• Title/Summary/Keyword: Marketing Network

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Research for Network on Medical Association and International Medical Tourism - Based on Centum Medical Partners - (의료협력과 국제 의료관광 네트워크에 관한 연구 - 센텀 메디컬 파트너스를 중심으로 -)

  • Park, Ki-Soo;Bae, Jong-Cheol;Choi, Bong-Joon
    • Journal of Korean Clinical Health Science
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    • v.2 no.1
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    • pp.59-71
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    • 2014
  • Purpose. Medical tourism is recently becoming a new industry with great growth potential. The South Korean government is shifting medical tourism from simple cultural tourism to a high value-added industry with a new paradigm. Methods. The government has been providing positive support and marketing policies since the introduction of the article concerning foreign patient attraction to the medical law in 2009, and various types of medical institutions around the country has participated actively in medical tourism by themselves or in cooperation of government bodies and made increasingly greater performance. Results. This study obtained the following results. The medical institutions in Korea have been making efforts to see more development and profitability in diverse ways, including medical tourism for foreign patients and the advance of the Korean medical institutions into foreign markets. However, many local governing bodies and medical institutions participating in medical tourism around the country have primarily focused on examination and treatment on the basis of foreign patients' visit to South Korea and rarely built a medical network with other countries directly for medical tourism. This study presents a case of building a local medical network and a network for international medical tourism successfully on the basis of the local medical association, CMP, which has been formed naturally in Busan. The success factors for CMP included 1) enthusiasm of the official in charge; 2) the medical level, the service level, and open-mindedness of participant medical institutions; 3) cost efficiency due to executive office management with no costs, no conflicts, and constant partnership; 4) security of non-competitive expertise for participants; 5) local factors of CMP; 6) participation of good agencies; 7) reinforcement of participation networks; and 8) post facto management and local doctor management. Conclusions. Its positive effects included patient introduction and greater profitability on an internal basis as well as construction of the collaboration system with the institutions related to medical tourism and confidence. However, there are some limitations: it is still difficult to predict performance due to the short period of their activities, and it is necessary to continue to observe their constant activities since a single medical association was involved.

Classification of Very High Concerns HRCT Images using Extended Bayesian Networks (확장 베이지안망을 적용한 고위험성 HRCT 영상 분류)

  • Lim, Chae-Gyun;Jung, Yong-Gyu
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.49 no.2
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    • pp.7-12
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    • 2012
  • Recently the medical field to efficiently process the vast amounts of information to decision trees, neural networks, Bayesian Networks, including the application method of various data mining techniques are investigated. In addition, the basic personal information or patient history, family history, in addition to information such as MRI, HRCT images and additional information to collect and leverage in the diagnosis of disease, improved diagnostic accuracy is to promote a common status. But in real world situations that affect the results much because of the variable exists for a particular data mining techniques to obtain information through the enemy can be seen fairly limited. Medical images were taken as well as a minor can not give a positive impact on the diagnosis, but the proportion increased subjective judgments by the automated system is to deal with difficult issues. As a result of a complex reality, the situation is more advantageous to deal with the relative probability of the multivariate model based on Bayesian network, or TAN in the K2 search algorithm improves due to expansion model has been proposed. At this point, depending on the type of search algorithm applied significantly influenced the performance characteristics of the extended Bayesian network, the performance and suitability of each technique for evaluation of the facts is required. In this paper, we extend the Bayesian network for diagnosis of diseases using the same data were carried out, K2, TAN and changes in search algorithms such as classification accuracy was measured. In the 10-fold cross-validation experiment was performed to compare the performance evaluation based on the analysis and the onset of high-risk classification for patients with HRCT images could be possible to identify high-risk data.

The Audience Behavior-based Emotion Prediction Model for Personalized Service (고객 맞춤형 서비스를 위한 관객 행동 기반 감정예측모형)

  • Ryoo, Eun Chung;Ahn, Hyunchul;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.73-85
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    • 2013
  • Nowadays, in today's information society, the importance of the knowledge service using the information to creative value is getting higher day by day. In addition, depending on the development of IT technology, it is ease to collect and use information. Also, many companies actively use customer information to marketing in a variety of industries. Into the 21st century, companies have been actively using the culture arts to manage corporate image and marketing closely linked to their commercial interests. But, it is difficult that companies attract or maintain consumer's interest through their technology. For that reason, it is trend to perform cultural activities for tool of differentiation over many firms. Many firms used the customer's experience to new marketing strategy in order to effectively respond to competitive market. Accordingly, it is emerging rapidly that the necessity of personalized service to provide a new experience for people based on the personal profile information that contains the characteristics of the individual. Like this, personalized service using customer's individual profile information such as language, symbols, behavior, and emotions is very important today. Through this, we will be able to judge interaction between people and content and to maximize customer's experience and satisfaction. There are various relative works provide customer-centered service. Specially, emotion recognition research is emerging recently. Existing researches experienced emotion recognition using mostly bio-signal. Most of researches are voice and face studies that have great emotional changes. However, there are several difficulties to predict people's emotion caused by limitation of equipment and service environments. So, in this paper, we develop emotion prediction model based on vision-based interface to overcome existing limitations. Emotion recognition research based on people's gesture and posture has been processed by several researchers. This paper developed a model that recognizes people's emotional states through body gesture and posture using difference image method. And we found optimization validation model for four kinds of emotions' prediction. A proposed model purposed to automatically determine and predict 4 human emotions (Sadness, Surprise, Joy, and Disgust). To build up the model, event booth was installed in the KOCCA's lobby and we provided some proper stimulative movie to collect their body gesture and posture as the change of emotions. And then, we extracted body movements using difference image method. And we revised people data to build proposed model through neural network. The proposed model for emotion prediction used 3 type time-frame sets (20 frames, 30 frames, and 40 frames). And then, we adopted the model which has best performance compared with other models.' Before build three kinds of models, the entire 97 data set were divided into three data sets of learning, test, and validation set. The proposed model for emotion prediction was constructed using artificial neural network. In this paper, we used the back-propagation algorithm as a learning method, and set learning rate to 10%, momentum rate to 10%. The sigmoid function was used as the transform function. And we designed a three-layer perceptron neural network with one hidden layer and four output nodes. Based on the test data set, the learning for this research model was stopped when it reaches 50000 after reaching the minimum error in order to explore the point of learning. We finally processed each model's accuracy and found best model to predict each emotions. The result showed prediction accuracy 100% from sadness, and 96% from joy prediction in 20 frames set model. And 88% from surprise, and 98% from disgust in 30 frames set model. The findings of our research are expected to be useful to provide effective algorithm for personalized service in various industries such as advertisement, exhibition, performance, etc.

Analysis of Korean Medicine Market and Strategies after the conclusion of a Korea-China FTA through the Scenario Planning Approach (시나리오 플래닝기법을 활용한 한.중 FTA 체결이후의 한의서비스 시장 분석 및 대응전략)

  • Kim, Jung-Min;Lim, Byung-Mook;Shin, Mi-Sook
    • Journal of Society of Preventive Korean Medicine
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    • v.16 no.2
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    • pp.53-65
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    • 2012
  • Objectives : This study aimed to analyze the fundamentals of a Korea-China FTA and suggest strategies for Korean medicine market that correspond with each scenario selected from foreseen circumstances after the conclusion of the FTA through the scenario planning, which is one of management techniques. Methods : Four scenarios have been established by means of key questions : the scope of FTA, health care policies, and the combination of western medicine(WM) and Korean medicine(KM). Each scenario is defined as the Maximized Competitive Market, Neutral Market, General Completive Market, and Conservative Market. This study suggests brand marketing, extending of health insurance coverage, launching local network, and strategy for Korean medicine based health promotion programs. Results and Conclusions : Although Korean medicine could be prompted by the trade policies between countries, related studies are very limited. Therefore, more research is needed to suggest the detailed strategies for change of Korean medicine market through various strategic analysis tools.

A study on the corporate culture of BYD

  • Shang, Xian-Fa;Choi, Myeong-Cheol
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.135-140
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    • 2020
  • The main battlefield of 'made in China 2025' proposed by the Chinese government is the deep integration of industrialization and informatization, among which intelligent manufacturing and new energy vehicles are the key links. New energy vehicle refers to the use of unconventional automotive fuel as a power source (or use conventional automotive fuel, the use of new vehicle-mounted power plant), integrated vehicle power control and driving aspects of advanced technology, the formation of advanced technical principles, with new technology and the structure of the vehicle. BYD's success in the battery, I T and automobile industries has attracted the attention of the industry, making it a shining new star in the Chinese business community. BYD 's innovation, diversification and corporate culture construction have certain enlightenment to the development of China's small and medium-sized enterprises. Therefore, by looking at the Chinese network literature, about BYD's research mainly focused on the development strategy, corporate finance, corporate performance, and corporate marketing, etc. This paper will take BYD as the research object and focus on corporate culture. Through literature analysis and qualitative analysis, it will summarize and further analyze the unique corporate culture of BYD, its important role, and provide relevant theoretical references for the construction and development of corporate culture in other industries.

A Study on College Students' Use of Library Blogs: Focus on D Academic Library (대학생의 도서관 블로그 사용에 관한 연구 - D 대학교 도서관을 중심으로 -)

  • Lee, Lan-Ju
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.1
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    • pp.319-342
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    • 2014
  • This study investigates the evaluations, preferences, and opinions of students' experiences with their academic library blog and to identify student suggestions on how to improve the utilization such blogs. For this study, the D academic library blog was selected for study, while employing survey and focus group research methods. The results include the students' subjective evaluations of the library blog's operations, suggestions on how to improve the operation, and how to stimulate the utilization of the blog. This study may provide insights on how to improve academic library blog operations with access, updates, content, and marketing strategies.

Regional Strategic Industry (RSI) Promotion Projects and Their Impact on Regional Economic Growth: Focused on Chungbuk Province Cases (지역전략산업육성사업과 지역경제성장 파급효과: 충북 사례를 중심으로)

  • Choi, Nam-Hee;Jo, Byung-Seol;Ahn, Yoo-Jeong;Lee, Man-Hyung
    • Korean System Dynamics Review
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    • v.14 no.1
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    • pp.5-29
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    • 2013
  • This study tries to measure the direct and indirect effects of the Regional Strategic Industry (RSI) promotion projects in Chungbuk Province in Korea. In specific, it critically examines whether there exists policy consistency and connectivity between the hardware-oriented Stage I (2002~2007) and the software-centered Stage II (2008~2012) RSI promotion projects. Applying System Dynamics (SD) techniques, this study examines complex system characteristics of RSI promotion projects, all of which have been derived from the causal and stock-flow models and their simulated results. Major findings are as follows: Firstly, 'the continuous investment' is regarded as the most crucial policy leverage for the strategic industry promotion and regional economic growth. Secondly, without exceptions, the RSI promotion projects should switch their evaluation criteria to performance-oriented ones. Thirdly, in selecting their subprojects, the RSI promotion projects should pay due attention to evaluating technology value and marketability. Fourthly, it should put policy priority in strengthening cluster networking and interconnectivity among projects, inevitably supporting a selective number of virtuous network systems. Fifthly, auxiliary projects such as marketing, technology aid, and knowledge-based services should not be overlooked.

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A study on Mobile SNS Attributes Effects on Information share, Relationship formation, and User satisfaction (모바일 SNS속성이 관계형성과 정보공유를 매개로 사용자 만족도에 미치는 영향)

  • Sim, Sun-Hee;Moon, Jae-Young
    • Journal of Korean Society for Quality Management
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    • v.40 no.1
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    • pp.60-72
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    • 2012
  • This research conducted a survey targeting mobile SNS users in order to see whether mobile SNS attribute( accessibility, usefulness, newness, connectivity) through the medium of information share and relationship formation had a positive influence on user satisfaction. The results of the analysis showed that usefulness and accessibility had a significant influence on information share, while accessibility and connectivity had a significant influence on relationship formation. Information share and relationship formation both had a significant influence on user satisfaction. Based on this research, an angle of approach different from the business transactions and information services offered in existing mobile networks is necessary when corporations provide SNS through mobiles. When considering that the most important part in the use of mobile SNS is the social component, this can be actively used for the development and marketing of SNS services. Therefore, the SNS provider must focus its efforts on finding a method to stimulate user sensibilities in order to increase customer satisfaction and draw out continuous usage.

A study on residential development plan for the retiree returning to farming and rural areas - A study on the model of MARPA((Maison d'Accueil Rurale pour Personnes Ag$\acute{e}$es) - (은퇴귀촌인구를 고려한 주거단지 조성방안에 관한 연구 - 프랑스 MARPA(Maison d'Accueil Rurale pour Personnes Ag$\acute{e}$es) 주거단지 사례연구를 통하여 -)

  • Uhr, Jeong-Yeun
    • Journal of the Korean Institute of Rural Architecture
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    • v.15 no.2
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    • pp.17-24
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    • 2013
  • Recent social aspects such as change in population structure, preference to eco-friendly lifestyle, potential for high-tech agriculture are increasing the public attention to returning to farming and rural areas. Especially, retired people who have a longer life expectancy than in the past seek to find a beginning of their later years in farming and rural life. This phenomenon is expected to form new value on rural areas and create new culture for the aged. In order to suggest a futuristic residential development plan for the retiree, this thesis first analyzes 'MARPA(Maison d'Accueil Rurale pour Personnes Ag$\acute{e}$es)' through reference research, site visit and interview with professionals and based on this suggest solutions applicable to Korean conditions. This thesis concludes that residential development plan apt to local characteristics, marketing strategies and administrative system through network and specialized maintenance system are required. In addition, it is contended that interaction and cooperation with local community, various support on creating regional income and residential development plan being in harmony with existing community are needed.

A Study on Prediction of Business Status Based on Machine Learning

  • Kim, Ki-Pyeong;Song, Seo-Won
    • Korean Journal of Artificial Intelligence
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    • v.6 no.2
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    • pp.23-27
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    • 2018
  • Korea has a high proportion of self-employment. Many of them start the food business since it does not require high-techs and it is possible to start the business relatively easily compared to many others in business categories. However, the closure rate of the business is also high due to excessive competition and market saturation. Cafés and restaurants are examples of food business where the business analysis is highly important. However, for most of the people who want to start their own business, it is difficult to conduct systematic business analysis such as trade area analysis or to find information for business analysis. Therefore, in this paper, we predicted business status with simple information using Microsoft Azure Machine Learning Studio program. Experimental results showed higher performance than the number of attributes, and it is expected that this artificial intelligence model will be helpful to those who are self-employed because it can easily predict the business status. The results showed that the overall accuracy was over 60 % and the performance was high compared to the number of attributes. If this model is used, those who prepare for self-employment who are not experts in the business analysis will be able to predict the business status of stores in Seoul with simple attributes.