• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.951-958
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• 2020

This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald's, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed and data were analyzed using the Structure Equation Model (SEM) version 22 of the AMOS (Analysis of Moment Structure) application. The results showed that social media marketing had an impact on increasing McDonald's brand trust and brand loyalty. Brand trust influences brand loyalty and brand trust can mediate the influence of social media marketing on McDonald's brand loyalty. The findings prove that brand trust can mediate the effect of social media marketing on customer loyalty to McDonald's brand. These results can be explained by the fact that marketing strategies through social media marketing, such as making it easy for customers to get information related to McDonald's on social media, can contribute to customer trust and that trust is formed because McDonald's always pays attention to the quality of the products offered. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald's brand. This means that information related to McDonald's on social media is proportional to the quality of the product offered.

• Journal of the Korean neurological association
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• v.36 no.4
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• pp.273-279
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• 2018

Multiple sclerosis (MS) is a diagnosis of exclusion and the lesions or objective findings should disseminate in space and time to diagnose MS. The diagnostic criteria of MS have continuously evolved overtime. The McDonald criteria were originally proposed in 2001, and the revised 2010 McDonald criteria have been used widely. Scientific advances in the past 7 years since 2010 induced the revised 2017 McDonald criteria. All revisions relied entirely on the available evidences, and not expert opinion. In this review, we will provide an overview of the way to diagnose MS and the 2017 McDonald criteria.

• International Journal of Knowledge Content Development & Technology
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• v.7 no.4
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• pp.5-26
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• 2017

A cross-cultural comparison of social networking structure on McDonald's Facebook fan sites between Taiwan and the USA was conducted utilizing the individualism/collectivism dimension proposed by Hofstede. Four network indicators are used to describe the network structure of McDonald's Facebook fan sites: size, density, clique and centralization. Individuals who post on both Facebook sites for the year of 2012 were considered as network participants for the purpose of the study. Due to the huge amount of data, only one thread of postings was sampled from each month of the year of 2012. The final data consists of 1002 postings written by 896 individuals and 5962 postings written by 5532 individuals from Taiwan and the USA respectively. The results indicated that the USA McDonald's Facebook fan network has more fans, while Taiwan's McDonald's Facebook fan network is more densely connected. Cliques did form among the overall multiplex and within the individual uniplex networks in two countries, yet no significant differences were found between them. All the fan networks in both countries are relatively centralized, mostly on the site operators.

• The Bulletin of The Korean Astronomical Society
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• v.40 no.1
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• pp.52.2-52.2
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• 2015

In astronomical observations, stable auto-guiding and accurate target centering capabilities are critical to increase observation efficiency and sensitivity. Recently, Center for the Exploration of the Origin of the Universe (CEOU) has developed SQUEAN (SED camera for QUasars in EArly uNiverse). SQUEAN is installed and had successful observations at the 82 inch Otto Struve Telescope of McDonald Observatory in 2015 February. We have upgraded the existing auto-guiding softwares to KAP82 (KHU Auto-guiding Package for the McDonald 82 inch Telescope). Keeping the original hardware systems and the software algorithms of CAP (CQUEAN Auto-guiding Package), KAP 82 is completely re-written in Visual C++. We developed several center finding algorithms, e.g., 2D-gaussian fitting and weighted mean methods. In this presentation, we compare the auto-guiding performances with these algorithms.

• Environmental Engineering Research
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• v.23 no.3
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• pp.229-241
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• 2018

Microalgae are likely to become a part of our everyday diet in the near future as they are considered to be rich in proteins, carbohydrates, and high density lipoproteins. They will play a pivotal role in the food cycle of many people around the globe. Use of microalgae in treating wastewater is also one of the disciplines which are luring researchers as this contributes to a sustainable way of exploiting resources while keeping the environment safe. In addition, microalgal biomass also has the potential to be used as a feedstock for producing biofuel, bio fertilizers, pharmaceuticals, nutraceuticals and other bio-based products. This review presents the different value-added products obtained from microalgal biomass and the applicability of these products commercially.

• Journal of Yeungnam Medical Science
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• v.23 no.1
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• pp.108-112
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• 2006

The frequency of a bladder foreign body in the female is lower than in the male, and bladder stones attached to foreign bodies such as non-absorbable suture material are not common. Moreover, vesicovaginal fistulas due to migration or puncture of suture materials into the bladder are rare. In this report, we present a case of bladder stone and vesicovaginal fistula formation in a 29-year-old female patient who had been treated with the McDonald operation for an incompetent internal os of the cervix (IIOC) during pregnancy. The patient was successfully treated by cystoscopic removal of the bladder stone with suture material and conservative treatment for the vesicovaginal fistula.

• The Korean Nurse
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• v.5 no.6 s.26
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• pp.29-38
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• 1966

• The Bulletin of The Korean Astronomical Society
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• v.43 no.1
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• pp.69.4-70
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• 2018

KAOS30 is an automatic observing software for the wide-field 10-inch telescope as a piggyback system on the 30-inch telescope at the McDonald Observatory in Texas, US. The software has four packages in terms of functionality and is divided into communication with Telescope Control System (TCS), controlling of CCD camera and filter wheel, controlling of focuser, and script for automation observing. Each interconnect of those are based on exe-exe communication. The advantage of this distinction is that each package can be independently maintained for further updates. KAOS30 has an integrated control library that combines function library connecting each device and package. This ensures that the software can extensible interface because all packages are access to the control devices independently. Also, the library includes the ASCOM driver platform. ASCOM is a standard general purpose library that supports Application Programming Interface (API) of astronomical devices. We present the software architecture of KAOS30, and structure of interfacing between hardware and package or package and package.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.399-406
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• 2010

This paper is to analyze which factors affect preference, satisfaction, and revisiting on McDonald's brand personality and to suggest distinguished guidelines for drawing core customers. The questionary distributed 150 who is college students in dokyo, Japan, then used for data analysis 128. The results come up with; First, 4 variables which are 'up-to-date', 'spirited', 'darling', and 'young' showed up importantly in brand personality. These mean young generation would like to enjoy playing on-line game and contents with computer on the table during wait their order. Second, 3 factors (sincerity, intelligence/specialization, and wholesome) in brand personality had highly significant in preference and satisfaction. When they feel strongly specialization and trust in product, it should be showed highly with preference and satisfaction. Third, 2 factors (sincerity, and intelligence/specialization) had strongly significant in revisiting. As marketer reinforce darling and specialized image about McDonald, Therefore, they should make customer to purchase again. Finally, if customer prefered and satisfied with product in the restaurant, it could be connected rebuying.

• Journal of the Mineralogical Society of Korea
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• v.2 no.1
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• pp.8-10
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• 1989

Sphene from the McDonald pegmatite near Bancroft, Ontario, Canada was analyzed using EPMA. It contains 4.3 to 6.3 weight percent of Nb2O5 with an average formula Ca1.02(Ti0.62Al0.22Nb0.07Fe0.06Ta0.01)Si0.99(O4.85F0.16). Three types of subtitutions are possible; 1)2Ti4+=(Nb, Ta)5+ + (Al, Fe3+), 2) Ti + O = (Al, Fe3+) + (F, OH), and 3) 2Ti + O = Fe2+ + (Nb, Ta)5+ + (F, OH). T재 different schemes of substitutions for balancing the analysis are considered when the iron is either all ferric or all ferrous. Assuming stoichiometry fo Ca and Si, a general formula derived from the two different schemes is Ca(Ti0.64Al0.22Fe3+0.06-X {{{{Fe_{x}^{2+} }} Nb0.01)Sio4.80-XF0.16(OH)0.04+x.