education using media is recognizing that childhood can't cur off media with thir lives, so education institution utilizes the media naturally. Lastly, the demand about childhood creativity education using media asks the plan which can use childhood creativity education using media through teacher education or training educating for pre-service teachers desirably.. So, The research suggests the need of the childhood creativity education program using media later on.

A STUDY ON THE ANTIMICROBIAL EFFECT OF FLUORIDE-RELEASING REMOVABLE ORTHODONTIC APPLIANCES (불소유리 가철성 교정장치의 항균효과에 관한 연구)

  • Jang, Ki-Taeg
    • Journal of the korean academy of Pediatric Dentistry
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    • v.26 no.1
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    • pp.133-138
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    • 1999
  • To study the antimicrobial effect of fluoride-releasing removable orthodontic appliances, 0 wt%(Group 1), 5 wt%(Group 2) and 10 wt%(Group 3) of $CaF_2$ were added to orthodontic resin. The specimens were then put in media in which S. mutans and Lactobacillus, known cariogenic bacteria, were cultured. Inhibiting zones were measured 24, 48 and 72 hours later. The following conclusions were reached: 1 In the Lactobacillus media, no zone of inhibition was observed regardless of the time passed. 2. In the S. mutans media, zones of inhibition were observed after 48 hours. 3. S. mutans showed greater inhibition in Group 3 compared to Group 2, after 72 hours rather than 48 hours(p<0.01).

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A Study of Realtime scalability converted bitstream extraction (실시간 스케일러빌러티 변환 SVC 비트스트림에 대한 연구)

  • Bae, Tae-Meon;Kim, Duck-Yeon;Ro, Yong-Man;Kang, Jung-Won;Kim, Jae-Gon
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2005.11a
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    • pp.163-166
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    • 2005
  • 스케일러블 비디오 부호화 (Scalable Video coding)는 시간, 공간, 화질의 스케일러빌러티를 가지는 비트스트림을 제공하므로, 가변하는 네트워크 환경에서 QoS 를 만족시키는 비디오 서비스를 가능케 한다. 먼저 스케일러블 비디오 부호화에서 실시간으로 가변 가능한 스케일러빌러티에 대한 분석을 하였으며, 이를 바탕으로 본 논문에서는 실시간으로 스케일러블 비디오 비트스트림의 시간, 및 화질을 변화하며 추출할 수 있는 방법을 제안한다. 제안한 방법은 JSVM2.0에 구현되었으며, 실험 결과는 제안한 방법이 유효함을 보여준다.

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