• Journal of Distribution Science
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• v.13 no.5
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• pp.91-102
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• 2015

Purpose - This study aims to build a systematic frame for effective marketing performances by prioritizing product type and pertinent channel that are appropriate for digital channel characteristics. FCB grid model was used to define a product type, and Internet communication satisfaction index was considered as a marketing performance measuring tool for digital channel. Research design, data, and methodology - As systematic understanding for Digital marketing is still unfamiliar to even professional marketer, the hypothesis was established based on preliminary research by conducting a qualitative survey of marketing experts who already experienced digital marketing in the fields as well as existing related study literature. Through a preliminary research, the degree for understanding for digital marketing, current digital marketing (including product/channel mix) execution status, and difficulties for marketers who had experienced digital marketing were figured out. Based on preliminary research, the main part of survey was designed to examine which type of product would be effective for digital marketing and which digital channel would be effective to achieve marketing performance in line with marketing objectives. To collect data, the questionnaire survey was conducted for professional marketers who had experienced digital marketing in 10 different fields including FMCG, cosmetics, distribution industry for one month (July, 10, 2014~Aug, 10, 2014). A total of 90 questionnaire were distributed and 66 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analysed using SPSS ver.18.0. Results - The analysis for product type which is pertinent to digital marketing and prioritization for digital channel per digital marketing performance type could be summarized as followings. First, high involvement buying decision type of product and rational purchasing decision type of product in FCB grid are more effective for digital marketing in terms of marketing performance. Therefore, marketers in field would prioritize considering product type before executing digital marketing. Second, factor for sales increase, potential consumer creation and brand awareness was represented respectively 31.25%, 21.9%, and 20.8% as a result of factor analysis in terms of digital marketing channel performance. Third, effective major digital channel per digital marketing performance factor was differently identified as each digital channel has its own peculiarity. For instance, search engine is more effective for increasing sales while social media such as facebook and Kakaotalk is more effective for encouraging consumer participation. Conclusions - As a result of this study, product type and peculiarity which were pertinently fit to digital marketing were identified by using FCB grid model, and also suggested framework for decision making of digital channel selection in line with marketing objectives for effective marketing performance. It also provided insight to professional marketer which type of product could be effective for digital marketing execution as well as which factors should be measured for digital marketing performance.

• Journal of Distribution Science
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• v.14 no.4
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• pp.117-125
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• 2016

Purpose - As consumers' needs for purchasing fresh and safe food have been bigger in Korea, their interest in local food is also growing recently. So, the number of local food stores has been increased from 3 in 2012 to 103 in 2015. Local food stores should operate a business responding consumers' needs in order that local food stores are not to be a one-time fad. Therefore, the purpose of this study is to analyze the characteristics of consumers who use a local food store and provide helpful implications to design a strategy for sustainable growth of local food store. Research design, data, and methodology - In this study, Probit model was used for empirical analysis in order to examine the effect of purchase choice attributes of agricultural products, consumer's satisfaction, and their demographic factors upon the intention to use a local food store. After estimating coefficients of the probit model, marginal effects were calculated as a standard normal, and cumulative distribution is differentiated with respect to explanatory variables. To collect the data, questionnaire survey was carried out with the consumers using the local food store (Youngjin Nonghyup near to Jeonju city located in Jeollabuk-do). Result - The data analysis found that the more consumers are satisfied with local food store, the higher intention they have to use the local food store. In addition, it was known that the factors related to quality of agricultural products and shopping convenience among the purchase choice attributes have a considerable impact on the purchase intention of a local food store. In demographic factors, income was turned out to be an important factor affecting purchase intention of local food. Such a result supports the hypothesis that high income consumers are likely to purchase local food, which is based on the inference that consumers who have a high income tend to pursue wellbeing life. Futhermore, information delivery, through a reputable media source among general factors, was known to play an important role in forming an intention to purchase local food. According to the analysis of marginal effects, probability of purchase intention of a local food store is increased by 11.4%, if a monthly average income of a household is above 4.5 million Won(Korean currency). If purchasing satisfaction with local food stores is high, the probability of purchase intention would be increased by 24.1%. Likewise, such a probability goes up by 8.7%, 5.8%, respectively as an increasing one unit of quality of agricultural products and shopping convenience of local food stores, respectively. Conclusion - For attaining sustainable growth in a local food store, it is considered necessarily to establish a proper store operation system to meet consumers' needs, especially for quality and shopping convenience of local food. Moreover, as it was found that appropriate communication through media source has a positive effect on the intention to use local food store, PR activity seems to be necessary to expand the consumers' demands for local foods.

• Journal of the Korean Graphic Arts Communication Society
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• v.18 no.1
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• pp.103-112
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• 2000

The color space transformation to link device-dependent color spaces and device-independent color spaces is essential for device characterization and cross-media color reproduction. There are various color conversion methods such as regression, 3D interpolation with LUT(look-up table), and neural network. In the color transformation with these methods, the conversion accuracy is essentially based on the sample data to be exploited for device characterization. In conventional method, color samples are uniformly selected in device-dependent space such as CMY and RGB. However, distribution of these color samples is very non-uniform in device-independent color space such as CIEL*a*b*. Accordingly, the conversion error in device-independent color space is irregular according to the distribution of the samples. In this paper, a color sampling method based on equi-visual perception is proposed to obtain approximate uniform color samples in CIEL*a*b* space. In order to evaluate transformation accuracy of proposed method, color space transformations are simulated using regression, 3D interpolation with LUT and neural network techniques, respectively.

• 한국산학경영학회:학술대회논문집
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• 2004.11a
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• pp.4-22
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• 2004

The Internet provides a new distribution channel of digital contents for conventional media firms such as newspaper, magazine and encyclopedia publishers and broadcasting companies with very low marginal production and distribution cost. In comparison to traditional offline channel, there have been various revenue models in online content markets such as advertising model, subscription model, affiliation fee model, etc. In the earlier of the Internet era, most of online content firms provided their services free in order to boost offline revenue or they depend on advertising revenue sources in lieu of attaining revenue from their contents. However, as many online content firms are confronted with many difficulties in attaining revenues from online advertising model, they began to charge their contents. This paper shows why they charge their contents and explores entry conditions when conventional firms enter online content markets. And also this paper discusses managerial implications related to pricing strategies in online content markets.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.295-300
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• 2015

In vocabulary recognition using an HMM model which models the prior distribution for the observation of a discrete probability distribution indicates the advantages of low computational complexity, but relatively low recognition rate. The Bayesian techniques to improve vocabulary recognition model, it is proposed using a convergence of two methods to improve recognition noise-canceling recognition. In this paper, using a convergence of the prior probability method and techniques of Bayesian posterior probability based on HMM remove noise and improves the recognition rate. The result of applying the proposed method, the recognition rate of 97.9% in vocabulary recognition, respectively.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.231-239
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• 2012

This paper tries to solve the problems which previous methods have such as the WCDRM(Watermark and Cryptography DRM) and the model using smart card for protecting digital contents. This study provides a contents distribution model to protect the rights of author, distributor, and user as well as user's information by using technologies such as cryptography, DRM(Digital Right Management), access control, etc. The proposed system is evaluated as the most safety model compared with previous methods because it not only solves the problems which the previous methods have, but also protects four type of risks such as use of contents which other mobile devices download, the attack on the key to decode the message, the attack on leaking the contents, and the internal attack such as an illegal reproduction.

• Geomechanics and Engineering
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• v.15 no.5
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• pp.1071-1080
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• 2018

The study of behavior and values of deformations in the geological medium makes the scientific basis of the methodology of synthesis of true values of parameters of its physico-mechanical and density properties taking into account the influence of geodynamic impacts. The segments of continuous variation of homogeneous elastic uniform deformations are determined under overall compression of the medium. The limits of these segments are defined according to the criteria of instability (on geometric form changes and on "internal" instability). Analytical formulae are obtained to calculate current and limiting (critical) values of deformations within the framework of various variants of small and large initial deformations of the non-classically linearized approach of non-linear elastodynamics. The distribution of deformation becomes non-uniform in the medium while the limiting values of deformations are achieved. The proposed analytical formulae are applicable only within homogeneous distribution of deformations. Numerical experiments are carried out for various elastic potentials. It is found that various forms of instability can precede phase transitions and destruction. The influence of these deformation phenomena should be removed while the physico-mechanical and density parameters of the deformed media are determined. In particular, it is necessary to use the formulae proposed in this paper for this purpose.

• Journal of Broadcast Engineering
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• v.5 no.2
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• pp.159-166
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• 2000

This paper analyzed the transmission performance when we transmited digital TV signal through analog CATV network. We considered random noise, microreflection, and composite tripple beats as channel impairment factors, and random noise and CTB( Composite Tripple Beat) are modelled as Gaussian distribution and Weibull distribution respectively. Channel modellings for microreflections are classified as three cases, and we exploited carrier recovery and blind equalizer to minimize their effects. We developed a computer simulator for the digital transmission system using DVB-C specification to analyze digital transmission performance, and found BER values according to $E_{b}$/$N_{o}$ for each configuration.

• 한국신재생에너지학회:학술대회논문집
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• 2005.06a
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• pp.260-263
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• 2005

The effects of internal manifold designs the reactant feed-stream in Polymer Electrolyte Fuel Cells (PEFCs) is studied to figure out mass flow-distribution patterns over an entire fuel cell stack domain. Reactants flows are modeled either laminar or turbulent depending on regions and the open channels in the bipolar plates are simulated by porous media where permeability should be pre-determined for computational analysis. In this work, numerical models for reactant feed-stream in the PEFC manifolds are classified into two major flow patterns: Z-shape and U-shape. Several types of manifold geometries are analyzed to find the optimal manifold configurations. The effect of heat generation in PEFC on the flow distribution is also investigated applying a simplified heat transfer model in the stack level (i.e. multi-cell electrochemical power-generation unit). This modeling technique is well suited for many large scale problems and this scheme can be used not only to account for the manifold flow pattern but also to obtain information on the optimal design and operation of a PEMC system.

• Journal of the Korean Applied Science and Technology
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• v.28 no.1
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• pp.102-108
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• 2011

The study of wave propagation and scattering in biological media has become increasingly important in recent years. The propagation of light within tissues is an important problem that confronts the dosimetry of therapeutic laser delivery and the development of diagnostic spectroscopy. In the clinical application of photodynamic therapy(PDT) and in photobiology, the photon deposition within a tissue determines the spatial distribution of photochemical reactions. Scattered light is measured as a function of the distance (r) between the axis of the incident beam and the detection spot. Consequently, knowledge of the photosensitizer(Chlorophyll-a) function that characterizes a phantom is measured. To obtain the results of scattering coefficients(${\mu}s$) of a turbid material from diffusion described by experimental approach. It was measured the energy fluency of photon radiation at the position of penetration depth. From fluorescence experimental method obtained the analytical expression for the scattered light as the values of $(I/I_o)_{wavelength}$ vs the distance between the center of the incident beam and optical fiber in terms of the condition of "in situ spectroscopy(optically thick)" and real time by fluorometric measurements. The result was compromised with transport of intensities though a random distribution of scatters.