• Asian Pacific Journal of Cancer Prevention
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• v.15 no.14
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• pp.5845-5851
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• 2014

Reducing fear of cancer is significant in developing cancer screening interventions, but the levels of fear may vary depending on the degrees of media exposure as well as individuals' socioeconomic positions (SEP). However, few studies have examined how the SEP influences the fear of cancer under the moderating process of general and specific forms of media exposure. We investigated the moderating effect of media exposure on the relationship between SEP and the level of fear of cancer by assuming that cancer knowledge is a covariate between those two. In particular, this study examined how exposure to both general and specific media changes the series of processes from SEP to fear of cancer. We conducted path analyses with three types of media - television, radio and the Internet- using data from a health communication survey of 613 adults in Massachusetts in the United States. We found that SEP influences cancer knowledge directly and fear of cancer indirectly, as moderated by the level of media exposure. Health-specific exposure, however, had a more consistent effect than general media exposure in lowering the fear of cancer by increasing knowledge about cancer. A higher level of health-specific exposure and greater amount of cancer knowledge lessened the fear of cancer. In addition, the more people were exposed to health information on television and the Internet, the lower the level of fear of cancer as a result. These findings indicate a relationship between SEP and fear of cancer, as moderated by the level and type of media exposure. Furthermore, the findings suggest that for early detection or cancer prevention strategies, health communication approaches through mass media need to be considered.

• Korea Journal of Hospital Management
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• v.21 no.1
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• pp.51-61
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• 2016

This study attempted to investigate how mass media marketing of a hospital influences patient volume. Additionally, the association of patient volume with exposure time and the type of mass media was examined. Data from a university hospital in Bundang (from January 2014 to November 2014) were used. Degree of physicians' mass media marketing was measured by the number of media exposure. Linear mixed model for repeated measures data was run to identify the associations between the number of media exposure and patient volume. First, the number of hospital physician's mass media exposure and new patients and the first visit patients were positively associated. Second, broadcasting media which has relatively significant in patient volume is TV programs such as cultural programs and news. Third, hospital physicians with higher ranks who were exposed to press media receive more patient appointment. Also, nonsurgical hospital physicians who were exposed to press media receive more patients. Fourth, medical treatment activities for hospital staff who hold the rank of Professor in case of making an appearance at press media have relatively increased. Hospital physician's media exposure, particularly TV programs, was significantly related to patient volume for outpatients.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.4
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• pp.59-73
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• 2017

This study examined the effects of media exposure and involvement on objectified body consciousness and appearance management behaviors. The subjects were 325 female university students in Daejeon and Chungnam Province. The research method was a survey, and the questionnaire was composed of media exposure and involvement, objectified body consciousness, appearance management behaviors, and subjects' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis using SPSS program. The results were as follows. First, female university students used mass media for about 3.76 hours a day and showed a high level of media involvement. Second, three factors (body surveillance, body shame, and appearance control belief) emerged regarding objectified body consciousness with female university students showing a high level of objectified body consciousness. Third, six factors (make-up, plastic surgery, weight control, fashion, hair, and skin care) emerged regarding appearance management behaviors with female university students showing high intention to perform various appearance management behaviors. Fourth, media exposure and involvement had important effects on objectified body consciousness and appearance management behaviors, and media involvement was a more important variable than media exposure. Fifth, objectified body consciousness had important effects on appearance management behaviors. Body shame had more important effects on skin care, weight control, and plastic surgery behaviors, while body surveillance had more important effects on fashion, make-up, and hair management behaviors than other objectified consciousness factors. The implication of this study was that media involvement is a more important variable affecting objectified body consciousness and appearance management behaviors than media exposure, and among objectified body consciousness dimensions, body shame has important effects on more active appearance management behaviors like weight control and plastic surgery behaviors.

• Journal of Korean Academy of Nursing
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• v.24 no.1
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• pp.85-95
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• 1994

The effects of media violence on the delinquent behavior and violence of children and adolescent are controversial. However, a small but genuine association appears to exist between media violence and aggression or violence. At the present, for a considerable proportion of the population of children and adolescent, delinquent behavior and violence has become a major problem and a way of life. One factor contributing to this problem has been assumed to be the negative influence of mass media including television, drama, videotapes and fiction magazines and so on. Therefore, this paper is intended to discriminate the causal relationship of influence of mass media and juvenile delinquent behavior and violence and to provide nine hypotheses derived from reviewing the literature related to mass media and delinquent behavior. The nine hypotheses are as follows : 1. The presence of modeling mass media crime themes and the extent of interest in and exposure of children and adolescent to media violence themes will be positively correlated to their delinquent(aggressive) behavior. 2. A higher positive correlation will be revealed between interest in and exposure to media violence themes and aggressive behavior among adolescent having parental rejection than among adolescent not experiencing parental rejection. 3. A higher positive relationship will be found between interest in and exposure to mass media crime themes and delinquent behavior among youth having need deprivation than among youth not having need frustration. 4. A higher positive relationship will be presented between the presence of imitating mass media crime themes and interest in and exposure to media violence themes and delinquent or aggressive behavior among youth dysplaying their maladaptive character tendency than among those adolescent dysplaying adaptive character tendency. 5. A higher positively correlating relationship will be shown between interest in and exposure to mass media crime themes and delinquent behavior among youth with a higher scores of depressive trend than among those youth having few or no depression. 6. A higher positive relationship will be found between interest in and exposure to media violence themes and aggressive behavior among adolescent complaining of a high degree of psychosomatic complaints than among those youth having few or no psychosomatic complaints. 7. A higher positive correlation will be appeared between interest in and exposure to mass media crime themes and delinquent behavior among youth displaying aggressive impulsiveness than among those youth having few or no aggressive impulsiveness. 8. A higher positive relationship will be found between interest in and exposure to media violence themes and aggressive behavior among youth having antisocial character or neurotic character with weak ego functioning than among those adolescent not having antisocial character or neurotic character with weak ego functioning. 9. A higher positive correlation will be existed between interest in and exposure to mass media crime themes and delinquent behavior among adolescent displaying the lack of sociality than among those youth not having the lack of sociality. The above nine hypotheses will be tested by statistical methods including Chi-square test, simple correlation, principal component analysis, principal component regression analysis and LISREL path analysis.

• Journal of the Korea Society of Computer and Information
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• v.22 no.3
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• pp.123-129
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• 2017

This study intends examine the relevance of factors with negative influences on anti-social sexual awareness formation in adolescents as per the concern of the parents of families with adolescents, as internet pornography exposure in adolescents lead to excessive indulgence in pornographic photographs, cartoons, videos, or fictions, or in video chatting with exposure of one's own body parts. For this, the factors of internet pornography exposure in the study subjects of adolescents were constructed into a multilateral model, and the structural equation model was analyzed. As the result of the study, the following conclusion were drawn. First, the most powerful factor influencing the anti-social sexual awareness in adolescents was, contrary to the concern of many, not the exposure to pornography through internet media, but personal characteristics such as sensation-seeking tendency and socio-environmental characteristic of differential association. Second, it is worth noting that the most major factor influencing intentional internet pornography exposure by adolescents is another form of pornography exposure. Third, whether intentional or unintentional, the internet-related variable influencing the internet pornography exposure was found to be the amount of internet usage. Fourth, the unintended internet pornography exposure was found to have no direct influence on the sexual awareness of adolescents, but it did have an indirect influence on sexual awareness mediated by intentional internet pornography exposure and existing-media pornography exposure. Based on these study results, the conclusion was drawn regarding the influence of internet pornography on sexual awareness in adolescents.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1149-1159
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• 2008

This study aims at examining how male college students' extent of mass media exposure affects their sociocultural attitude toward appearance and appearance orientation. It also investigates how these variables show difference depending on the individual's self-efficacy. For the study, data were collected from 397 male students by means of stratified random sampling. The results are as follows: 1. Male college students 'sociocultural attitude toward appearance was shown in two factors of appearance internalization and appearance awareness. Appearance orientation was shown in two factors of interest in appearance and interest in body weight. 2. Male college students were exposed to mass media in order of videos, movies, TV entertainment shows, music and movie magazines. The influence of video media was strong. 3. Male college students' extent of mass media exposure exerted indirect influence through sociocultural attitude toward appearance rather than exerting direct influence on appearance orientation. 4. Male college students' appearance orientation varied depending on the extent of self-efficacy, and higher self-efficacy showed higher appearance orientation and appearance attitude. Especially the group with higher self-efficacy showed higher appearance attitude when the extent of exposure to mass media increased.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.187-198
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• 2021

The objective of this study is to examine the direct and indirect influences of government's role, organizational commitment, and media exposure on the corporate social and environmental responsibility disclosure (CSERD) of 42 Indonesian state-owned enterprises (SOEs) with good corporate governance as the mediator. This study uses a quantitative approach with path analysis to test the hypothesis. The sample in this study was directors of 42 state-owned enterprises in Indonesia. The data was collected using a questionnaire with items assessed on a five-point Likert scale. This study finds that 1) the government's role, organizational commitment, and media exposure have direct influences on good corporate governance and corporate social responsibility disclosure; 2) the government's role and organizational commitment have significant influences on corporate social and environmental responsibility disclosure with the mediation of good corporate governance, indicating that government's role and the organizational commitment are factors affecting Indonesian state-owned enterprises; and 3) the media exposure through good corporate governance mediation does not have a significant effect on corporate social and environmental responsibility disclosure. This means that media exposure is only one of the tools for CSERD, while SOEs have no obligation to disclose CSER through website or printed media.

• Asian Journal for Public Opinion Research
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• v.12 no.2
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• pp.122-141
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• 2024

Drawing on mere exposure effect, we proposed that more exposure to a city, as measured by the number of channels of exposure, would increase familiarity, city image, and intention to visit that city. We conducted a survey of university students in seven Asian countries, asking them about a total of 14 cities, at least one from each of the surveyed countries. Exposure was found to be a significant antecedent and was most powerful when mediated by familiarity. Some types of exposure were stronger than others. Personal exposure, in the form of having visited a city or knowing someone who has, was the strongest type of exposure, with more than double the effect of media exposure. Social media, which is difficult to classify as either personal or media, was assessed separately and had a much smaller effect. The mere exposure effect exists whether the intention to visit a city is related to pleasure (tourism) or business.

• STI Policy Review
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• v.8 no.1
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• pp.41-61
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• 2017

The literature in research policy extensively addresses the interaction between public R&D and the society. Scholars have paid particular attention to the way science and technology are diffused into the society and industry with the aim of substantiating their potential value. In practice, having recognized the importance of the said interaction, R&D entities and governmental organizations promote scientific and technological innovations that result from their R&D activities. Yet, the nature of news media exposure as their primary channel to promote R&D outcomes has been remarkably understudied. Using the results of R&D projects supported by the National Research Foundation of Korea (NRF), this study examines R&D entities' strategic use of the news media to publicize their outcomes. The empirical results suggest that the scale of an R&D project positively affects the counts of media exposure of its R&D outcomes, whereas the level of technology readiness and the technology life-cycle do not have significant influence. In addition, the results suggest that, compared to senior researchers, young researchers are more likely to publicize their R&D outcomes and that R&D outcomes from highly ranked universities are more likely to be publicized than those from lower-ranking universities despite our control for R&D outcomes. The aforementioned results suggest that in promoting the diffusion of science and technology, especially to the public, policymakers should be concerned about incentives for those who provide techno-scientific information, such as researchers. The social need for the diffusion of techno-scientific information into the public (e.g., technology transfer and diffusion) is an insignificant factor in determining the media exposure of such information, whereas personal benefits and sensitive issues related to a researcher's own R&D activities (e.g., justification for R&D activities) drive researchers to publicize their R&D outcomes. This paper suggests that policymakers, especially those concerned with better diffusion of scientific and technological innovations need to design a proper incentive system to maximize the societal benefits of media exposure.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.67-75
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• 2016

This study focused on university students' risk perception of cybercrime through media exposure. For this purpose, I tried to figure out the results of risk perception on cybercrime with 8 factors. As a result, the lowest type of cybercrime was internet fraud, and it was caused by media type and degree of exposure, where university students get information about cybercrime. There's a difference of students' risk perception by media type, news media was the best. Depending on the media of the environment, even in the area of cyber crime there is a difference of perception of risk for each individual. And it can be confirmed that the risk perception in response to the exposure of the media has changed.