• Title/Summary/Keyword: Media distribution

Search Result 1,165, Processing Time 0.024 seconds

Effect of Influencer's Social Media Number of Followers on Purchase Intention in the Travel Industry of Vietnam: The Moderating Role of Package Tour Price

  • Thi Hoai DANG;Thi-Tuyet TRAN;Cao Cuong HOANG
    • Journal of Distribution Science
    • /
    • v.22 no.4
    • /
    • pp.37-46
    • /
    • 2024
  • Purpose: Social media influencers (SMIs) have become significant sources of information influencing their followers' purchase intentions; few studies have been published on the effect of the number of followers and package tour prices on followers' purchase intention within the Vietnam travel industry utilizing naïve theories. This study examined the relationship between the number of followers and purchase intention and tested the moderating role of package tour price. Research Design, data and methodology: A 2 (number of followers: high vs. medium) × 2 (package tour price: high vs. low) between-subjects factorial design was used. 395 Vietnamese students (114 men, 281 women; Mage = 19.99, SDage = 1.25) from Thuongmai University participated in the study. ANOVA and PROCESS MARCO were used to test hypotheses. Results: Findings indicate that participants show a higher purchase intention for SMIs with a higher number of followers than those with a medium one. When the package tour price is high, participants with a medium number of followers show a greater purchase intention than those with a high one. Conclusion: This recommendsthat tourism managers collaborate with SMIs with a high number of followers when the package tour price is low and with SMIs with medium ones when the package tour price is high.

The Effects of Instructional Multi-Media in Home Economics Education Perceived by Teachers. (멀티미디어 활용효과에 대한 가정과 교사의 인식)

  • 박명숙
    • Journal of Korean Home Economics Education Association
    • /
    • v.12 no.3
    • /
    • pp.105-114
    • /
    • 2000
  • The purpose of this study was to investigate the effects of instructional multi-media in Home Economics Education perceived by teachers. The data for this research were attained from 139 middle & high school teachers of Home Economics. The data were analyzed by frequency of distribution, mean, stand deviation. t-test and analysis of variance, scheffe test with SPSSWin 7.5 program. The results of this study are as follows: The effects of instructional multi-media were composed of four dimensions in this study; need, frequency of use, pros and cons. 1. From these four dimensions, the need has the highest and the frequency of use has the lowest score. 2. The effects of instructional multi-media are significantly related to personal & environmental characteristics. 1)Need of the instructional multi-media effects is significantly different according to age, experience of computer education and possession of a computer at home. Low and high age groups are higher in the need of the instructional multi-media effects score than middle group age and the more experience of computer education and possession of a computer at home are higher in that score. 2) Frequency of use is significantly different according to LAN system in school. The higher score of frequency of use is in a LAN system’s school. 3) Pros of the instructional multi-media effects is significantly different according to the level of education, experience of computer education and the type of school. Undergraduate high school teachers and the lower o experience of computer education are higher in the pros of the instructional multi-media effects score. 4) Cons of the instructional multi-media effects is significantly different according to the level of education. Graduate teachers are higher in the cons of the instructional multi-media effects score.

  • PDF

Load Distribution Method based on Transcoding Time Estimation on Distributed Transcoding Environments (분산 트랜스코딩 환경에서 트랜스코딩 시간 예측 기반 부하 분산 기법)

  • Kim, Jong-Woo;Seo, Dong-Mahn;Jung, In-Bum
    • Journal of KIISE:Computer Systems and Theory
    • /
    • v.37 no.4
    • /
    • pp.195-204
    • /
    • 2010
  • Due to improved wireless communication technologies, it is possible to provide multimedia streaming service for mobile device clients like PDAs and cellphones. Wireless networks are serviced on low bandwidth channels and mobile devices work on limited hardware specifications. In these conditions, transcoding technologies are needed to adapt the media for streaming services to given mobile environments. To transcode from the source media to the target media for corresponding grades, transcoding servers perform transcoding jobs as exhausting their resources. Since various transcoding loads occur according to the target transconding grades, an effective transcoding load balancing policy is required among transcoding servers. In addition to transcoding process, servers should maintain QoS streams for mobile clients for total serviced times. It requires real-time requirements to support QoS for various mobile clients. In this paper, a new transcoding load distribution method is proposed. The proposed method can be driven for fair load balance between distributed transcoding servers. Based on estimated transcoding time, movie information and target transcoding bit-rate, it provides fair transcoding load distribution and also performs admission control to support QoS streams for mobile clients.

A Tracking Method of Same Drug Sales Accounts through Similarity Analysis of Instagram Profiles and Posts

  • Eun-Young Park;Jiyeon Kim;Chang-Hoon Kim
    • Journal of the Korea Society of Computer and Information
    • /
    • v.29 no.2
    • /
    • pp.109-118
    • /
    • 2024
  • With the increasing number of social media users worldwide, cases of social media being abused to perpetrate various crimes are increasing. Specifically, drug distribution through social media is emerging as a serious social problem. Using social media channels, the curiosity of teenagers regarding drugs is stimulated through clever marketing. Further, social media easily facilitates drug purchases due to the high accessibility of drug sellers and consumers. Among various social media platforms, we focused on Instagram, which is the most used social media platform by young adults aged 19 to 24 years in South Korea. We collected four types of information, including profile photos, introductions, posts in the form of images, and posts in the form of texts on Instagram; then, we analyzed the similarity among each type of collected information. The profile photos and posts in the form of image were analyzed for similarity based on the SSIM(Structural Simplicity Index Measure), while introductions and posts in the form of text were analyzed for similarity using Jaccard and Cosine similarity techniques. Through the similarity analysis, the similarity among various accounts for each collected information type was measured, and accounts with similarity above the significance level were determined as the same drug sales account. By performing logistic regression analysis on the aforementioned information types, we confirmed that except posts in image form, profile photos, introductions, and posts in the text form were valid information for tracking the same drug sales account.

UCI Embedder: A Real-time Broadcast-Content-Identifier Watermarking System for Broadcast Content Distribution Services (방송콘텐츠 유통서비스를 위한 실시간 콘텐츠식별자 은닉삽입 시스템)

  • Kim, Youn-Hee;Kim, Hyun-Tae;Lee, Joo-Young;Nam, Je-Ho
    • Journal of Broadcast Engineering
    • /
    • v.16 no.3
    • /
    • pp.394-402
    • /
    • 2011
  • We introduce the standard content identifier Universal Content Identifier (UCI) and a watermarking system that embeds UCI for the broadcast content distribution services. Our proposed UCI embedder is designed in consideration of integrating with the previously established broadcast system and protecting the illegal distribution of broadcast contents. Our goal is that when broadcast content is transmitted, 28 byte UCI is embedded imperceptibly in the content itself in real-time and the embedded UCI is successfully extracted not only in the typical format used in the broadcast content distribution service but also in the illegally distributed broadcast contents. Usually the illegally distributed contents are modified from the original by changing resolutions, frame rates, or adjusting colors. In this paper, we present a watermarking scheme that embeds 28 byte UCI in broadcast content in real-time while keeping the visual quality high and the embedded watermark robust enough to survive through the various modification. The experimental results show that the embedded UCI remains in the various modified versions of content and that the visual degradation by embedding is not noticeable.

Measurement of Joint Aperture Using 3-D Laser Profilometer (3차원 레이저 측정기를 이용한 절리 간극의 측정)

  • 이희석;이연규;이희근
    • Economic and Environmental Geology
    • /
    • v.33 no.4
    • /
    • pp.309-320
    • /
    • 2000
  • Aperture is an important parameter for determining the hydraulic characteristics of fractured media. In this study the topography of artificial rock joint surface was measured using 3D laser profilometer to analyze the aperture distribution. The initial aperture distribution was determined when the contact area became one percent of total joint surface. The initial aperture distribution of granite joint, with the mean value of 0.78 mm and the standard deviation of 0.34 mm was much different from that of the marble joint, with the mean value of 0.57 mm and the standard deviation of 0.26 mm. Apertures of both granite and marble showed normal distributions. Aperture distribution with the contact area of 25% was also analyzed. Mean value was decreased to one third compared to the initial aperture, but the standard deviation was decreased slightly. To determine the spatial correlation of the aperture distribution variogram analysis was carried out on the initial aperture data. Most experimental variograms were fitted well with exponential model. It is expected that the measured aperture characteristics can be used for stochastic analysis of fluid flow through rock joints.

  • PDF

PR-Management and Branding of Media Channels with the Application of Social Networks

  • Shalman, Tatiana;Dobrianska, Viktoriia;Kokhan, Marianna;Pletsan, Khrystyna;Humenchuk, Anatolii
    • International Journal of Computer Science & Network Security
    • /
    • v.21 no.7
    • /
    • pp.70-76
    • /
    • 2021
  • The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

Alum Floc Attachment in Granular Media Filtration (입상여과에서 액반플럭의 부착)

  • Kim, Jinkeun
    • Journal of Korean Society on Water Environment
    • /
    • v.20 no.6
    • /
    • pp.625-630
    • /
    • 2004
  • Granular media filtration is used almost universally as the last particle removal process in conventional water treatment plants. Therefore, superb particle removal efficiency is needed during this process to ensure a high quality of drinking water. However, every particle can not be removed during granular media filtration. Besides the pattern of particle attachment is different depending on physicochemical aspects of particles and suspension. Filtration experiments were performed in a laboratory-scale filter using spherical glass beads with a diameter of 0.55 mm as collectors. A single type of particle suspension (Min-U-Sil 5) and alum coagulation was used to destabilize particles. The operating conditions were similar to those of standard media filtration practice: a filtration velocity of 5 m/h. More favorable particles, i.e., particles with smaller surface charge, were well attached to the collectors especially during the early stage of filtration when zeta potential of particles and collectors are both negative. This selective attachment of the lower charged particles caused the zeta potential distribution (ZPD) of the effluent to move to a more negative range. On the other hand, the ZPDs of the effluent moved from more positive to less positive when the surface charge of particles was positive and this result was thought to be caused by ion transfer between particles and collectors.

Terrestrial DTV Broadcasting Program Protection System based on Program Protection Information (방송프로그램 보호신호에 기반한 지상파 방송프로그램 보호 시스템)

  • Choo, Hyon-Gon;Lee, Joo-Young;Nam, Je-Ho
    • Journal of Broadcast Engineering
    • /
    • v.15 no.2
    • /
    • pp.192-204
    • /
    • 2010
  • As illegal distribution of the terrestial DTV broadcast program occurs very frequently in on-line, the needs to protect broadcast program have increased. In this paper, a new approach to implement a system for terrestial DTV broadcast program protection based on program protection information(PPI) is proposed. In our approach, the broadcast program is recorded with encryption according to redistribution condition of the PPI and packaged into a file with key information and PPI together. And we also define a set of domain protocol for supporting user fair-use of broadcast program. In the proposed system, copy control can also be provided by process of home domain management. Implementation results show that our system can protect broadcast programs with efficiency and can support conditional distribution within home domain in order to satisfy user fair-use.

Distribution Status of Indo-Pacific Bottlenose Dolphin Tursiops aduncus in the Jeju Island Based on Social Media Data (소셜 미디어 정보를 활용한 제주도 남방큰돌고래(Tursiops aduncus)의 분포 현황 파악)

  • Kim, Hyun Woo;Lee, Dasom;Sohn, Hawsun
    • Korean Journal of Fisheries and Aquatic Sciences
    • /
    • v.51 no.5
    • /
    • pp.600-605
    • /
    • 2018
  • The Indo-Pacific bottlenose dolphins Tursiops aduncus are the only cetacean species that can be observed visually on coastal areas of Jeju Island and regarded as one of valuable tour resources. We attempted to figure out location and timing information of the dolphin sightings collected from two major social media, Naver $Caf{\acute{e}}$ and Instagram. 142 of dolphin sighting information were derived from 2,501 dolphin related postings on Naver $Caf{\acute{e}}$ between 2004 to 2017. 292 informative postings also were found on Instagram through hashtag searching. The number of posts about dolphin sighting was not frequent until 2014. Since 13 posts were found in 2014, dramatic increase of the sighting numbers was accelerated as 38 in 2015, 93 in 2016 and 269 in 2017. 195 (45.7%) from coastal area of Daejeong-eup, south-western part of the Island, were posted. The number of dolphin sightings also high from Gujwa-eup(n=50, 11.7%), Hangyeong-myeon (n=49, 11.5%), Seongsan-eup (n=38, 8.9%) and Seogwipo-si (n=34, 8.0%). Our results show that social media data has a high potential to be used as a data source for study of distribution pattern of the dolphins.