• Title/Summary/Keyword: Marketing Network

Search Result 686, Processing Time 0.021 seconds

Development of Information Strategy Planning Supporting Template for IMS (IMS를 위한 정보화 전략계획 수립지원 Template 개발)

  • 최병욱;이영수;장석호;윤취영
    • Proceedings of the CALSEC Conference
    • /
    • 2002.01a
    • /
    • pp.107-131
    • /
    • 2002
  • Recently, it is an important problem that combines part of sale, technical development etc.. as well as function that is the multi-item and small quantity production environment and production to computer network that supports synthetic efficiency of general corporation activity in manufacturing industry. Integration production information system is developed by these requests and globalization of production system and marketing by tough international competition of various industry product need IMS(Intelligent Manufacturing System) that cope in these change. Therefore, this paper searches analysis method, problem and development way for information system of manufacture field to construct this IMS efficiently, and develops each information strategy planning establishment step, product and integral way of products which is the systematic establishment way of essential information strategy planning in efficient manufacturing information system construction. Also, this paper presents detailed system design methods of each step and templates for efficient methodology of information strategy planning to support IMS efficiently.

  • PDF

A CRM Study on the Using of Data Mining - Focusing on the "A" Fashion Company - (데이타마이닝을 이용(利用)한 CRM 사례연구(事例硏究) - A 패션기업(企業)을 중심(中心)으로 -)

  • Lee, Yu-Soon
    • Journal of Fashion Business
    • /
    • v.6 no.5
    • /
    • pp.136-150
    • /
    • 2002
  • In this study, we proposed a method to be standing customers as the supporting system for the improvement of fashion garment industry which was the marginal growth getting into full maturity of market. As for the customer creation method of Fashion garment company is developing a marketing program to be standing customer as customer scoring to estimate a existing customer‘s buying power, and figure out minimum fixed sales of company to use a future purchasing predict. This study was a result of data from total sixty thousands data to be created for the 11 months from september. 2000 to July. 2001. The data is part of which the company leading the Korean fashion garment industry has a lot of a customer purchasing history data. But this study used only 48,845 refined purchased data to discriminate from sixty thousands data and 21,496 customer case with the exception of overlapping purchased data among of those. The software used to handle sixty thousands data was SAS e-miner. As the analysis process is put in to operation the analysis of the purchasing customer’s profile firstly, and the second come into basket analysis to consider the buying associations for Association goods, the third estimate the customer grade of Customer loyalty by 3 ways of logit regression analysis, decision tree, Artificial Neural Network. The result suggested a method to be estimate the customer loyalty as 3 independent variables, 2 coefficients. The 3 independent variables are total purchasing amount, purchasing items per one purchase, payment amount by one purchasing item. The 2 coefficients are royal and normal for customer segmentation. The result was that this model use a logit regression analysis was valid as the method to be estimate the customer loyalty.

Development of a Stock Flow Model on Diffusion Process of Innovative Goods: the Green Car Diffusion Case (혁신제품 확산과정에 대한 저유량 모형 개발: 친환경 자동차를 대상으로)

  • Park, Kyungbae
    • Korean System Dynamics Review
    • /
    • v.14 no.3
    • /
    • pp.25-49
    • /
    • 2013
  • As global competition for green car, that is environmentally friendly car, is getting tougher, the governments and the related industries are putting their core efforts in its diffusion. However, the green car sales are disappointing so far. To overcome the gridlock, it is necessary to develop concrete analytical framework to understand the diffusion process. Based on causal loop analysis from the previous work, we have identified main variables and relationships of them in the diffusion process and developed a stock-flow diagram and mathematical formula for the main components. The model would be applied for further quantitative simulation on the diffusion process of green car and other innovative goods as well. Also, we have suggested constructive insights for the policy makers and for the related industries. First, it is important to increase consumers' willingness to consider through marketing and word of mouth to accelerate the diffusion process. Second, in the perspective of the industry, the market share of green car should be increased at the earliest possible stage and this could be done by enhancing each components of green car attractiveness(e.g. price, driving range, social infra). Third, companies should develop a balanced investment between consumer and technology sector through a flexible financial policy. Fourth, the government continuously has the role of investing in the related R&D and social infra building. We expect the green car diffusion model and related formula from the research can provide meaningful tools to analyze the diffusion process of other new and innovative goods based on its deep researched literature review.

  • PDF

A Study on Comparative Amount of Idea Thinking between Brainstorming and Webstorming (브레인스토밍과 WebStorming의 아이디어 발상량(發想量) 비교 연구)

  • Han, Kyung-Don;Park, Dea-Woo
    • Journal of the Korea Society of Computer and Information
    • /
    • v.16 no.8
    • /
    • pp.189-196
    • /
    • 2011
  • To develop a creative design concept, amount of idea thinking between team members is important. In the process of planning to proposal brainstorming helps clarification of problems and allows a creative solution. Here, idea generation is to express thinking into words, and greater amount of idea is more valued than to choose one fine idea at first. This paper studies actual processes of brainstorming, and we utilize network services upgraded in Web and multimedia techniques to develop idea with arrangement. We compare the amount of idea generation by groups and topics with Brainwriting and Braindrawing of Webstorming, without limitation of space and time. Then, we propose a creative idea thinking by analyzing the characteristics of design team members in various aspects. This result will contribute in improving national potential value and design competitiveness by the help of design and IT, on product research and marketing.

Activities of IEA SolarPACES & Task Programs (IEA SolarPACES 및 Task 활동)

  • Kang, Yong-Heack;Kim, Jong-Kyu;Lee, Hyun-Jin
    • 한국태양에너지학회:학술대회논문집
    • /
    • 2011.04a
    • /
    • pp.246-249
    • /
    • 2011
  • SolarPACES is an international cooperative network bringing together teams of national exports from around the world to focus on the development and marketing of concentrating solar power systems (also known as solar thermal power systems). It is one of a number of collaborative programs, called Implementing Agreements, managed under the umbrella of the International Energy Agency to help find solutions to worldwide energy problems. Technology development is at the core of the work of SolarPACES. Member countries work together on activities aimed at solving the wide range of technical problems associated with commercialization of concentrating solar technology, including large-scale system tests and the development of advanced technologies, components, instrumentation, and systems analysis techniques. In addition to technology development, market development and building of awareness of the potential of concentrating solar technologies are key elements of the SolarPACES program The Implementing Agreement specifies broad "Tasks," or thematic areas of work SolarPACES currently has three ongoing tasks, focusing on concentrating solar electric power systems (Task I), solar chemistry research (Task II), and solar technology and applications (Task III). An Operating Agent, nominated by the ExCo, is responsible for overseeing the work of each task Each task maintains a detailed program of work that defines all task activities, including their objectives, participants, plans, and budgets. In addition to technical reports of the activities and their participants, accomplishments and progress are summarized in the SolarPACES annual report. Many SolarPACES activities involve close cooperation among member countries (either through sharing of task activities or, occasionally, cost-sharing), although some cooperation is limited to sharing of information and results with other participants. In this paper, structure, works, and members of SolarPACES and Korean activies in the SolarPACES are introduced.

  • PDF

Ontology-based u-Healthcare System for Patient-centric Service (환자중심서비스를 위한 온톨로지 기반의 u-Healthcare 시스템)

  • Jung, Yong Gyu;Lee, Jeong Chan;Jang, Eun Ji
    • Journal of Service Research and Studies
    • /
    • v.2 no.2
    • /
    • pp.45-51
    • /
    • 2012
  • U-healthcare is real-time monitoring of personal biometric information using by portable devices, home network and information and communication technology based healthcare systems, and fused together automatically to overcome the constraints of time and space are connected with hospitals and doctors. As u-healthcare gives health service in anytime and anywhere, it becomes to be a new type of medical services in patients management and disease prevention. In this paper, recent changes in prevention-oriented care is analyzed in becoming early response for Healthcare Information System by requirements analysis for technology development trend. According to the healthcare system, PACS, OCS, EMR and emergency medical system, U-healthcare is presenting the design of a patient-centered integrated client system. As the relationship between the meaning of the terms is used in the ontology, information models in the system is providing a common vocabulary with various levels of formality. In this paper, we propose an ontology-based system for patient-centered services, including the concept of clustering to clustering the data to define the relationship between these ontologies for more systematic data.

  • PDF

Development of a Sales Prediction Model of Electronic Appliances using Artificial Neural Networks (인공신경망을 이용한 가전제품의 판매예측모델 개발)

  • Seo, Kwang-Kyu
    • Journal of Digital Convergence
    • /
    • v.12 no.11
    • /
    • pp.209-214
    • /
    • 2014
  • Despite the recession of the global market, the domestic electronic appliance companies dominated TV market in North America. They took both the premium and mid-priced product market and achieved both profitability and volume due to strong product competitiveness and brand power. Despite doing well in the North American market, the domestic TV manufacturers are worried about product development, marketing and sales strategies to remain the continuous competitiveness in the TV market. This study proposes the a sales prediction model of electronic appliances using sales data of S company from the North American market. We develop the sales prediction models based on multiple regression analysis and artificial neural network and compare two models. Especially, this study analyzes the relevance between the TV sales and TV main features in order to improve the price competitiveness or improve the value of TV products.

Activities of IEA SolarPACES & Task Programs (IEA SolarPACES 및 Task 활동)

  • Kang, Yong-Heack;Kim, Jong-Kyu;Lee, Hyun-Jin
    • 한국태양에너지학회:학술대회논문집
    • /
    • 2011.11a
    • /
    • pp.320-323
    • /
    • 2011
  • SolarPACES is an international cooperative network bringing together teams of national experts from around the world to focus on the development and marketing of concentrating solar power systems (also known as solar thermal power systems). It is one of a number of collaborative programs, called Implementing Agreements, managed under the umbrella of the International Energy Agency to help find solutions to worldwide energy problems. Technology development is at the core of the work of Solar PACES. Member countries work together on activities aimed at solving the wide range of technical problems associated with commercialization of concentrating solar technology, including large-scale system tests and the development of advanced technologies, components, instrumentation, and systems analysis techniques. In addition to technology development, market development and building of awareness of the potential of concentrating solar technologies are key elements of the Solar PACES program. The Implementing Agreement specifies broad "Tasks," or thematic areas of work. SolarPACES currently has three ongoing tasks, focusing on concentrating solar electric power systems (Task I), solar chemistry research (Task II), and solar technology and applications (Task III). An Operating Agent, nominated by the ExCo, is responsible for overseeing the work of each task. Each task maintains a detailed program of work that defines all task activities, including their objectives, participants, plans, and budgets. In addition to technical reports of the activities and their participants, accomplishments and progress are summarized in the SolarPACES annual report. Many SolarPACES activities involve close cooperation among member countries (either through sharing of task activities or, occasionally, cost-sharing), although some cooperation is limited to sharing of information and results with other participants. In this paper, structure, works, and members of SolarPACES and Korean activies in the SolarPACES are introduced.

  • PDF

Experimental Performance Comparison for Prediction of Red Tide Phenomenon (적조현상의 실험적 예측성능 비교)

  • Heo, Won-Ji;Won, Jae-Kang;Jung, Yong-Gyu
    • Journal of the Institute of Electronics Engineers of Korea CI
    • /
    • v.49 no.2
    • /
    • pp.1-6
    • /
    • 2012
  • In recent years global climate change of hurricanes and torrential rains are going to significantly, that increase damages to property and human life. The disasters have been several claimed in every field. In future, climate changes blowing are keen to strike released to the world like in several movies. Reducing the damage of long-term weather phenomena are emerging with predicting changes in weather. In this study, it is shown how to predict the red tide phenomenon with multiple linear regression analysis and artificial neural network techniques. The red tide phenomenon causing risk could be reduced by filtering sensor data which are transmitted and forecasted in real time. It could be ubiquitous driven custom marine information service system, and forecasting techniques to use throughout the meteorological disasters to minimize damage.

A study on decision tree creation using intervening variable (매개 변수를 이용한 의사결정나무 생성에 관한 연구)

  • Cho, Kwang-Hyun;Park, Hee-Chang
    • Journal of the Korean Data and Information Science Society
    • /
    • v.22 no.4
    • /
    • pp.671-678
    • /
    • 2011
  • Data mining searches for interesting relationships among items in a given database. The methods of data mining are decision tree, association rules, clustering, neural network and so on. The decision tree approach is most useful in classification problems and to divide the search space into rectangular regions. Decision tree algorithms are used extensively for data mining in many domains such as retail target marketing, customer classification, etc. When create decision tree model, complicated model by standard of model creation and number of input variable is produced. Specially, there is difficulty in model creation and analysis in case of there are a lot of numbers of input variable. In this study, we study on decision tree using intervening variable. We apply to actuality data to suggest method that remove unnecessary input variable for created model and search the efficiency.