• Journal of Digital Convergence
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• v.19 no.12
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• pp.427-433
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• 2021

With the support of the government and public institutions, local government characters achieved a lot of quantitative growth. However, there are very few successful cases such as strengthening local identity and revitalizing the local economy using characters. This paper presents a transmedia storytelling strategy as a way to solve the problem of local government characters. To do so, I identify the problems of the current local government characters, and analyze the preceding studies on the features and components of transmedia contents, and the principles of transmedia storytelling, to develop strategies and yielded the expected effect. The transmedia strategy of local government characters consists of a total of three stages. In the first step, the local identity is established through the development of a unique story to the region. The second step, improve attractivity by renewing character design for various individual media platforms. And lastly the third step, enhance usability by expanding interactivity based on communication and participation of development actors and the public. This paper is meaningful in that it derives a transmedia storytelling strategy from the perspective of brand marketing as a way to revitalize local government characters. Based on the conclusions drawn from this study, a follow-up study is needed to apply it to specific cases of local government characters.

• The Korean Society of Law and Medicine
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• v.21 no.3
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• pp.77-116
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• 2020

The use of drugs that reflect the experiences and achievements of modern science has given human being the benefits of treating diseases and improving health conditions. However, in addition to the benefits of those, medicines have inherently inevitable adverse reactions. Many countries are taking measures such as market entry regulations or post-marketing surveillance to minimize damage caused by drug side effects, but the occurrence of side effects cannot be eliminated. Although the damage is force majeure, in some cases, the doctor who prescribed the drug or the pharmacist who administered the drug may have to compensate for the damage. The liability depends on whether the side effects were known in advance, the type of medicine, etc. On the other hand, in some cases, drug manufacturer may have to take liability for the side effect itself. As it is not easy for victims to be compensated for damages in those cases, many countries, including Korea, are setting to protect victims through the Product Liability Act. Drugs are also one of the product, so liability set by the Product Liability Act may apply. Even before the enactment and enforcement of the Product Liability Act, damage caused by drug has occurred. To resolve them, precedents have developed case law, which have many similarities with the Product Liability Act, but also have differences. Damage caused by drug manufactured prior to the enforcement of the Product Liability Act may occur in the future. In this context, the legal principles of the case laws will remain valid and be applied. This is an important reason to review the case law of precedents.

• Food Engineering Progress
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• v.13 no.4
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• pp.308-313
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• 2009

This study was conducted to design and fabricate a heat pump that can produce some weather conditions similar to those of the dry season of the rough rice in Korea, and to investigate basic performances of the apparatus. During the drying test, the amount of energy consumption and drying characteristics were measured at four different temperature levels ranging between 20$^{\circ}C$ and 50${^{\circ}C}$. In the psychrometric chart, the freezing capacity and refrigerant circulation ratio of the heat pump were 173 kJ/kg and 49.6 kg/hr, respectively. Therefore, coefficient of performance was 5.5, which was superior to that of refrigerant R-22 (4.0) in standard refrigeration cycle. In addition, the time to reach target drying temperature (30${^{\circ}C}$) and relative humidity (40%) were 6 minutes and 7 minutes, respectively. Temperature differences between the drying temperature and the rice were 1.5${^{\circ}C}$ and 8.5${^{\circ}C}$ at the drying temperatures of 21.9${^{\circ}C}$ and 48.7${^{\circ}C}$, respectively. This result demonstrated that the increased temperature of the rice in the drying section decreased sufficiently in the tempering section. At the drying temperatures of 21.9, 30.7 38.8, and 48.7${^{\circ}C}$, drying rates were 0.29, 0.61, 0.85, and 1.26%/hr, respectively, which were similar to those of commercial dryer. In addition, the amounts of energy consumption were 325, 667, 692, and 776 kJ/kg, respectively. These results showed that this dryer saved up to 86% of energy consumption compared with the commercial dryer, which uses 4,000-5,000 kJ/kg of fossil fuel.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.218-226
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• 2019

As the shoes industry has been strengthened due to the contemporary fashion industry becoming segmented more and more, it is necessary to provide the basic data for the shoes industry through more in-depth research on the relevant fields. Accordingly, this study investigated the research trends related to shoes in Korea on the aspect of the publication methods, research contents and research methodologies for identifying the existing research status. In accordance with the analysis, the researches had been published since 2015 and presented by one author or two co-authors. The authors of researches were mostly affiliated to the colleges. Thus, it was identified that the professional research should be implemented in cooperation with the industry. For the research contents, the researches related to the shoes industry focused on the 21st century in the period field and marketing and design in the theme field. Then, it is required to investigate the converged interdisciplinary themes in wider areas in more diverse periods. Next, the case study accounted for the highest ratio in the methodology. Moreover, the methodology applied per theme showed the significant difference. Accordingly, the researches need to be conducted through more diverse viewpoints and methodologies. In case of the difference per research type, the significant difference was found only in the research approaches. Furthermore, the specific methodology was preferred per theme regardless of the research types. Then, it was found that the methodology played the significant role in the researches on the shoes industry.

• The Journal of Society for e-Business Studies
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• v.24 no.2
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• pp.199-216
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• 2019

The public SW market is 3 trillion won, which is less than 10% of the total SW market. However, due to the nature of the domestic market, it is an important market with a relatively large impact on small and medium-sized software companies. In this market, government is operating the Public SW Project Demand Forecasting System in order to support the marketing activities of small and medium sized SW companies and establish a fair market order. The current system has limitations such as lack of user convenience, insufficient analysis capability and less business connection. This study was conducted to identify the problems of these systems and to propose a new system for improving the convenience of users and expanding the information utilization of SMEs. To this end, we analyzed the requirements of each stakeholder. We proposed the 2-phased forecasting cycle, the management cycle, and the system life cycle of public SW projects and created a unified identifier (UID) so that the information of those projects can be identified and linked among them. As a result, an integrated reference model of project information management based on system life cycle was developed, which can explain the demand forecasting and project information, and the improved processes was also designed to implement them. Through the result of this study, it is expected that integrated management of public SW projects will be possible.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.97-104
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• 2019

With the development and spread of smart devices, the proportion of mobile shopping is gradually increasing, and the market for mobile gift certificates is also increasing. This study examines the usage status and acceptance attitude of mobile gift certificates for university students who are major customers of mobile gift certificates. Also, based on the extended integrated technology acceptance model (UTAUT2), the results of the analysis of the mediating effect of the intention of the user on the relationship between acceptance of mobile vouchers and recommendation intention were presented. As a result of the analysis, it was shown that the effort expectation, hedonic motivation, price utility, and habit had significant influence on the intention to use the mobile gift certificates. Also, the intention to use mobile gift certificates has mediating effects between effort expectation, hedonic motivation, price utility and recommendation intention. The results of this study can be applied to strategic marketing such as recruitment of new customers through mobile gift certificates while explaining customers' acceptance of technology to mobile gift vouchers or future prospective customers.

• Journal of the Korean Society for information Management
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• v.36 no.1
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• pp.247-267
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• 2019

There has been low use of local information services that public libraries provide, and most of those services are limited only through in-house reading or checkout. Motivated by these issues, the study has developed a mobile application (app, hereafter) entitled as LibPass (a combination of Library and Pass) to propose new local information services that reflect the information needs of users. Regarding the design of LibPass, contents of LibPass are composed of the characteristics of local resources so that users can easily search for information about local culture and tour resources through mobile app. That is, it aims to provide efficient information services on local resources by providing information on accommodations, outdoor programs, and specialized libraries, as well as introducing tour resources. Above all, the services are provided with a single card issued by the National Library of Korea and is convenient to use anywhere in the country. It not only secures reliability and currency by utilizing various contents developed by public institutions, but also provides functions to facilitate specialized services for the local information of libraries. Based on the previous research, the present study derives the factors of quality evaluation of mobile tour information services; it constructs objects of LibPass application by analyzing existing applications and develops the prototype based on logical entity relationship model. This model can contribute to the increased use of local information services and, promotes the public's positive perception of the libraries through user-friendly applications.

• Journal of the Korean Society for information Management
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• v.36 no.1
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• pp.31-52
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• 2019

The purpose of this study is to apply the Servicescape, which is used to measure the spatial services in marketing, to the studies on university libraries, in order to identify the influence of the library spaces and facilities on the satisfaction and continuance intention of the users of university libraries. For this purpose, questionnaires and in-depth interviews were conducted for users in ten private universities located in Seoul. Servicescape factors of the libraries showed that cleanliness, comfort, aesthetics, and convenience had a significant influence. Of these, convenience turned out to have the highest level of influence upon satisfaction, followed by cleanliness, aesthetics, and comfort. Descriptive statistical analysis showed whether there were significant differences in satisfaction and continuance intention based on the differences in the characteristics of the samples. Findings show that it would be necessary to provide spaces that can accommodate the various functions of a university library; seek advancement of the services; and develop the spaces of a library in consideration of cleanliness, comfort, aesthetic, and convenience. This study introduced the concept of Servicescape for the first time in the field of library and information science. This study implies that the results assist a more detailed analysis for the Library as Place dimension of LibQUAL+, and provide a new guideline for practitioners who design library spaces.

• Smart Media Journal
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• v.8 no.1
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• pp.74-81
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• 2019

Recently, machine learning technology has had a significant impact on society, particularly in the medical, manufacturing, marketing, finance, broadcasting, and agricultural aspects of human lives. In this paper, we study how to apply machine learning techniques to foods, which have the greatest influence on the human survival. In the field of Smart Farm, which integrates the Internet of Things (IoT) technology into agriculture, we focus on optimizing the crop growth environment by monitoring the growth environment in real time. KT Smart Farm Solution 2.0 has adopted machine learning to optimize temperature and humidity in the greenhouse. Most existing smart farm businesses mainly focus on controlling the growth environment and improving productivity. On the other hand, in this study, we are studying how to apply machine learning with respect to harvest time so that we will be able to harvest fruits of the highest quality and ship them at an excellent cost. In order to apply machine learning techniques to the field of smart farms, it is important to acquire abundant voluminous data. Therefore, to apply accurate machine learning technology, it is necessary to continuously collect large data. Therefore, the color, value, internal temperature, and moisture of greenhouse-grown fruits are collected and secured in real time using color, weight, and temperature/humidity sensors. The proposed FPSML provides an architecture that can be used repeatedly for a similar fruit crop. It allows for a more accurate harvest time as massive data is accumulated continuously.

• The Korean Journal of Franchise Management
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• v.10 no.3
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• pp.37-52
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• 2019

Purpose - This study examined the relationship between service quality, perceived value, customer satisfaction and behavioral intention of coffee shop using CoffeeSERV scale. In this model, CoffeeSERV scale consists of fundamental characteristics, physical environment, confidence, beverage characteristics, and representation factors. In particular, this study tried to demonstrate the moderating effect of customer's regulatory focus orientation among in the relationships between service quality, perceived value, customer satisfaction and behavioral intention. Research design, data, and methodology - This study intends to expand the existing service quality research by using the coffee shop service quality measurement tool developed by domestic researchers. I wanted to find some implications for the trend. In particular, this study applied the regulatory focus theory to identify individual differences of customers regulatory focusing motivation. In order to verify several hypotheses, the data were 227 college students and analyzed with SPSS/PC 21.0 and SmartPLS 3 program. The moderating role of customer's regulatory focusing motivation was tested using multi-group analysis with SmartPLS 3 program. Results - The resutls are as follows. First, the fundamental characteristic factors only had a significant influence on the utilitarian value perception, but in the hedonic value perception, all other service factors except for the beverage characteristic had a statistically significant effect. Second, utilitarian and hedonic value had significant effects on customer satisfaction. Third, customer satisfaction had a significant effect on behavioral intention. Finally, the regulatory focus orientation played a moderating role in the relationship between beverage characteristic - utilitarian value, representation - utilitarian value, fundamental characteristic - hedonic value, physical environment - hedonic value, confidence - hedonic value, and utilitarian value - behavioral intention. Conclusions - The results of this study show that the various service quality factors that make up the CoffeeSERV scale have different effects on utilitarian and hedonic value. This means that perceived benefits from product and service experience have different impacts on the customer's experience. Therefore, marketers should identify the impacts of service quality dimension that customers who use coffee shops consider important, understand the impact process of these quality factors on experience value, customer satisfaction, and behavioral intention, and allocate limited marketing budget. The results also show that it is possible to establish differentiatied response strategies using customer's regulatory focus orientation to find ways to enhance utlitarian and hedonic value, customer satisfaction, and behavioral intention using various Coffeeshop service quality factors. At the end of this paper, some limitations and future research directions were suggested.