• Title/Summary/Keyword: Media distribution

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Research on the Trend of Digital Contents Protection Techniques (디지털 컨텐츠의 보호기술에 관한 기술동향 분석)

  • Park, Jin;Na, Cheol-Hun;Jung, Hoe-Kyung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • v.9 no.1
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    • pp.1094-1097
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    • 2005
  • It is issued that protecting and managing a copyright are very important to a digitization of multimedia contents. We analyze the trend of a multimedia service, IPMP(Intellectual Property Management and Protection), DMP(Digital Media Project), ENTHRONE(End-to-end Qos through Integrated Management of Content, Networks and Terminals), and DRM(Digital Rights Management). All of these techniques are for developing solution about protection and management of the copyright and media service. These have been at the head of the growth of the whole media service, but cause problems such as a illegal copy and distribution. To solve these problems, researchers are performing many projects.

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The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jordan

  • AL-AZZAM, Abdel Fattah;AL-MIZEED, Khaled
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.455-463
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    • 2021
  • The main objective of this research was to analyze the influence of digital marketing on purchasing decisions. The research was guided by specific aims; to evaluate numerous digital marketing platforms in Jordan that can affect the purchasing decisions and identify product categories purchased by customers on digital media platforms. Furthermore, questionnaires were given based on a simple sampling technique and acquired in the Jordanian market. 300 questionnaires were distributed, and 220 available samples were gathered, except for incomplete questionnaires, resulting in a 73% response rate to all those who selected to participate. Descriptive analysis, reliability test, correlation test, and multiple regressions were used in this research. Moreover, this study's results demonstrated that digital marketing, such as social media marketing and mobile marketing, has a profound impact on consumer purchasing decisions. However, hypothesis testing demonstrated that there are many patronized digital media platforms in Jordan that affect student behavior. Jordanian students buy various product categories on digital media platforms, and digital marketing affects student decision-making. Finally, the results of this study suggest that firms should adopt strategies to leverage the digital world and technology, increase brand awareness through digital platforms to continue competing in today's commercial environment.

The Integration of Social Media to the Theory of Planned Behavior: A Case Study in Indonesia

  • SIHOMBING, Sabrina O.;PRAMONO, Rudy
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.445-454
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    • 2021
  • Leader and leadership are one of the important aspects in the life of a country. This study aims to predict the intention of young voters to vote for state leader elections by expanding the theory of planned behavior to the Indonesian context. Apart from the importance of the presidential election, research rarely uses the theory of planned behavior, and to the best of researchers' knowledge, there are no studies that have applied the theory of planned behavior to predict the intention to vote for the president. Therefore, this study is an attempt to fill that gap. Two hundred questionnaires were distributed using non-probability purposive sampling. Data analysis was carried out using the structural equation modeling (SEM) approach. The results showed that attitude and behavior control were positively related to voters' intention to elect presidential candidates. Furthermore, information from social media also has a positive relationship with the attitude of choosing presidential candidates. However, the results also show that subjective norms do not have a significant relationship with voters' intention. This study contributes knowledge to researchers, practitioners, and policymakers about the factors that influence youth intention to vote in Indonesia, namely, attitudes, perceived behavior control, and information from social media.

Social Media Adoption: Small and Medium-sized Enterprises' Perspective in Sri Lanka

  • SAMSUDEEN, Sabraz Nawaz;THELIJJAGODA, Samantha;SANJEETHA, Mohamed Buhary Fathima
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.759-766
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    • 2021
  • In this digital age, all organizational environments force businesses to adopt Information and Communication Technologies (ICT) since these technologies have immense impact on such businesses' competitiveness and productivity. Nonetheless, the productivity and the competitiveness enjoyed by such firms vary depending on the size or the organizations, context of the country; developing or developed, and what kinds of technologies are adopted. This investigation focused on small- and medium-sized enterprises (SMEs) of Eastern province of Sri Lanka where such studies are scanty. The adoption of social media (SM) by SMEs is inclined to change how organizations operate, this calls for an investigation of the elements that impact SMEs to adopt SM and such investigation. Technology-Organization-Environment (TOE) framework was based to understand the factors. Research approach was quantitative approach using questionnaire survey. Data were collected using online form to see 285 valid responses. Structural Equation Modelling was deployed to evaluate the proposed model. Results revealed that Relative Advantage, Compatibility, Complexity, Observability, Competitive Intensity, Bandwagon Pressure, and Competitive Pressure were influencing, while Trialability, Top Management Support, CEO's Innovativeness did not show statistically significant influence on SMEs' social media adoption.

Analysis of Media Literacy Content Reflected in Middle School Technology and Home Economics Textbooks (중학교 기술·가정 교과서에 반영된 미디어 리터러시 내용 분석)

  • Shim, Jaeyoung;Choi, Saeeun
    • Journal of Korean Home Economics Education Association
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    • v.32 no.2
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    • pp.99-115
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    • 2020
  • The purpose of this study is to analyze the relationship between home economics curriculum and media literacy education. For this purpose, 12 kinds = types of learning materials for middle school 'Technology·Home Economics 2' textbooks were analyzed. After selecting 'Media Literacy Performance Goals(MLPG)' as the basis for analysis, the distribution of media data and reflection of MLPG were analyzed by frequency and content analysis. The results of this study are as follows. First, 39.6% of the learning materials using media materials out of the total learning materials of 12 textbooks, and there were differences in the frequency and weight of learning materials using media materials by publishers. Depending on the type of media, 68.3% of 'printing', 16.7% of 'images, video', 13.5% of 'digital', and 86.5% of the use of unidirectional media. Second, there was a difference in frequency and weight of learning materials reflecting the MLPG by publishers, and it was necessary to supplement the learning content to improve overall media literacy. Among the MLPG reflected in the learning materials, 'meaning and communication' was the most reflected performance goal, with 58.8%, but there was no two-way communication through the media. Based on the results of these textbook analysis, MLPG in Home Economics are revised as follows. 'Understanding the meaning and self-expression', 'Communication and social participation', 'Use of responsible media', 'Appreciation and enjoyment', 'Use of media technology', 'Information search and selection', 'Creation and production', 'Critical understanding and evaluation'.

Broadcast Program Distribution System of PKI Certificate-based (PKI 인증서기반 방송 프로그램 유통시스템)

  • Park, Ki-Chul;Lee, Joo-Young;Nam, Je-Ho;Jung, Hoe-Kyung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.13 no.9
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    • pp.1760-1766
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    • 2009
  • Digital broadcasting and digital CATV and IPTV will continue in the competition, regardless of how the content of the program was broadcast over the Internet distribution and the damage of piracy is also growing. Excellent quality of the content of the digital CATV sales of DVD and high-density storage media because there is no difference in content and quality is the problem of illegal distribution. However, users can record and reuse program in the position of the guaranteed rights, and the purpose of training in fair and illegal recording and distribution needs to be separate from it. In this paper using a digital certificate recorded by the user and the process to ensure the purpose of illegal distribution of pharmaceutical distribution system design and implementation of the program was broadcast.

The Information Distribution Role of Facebook in Universities

  • NGUYEN, Thi Nguyet Dung;NGUYEN, Thi Thu Huong;NGUYEN, Thi Phuong Anh;NGUYEN, Thi Thu Huong;VU, Thi Phuong Thao
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.75-84
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    • 2022
  • Purpose: The paper employs the theory of planned behaviour, social identity theory, social presence theory, and social exchange theory to propose a model for using the social media platform Facebook in distributing information in universities. Research design, data and methodology: Data were obtained from 618 students at Hanoi University of Industry (HaUI) in Vietnam. The study used structural equation modeling in SPSS and the statistical analysis software AMOS version 24 to explore the information distribution role of Facebook. Results: Findings reveal that subjective norms and social presence play a key role in driving students to use Facebook for studying. In addition, university administrators can boost student satisfaction and academic achievement through Facebook. Interestingly, students who strongly identify with the brand name of the university have a strong connection with the university are more likely to engage in behaviors supportive toward the university. Conclusions: These findings show that Facebook had played a key information distribution role in universities. Thus, the study provides the executive board of the university and teachers can gain new understanding of why students employ Facebook for studying as well as capitalize on the platform to improve several operational metrics such as brand identification, student satisfaction, and academic achievement.

Information Distribution of Sport Social Networking Sites: Their Use in Promoting Psychological Well-Being

  • Seung Hwan PARK;Min Soo KIM;Miok KIM;Seungmin LEE;Taeyeon OH;Sun Ju KIM;Won Jae SEO
    • Journal of Distribution Science
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    • v.22 no.3
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    • pp.83-92
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    • 2024
  • Purpose: With the rapid information distribution of sport-related SNS, sport industry has utilized SNS as technical solution to distribute sport and health-related information. The current study examined the effect of SNS information use for running-specific content on running engagement and psychological well-being. Research design, data and methodology: Data were collected via online survey of participants in marathon events of United States. Descriptive statistics and Chi-square test were conducted to compare demographics and psycho-behavioral outcomes among SNS information users and non-users for running-specific contents. Multivariate hierarchical regression was next employed to examine research hypotheses. Results: A mass-participant running event was used to test seven hypotheses related to the potential role of SNS for running content in promoting running engagement and life satisfaction. In general, findings revealed that use of SNS for running content along with frequency of use can perhaps facilitate running intensity and influence participation in running-related outdoor activities. Furthermore, while overall life satisfaction did not appear to be influenced by use of SNS for running content, there was a demonstrated influence on the individual satisfaction domains. Conclusions: The findings of current study suggest that sport SNS is information distribution media enhancing users' engagement and their six life satisfaction domains. Further implications were discussed.

A Study on the Spatial Patterns of Tweet Data for Urban Areas by Time - A Case of Busan City - (도시 지역 트윗 데이터의 시간대별 공간분포 특성 - 부산광역시를 사례로 -)

  • Ku, Cha Yong
    • Journal of Cadastre & Land InformatiX
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    • v.46 no.2
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    • pp.269-281
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    • 2016
  • The process of spatial big data, such as social media, is being paid more attention in the field of spatial information in recent years. This study, as an example of spatial big data analysis, analyzed the spatial and temporal distribution of Tweet data based on the location and time information. In addition, the characteristics of its spatial pattern by times were identified. Tweet data in Busan city are collected, processed, and analyzed to identify the characteristics of the temporal and spatial pattern. Then, the results of Tweet data analysis were compared with the characteristics of the land type. This study found that spatial pattern of tweeting in the city was associated with given time periods such as daytime and nighttime in both weekdays and weekends. The spatial distribution patterns of individual time periods were compared with the characteristics of the land for the spatially concentrated area. The results of this study showed that tweeted data would be related to different spatial distribution depending on the time, which potentially reflects the daily pattern and characteristics of the land type of urban area to some extent. This study presented the possible incorporation of social media data, e. g. Tweet data, into the field of spatial information. It is expected that there will be more advantage to use a variety of social media data in areas such as land planning and urban planning.

Feasibility Study on Removal of Total Suspended Solid in Wastewater with Compressed Media Filter (압축성 여재 여과를 이용한 하수의 고형물질 제거 타당성 연구)

  • Kim, Yeseul;Jung, Chanil;Oh, Jeill;Yoon, Yeomin
    • Journal of Korean Society of Environmental Engineers
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    • v.36 no.2
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    • pp.84-95
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    • 2014
  • Recently, as a variety of techniques of CMF (Compressed media filter) that has advantages of high porosity and compressibility have been developed in the U.S. and Japan. Therefore, the interest of intensive wastewater treatment using CMF has grown. This study examined the feasibility of CMF with varying sewage water quality to determine the optimum operating conditions. A preliminary tracer test that investigated the filtering process under various compression and flow rate conditions was performed. In a high compression condition, different porosities were applied to each depth of the column. Therefore, a distinct difference between a theoretical value and results of tracer test was observed. For the TSS (Total suspended solid) removal and particle size distribution of CMF for pre-treatment water under the various compression conditions, the compression ratio of 30 percent as the optimal condition showed greater than 70% removal efficiency. In addition, the compression ratio of >15% was required to remove small-sized particles. Also, an additional process such as coagulation is necessary to increase the removal efficiency for < $10{\mu}m$ particles, since these small particles significantly influence the effluent concentration. Modeling results showed that as the compression rate was increased, TSS removal efficiency in accordance with each particle size in the initial filtration was noticeably observed. The modeling results according to the depth of column targeting $10{\mu}m$ particles having the largest percentage in particle size distribution showed that 150-300 mm in filter media layer was the most active with respect to the filtering.