• Fashion & Textile Research Journal
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• v.12 no.2
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• pp.172-178
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• 2010

The purpose of this study was to explore relationships among technology development strategy, marketing competence, knowledge management competence, and company performance of textile and clothing companies. Survey data collected from 187 employees in the textile and clothing companies were analyzed by descriptive statistics, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. In results, certain levels of correlations were found among technological development strategy, marketing competence, knowledge management competence, and company performance. Specifically, technological gap which was one of the technology development strategy factors was a variable significantly affecting innovation performance and financial performance of textile and clothing companies. Knowledge management competence affected innovation performance whereas marketing competence affected financial competence of textile and clothing companies.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.183-196
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• 2015

With widespread use of smart phones, SNS has been growing rapidly. Companies are required to do its utilization and a preemptive response. However, taking advantage of SNS is still insignificant in the companies. Compared with traditional marketing, people still consider the SNS marketing unfamiliar. This study is aimed at widening the breadth of understanding of marketing activity using SNS and inquiring into its effective applications. In an effort to achieve this research objective, first, this study analyzed the aspect of real applications by reviewing diverse practical business cases. Second, this study provided the momentum of the understanding of SNS marketing-based knowledge. The effective method of producing consumer-intimate products and services lies in customers' participation in development and production. SNS marketing is the very communication and gives ear to a customer's voice. Earnest and creative SNS marketing will play a role as a stepping-stone for businesses to move much closer to a customer.

• Korea Journal of Hospital Management
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• v.15 no.3
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• pp.33-46
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• 2010

Recently, the needs for marketing activities is increasing of the hospitals, but there are no such measurement for the efficiency and the effectiveness of the marketing activities. Thus, the research aims to suggest the necessity of approach method which can combine the efficiency and the effectiveness of the marketing activities both systematically and comprehensively in line with examining the current status of marketing capability of hospitals in Korea. From the research findings, it is known that, in respect of financial performance, hospitals in Korea should establish the plan and implement accordingly in order increase both the sales revenue and profit ratio in contrast to the sales revenue through strengthening the internal marketing activities rather than the external marketing activities.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.173-180
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• 2008

The purposes of this study are to investigate what star marketing is and to examine whether star marketing influences clothing purchase behavior of adolescents or not. The concept and the instances of star marketing were reviewed and the characteristics and clothing behavior of adolescence were analyzed. The data were obtained from questionnaires completed by 341 middle and high school students and analyzed by frequency, t-test, chi-square test, cluster analysis, ANOVA, and Scheffe test. The Cronbach's alphas were calculated for the internal consistency. The results of the study are as follows. The sample was classified into three groups(high interest/high awareness group, high interest/low awareness group, and low interest/low awareness group) by the interest of TV watching and TV stars, the identification with TV stars, and the awareness and the interest of star marketing. There were significant differences in clothing purchase motives, the use of information sources, clothing buying places, clothing purchase frequency, and clothing expenditure among three groups.

• Journal of Korean Library and Information Science Society
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• v.39 no.1
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• pp.169-194
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• 2008

Library marketing is increasingly becoming a crucial part of library management as it allows libraries to analyze its customer base and their needs, develop library products and services customized to such needs, and actively promote those new developments to customers. To realize those steps, we need a competent marketing librarian. This study aims to define the role of marketing librarians and their required capacity to develop and execute effective library marketing strategies, and it also suggests training methods to foster marketing librarians.

• Journal of Korea Port Economic Association
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• v.18 no.1
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• pp.159-186
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• 2002

As the competition among ports emphasizes container cargo nowadays, it is essential for Incheon Port to respond wisely to the trend. But the timely establishment of basic logistics infra for the attraction of container cargo is delayed in comparison with rival ports; marketing activity is also depressed. Furthermore the understanding and the effort for the marketing of the institutions and businesses concerned with Incheon Port are less than sufficient. The marketing research for customers who are the basis and axis of marketing activities is almost wholly lacking. Things investigated by rival ports and external research institutions differ much in statistic according to the persons who cite them. As the study of port marketing is very theoretical and general, its application to reality is so much restricted. Therefore, this thesis considers ways for the main group of marketing to think and behave, from the viewpoint of shipping agents and the owners of cargo - the practical using group of Incheon Port. This thesis aims to deliver the systematic information and consistent view concerned with marketing.

• Journal of the Korea society of information convergence
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• v.8 no.1
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• pp.1-11
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• 2015

Today in modern Marketing CRM and environment of Marketing of Marketing need a various strategy. Modern Marketing needs more than merchandise and service to survive. The understanding of market's trend is the most important thing in various environments. The flow of market is to make the reliable relationships between comsumer and CRM then Marketing is creating the value of the customer. According this study gives a basic establishment of marketing strategy about various customership and makes use of analytic data.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1079-1090
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• 2001

This paper suggest the importance of relationship marketing of the apparel store, and proved the relationship between the relationship marketing factors and the relationship quality and performance. In this research, department store is focused, Credence service, contact guest service, and communication service are defined as relationship marketing factors. Satisfaction and trust are defined as relationship quality. And long-term oriented relationship, repeat purchase. and positive word-of-mouth are set to performance. The questionnaire survey was carried out 238 20's & 30's women in the capital region during nov, 2000. SAS package program was used to analyze the gathered data. The investigation of this research reveals some results. First, relationship marketing factor has effects on relationship quality. Second, it is proved that relationship quality has effects on performance. In conclusion, it is proved that relationship marketing of apparel store is very important marketing strategy that make concrete relationship with consumer and give satisfaction and trust to consumer, and then can make partnership with consumer for long-term consideration.

• Asia Marketing Journal
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• v.22 no.3
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• pp.29-50
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• 2020

Although companies perform societal marketing activities across different cultural regions, previous research was predominantly centered on a specific cultural region-the West. To address this limitation in the literature, the current research examines societal marketing in the Chinese market considering cultural characteristics. China has become the largest market in the world with great potential growth for its vast consumer base. Since there is heterogeneity among regions in China, it is imperative to divide China into several markets for better understanding. Thus, this study investigates different responses of Chinese regional (coastal vs. inland) consumers toward Cause-related Marketing (CM). Our findings reveal that Chinese consumers, in general, prefer utilitarian CM products compared to hedonic CM products, which is the opposite result of findings of the previous research. Further, this was truer for consumers in inland regions, while coastal consumers did not display any preference by product type. The academic and practical implications, limitations, and directions for future research are discussed.

• Asia Marketing Journal
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• v.25 no.3
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• pp.111-125
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• 2023

Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia. Thus, this review aims to introduce practical integrations with consumer neuroscience and marketing research and how they can be carefully applied to these fields, with some identified caveats. Specifically, I review the recent literature from top marketing and science journals to (1) highlight substantial applications of updated neuroscientific methods to marketing research and neuroforecasting approaches, (2) discuss the additional potential of computational models in these applications, and (3) offer a simple framework that adopts a multi-method approach intended to enhance both the external and ecological validity of neuroscientific findings. Along with the need for embracing scientific rigor and marketing theory, more guidelines are also needed to improve the validity issues of neuroimaging uses and highlight practical directions in the nascent field of consumer neuroscience.