• 한국콘텐츠학회논문지
• /
• 제14권11호
• /
• pp.143-153
• /
• 2014

기존 미디어 서비스의 속성을 복합적으로 보유하면서도 서로 다른 단말기의 상호작용을 통해 새로운 가치를 제공하는 N스크린은 미디어와 콘텐츠, 그리고 소비자 간의 관계를 재구성하고 있다. 본 연구는 정보통신정책연구원의 2012년 한국미디어패널조사 통계조사에서 수집된 8,524명의 미디어 행태 자료 중 N스크린 이용을 중심으로 하여 서비스의 수용과 관련된 소비자 변수들과의 관계를 검증해 보고자 한다. 우선 N스크린 서비스 이용자와 비이용자 간에 인구통계변수, 미디어 이용 행태 중의 하나로서 온라인활동 참여, 라이프스타일 관련 활동 정도 및 제품구매성향, 기존 미디어 레퍼토리, 유료 콘텐츠 소비지출 등의 측면에서 차이가 나는지 각각 살펴보고 서비스 수용에 대한 다양한 변수들의 영향력을 종합적으로 고찰하였다. 본 연구는 소비자의 디지털 라이프스타일의 일부가 되고 있으며 미디어와 콘텐츠 소비 패턴의 변화를 주도할 것으로 예상되는 N스크린 서비스의 중요성에 주목하고, 서비스 수용과 관련이 있는 소비자들의 인구 통계학적, 사회심리학적 변수들과 미디어 행동 변수들을 살펴보았다는 점에서 의의가 있다.

• ETRI Journal
• /
• 제33권1호
• /
• pp.110-120
• /
• 2011

As information technology rapidly develops and the period required to enter new technology shortens, there emerges a wide variety of alternatives for consumers. When there are many alternatives in the market, users choose after making comparisons. This process of making comparisons is our research key. We established a research model to find a mixed effect that comes from new attitudes to technology adoption and alternative's continuous usage intention. The effect is revealed through a relative attractiveness (RA) factor to explain a user's process of comparison. We empirically test our research model in the new media services, such as mobile TV, web TV, and mobile IPTV. According to our research results, a continuous usage intention of an existing technology is an important factor to explain the adoption of a new technology. So, the contribution of our research is in finding a role for the RA factor in research in new technology adoption.

• 지식경영연구
• /
• 제18권4호
• /
• pp.137-157
• /
• 2017

With the rapid growth of the internet, Social Network Services (SNSs) have played an important role. As the use of SNSs increases, users experience a sense of responsibility to respond to other people's messages or requests, and consequently experience an social overload, feeling too much social support for other users. In this study, we examined the effects of social overload on loneliness and SNS discontinuous usage intention. To verify the research model, data were collected from 83 SNS users and analyzed using SmartPLS, a structural equation modeling tool. The results of this study showed that the communal orientation and the degree of use of SNS influenced the social overload, and the social overload had a significant effect on loneliness and SNS discontinuous usage intention. The findings of this study are expected to help understand the social overload and loneliness in the use of SNS, and may also provide a strategic direction for SNS service providers.

• 디지털산업정보학회논문지
• /
• 제9권1호
• /
• pp.177-188
• /
• 2013

As the number of smart phone users increases, many organizations begin to adopt social media rapidly to diversify communication channels with customers. Specifically, micro-blog, which supports instant and two-way communications between users and between organizations and users, has been adopted by many organizations as an efficient way not only to identify new customers but also to retain existing customers. The purpose of this study is to investigate the usage motivation and satisfaction of enterprise twitter based on use and gratifications perspectives comparing with Korea and China. Based on prior studies on use and gratifications of internet-related media, information seeking, pleasure/entertainment, relationship, communication, and incentives were identified as usage motivations of enterprise Micro-blog. This study contributes to provide the base of activation strategies and practical implications for micro-blog as a marketing tool.

• 한국IT서비스학회지
• /
• 제11권1호
• /
• pp.247-272
• /
• 2012

Social Network Service(SNS) is a kind of advanced Internet service that acts as personal media. This study was intended to find out the structural relationships among factors affecting the usage of social network services by extending the Technology Acceptance Model(TAM). For this purpose, the variable 'Flow' was first integrated into the TAM in order to understand the internal motivations of users. And then the external factors of SNS usage were derived from the perspective of users, contents, and media side of SNS, and finally the dependent variable was set with the intention of sustainable use. Then these factors were carefully integrated into a structural model. We expect the findings of this study will be very helpful for the internet marketing professionals, SNS developers, and the others.

• Asian Journal for Public Opinion Research
• /
• 제10권3호
• /
• pp.230-253
• /
• 2022

Based on Goffman's dramaturgical theory and self-objectification framework, this study examined: 1) Chinese female's WeChat self-presentation, 2) the impact of WeChat usage on female self-objectification, and 3) the impact of self-objectification on WeChat self-presentation tactics. An online survey was conducted. The main findings include: 1) most of the participants chose to beautify their pictures and videos before they posted them, 2) the respondents attached higher importance to appearance-based body attributes than competence-based ones, 3) the most frequently applied self-presentation tactic was ingratiation, 4) WeChat usage was not a predictor of Chinese women's self-objectification, and, 5) along with extroversion, self-objectification had an impact on ingratiation, supplication, self-promotion, and exemplification. Meanwhile, use of the electronic curtain and audience sifting to control who can see a post and for how long demonstrated the empowerment of the users when they conduct self-presentation.

• International Journal of Knowledge Content Development & Technology
• /
• 제11권3호
• /
• pp.7-27
• /
• 2021

This study was carried out to examine the awareness and use of social media tools by library and information professionals (LIPs) in selected academic libraries in South-west, Nigeria and the challenges they face in the use of social media technologies. Descriptive survey was adopted for this study. The population of the study comprised 217 library and information professionals from 10 selected academic libraries in south-west, Nigeria. A total enumeration technique was used to cover all the library and information professionals, 136 respondents filled and returned the questionnaire, given a response rate of 62.7%. The questionnaire was used as instrument for data collection. Descriptive statistics was used to analyze the data collected. The findings show that majority of LIPs possessed a high level of awareness in the use of social media tools. The study also revealed that social network tools were highly used by LIPs in the academic libraries studied and the types of social media used by LIPs was also revealed. The major challenges faced in the use of social media include inadequate power supply, lack of Internet access and time constraints. The paper recommended that to enhance the use of social media by LIPs, there is need for constant awareness of the importance of social media tools to LIPs and libraries in effective service delivery, LIPs should be ready to learn, unlearn and be learned in the use of social media and university libraries should provide enabling environment such as internet connectivity, power supply and policy to guide LIPs in social media usage.

• 한국IT서비스학회지
• /
• 제12권4호
• /
• pp.41-57
• /
• 2013

As the usage of SNS has grown dramatically over the last years, it has been used in various sectors not just a tool for communication. In particular, corporate companies actively use Facebook as a tool for corporate marketing. Corporate companies communicate with their customers by providing service or events information. In this study, empirical analysis was carried out on corporate companies that are using Facebook as a marketing tool, thus finding out the influencing factors in continued usage of Facebook Fan Page users. In addition, analysis of the factors will be investigated according to continued usage of the users, where the user's intention will differ depending on how corporate companies operate and deal with the Facebook Fan Page. Factors affecting the user's satisfaction, perceived usefulness, and perceived playfulness were deducted through the analysis of the existing literature study on corporate company's continued intention on the usage of Facebook Fan Page. Accordingly, factor affecting this such as relationship, speed, content diversity, which are the media characteristics of the Facebook were deducted and finally hypothesized. In addition, the type of corporate company's Facebook Fan Page was divided into event type, communication type, information service type. And hence investigated the factors that differed from the continued usage depending on the type. Results analysis shows that perceived usefulness affected only relationship, speed, content diversity. Furthermore, analysis shows that corporate company's Fan Page of communication and event types are the factors that affect the usage intention which meant it only affected the perceived enjoyment. On the basis of this study, we are able to present an implication of value where corporate company use it as a marketing tool, through factors from continued usage of coroporate company's Facebook Fan Page users.

• 한국인터넷방송통신학회논문지
• /
• 제24권3호
• /
• pp.123-131
• /
• 2024

3년이 넘게 진행되었던 SK와 넷플릭스 간 분쟁은 소송을 취하하고 양사가 협력 관계를 맺는 방향으로 일단락되었다. 하지만 디지털 대전환, 생성형AI 활성화 등으로 인해 인터넷 트래픽 이용량은 향후 더욱 늘어날 가능성이 있어 망이용대가를 둘러싼 국내 이동통신사와 글로벌 CP 사업자간 갈등은 언제든지 다시 발생할 수 있다. 본 연구에서는 SK와 넷플릭스 사이에 발생했던 망이용대가와 관련된 분쟁의 쟁점을 살펴보고 각 쟁점에 따른 함의를 도출했다. 망이용대가의 유상성 및 범위는 전적으로 사업자 간 협상에 의해 결정되어야 하는 사안이다. 다만, 사업자 간 분쟁이 발생하게 되면 속도 지연 등 이용자의 피해가 발생할 수 있으므로 이에 대한 정책적 대안에 대한 검토가 필요하다. 국내 미디어 산업은 글로벌 CP와 협력적으로 성장해 온 측면이 있어 향후 망이용대가와 관련해 국내 이동통신사업자와 글로벌 CP 사업자 간 호혜적인 관계 형성이 중요하다고 판단된다. 하지만 사업자간 상생을 위해서라도 향후 발생할 수 있는 갈등을 중재할 수 있는 대안에 대한 학술적 검토는 이뤄질 필요가 있다.

• 스마트미디어저널
• /
• 제13권1호
• /
• pp.18-23
• /
• 2024

스마트팜의 전력 효율 관리는 기후 변화와의 연계로 중요성을 가지고 있다. 기후 변화가 농업에 부정적인 영향을 미치는 가운데, 미래의 농업은 스마트팜을 활용하여 기후 영향을 최소화할 것으로 예상되고 있으나 스마트팜의 전력 소비는 현재의 전기 생산 체제로 인해 기후 위기를 악화시킬 우려가 있다. 이에 따라 스마트팜의 전력 사용을 효율적으로 관리하고 최적화하는 것이 필수적이다. 본 연구에서는 스마트팜 장비의 전력 사용량을 실시간으로 모니터링하고, GRU를 활용하여 1시간 뒤의 전력 사용량을 예측하는 시스템을 제안한다. CT 센서를 설치하여 전력량을 수집하고, 이를 분석하여 이상 패턴을 탐지하고 예방한다. 또한 IoT 기술과 결합하여 전체 전력 사용량을 효율적으로 관리하고 모니터링한다. 이를 통해 전력 사용을 최적화하고, 에너지 효율성을 향상시켜 탄소 배출을 줄일 수 있다. 이 시스템은 스마트팜의 에너지 관리뿐아니라 전반적인 에너지 사용 효율성을 향상시킬 것으로 기대된다.