• 제목/요약/키워드: Marketing capability

검색결과 217건 처리시간 0.028초

창업기업의 혁신역량 영향요인 진단 연구 (Analysis of Influential Factors for Diagnosis of Innovation Capability for Start-ups in Korea)

  • 조대식;최경현
    • 벤처창업연구
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    • 제15권5호
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    • pp.99-112
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    • 2020
  • 본 연구에서는 창업기업의 혁신역량 제고에 있어 주요 영향요인들과의 관계 및 기업의 혁신성과에 대한 영향력을 실증적으로 분석하였다. 기존 혁신역량연구들은 일반적인 기업 관점에서 분석하였다면, 본 연구에서는 창업 7년 이하의 창업기업들의 관점에서 분석하였다. 창업기업들에 대한 설문조사 결과, 혁신역량의 하위변수 중 학습역량, 연구개발역량, 마케팅역량은 조직문화, 조직목표와 관련된 조직역량과 기술사업화 역량과 밀접한 제품역량에 모두 일관된 유의한 정(+)의 영향을 미치는 것으로 나타났다. 기술역량 부분은 제품역량에 유의한 영향을 미치지 못하는 것으로 나타났으나, 이러한 역량의 중요성이 낮다고 해석할 수는 없었다. 기술역량이 제품역량에 직접적으로 유의미한 영향을 주지 않고 있지만, R&D역량과의 관계에서는 유의미한 결과로 분석되었기 때문이다. 또, 기업의 특성을 기술지향성과 시장지향성으로 구분하여 각 하위변수들 간의 관계를 분석하여 보았다. 기술지향적인 기업의 기술역량은 제품역량에는 유의미한 영향을 미치지 못하였으나, 연구개발 역량에는 유효한 영향을 미치는 것을 알 수 있었다. 창업기업들의 창업 특성이 기술, 아이디어를 근거로 일어나는 경우가 많아 초기생존율이 낮게 나오는 연구결과와도 부합된다. 이러한 결과를 토대로 기업의 성장단계별로 주요 혁신역량에 차이가 있으며, 실무적인 관점에서 창업기업역량 강화를 위한 접근방법 및 시사점을 제시하고자 한다.

정량적 소프트웨어 능력성숙도모델 도입전략 및 사례 (Quantitatively Managed Leveling for Capability Maturity Model Integration Implementation)

  • 김한영;이우기;이정훈;이철기
    • 정보화연구
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    • 제10권3호
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    • pp.335-346
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    • 2013
  • 정보산업의 발전에 따라 다양하고 복잡한 업무 처리가 가능한 소프트웨어의 필요성이 비약적으로 증가 되었다. 이에 따라 소프트웨어 사용자들은 복잡한 처리도 가능하면서 더욱 안정적이고 유지보수가 용이한 프로그램 개발 기업을 선호하게 되었다. 이러한 현상은 소프트웨어 개발 조직의 능력을 정량적으로 평가하기 위한 연구로 이어졌고, 미국 국방부의 지원으로 능력성숙모델평가기준(CMMI)이 개발 되었다. 소프트웨어 개발 기업이 CMMI 상위 단계 인증을 받을 경우 해당 기업의 개발 프로세스와 유지보수가 우수한 것으로 평가되기 때문에 높은 단계의 인증을 받는 것은 의미있는 일로 평가된다. 본 논문에서는 국내 한 소프트웨어 개발 기업의 사례를 통해 정량적 우수단계인 4단계를 달성하기 위한 다양한 요소를 분석하였으며 국내 소프트웨어 기업이 개발 및 보수의 성숙된 프로세스를 확보하기 위한 기존 소프트웨어 개발 기업의 실제 사례분석을 통해 의미있는 요소를 찾아내고자 하였다. 특히 국내외 소프트웨어 판매 시 프로그램신뢰 부족 및 유지보수에 대한 안전장치 부족으로 인식될 수 있으므로, 이러한 사례분석을 통해 이러한 문제의 단초를 분석하고자 하였다.

패션 브랜드 컨셉의 유형 및 구성 요소 분석 (Type and Component of Fashion Brand Concepts)

  • 김세희
    • 한국의류학회지
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    • 제38권4호
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    • pp.495-505
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    • 2014
  • This study investigated the type of fashion brand concepts and derived the components of fashion brand concepts. A total of 125 brand concept texts of women's wear brands were collected from "2012/2013 Korea Fashion Brand Annual" (S. M. Kim, 2012). A qualitative research method was employed. To investigate the types of fashion brand concepts, the texts were classified into three types such as functional, symbolic, and experiential concepts, and four complex types such as functional/symbolic, functional/experiential, symbolic/experiential, and functional/symbolic/experiential concepts. Open coding and axial coding provided the components of fashion brand concepts. The results were as follows. First, an investigation of the types of fashion brand concepts indicated differences in the types of fashion brand concepts and the types of general product brand concepts. One content of a fashion brand concept could be interpreted as more than two concept types; consequently, many fashion brand concepts did not fit the notion of the types of general product brand concept. Most fashion brand concepts simultaneously encompassed more than two types of brand concepts at once. Second, the components of fashion brand concepts consisted of 55 subjects, 7 sub-categories (physical/intrinsic product characteristics, symbolic/conceptual product characteristics, target demographics, target consumer behavior, brand capability, brand values, and brand management/marketing) and 3 categories (product, target consumer, and brand).

선진국으로의 의약품 수출 경쟁력: 한국과 인도를 대상으로 한 정책비교분석 연구 (Competitiveness in Exports of Pharmaceuticals to Developed Countries: A Comparative Policy Analysis on South Korea and India)

  • 윤수진;조은
    • 약학회지
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    • 제56권2호
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    • pp.116-125
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    • 2012
  • Local pharmaceutical companies in Korea, which have grown focusing on domestic markets, have recently faced difficulties such as market saturation, price control policies and market-opening pressures by FTA. It seems to be an urgent issue for them to export pharmaceuticals to developed countries comprising the greater part of the global pharmaceutical market. Hence, this research was conducted to investigate and benchmark the strategies employed by India industry for the successful access to the global pharmaceutical markets. Drug policies as well as their influences on pharmaceutical market changes between India and Korea for the last 40 years have been searched and the differences have been comparatively analyzed. The pharmaceutical industry of India has the following strengths: low costs; experienced labor pool; excellent reverse-engineering skills; powerful IT; marketing capability; and established distribution network. After 2000, consolidations, M&A and alliances with domestic and multinational companies have been sharply increased in the industry of India. Indian companies unfolding both competition and cooperation with multinational corporations currently move up the value-added chain, and this enthusiastic strategy should be learned by local pharmaceutical companies.

Advanced approach to information security management system utilizing maturity models in critical infrastructure

  • You, Youngin;Oh, Junhyoung;Kim, Sooheon;Lee, Kyungho
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제12권10호
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    • pp.4995-5014
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    • 2018
  • As the area covered by the CPS grows wider, agencies such as public institutions and critical infrastructure are collectively measuring and evaluating information security capabilities. Currently, these methods of measuring information security are a concrete method of recommendation in related standards. However, the security controls used in these methods are lacking in connectivity, causing silo effect. In order to solve this problem, there has been an attempt to study the information security management system in terms of maturity. However, to the best of our knowledge, no research has considered the specific definitions of each level that measures organizational security maturity or specific methods and criteria for constructing such levels. This study developed an information security maturity model that can measure and manage the information security capability of critical infrastructure based on information provided by an expert critical infrastructure information protection group. The proposed model is simulated using the thermal power sector in critical infrastructure of the Republic of Korea to confirm the possibility of its application to the field and derive core security processes and goals that constitute infrastructure security maturity. The findings will be useful for future research or practical application of infrastructure ISMSs.

SOPPY : A sentiment detection tool for personal online retailing

  • Sidek, Nurliyana Jaafar;Song, Mi-Hwa
    • International Journal of Internet, Broadcasting and Communication
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    • 제9권3호
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    • pp.59-69
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    • 2017
  • The best 'hub' to communicate with the citizen is using social media to marketing the business. However, there has several issued and the most common issue that face in critical is a capital issue. This issue is always highlight because most of automatic sentiment detection tool for Facebook or any other social media price is expensive and they lack of technical skills in order to control the tool. Therefore, in directly they have some obstacle to get faster product's feedback from customers. Thus, the personal online retailing need to struggle to stay in market because they need to compete with successful online company such as G-market. Sentiment analysis also known as opinion mining. Aim of this research is develop the tool that allow user to automatic detect the sentiment comment on social media account. RAD model methodology is chosen since its have several phases could produce more activities and output. Soppy tool will be develop using Microsoft Visual. In order to generate an accurate sentiment detection, the functionality testing will be use to find the effectiveness of this Soppy tool. This proposed automated Soppy Tool would be able to provide a platform to measure the impact of the customer sentiment over the postings on their social media site. The results and findings from the impact measurement could then be use as a recommendation in the developing or reviewing to enhance the capability and the profit to their personal online retailing company.

한.중.일 수산업의 산업경쟁력 분석 (A Study of Fisheries' Competitiveness in Korea, China and Japan)

  • 홍현표;이헌동;마창모;백은영
    • 수산경영론집
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    • 제40권2호
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    • pp.127-148
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    • 2009
  • The objective of this paper is to evaluate of fisheries competitiveness in Korea, China and Japan. A joint research with researchers from Korea, China and Japan from 2007 to 2008 was conducted to analyze competitiveness of each respective fishery industry. An industry's competitiveness means the aggregated and potential abilities of the infrastructure, producers and other operators in the industry. The study improved the Norway-Iceland Model developed by the FCI Team(2005) and applied it to the fisheries of the 3 countries. To compare competitiveness of each fishery from the 3 countries, the study examined 87 items including 64 questions and 23 statistics items. Korea fisheries' competitive advantage over China is in marketing capability. Capabilities of fishing companies and fishing processors are also slightly over Japan's performance. However, Korea holds an absolute disadvantage over China and Japan when it comes to the macroeconomic environments and government support, industrial environments and infrastructure, and production and management. Korea's fishing companies and fishing processors especially are much weaker than those of China. In conclusion, Korea needs strategies to advance the industry's structure, China needs to expand the industry's base and Japan needs to differentiate the industry.

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패션 일러스트레이션의 패션 상품화에 관한 연구 - 2002년~2008년 패션 상품에 나타난 표현기법 중심으로 - (Research of Fashion Merchantability of Fashion Illustrations - Focusing on Expression Techniques used in Fashion Products between 2002 and 2008 -)

  • 이미정;곽태기
    • 복식
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    • 제60권4호
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    • pp.1-17
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    • 2010
  • There had been studied for a function of fashion illustration that has various capability of differentiation among fashion products since year 2000. A fashion products adopted the illustration is stand out not only to increase the goods profits by consumers who is willing to purchase the products with specified identity but also to execute differentiation strategy in a market. The aim of this study is the theoretical approach of fashion illustration and examined the development process of the products based on the supporting documents of cooperations, other records and actual application cases. Also, expression techniques of fashion illustration, image features and etc. are mainly studied and following representative results are projected through the data. First, the success of fashion commercialization using fashion illustration should have mutual organic function which requires three factors such as product project, marketing, the role of illustration. Second, An illustration of hand drawing expression technique is more helpful in differentiation of fashion product than using computer graphic, embroidery, collage technique and the fashion products vividly expressed with sensuous illustration tend to have higher preference. Third, the possibility of success the fashion products is often affected by the distinct identification and the precise positioning while the illustration is used.

EDUCATIONAL MANAGEMENT SCIENCE/OPERATIONS RESEARCH SOFTWARE: A SURVEY REVIEW

  • Kim, Eyong-B;Kang, Shin-Cheol
    • 한국산업정보학회논문지
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    • 제5권2호
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    • pp.70-77
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    • 2000
  • 본 연구의 목적은 MS/OR 과목을 가르치는 교수들이 계량 소프트웨어 패키지들에 대해 가지고 있는 인식을 조사하기 위한 것이다. 본 연구는 미국 대학에 근무하고 있는 MS/OR 담당교수들에 대한 설문을 중심으로 이루어졌다. 연구결과, 현재 MS/OR 과목을 담당하고 있는 교수들은 기존의 소프트웨어 패키지들이 계산속도, 제공되는 모형의 종류, 다룰 수 있는 문제의 크기 그리고 알고리즘의 정확성 등에 만족하고 있는 것으로 나타났다. 그러나, 이들 교수들은 기존 패키지들의 'what-if'분석 능력, 그래픽 기능, 모형 및 해(Solution)에 대한 설명기능, 출력물의 해독 용이성 그리고 사용의 용이성에 대해서는 불만을 가지고 있는 것으로 나타났다.

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모바일 광고(Mobile Advertising)의 효과성에 관한 연구: 기술수용모형을 중심으로 (A Study on the Effectiveness of Mobile Advertising: Based on Technology Acceptance Model)

  • 윤종수
    • 한국컴퓨터정보학회논문지
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    • 제18권12호
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    • pp.139-147
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    • 2013
  • 유무선 인터넷의 활용도 증대에 따라 개인의 생활방식을 포함하여 기업의 대고객 관리활동에 있어서도 많은 변화가 나타나고 있다. 특히, 최근의 스마트폰 사용자의 증가, 모바일 인터넷 기술의 지속적 발전과 보급, 모바일 인터넷 사용률의 증대, 시공간의 제약을 벗어날 수 있는 정보전달 기기의 발전 등에 힘입어 기업에서의 모바일 광고는 자사 고객들에 대한 제품 및 서비스 소개, 각종 판촉 및 홍보 등의 마케팅 활동을 위한 핵심 수단으로 이용되고 있다. 이러한 추세에 부응하기 위하여, 본 연구에서는 모바일 광고의 어떠한 특성요인이 모바일 인터넷 사용자들의 광고 수용의도에 직간접적인 영향을 미치는가, 나아가 이러한 모바일 광고의 특성과 광고 수용의도간의 관련성이 국가의 유형에 따라 어떻게 달라지는가를 실증적으로 분석하고자 한다.