• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.6
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• pp.1935-1952
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• 2022

Consumer innovativeness plays a vital role in explaining consumer dynamics, such as adoption, usage, and behavioral intention, in the new world of disruptive online media. This empirical study aimed to examine the importance of consumer innovativeness and digital literacy in the adoption and expansion of new technology-based media services, focusing on OTT services. Extending the theory of adoption of new technologies by innovators to new media environment centered on OTT services, it examines the influence of the four dimensions of motivated consumer innovativeness on OTT service usage. The Korea Media Panel Data of 2019, where overall ICT usage and media consumption of a broad panel of respondents was collected, was used for the analysis. From the data of 10,864 respondents, 4,031 (37.1%) were found to have experience in using OTT services. To clarify the mediating effect of digital literacy on the correlations between cognitive innovativeness of consumers and their use of OTT services, Process Macro Model 4 was used. The bootstrap method was applied to reveal that all four dimensions of consumer innovativeness have a significant indirect effect on new media usage through digital literacy, thus indicating how digital literacy plays an important role in the spread of new digital services in addition to consumer innovativeness. The findings are important in that they can help in the efforts to introduce new technologies to the public and educate them to improve their digital literacy so that they can enjoy the complete experience of using these new digital products.

• Asian Journal for Public Opinion Research
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• v.8 no.1
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• pp.41-58
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• 2020

This article attempts to explain social media use within the relationship between the public and government of Indonesia in the era of digital government, as well as to consider public opinion on this matter. This research is based on the application of social media logic and the theory of dialogic communication and action. A qualitative descriptive approach was used to observe the general behavior of social media use by 34 ministries in Indonesia, including interviews with the resource persons within the ministries and focus group discussions with members of the public and observers. The research shows that the relationship between the public and government is accommodative and in line with social media logic. The public sector implemented social media as its platform, which has been further adopted by all ministries. The public sector cannot avoid social media, as it has become part of basic connectivity, even though the use of social media by the government still tends to be in the form of presenting public information. There are advantages and disadvantages of the usage of social media by the government. The advantages include allowing the government to be more open via social media so that communication between the government as the ruling organization and its public can be more fluent. Social media provides space to the public sector in the practice of digital government. Some disadvantages arise as logical consequences that usage of social media cannot be separated from the implementation of digital government. The adaptive behavior of social media by the government can be found by following social media logic as part of digital government implementation. Social media logic causes the government to follow the rules of social media. In this context, the strength and power of the country seems to be regulated by social media. Therefore, more studies on how social media is managed in the context of its usage as digital government support is needed.

• Journal of Internet Computing and Services
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• v.21 no.4
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• pp.77-85
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• 2020

The purpose of this study is to explore the changing trajectory of using educational media through longitudinal data analysis. We categorize the feature of using educational media as usage for learning, usage for information, and usage for the game. We explore the longitudinal changing patterns of usage for learning, usage for information, and usage for the game by LGM(Longitudinal Growth Modeling). We also find the gender difference between these longitudinal changing trajectories. We used 3,499 samples of KYPS middle school second-grade panel data. We found these results: (a) Both usage for learning and information are statically significant variability in initial level and rate of change. Both of the changing trajectories have increased. (b) Girls have a higher rate of the change both in the usage of learning and information than boys over time. (c) There is a statistically significant individual variability in initial levels and rate of change in the usage of the game over time. (d) Boys have a higher rate of initial value than girls in the usage of games, but there is no significant difference in the rate of changing trajectories.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.683-694
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• 2015

This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

• Journal of information and communication convergence engineering
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• v.10 no.1
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• pp.71-77
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• 2012

This study examines the factors influencing internet protocol television (IPTV) usage intention. Using Davis's technology acceptance model (TAM) and DeLone and McLean's model of information system success, this study investigates the effects of information system quality (information quality, system quality, and service quality) and media quality on IPTV use in terms of perceived usefulness, perceived ease of use, and usage intention. We examined the proposed model by employing structural equation modeling and survey data from 222 IPTV users. The results indicate that information quality, service quality, and media quality had significant effects on perceived usefulness and that information quality and media quality had significant effects on perceived ease of use. However, system quality had no effect on perceived usefulness or perceived ease of use. In addition, perceived ease of use influenced perceived usefulness, and perceived usefulness and perceived ease of use influenced IPTV usage intention. Further, the stability and reliability of IPTV services encouraged IPTV use, and successful IPTV services showed high media quality.

• International Journal of Computer Science & Network Security
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• v.24 no.7
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• pp.207-213
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• 2024

This study investigated the perceived usability of the Blackboard learning management system (LMS) amongst students at Umm Al-Qura University. A quantitative approach was employed to explore the potential relationship between Blackboard usability and social media platform usage. Additionally, the study aimed to identify other factors influencing perceived usability. Data were collected through a three-section questionnaire distributed electronically to a sample of students (n=544). The findings, based on System Usability Scale (SUS) scores, revealed that the overall perceived usability of Blackboard resided near the midpoint of the scale, indicating an "acceptable" level. A potential negative correlation emerged between social media usage time and perceived Blackboard usability. Students who reported lower social media usage exhibited higher SUS scores. Training on Blackboard usage demonstrably exerted a positive influence on perceived usability. Gender was not identified as a statistically significant factor. An analysis of student support methods revealed that seeking help from a friend was the most prevalent approach, followed by search engines, university technical support, and social media platforms. The findings suggest that implementing strategies to improve Blackboard usability at Umm Al-Qura University could be achieved through readily accessible training materials and the exploration of alternative support channels.

• Survey Research
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• v.13 no.1
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• pp.33-59
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• 2012

The purpose of this study is to investigate whether there is a need to adopt new media usage variables as additional demographic variables. For the study, 500 Daejeon citizens were surveyed in July 2011 and the results were analyzed. It was confirmed that demographic variables such as gender, age and income still have effective explanatory power, but the explained variance of dependent variables was not stable. Regression analysis with the addition of new media usage variables(internet, SNS, smart phone) showed a significant increase in explained variables in three out of ten issues(global warming, use of public transportation, support of the current administration's national policies). Although the new media usage variables failed to consistently explain variance on several issues, they may be necessary to understand the public support of national policy or new agenda like global warming.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.23-30
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• 2022

This study is an exploratory study to examine the relation between parents and children's smartphone usage time. The data from the 11th Korea Media Panel Survey conducted by the Korea Information Society Development Institute was used for empirical analysis. The findings revealed that parents' smartphone usage time and children's smartphone usage time are positively correlated, indicating that their smartphone use patterns share similarities as members of a family system. This study lays the foundation for future work to explain individual media use through family and media use environment.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.357-362
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• 2022

This study classified the characteristics of one-person media into two factors: interactivity and entertainment, and investigated the effect on intention of usage and the mediating effect of perceived value. In order to confirm this, this study conducted an empirical analysis targeting Chinese people who have experience watching one-person media real-time broadcasting and Chinese students studying in South Korea. As a result of the analysis, it was found that the interactivity and entertainment of one-person media had a positive (+) effect on intention of usage, and the partial mediating role of the perceived value was also verified in the relationship between the characteristics of one-person media and the intention of usage. Based on the above results, characteristics such as interactivity and entertainment of one-person media were identified as important factors that can increase users' intention to use. In addition, it also introduces the significance of this study, and reviews the limitations of the study and the direction of follow-up research.

• International Journal of Contents
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• v.18 no.2
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• pp.18-31
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• 2022

This study explored the effects of the parasocial relationship formed by CCTV (China Central Television) TV news and non-traditional news on users' perceived media credibility and their online and offline political participation. This study conducted a survey with the Chinese CCTV users between April 19 and April 30, 2021, and finally, 701 respondents' data were analyzed using structural equation modeling. The study results showed that both TV news and non-traditional news had positive effects on parasocial relationships and the parasocial relationship positively influenced media credibility, which subsequently facilitated political participation. However, there was no direct effect between media usage and media credibility. This implies the important mediating role of parasocial interactions, which enables CCTV news to gain media credibility and subsequently influence political participation. This study suggests that CCTV needs to improve the parasocial interactions between their audience and media figures by utilizing the interactive mechanism of non-traditional media.