• 복식문화연구
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• 제15권6호
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• pp.929-938
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• 2007

The purpose of this study was to explore the consumers' purchasing pattern and dissatisfaction with the quality of the jean pants. A total of 695 men and women completed the questionnaire. The questionnaire for the survey measured consumer's jean pants purchasing pattern and dissatisfaction for quality. The results of this study showed that men bought higher priced jeans. Women in their twenties purchased and worn jeans frequently and men and women in age 20s mainly bought jeans at wholesale stores or department stores; but, majority of subjects in their thirties bought jeans at discount stores. Consumer's dissatisfaction with the quality of jean pants was significantly different among the groups by age, gender or their pursuing buying benefit. The men and women in age 30s were dissatisfied with harshness of the denim fabric. The subjects, who highly concerned on the aesthetic value, were dissatisfied with the inconsistence color of the jean pants after washing. Men and women who valued the functional performance of jean pants, were dissatisfied with low sweat absorbancy of jean pants material. The results of this study showed that the consumer's buying pattern for jean pants were differentiated by their age and gender. These results imply that jean pants manufacturers should develop jean pants to meet the needs of their target market. The jean pants, which were manufactured for discount stores, should be made of fabrics with good sweat absorbancy and soft hand. The fashion jean pants, which were targeted for women seeking aesthetic values, should be improved to maintain color consistency of the fabric.

• 한국융합학회논문지
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• 제9권9호
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• pp.159-165
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• 2018

이 연구에서는 성장하고 있는 O2O 기반 식품 배달 플랫폼 서비스의 발전 방안을 모색하였다. 식품 배달 플랫폼은 IT와 신기술 적용을 더 해 기존에 없던 수익구조를 새롭게 창출하고 있으며, 모바일 환경에 익숙한 젊은 세대가 주 소비자로 떠오르고 있다. 연구방법으로는 국내외 배달 플랫폼 사례 조사를 통해서 발전 방안을 제시하였다. 식품 배달 플랫폼 시장은 IT, 물류, 제조, 유통 등의 인수합병을 통한 사업 확장 등 적극적인 발전을 보이며, 앞으로는 수수료 제로, 할인 이벤트를 통한 가입자 유치 등 활발한 마케팅으로 주 소비자들의 지속적인 이용을 끌어내야 한다. 이 연구를 기반으로 향후 식품 배달 플랫폼 외에 다양한 채널의 배달 플랫폼과 더불어 이용 고객의 총체적 경험 가치를 위한 후속 연구가 필요하다.

• 토지주택연구
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• 제7권4호
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• pp.177-189
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• 2016

해외도시개발은 선진국이 해외시장을 개척하고, 개도국이 당면한 도시문제를 해결할 수 있는 바람직한 솔루션임에도 불구하고 위험성이 높다. 선진국과 개도국은 서로간에 잘 알지 못하기 때문에 위험성이 높은 과업을 착수하기에는 신뢰가 부족한 경우가 있다. 본 연구는 양자 간의 신뢰를 향상시킬 수 있는 협력 프레임워크를 구축하고자 한다. 결론적으로 신뢰구축을 위해서는 작은 규모라도 협업을 반복하는 경험을 쌓는 것이 중요하다. 신뢰의 감정은 카리스마와 공감이라는 기제를 통해 구축할 수 있다. 카리스마는 반복적인 성공과 성과에 대한 지속적인 노출이 중요한 역할을 하며, 공감은 공동작업과 공간의 공유가 중요하다. 이것은 협업이라는 공통점을 가진다. 다섯 개의 해외도시개발사례를 분석하여 카리스마와 공감의 기제를 적용하였으며 이를 통해 해외도시개발 협력 프레임워크를 구축하였다.

• 한국의류학회지
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• 제37권3호
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• pp.334-347
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• 2013

This study obtains information required for a comprehensive understanding of the brand-switching behavior by cosmetics consumers and for the establishment of effective strategies to make customers more loyal to the company. The study examines the relationships between customer shopping orientation and brand switching motives with respect to cosmeceuticals. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 1,258 females between the ages of 20's and 30's residing in Seoul and the Gyeonggi area who use whitening products, sunscreen, or other anti-aging cosmetics. The results showed that shopping orientation influenced brand-switching motives in regards to purchasing cosmeceuticals. The orientation of depending on information and seeking fashion trend were the major factors to induce brand-switching behavior in purchasing whitening products, sunscreen, and anti-aging treatments. However, there were differences in the type of factors of shopping orientation and in their intensity of affecting brand-switching motives depending on the specific cosmeceuticals. In particular, in the case of sunscreen, as compared to other products, the customer shopping orientation should be considered from more diverse perspectives in order to formulate effective marketing strategies related to brand switching. In light of these results, customer shopping orientation with respect to cosmeceuticals is a variable that influences the cause brand switching. Therefore, differentiated marketing strategies that reflect the different characteristics of shopping orientation according to each item of cosmeceuticals are recommended to improve the satisfaction level of the companies' target market. Current consumer needs for practical benefits and for new products should be simultaneously reflected in the plans for new product development of each type of cosmeceutical.

• 기술혁신연구
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• 제24권3호
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• pp.139-159
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• 2016

본 연구는 이공계 대졸자 초기노동시장 경력개발 모형 연구로 과학기술인력의 경력개발을 촉진하는 요인을 살펴보고자 하였다. 과학기술인력의 경력에 영향을 미치는 요인을 포괄한 세 가지 로짓 분석 모형을 구성하고 분석하였다. 과학기술인력 전문직업에 안착하는 요인을 분석하기 위한 설명변수는 크게 2011년 일자리 속성, 현재 일자리 속성, 근로조건 변화 속성, 취업 노력 속성, 대학 교육 속성, 인적 속성 등으로 나누어 구성하였다. 세 가지 분석 모형은 일자리 속성 위주의 설명변수를 주로 포함한 수요측면 모형, 취업노력이나 대학 교육 속성 등을 중심으로 한 공급측면 모형, 모든 설명변수를 포함한 종합 모형이다. 분석 결과 과학기술인력의 안정적인 경력개발을 위해서는 대학교육 등 공급측면보다 수요측면의 일자리 속성이 훨씬 더 중요하게 나타났다. 결국 초기에 안정적으로 과학기술전문직업에 안착할 수 있도록 좋은 일자리 창출과 매칭 정책이 가장 절실한 정책이다.

• 패션비즈니스
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• 제14권5호
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• pp.78-92
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• 2010

The culture phenomenon, which the desire of self expression is noticeable and the diversity of gender identity is widely accepted, simply makes a difference in the lifestyle of one human being rather than the dichotomous classification of male and female. Now, the delicate and aesthetic sensitivity classified as the feminine characteristics is no longer the exclusive property of female and this refers to substituting it as a social gender from the concept of biological sex. This phenomenon has influenced on the male culture and is creating various codes according to the cultural gender extended from the gender as a social role. Also, the transition into the western lifestyle has extended the aesthetic emotion to accommodate new codes from the diversification and globalization of lifestyle. The mansumer power, which does not care too much about the money for the emotionally attached items, has enabled various fashion styles. After analyzing the diversified clothing behavior conducted by these people in connection with the social phenomenon, First, this shows the phenomenon of emotional value pursuit that finds pleasure over the clothing as the item of augmented reality is added to the concept of play, in which the real space referred to as garment and virtual space of playing the rock, paper and scissors game meet together within the augmented reality. Second, the convergence concept has enabled the coordination of new style by obscuring the area of design concept and this refers to the changes in design from the development of new items and transformation into double-style details. Third, the divergence that intensively provides specific use/convenience and specialized value shows a change in the fashion market from the phenomenon that admits various gene rations of culture and specifically, takes differently about the recognition of middle-aged males. Fourth, the variety seeking tendency receives attention as the value of future design together with the phenomenon of discriminative value pursuit. In the male fashion, it is linked to the collaboration with the design area and this tells that the fashion with the narcissistic cross-dressing and motto of neutral gender without being sided to male/female is rising.

• 한국건설관리학회논문집
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• 제8권5호
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• pp.119-131
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• 2007

건설 프로젝트에서 설계시공 일괄방식은 프로젝트에 참가하는 모든 참여자가 협력하기 때문에 일관성, 공기단축, 품질향상, 프로젝트 요구를 만족시키는 설계의 혁신과 같은 효과를 기대할 수 있는 발주방식이다. 서구에서 일괄방식은 우수한 발주방식을 찾고자 하는 노력의 결과로 보고 있으며, 성과분석 결과 공기단축, 비용절감, 품질향상 등이 분리방식에 비하여 우수한 것으로 입증되어 발주가 확대되고 있다. 일괄방식은 1975년 국내에 도입되어 9000년까지 공공부문 전체 프로젝트의 10% 이하에만 적용되었으나, 이후부터 지속적으로 증가하여 2005년에는 26%까지 그 적용이 증가하였다. 이에 본 연구에서는 건설통계분석, 발주방식 성과분석, 설문조사를 바탕으로 시스템 다이내믹스 인과지도를 작성하여 그 원인을 분석하고 서구에서와 같이 우수한 발주방식으로 정착되기 위한 정책적 개선방안을 제시하고자 한다.

• 디지털융복합연구
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• 제18권3호
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• pp.317-323
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• 2020

본 연구는 이어폰의 구매 전부터 폐기까지 이어지는 과정에서 Z세대가 고객, 사용자로서 경험하는 요소에 대한 사용 행태를 분석하여 각 단계에 중점을 두어야 할 요소를 찾아 디자인, 기능 등의 사용자 경험을 향상한 제품 개발에 기초가 되고자 하는 연구이다. 이어폰의 고객 경험 및 사용자 경험에 대한 설문과 심층 인터뷰를 통해 Z세대의 이어폰 사용 행태를 분석하였다. 분석을 통해 공통적 또는 특징적으로 보이는 연구 결과를 얻을 수 있었다. 브랜드 의존도 바탕의 사용자 경험과 경험의 공유 양상, 단순화된 디자인과 편의성 추구 등이었고 이는 Z세대의 라이프 스타일이 바탕이 된 연구 결과임을 확인할 수 있었다. 본 연구는 향후 소비의 주체가 될 Z세대의 특성을 활용할 제품 연구와 마케팅 전략에 기초 연구가 될 것이라고 기대한다.

• 경영과정보연구
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• 제4권
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• pp.29-66
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• 2000

The current economic environmental changes such as globalization, information and opening of the market is calling for or needing the more rapid change of management and/or marketing strategies of the company than they did before to survive in tile borderless international competition. Under this situation, this study focuses on the correspondence strategies of Electronic Commerce which is one of the key elements to overcome or lead the above demands through seeking the problems of the current EC acception and application specially in Chollabuk Do province. For the above purpose, this study surveys the questionary with business firms of above area and figures out what is the correlation between business form and size and EC acception and application and what is the problems on it. And than provides several counter strategies which are following based on the survey to keep this area companies from out of business and lead the above economic environmental changes. To expand the adoption and application of EC to this area, firstly, top managers of the company must recognize the necessity and importance of EC compared with traditional commerce and change their perception and attitude concerning EC positively, and than try to accept it as soon as possible. Secondly, the company need the retained earning to invest to EC and educate their managers and employees with total participation. Thirdly, local government has to improve its attention to EC as a best way or opportunity to reduce and overcome the economical gap and development its economy because EC can remove the physical time or distance and space, scale and capital limitations. Finally, government has to expand and establish information infrastructure such as technical infrastructure(communication and security technology), Functional infrastructure like standard protocol, Organizational infrastructure(interchange agreement, relative law) and social infrastructure to improve efficient electronic transaction which can Increase the company' international compatitiveness under the current economy trend.

• 가정과삶의질연구
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• 제23권3호
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• pp.153-167
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• 2005

This study was conducted to help develop women's human resources and promote married women's return to workforce. Using various data, we examined the patterns of Korean women's economic activities over the lifecycle, career discontinuation and return to the workforce. We also interviewed twenty full-time housewives who wanted to return to workforce. The interview questions included reasons for seeking employment, desired working conditions, and difficulties in finding a job. Major findings are as follows: First, there were two groups with respect to reasons why they want employment One was an economic need such as earning basic living expenses and supporting the family. The other was self-realization and social participation. Second most women wanted to do unskilled labor such as housekeeping work, whereas some young or well-educated women looked for a professional job. Third, married women preferred part-time jobs, which were compatible with their family care demands. Most of them wanted a workplace located close to home. The women with child-care responsibility preferred working at home. Fourth, regarding difficulties of returning to workforce, they pointed out vocational ability problems due to their career discontinuation, social prejudice such as gender discrimination and psychological pressure in maintaining work and family at the same time. In order to promote employment of married women, it is required not only to change social prejudices but also to increase effectiveness in policy implementation. In addition, counseling for job-search and vocational ability training programs should be provide.