• Journal of Digital Convergence
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• v.11 no.1
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• pp.173-179
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• 2013

For this study, we conducted a survey targeting elementary school students to examine how the type of family communication shows differences in the children's use of media to draw up effective measures to use media. The result of study is that meaningful differences showed according to the time spent watching TV(F=6.719, p<.05) and using PC(F=7.713, p<.05) or cell phone(F=6.404, p<.05). The authoritative type pursuing obedience preferred entertainment programs and spent much time watching TV and preferred entertainment games when using a PC. The deliberating type pursuing conversations preferred educational and informative programs when watching TV and informative programs when using a PC. This study is meaningful in that it presents lessons learned to draw up measures for children to effectively use media based on the study results.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.31-43
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• 2023

News credibility is on a decline for many democratic countries. Among the countries, South Korea is currently witnessing one of the steepest declining curves. Since people obtain news from various media, for example, television and portals, news credibility can be measured for each of the media separately. Most often, television news credibility is much higher than portal news credibility because people tend to trust traditional media more than online ones. To understand the discrepancy between news credibility of the two media in specific relation to South Koreans' everyday news use and overall news credibility evaluation, this exploratory study examined how the factors that influence television news credibility and portal news credibility differ from each other by examining the relations of news credibility of the two media to credibility of news I use and of news in general. Drawing from previous research on partisan news use, it assumed that normative beliefs for television as a traditional medium work for television news credibility in the similar way as the mechanisms of selective exposure and bias perception do. It also assumed that the experiences dimension of news trust works for credibility of portal news and of news in general similarly. To verify these assumptions, a regression analysis was conducted from a sample of 58,936 South Koreans collected in 2022. As assumed, results revealed a greater relation between credibility of television news and of news I use, and between credibility of portal news and of news in general respectively. The findings suggest that measurement of credibility should be revised in the way that reflects media characteristics and the differing expectations held by news users.

• Journal of the Korean Society for information Management
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• v.29 no.4
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• pp.83-99
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• 2012

The present study surveyed 225 undergraduates to examine their social media use behaviors and their perceptions of usefulness, trustworthiness, and privacy of social media for seeking and sharing health information. 151 respondents reported using social media for health information while 74 reported not using it for health matters. Results show that the most popular medium were social Q&As, followed by blogs and social networking sites. Age, gender, school year, and the presence of a health problem were associated with the social media use behaviors. This study suggests the potential of social media as a desired channel for providing health information to undergraduates.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.245-255
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• 2021

This study is an empirical study on how factors such as social factor, entertainment factor on the Wechat social media platform affect users' flow and addiction to use. Researchers thought that despite the increasing addiction of social media Wechat users, existing social media research is limited to service quality and satisfaction, so research on user flow and addiction is necessary. Therefore, the researchers try to through empirical analysis, the WeChat use to addiction path to social factor (social interactivity, payable) and entertainment factor (entertainment, life relevance), examine how WeChat user experience affects the use intention and satisfaction, and determine its role in the user's WeChat addiction and flow, and tested. The results of this study are expected to provide a new theoretical basis for future research on addiction use of social media.

• The Journal of Information Systems
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• v.24 no.1
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• pp.147-168
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• 2015

Why people reduce or stop using social network services(SNS), which are regarded as a mean of relationship and communication, unlike the early trend? To explain the phenomenon, this study tries to predict psychological decision making process of users from perspectives of cognitive dissonance theory. From this perspective, this study attempted an integrative approach that reflected 'User's literacy' indicating the ability of individuals to use SNS, and 'negative mass media influence' such as media reports on side effects or the bad experiences of acquaintances, along with the 3 factors used in the SNS Prior research. This study conducted an empirical analysis by surveying 256 facebook users, and the major findings are as follows:- First, Social-overload, complexity, uncertainty and negative media influence are significantly affect dissonance on the use of SNS. Second, Dissonance on the use of SNS significantly affects the behavior that possibly reduces and limits the use of SNS. In other words, the users who have experienced psychological dissonance respond passively by avoiding the use of SNS to resolve the dissonance. Third, the moderating effect of User's literacy wasn't a significant. This study presents a clue to understand psychological decision making process of use of SNS and a guideline for establishing practical strategies. In addition, it is important to note that this study contributes to expansion of theoretical discussion about usage.

• Journal of Digital Convergence
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• v.6 no.3
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• pp.75-84
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• 2008

The purpose of our this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank window's and ATMs (automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

• International journal of advanced smart convergence
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• v.13 no.1
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• pp.129-139
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• 2024

In digital marketing, the strategic use of emojis in social media advertising, particularly on the Xiaohongshu app, significantly influences consumer acceptance and purchase behavior. This study examines the impact of emoji-laden advertisements and the role of brand metaphorical warmth on consumer perceptions. Employing a tailored questionnaire, the research explores how emojis affect brand advertisement reception, filling a gap in empirical research on emoji advertising effectiveness. Findings indicate that emojis, when used judiciously, enhance consumer acceptance and contribute to a positive brand perception. However, excessive use may undermine trust. Brand metaphorical warmth emerges as a crucial factor, suggesting that emojis can effectively convey warmth, fostering a deeper emotional connection with consumers. These insights offer practical implications for refining social media marketing strategies, advocating for a balanced approach to emoji usage in advertisements to optimize engagement and influence consumer behavior.

• Information Systems Review
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• v.16 no.2
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• pp.43-59
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• 2014

Social interaction becomes increasingly complicated, sophisticated and specialized. Popular methods of communication has expanded from face-to-face to the use of IT media, as the amount of needs for remote communication increases rapidly as well as the scope of the contents of communication. The purpose of this study is to empirically examine the relationship between the use of IT media and the level of interpersonal trust, and further examine the differences in interpersonal trust across the use of different IT media. A questionnaire survey was performed against 193 individuals in the age group between 20s and 40s, which is considered most active group of IT media. According to a series of regression analysis, the frequency of mediated information exchange is found to be correlated to the level of interpersonal trust. The effect of the amount of time spent with the media was not significant. We also found that the effects on interpersonal trust differed across the use of different types of communication media.

• The Mathematical Education
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• v.40 no.2
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• pp.265-289
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• 2001

The elementary and middle school curriculum in Korea has been modified periodically to reach today's 7th national curriculum. Although the intent of each new curriculum was to improve education, lack of proper preparation for teachers and students has not made the new curriculums as effective as it could be. Goodlad et al.(1979) suggested that curriculum should encompass all practices including not only knowledge but all the elements of the curriculum and experiences of the student and teachers. The purpose of this paper is to investigate the actual practices of the current curriculum with focus on the use of instructional media in mathematics teaching and learning. A nationwide curriculum survey was carried out with the Goodlad's curriculum inquiry model as the framework. The result shows that elementary and secondary mathematics teachers used textbook manual (for teachers) and practice books most frequently for their class preparation. In addition to these, mathematics teachers also used manipulatives, visual aids, computers, internet, and calculators in a decreasing order. In general, many mathematics teachers did not use much instructional media in their classes and said that there are not enough effective instructional media to use. However, the teachers have positive attitude toward the educational media that they have used. In this study, we analyzed the survey data regarding educational tools, their use and effects to support the development of a new curriculum model in mathematics for a knowledge-based society.

• The Korean Journal of Community Living Science
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• v.25 no.2
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• pp.207-218
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• 2014

This study examines the use of paid content by children and identifies their monetary concept based on the following three research questions: (1) What are the characteristics of paid-content use by children? (2) How can the monetary concept of children be classified? (3) How does this monetary concept vary across use groups? Data were collected from 245 elementary school students. Based on the results, there were two types of media content used by children: mobile and computer content. Children were classified into four consumer groups based on the type media content use and the amount of content use. In addition, monetary concepts of children using paid content had two dimensions: money for means and that for objects. For computer users, monetary concept for conspicuous consumption and mammonism were more likely in the high-use group than in the low-use group. For mobile users, there was no significant difference in money for means and money for objects between the high-use group and the low-use group. The limitations of this study offer some interesting avenues for future research.