• Journal of the Korean Society of Costume
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• v.38
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• pp.289-304
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• 1998

In Korean clothing industry, most of the manufactures produce garments by subcon-tractors partially or entirely. It is very often that the design part is remote from production part and there is miscommunication between these two parts resulting dissatisfaction to both. Therefore it is very important to communicate the manufacturing information clearly and quickly to produce garments exactly the design part intended. Also to automate the clothing out how to produce and use the information objectively and efficiently. As a first step of moving to automation, the purpose of the research is to find out how manufacturing information and data are communicated in clothing manufacturing at present. In order to follow the information flow of a cer-tain manufacturer, the case study method was used. The case study samples were 12 clothing firms of 13 brands. The results and suggestions are as follows :- 1. A manufacturing information is communicated through paper documents such as“Production Order”, sample and patterns. At present, a production order sheet is the most efficient communication media, which comprises most of the information being communicated. 2. A manufacturing information comprises control information on the product, design in-formation, pattern information, cutting information, material information, sewing information, production schedule information, quality control information, costing information and information about the subcontractors. 3. A manufacturing is not quite objective except pattern information and cutting information which is presented by CAD systems. The communication of design information and sewing information should be somehow more objective. 4. There is not much information from a subcontractor. Considering that a subcontractor is the other partener of the communication, more information from the subcontractor is required for both benefit. 5. A designer produce most of the manufacturing information, but the information is communicated through a production manager to the subcontractor. The difference between the information maker and information communicator can cause any miscommunication. In future automated manufacturing, it will be possible for the designer to communicate to the manufacturer directly from the early stage of designing.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.942-955
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• 2015

Hashtag has emerged and become one of cultural trend. Given that more and more firms in the fashion industry are using hashtag on images based on SNS to provide information of their products and to communicate with their customers. Especially, hashtags through voluntary participation of users provides the perspective of how customers consume their products. Therefore, this study focused on the using motives of hashtag in image based SNS with customer social participation as mediator towards brand equity. The purpose of this study is (1) to investigate the usage motivation of hashtag of image contents based SNS, (2) to expose how each usage motive affects customer social participation and (3) to find out how customer social participation has an effect on brand equity. In order to achieve the objectives of this study, first we conducted an in-depth interview on 8 image based SNS heavy users to understand the using motives of hashtags. Furthermore, we conducted online surveys amongst people aged between 20s and 30s of image contents based SNS users. As a result of this study, followings were figured out. First, four of usage motivation of hashtag were examined through in-depth interview and previous studies; interest sharing, social interaction, ease of use and enjoyment. Second, usage motivation of hashtag has a significant effect on customer social participation. Third, customer-media participation and customer-customer participation impact positively on brand equity. Lastly, level of customer social participation has the moderating effect on the relationship between motivation of hashtag and customer social participation.

• Information Systems Review
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• v.11 no.2
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• pp.91-111
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• 2009

Collection and use of personal information have enabled firms to improve their value propositions by offering personalization. On the other hand, they have caused widespread concerns by consumers that their privacy is invaded. Because previously distributed personal information can be integrated and utilized to offer more personalized services, those concerns may be intensified with the progress of the digital convergence environment. In this study, factors for privacy invasion and their impact on the privacy concerns are suggested. Then, an empirical study is conducted to examine some of the suggestions. From the analysis, several results are derived. First, as more personal data are collected, secrecy and autonomy concerns increase exponentially rather than steadily. Second, as targeting accuracy is improved, greater secrecy and autonomy concerns are expressed by consumers, but less seclusion concerns. Finally, monetary reward such as coupons can reduce seclusion concerns when targeting accuracy is high. Based on the results, implications for managing consumer privacy concerns are provided under digital convergence environment.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.1
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• pp.87-97
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• 2009

A technology in development called CACD (Computer Aided Clothing Design) can reproduce fashion shows by utilizing computers, and is of particular interest. Considering the growth potential of this area, the purpose of this study is to present the development potentials that CACD technology will bring to the fashion area and to promote the diversity of the fashion industry. This will be realized by identifying the current status of CACD and its reach in the field of Fashion, followed by an in-depth analysis of its application. The methodologies employed in this study are as follows; in-depth study of related literature, field research of business firms, and investigation on Internet data. For the systematic advance of CACD, the development of user-friendly programs for 3D clothing design is of the utmost priority. The four technologies that should be intensively developed to enhance the development of the clothing industry through the utilization and commercialization of CACD are as follows; First, technology capable of performing accurate three-dimension measurement of the human body is needed. Second, technology which realizes automatic pattern formation is needed. Third, the nature physical properties of the material and textile design when applied to pre-formed patterns must be expressed similarly to the real thing. Last of all, an integrative technology which can conduct fast and accurate clothing simulations must be developed.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.411-418
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• 2016

Digital broadcast environment led to the emergence of UHDTV following HDTV. The demands for realistic images which are created with the use of UHDTV have been applied to various fields. Of various application methods, multiplanar imaging, which is used to display high definition image contents after multiple HD or UHD displays are connected with each other up and down, and left and right, is often applied to display images and the advertising market. Today, the firms that make high-definition multiplanar images mostly use their independently developed program. Therefore, it costs higher than other general works. For the reason, multiplanar image contents are mostly made in the way of enlarging HD images over 2 to 5 times. In this experiment, the software application widely known for UHDTV based multiplanar images is applied to test a method of implementing UHD panoramic realistic images without quality degradation.

• Journal of KIBIM
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• v.9 no.2
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• pp.29-44
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• 2019

This paper is to explore examples of complementary use of digital and physical models. The reason for this is to suggest a method for commercializing architectural design considering high technology. These cases are the practical and educational environment in which design processes based on digital computation technology are performed. Also, in this environment, analog design media (eg, physical models) still being used in the design process using digital computing. Indeed, in this environment, designers are exploiting digital and physical models to address the types of risks that can be discovered when designs are implemented and these risks. By analyzing these cases, we define the roles of digital and physical models to visualize and resolve risks. This paper focuses on one of method as "prototyping", which is used in the field of machinery and is a difficult method to carry out in the conventional design process. In particular, designers look for benefits that encourage designers in utilizing current digital computation technologies (eg, parametric design, simulation, building information models, and digital fabrication). Among the roles of the physical model, roles that can not be replaced by the digital model are explored. It is clear that this case-based study has difficulty in generalizing the design method. However, it helps the designers of today's practical and educational environment to verify and design the actual details of construction and operation when applying and developing unfamiliar materials and methods in the field of architecture.

• Fashion & Textile Research Journal
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• v.24 no.2
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• pp.206-216
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• 2022

This study sought to examine the sustainability criteria found in the global sourcing practices of global fashion retailers. Sustainable supply chain management, with a particular focus on the sustainability criteria of global sourcing, was analyzed. This qualitative study was based on a focus group interview and corporate social responsibility (CSR) annual reports. Eight master categories, 18 middle categories, and 37 bottom categories were extracted. The key categories and their middle categories were as follows: (1) Social compliance (working conditions, employment, safety); (2) Environment concerns (environmental pollution management, eco-friendly production, supply chain environment); (3) Energy efficiency (energy saving program, store environment); (4) Consumer protection (restricted substances management, consumer product safety improvement); (5) Management system (code of conduct, triangle audit system); (6) Community social activities (local community service, voluntary activities, charitable activities); (7) External stakeholder engagement (media & non-governmental organization management, maintenance of relationship with local authority); (8) Brand protection (respect for companies' intellectual property). The findings of this study offer academically significant insights into the sustainability criteria that can be encountered by companies under diverse global sourcing scenarios, revealing that global sourcing by fashion retailers is not merely a means of reducing costs, but a way of generating new jobs and making a social contribution to developing countries. The study's findings also have practical significance, offering guidelines for general CSR activities in the global sourcing process.

• Journal of Venture Innovation
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• v.7 no.2
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• pp.57-76
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• 2024

A virtual influencer is a digital artifact that primarily operates on social media and acts like the human influencer. This study investigate how the attractiveness and reputation of virtual influencers affect consumers' purchase intentions. Based on previous studies, we developed a research model and questionnaire, and analyzed a total of 371 survey questionnaires using a structural equation model. The study results show that reputation positively affect attachment, imitation desire, and interaction, while attractiveness positively influence attachment and imitation desire but not interaction. Lastly, purchase intention was positively influenced by imitation desire, attachment, and interaction; which indicates that attractiveness, reputation, and interactivity are crucial factors in virtual influencer implementation strategies. The quality and reliability of contents provided by virtual influencers are essential not only for gaining popularity but also for maintaining a good reputation. Additionally, continuous interaction is necessary in order to foster close relationships with consumers. A few practical insights are presented for firms considering to implement a virtual influencer.

• Informatization Policy
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• v.20 no.3
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• pp.3-17
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• 2013

As electronic marketplaces grow and a large number of consumers exchange their opinions on products and services on the Internet, many studies have been conducted in the area of online consumer reviews. This paper analyzes the research trend of the online consumer reviews by investigating those studies in an attempt to provide future research directions. Many researchers have focused on the effects of online reviews on consumer behaviors as well as the usefulness of the online reviews. In particular, review contents, characteristics of reviewers/consumers and features of products/services have been identified as influencing factors on the effects of the online consumer reviews. For the review contents, the number and the volume of the contents have increasing effects on the online reviews, while the direction (positive vs. negative) of the contents has resulted in conflicting effects of the review. The reputation and trustfulness of reviewers, consumers' prior knowledge on the products, consumers' product involvement, and types of the products were investigated as these factors influence the effectiveness of the online consumer reviews. Social media (such as Facebook and Twitter) nowadays play an important role to disseminate online reviews among consumers. Thus, it is necessary to study how social media influence the effects of online reviews on consumers. Since some firms abuse the online reviews for their own sakes, we recognize the necessity for empirical studies on the side effects of the online reviews.

• Journal of Service Research and Studies
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• v.6 no.3
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• pp.57-78
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• 2016

The purpose of this research is to study how service recovery activities influence customers' commodity churning in the media telecommunication industry(CATV industry). Put it differently, we tried to identify this change of commodity churning rates by the stages of service failures, by which we intend to emphasize the importance of service recoveries. Korean media telecommunication market has already been saturated; customers tend to move to bigger major companies with better customer care increasingly. As once customers gone never returns, CRM functions are being reinforced over the time. We were able to have the following results. First, turning rates, for those experienced service failure, who were dissatisfied with service recovery activities are 2~5 times (monthly average turning rates are 1.3%) higher than those satisfied. Secondly, active service recovery activities at the customer's service request after experiencing service failure lowered churning rates significantly. The most effective timing is service recovery activities pre-recovery stage. Thirdly, reward activities after service recovery activities at the immediate recovery stage is more effective than service recovery at the arranged recovery schedule and reward activities after customer's expressing churning intension. The implications of this study are that firms should engage in service recovery activities at the time of identifying service failures, prior to customer's expressing churning intention, which means relatively lower ROI for the service recovery activities than the times of customers' expressing churning intention.