• The Journal of Asian Finance, Economics and Business
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• v.9 no.6
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• pp.159-173
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• 2022

This study examines the impact of CSR and its authenticity on customer loyalty through the brand image in the chain coffee shop industry. Using qualitative and quantitative methods, 601 survey questionnaires were distributed, of which 491 were analyzed. The results show that CSR has a positive impact on brand image and customer loyalty. In addition, authenticity does not moderate the impact of CSR on brand image and loyalty, as it is difficult for customers to verify the authenticity of CSR action programs. This study emphasizes the importance of CSR action programs and authenticity for businesses to sustainably enhance their distinctive brand image and customer loyalty. Therefore, for sustainable development in the future, managers of coffee shop chains need to focus on the following issues. First, the most important thing is the right awareness of businesses regarding CSR and CSR authenticity. Third, businesses should strengthen the transparency of CSR action programs in various media so that consumers can easily verify authenticity, to increase brand image and improve customer loyalty.

• Journal of Soil and Groundwater Environment
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• v.27 no.spc
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• pp.75-91
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• 2022

Differences in subsurface migration of LNAPL/DNAPL contaminants caused by a selection of 3-phase (aqueous, NAPL, and gas) relative permeability function (RPF) models in numerical modeling were investigated. Several types of RPF models developed from both experimental and theoretical backgrounds were introduced prior to conducting numerical modeling. Among the RPF models, two representative models (Stone I and Parker model) were employed to simulate subsurface LNAPLs/DNAPLs migration through numerical calculation. For each model, the spatiotemporal distribution of individual phases and the mole fractions of 6 NAPL components (4 LNAPL and 2 DNAPL components) were calculated through a multi-phase and multi-component numerical simulator. The simulation results indicated that both spilled LNAPLs and DNAPLs in the unsaturated zone migrated faster and reached the groundwater table sooner for Stone I model than Parker model while LNAPLs migrated faster on the groundwater table under Parker model. This results signified the crucial effect of 3-phase relative permeability on the prediction of NAPL contamination and suggested that RPF models should be carefully selected based on adequate verification processes for proper implementation of numerical models.

• Nuclear Engineering and Technology
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• v.52 no.12
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• pp.2743-2759
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• 2020

A detailed computational fluid dynamics (CFD) simulation analysis model was developed using ANSYS CFX 16.1 and analyzed to simulate the basic design and internal flow characteristics of a 180 MW small modular reactor (SMR) with a natural circulation flow system. To analyze the natural circulation phenomena without a pump for the initial flow generation inside the reactor, the flow characteristics were evaluated for each output assuming various initial powers relative to the critical condition. The eddy phenomenon and the flow imbalance phenomenon at each output were confirmed, and a flow leveling structure under the core was proposed for an optimization of the internal natural circulation flow. In the steady-state analysis, the temperature distribution and heat transfer speed at each position considering an increase in the output power of the core were calculated, and the conceptual design of the SMR had a sufficient thermal margin (31.4 K). A transient model with the output ranging from 0% to 100% was analyzed, and the obtained values were close to the T_hot and T_cold temperature difference value estimated in the conceptual design of the SMR. The K-factor was calculated from the flow analysis data of the CFX model and applied to an analysis model in RELAP5/MOD3.3, the optimal analysis system code for nuclear power plants. The CFX analysis results and RELAP analysis results were evaluated in terms of the internal flow characteristics per core output. The two codes, which model the same nuclear power plant, have different flow analysis schemes but can be used complementarily. In particular, it will be useful to carry out detailed studies of the timing of the steam generator intervention when an SMR is activated. The thermal and hydraulic characteristics of the models that applied porous media to the core & steam generators and the models that embodied the entire detail shape were compared and analyzed. Although there were differences in the ability to analyze detailed flow characteristics at some low powers, it was confirmed that there was no significant difference in the thermal hydraulic characteristics' analysis of the SMR system's conceptual design.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.4
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• pp.357-366
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• 2022

Many factors influence brand trust, including manufacturer prestige, product value and quality, country of origin, media marketing, experience, and brand relationship. The purpose of this study is to assess the impact of the nation of origin on brand trust, using Vietnam as a case study for India's COVID-19 vaccine. A total of 407 Vietnamese people aged 18 and up participated in the survey. The findings of the study show that the nation of origin has a significant impact on brand trust. Specifically, the perceived country image has a negative effect on brand trust, the other two components of the country of origin are perceived value and perceived quality of product have a positive impact on brand trust in India's COVID-19 vaccine. Research results show that if the perceived country image of the country of production is perceived negatively, then there will be a negative impact on brand trust. According to research findings, people in Vietnam who are 30 years old or older, have steady occupations, know about India, have used Indian products in the past, and have strong brand trust in India's COVID-19 vaccinations. India needs to boost its country's image and develop communication to increase brand trust in Vietnam.

• The Korean Journal of Applied Statistics
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• v.35 no.1
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• pp.19-33
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• 2022

With the explosive growth of social media, its abundant text-based data generated by web users has become an important source for data analysis. For example, we often witness online movie reviews from the 'Naver Movie' affecting the general public to decide whether they should watch the movie or not. This study has conducted analysis on the Naver Movie's text-based review data to predict the actual ratings. After examining the distribution of movie ratings, we performed semantics analysis using Korean Natural Language Processing. This research sought to find the best review rating prediction model by comparing machine learning and deep learning models. We also compared various regression and classification models in 2-class and multi-class cases. Lastly we explained the causes of review misclassification related to movie review data characteristics.

• Progress in Superconductivity and Cryogenics
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• v.12 no.4
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• pp.24-30
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• 2010

The renewable energy source is considered as a good measure to cope with the global warming problem and the fossil energy exhaustion. The construction of electric power plant such as an offshore wind farm is rapidly increasing and this trend is expected to be continued during this century. The bulky and long distance power transmission media is essential to support and promote the sustainable expansion of renewable energy source. DC power cable is generally considered as the best solution and the demand for DC electric power has been rapidly increasing. Especially, the high temperature superconducting (HTS) DC cable system begins to make a mark because of its advantages of huge power transmission capacity, low transmission loss and other environmental friendly aspects. Technical contents of DC HTS cable system are very similar to those of AC HTS cable system. However the DC HTS cable can be operated near its critical current if the heat generation is insignificant, while the operating current of AC HTS cable is generally selected at about 50~70% of the critical current because of AC loss. We chose the specifications of the cable core of 'Tres Amigas' project as an example for our study and investigated the heat generation when the DC HTS cable operated near the critical current by some electric and thermal analyses. In this paper, we listed some technical issues on the design of the DC HTS cable core and described the process of the cable core design. And the results of examination on the current capacity, heat generation, harmonic loss and current distribution properties of the DC HTS cable are introduced.

• Economic and Environmental Geology
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• v.56 no.1
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• pp.75-85
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• 2023

The potential sources and spatial distribution of heavy metals and polycyclic aromatic hydrocarbons (PAHs) were investigated in the leaf plants of Al-Zubair city. A total of 14 samples of conocarpus lancifolius plant leaf were collected and analyzed for their heavy metals and PAHs content using inductively coupled plasma mass spectrometry (ICP-MS) and a 7890 Agilent capillary gas chromatograph (GC) respectively. Bioaccumulation factor calculation revealed the highest pollution of heavy metals , due to the activity of a petrochemical in the area. The diagnostic ratio of Ant/(Phe+Ant), BaA/BaA+Chr), In/(In+BghiP), Flu/Pyr, FlA/FlA+Pyr), FlA/FlA+Pyr), ∑LMW/∑HMW are commonly used for determining the origin and source of PAHs in various environmental media. The diagnostic ratio indicated the anthropogenic origin. PAHs with five-to-six membered rings were dominant in the plant leaf, which likely results from anthropogenic activities. The leaves of C. lancifolius have a preponderance of high molecular weight PAHs compared to low molecular weight PAHs, indicating a combustion origin (car exhaust, petroleum emissions, and fossil fuel). C. lancifolius leaves are a reliable indication of atmospheric PAHs absorption. The background level of heavy metals in the city (or the near environment) is in the order of Fe > Cu > Ni > Cr. On the other hand, the bioaccumulation in plant leaves showed greater tendencies as follows: Co>Cd>Zn=As>Cu>Mn>Ni>Pb>Cr>Fe. Cobalt showed high bioaccumulation, indicating strong uptake of Co by plant leaves. These findings point to human activity and car emissions as the primary sources of roadside vegetation pollution in Al-Zubair city.

• Nuclear Engineering and Technology
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• v.55 no.1
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• pp.63-70
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• 2023

Ultrasound-assisted dissolution of U₃O₈ powder in carbonate solution was explored to determine if and how ultrasound act during the dissolution. The variation of U₃O₈ solid particles and uranyl complexes under ultrasound treatment and magnetic stirring was observed in carbonate media. The results show that the use of ultrasound can increase the solubility and dissolution rate of U₃O₈ powder than that under magnetic stirring. The crush of U₃O₈ particles and the reduction of the activation energy (Ea, kJ/mol) of U₃O₈ dissolution reaction were observed, which both play an important role in the ultrasonic-assisted dissolution of U₃O₈ in carbonate-peroxide solution. Meanwhile, there is no observation of the ultrasound effect on the distribution of uranyl species and hydrolysis of uranyl complexes during the ultrasound treatment in carbonate-peroxide solution. Although the generation of ·OH radicals under ultrasound (22 ± 2 kHz) was observed, the oxidation of ·OH had little effect on the dissolution of U₃O₈ in the carbonate-peroxide solution system.

• Journal of The Korean Society of Integrative Medicine
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• v.11 no.1
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• pp.1-12
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• 2023

Purpose : This study examined the relationship between oral health management behavior and subjective health perception by using a tool that measures health-related quality of life named EQ-5D. The findings are expected to provide fundamental data for developing diverse programs, including health- and oral-health-related educational media, to ultimately enhance people's health-related quality of life. Methods : Adults over the age of 20 were extracted from the raw materials of the 8th national health and nutrition examination survey conducted in 2019. Among them, 4034 were finally chosen as the study subjects after checking the response distribution of relevant questions and excluding inadequate samples. Variables included general characteristics, health management behavior, oral health management behavior, subjective health perception, and EQ-5D level. Cross-tabulation test, independent t-test, one-way analysis of variance, and linear regression analysis were conducted using SPSS 25.0. Results : EQ-5D, which measures the level of health-related quality of life, was high when the subjects had a medical check-up experience, no experience of unsatisfactory medical service, and did not get an influenza vaccination (p<.001). The quality of life was higher when the subjects received dental inspections, did not require treatment, and used oral care goods (p<.005). Health-related quality of life was also higher when the subjective health level and subjective oral health level were high. Conclusion : Results indicate that subjective health, oral health perception level, and quality of life together were high when people had a regular check-up, did not neglect treatment, and used oral care goods. Considering the findings of this study, check-up programs that are customized for each age group are necessary. Health-related quality of life could be enhanced through the provision of diverse medical services and active efforts to prevent any medical blind spot.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.497-506
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• 2022

The study was carried out to investigate the factors affecting the online purchase intention of Vietnamese consumers, focusing on Generation Z (Gen Z), through the information provided on TikTok - a social media network. Besides, the study evaluates the influence of these factors on the intention to purchase online of Gen Z. Most important; the research aims to help businesses better understand the insight of their consumers. The data were collected from 250 people who were born in the 1995 to 2010 period, living in the South of Vietnam. The study was conducted from December 2021 to March 2022 and used two analytical methods, which are exploratory factor analysis and Structural Equation Modeling. Research results show that there are 4 factors of TikTok advertisements that affect the purchase intention of Gen Z consumers, including information, entertainment, trust, and social interaction, and they all have a positive impact on the online purchase intention. In which the information factor has the most significant impact on the online purchase intention of Gen Z consumers. Based on the research results, recommendations are made to help businesses that have sold or intend to sell products via TikTok, improve the effectiveness of advertisement through the TikTok channel.