• 제목/요약/키워드: Market-Oriented Strategy

검색결과 173건 처리시간 0.021초

유비쿼터스 기술동향 및 대응방안에 관한 연구 (A Study of Ubiquitous Technology Trends and Confrontation Plans)

  • 이승렬;윤호군;정화영
    • 디지털콘텐츠학회 논문지
    • /
    • 제4권1호
    • /
    • pp.35-44
    • /
    • 2003
  • 유비쿼터스 컴퓨팅은 모든곳에 존재하는 네트워크라는 의미로서 언제, 어디서나, 누구나 대용량의 통신망을 사용할 수 있음을 가리킨다. 유비쿼터스는 분산되어 있는 수많은 컴퓨터들이 서로 연결되어 있어서 사람이 컴퓨터들을 의식하지 않고도 자연스럽게 컴퓨팅 기술을 이용할 수 있는 컴퓨팅 환경을 뜻한다. 현재의 유비쿼터스 연구는 미국. 일본, 유럽등 주요 선진국에서 중점적으로 연구되고 있으며, IT분야의 새로운 핫이슈로 되고있다. 본 연구에서는 미국, 일본, 유럽의 유비쿼터스 시장의 발전 전략과 동향을 살펴보고, 한국에서의 유비쿼터스를 기반으로 하는 정보화 사회, 그리고 새로운 패러다임의 u-Korea 비전을 밝혀 보고자 한다.

  • PDF

소비자 문화 트렌드 변화에 따른 현대 패션산업 특성 고찰 - 리처드 도킨스의 밈(meme) 이론을 중심으로 - (A Study of Contemporary Fashion Industry According as the Change of Customer's Cultural Trend - Focusing on the 'Meme' Theory of Richard Dowkins -)

  • 양희영
    • 한국의상디자인학회지
    • /
    • 제15권4호
    • /
    • pp.83-99
    • /
    • 2013
  • This research is a follow-up study about analysis on the many different customer groups and their various culture trend, which intends to realize diverse values depending on the sense. The purpose of this study was to develop direction forecast for the future fashion industry through consideration about the characteristics of contemporary fashion industry by the change of different customer's culture trend. And also try to find solution to survival strategy of fashion fields able to evolve with customer. Change of the customer's cultural trend draws a shift in policy in the 21st fashion industry as follows : 1) mash-up 2) complexation through decentering and blurring 3) invisible and immaterial value oriented 4) expansion of minor small market. Moreover, this shows sociocultural meaning as follows. First is spread of flexible and horizontal relationship through collaborative consumption and collaboration. Second is concentration on floating and indeterminate chance through dismantling of various different fashion categories. Third is formation of the permanent difference by selection and focus. Last is expansion of understanding about cultural-ecology. Customer cultural trend is 'meme' of cultural gene in fashion field, so it intends to co-evolute with customer by continuous change.

  • PDF

주민서비스 [입체체험관] 프로젝트 - '중랑 한(HAN : Here And Now)마음 만들기' 마케팅을 위한 -

  • 김영희
    • 한국디지털정책학회:학술대회논문집
    • /
    • 한국디지털정책학회 2007년도 춘계학술대회
    • /
    • pp.117-126
    • /
    • 2007
  • The current participative government has started to carry out Residents Service Reform that transforms the transmission system of suppliers' oriented convenience to one-stop tai for made civil and governmental integral ion service for the purpose of realizing universal Social Benefits in responding to increasing desires of people according to the changes of social and economic conditions by overcoming the existing limit of transmission system. This study has analyzed the status and problems of local autonomous organizations according to the innovation of support for the life of residents and in order to solve these problems, I present the implementation strategy of transmission system of civil and government cooperation tailor-made integral ion service through the project of "30 experiencing hall for Social Benefits, " which is a joint project of civil and government dove loped by Jungrang-gu. In addition, it aims for the completed accomplishments of this project to settle as eight largest services market ing brand in 30 method and also as the best strategic brand for the "establishment of network of civil and governmental cooperation" with suppliers of public services, suppliers of civil service, and residents, who are suppliers as well as potential customers, for solving problems of local communities.

  • PDF

우리 나라 패션 산업을 위한 패션 비즈니스 리엔지니어링에 관한 연구 (A Study on Fashion Business Reengineering for Korean Fashion Industry)

  • 김문숙;한정지;최은정;홍인숙
    • 복식문화연구
    • /
    • 제7권4호
    • /
    • pp.1-13
    • /
    • 1999
  • The purpose of this study is to remind the necessity of reengineering establishment of future-oriented fashion industry and to research the devices for the devices for the system establishment at this present time when the consumer\`s demands level is extremely high. This research has been done by the literature review of the relative articles, books and the case study. First, through the analysis of the important changes and movements of fashion industry environment by the environmental interpretation model of Draft and Weick, the strategic development, corresponding the environment change of fashion industry, has been attempted. Second, this study examined QR integration management method according to the Kunz\`s behavior theory of the apparel firms. Third, as the prior occupation strategy regarding the things can be done very well from now on the things are needed, the necessity and establishment of SCM, based on companionship and beyond the boundary between the companies has been studied through the exchange of the data of manufacture and sales which has been regarded as the secret of the companies. Finally, to become a company to lead the market, in addition to the re-organization of the internal process of a company with the leadership which has the clear vision for the consumer\`s satisfaction, the process have ti be integrated under the cooperation with its business partners and the cost have to be reduces, and the which takes to correspond to the consumer\`s requirements have to be reduced.

  • PDF

제품중심 국제환경규제와 한국기업의 대응 -전기.전자제품의 환경규제를 중심으로- (The Product-Oriented International Environmental Regulations and Korean Firm' Countermeasures - Focusing on the Electrical and Electronic Industry-)

  • 명창식
    • 경영과정보연구
    • /
    • 제24권
    • /
    • pp.45-71
    • /
    • 2008
  • These days the international environmental regulations of the developed countries, especially from the EU, are rapidly changed to the regulations of product-based environment from a conventional end-of-pipe environmental technology. Especially the motive in this paper come from the EU's electrical and electronic equipment environment regulation. It may affect much to whole export of Korea Firms Integrated product policy has the potential to increase not only competitive power in today's global market, but also trade compatibility between countries. Furthermore it is important to make a contribution to sustainable development. CEOs must change their notions about firms' environmental policy from the end-of-pipe approach to the sustainable approach to improve company's competitive power. As emphasized a paradigm of naw environmental management by EU' environmental directives, the company must establish clean production system to save resources and reduces pollutant. Also Korean Company constructs a systematical network to collect EU' environmental regulation information which are changing rapidly. Large company will cooperate with small and medium-sized firm for their win-win strategy in the field of environmental management. Also it is necessary to make the domestic regulations of product-based environment to meet the international environmental regulations.

  • PDF

S.I.P(Store Identity Program)을 적용한 백화점 화장품매장 디자인 계획 (Design Plan for Department Store's Cosmetic Shop Application of S.I.P(Store Identity Program))

  • 이주형
    • 한국실내디자인학회:학술대회논문집
    • /
    • 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
    • /
    • pp.82-85
    • /
    • 2008
  • A cosmetic shop in a department store is the best place in Korea's cosmetic market flow that shows the total image of each brand. The present day departmental cosmetic shops are centered around global brands and comparative brand power is competing with a small number of local brands. It is a fact that not only regarding the brand power of local brands but also the space design of their shops are different than the global brands. And, influenced by a modern society, culture, economic surrounding, the customers are getting original and individual. Their individualistic life style is demanding a shop environment with new concept. Such a sale environment is not for just product sale and a place where exchange economy of sale occurs. It is requisite for communication where total marketing strategy Is used In an active way. We must acknowledge it as a symbolic place being the ultimate site of customer oriented exchange economy showing the image of both product and the company. The aim of this plan is to set up a sale environment that will enhance the brand awareness and product value. We intended to provide purchase comfort and visual effect to the customer simultaneously with an Increase in customer attention by putting in the appropriate design requisites as per the brand specialty and by the application of a distinguished S.I.P (Store Identity Program) for the shop.

  • PDF

시력교정수술환자의 병원선택요인과 만족도 (Hospital Selection Factors and Patient Satisfaction of Refractive Surgery Patients)

  • 이구슬;손태용
    • 보건의료산업학회지
    • /
    • 제6권4호
    • /
    • pp.279-294
    • /
    • 2012
  • The study compared refractive surgery patients' hospital selection factors and satisfaction, through this to see the factors influencing patients' satisfaction, aiming at 235 patients visiting two Eye hospitals. The research results are followed. First, target group's hospital selection factors appeared facilities and environment factor, reliability factor, personal service factor, and accessibility factor in the order. Second, patients' satisfaction appeared reliability factor, facilities and environment factor, and personal factor in the order. Fourth, in the result comparing patients' expectation on hospital selection and satisfaction score, all factors of facilities and environment, personal service, and reliability had high satisfaction score than expectation. Third, in the result of factors influencing refractive surgery patients' satisfaction, in surgery determination period, surgery expenditure, and hospital selection factors among characteristics relating to refractive surgery, facilities and environment, personal service, and reliability appeared as satisfaction influencing factors. In conclusion, the study found that hospital selection factors and satisfaction influencing factors by refractive surgery patients' surgery type are considered to be able to be used to establish marketing strategy in the fields excluded from insurance application, the researches to improve patients' satisfaction in patient-oriented medical market should be continuously proceeded.

국내 육가공 산업의 현황과 전망 (Current status and prospect of Korea meat processing industry)

  • 김형상;진구복
    • 식품과학과 산업
    • /
    • 제51권3호
    • /
    • pp.229-237
    • /
    • 2018
  • The objective of this paper is to understand the history, current status, and future of Korea meat processing industry. The numbers of businesses, employees and distribution in the domestic meat processing industry have steadily increased year by year. The trends of the Korea meat processing market are being launched with customized products due to rapid changes in consumer's lifestyle. Futhermore, the misconceptions against meat products have been still going on these days. Thus, meat products are perceived as a representative food for fast food and junk food to consumers, and growth of meat processing industry was slow-down due to concerns that some additives contained in meat products, such as phosphate and nitrite may not be good for human health, as World Health Organization (WHO) reported a couple of years ago. Therefore, future meat processing industries should be developed safe, and high quality consumer-oriented products. Finally, it will be able to achieve the unlimited development of the Korea meat processing industry by monitoring rapidly changing consumer needs, improving awareness and producing high quality meat products.

Studies on Change of Logistics Concept and Introduction of 4PL

  • KIM, Jin-Hwan
    • 동아시아경상학회지
    • /
    • 제9권1호
    • /
    • pp.27-39
    • /
    • 2021
  • Purpose - According to the actual change of the logistics concept, the outsourcing activities of companies are actively progressing, and this is proceeding to third-party logistics and fourth-party logistics. This change in logistics situation raises the need for an in-depth understanding of four-party logistics. Research design, data, and methodology - In this study, first of all, the theoretical aspects of changes in the logistics concept are identified, along with the outsourcing and third-party logistics. Finally, the concept of four-party logistics, the background of its introduction, and future prospects will be explored. Result - The meaning of physical distribution is now passing through the existing three-party logistics and entering the era of four-way logistics. In addition, cost reduction and improvement of customer service through advanced logistics strategy can be said to be the company's competitiveness. Through this study, it can be seen that the conceptual change of logistics and the introduction of four-party logistics are closely related to the survival of the company's deficit in the market. Conclusion - In modern society, logistical competitiveness is the competitiveness of a company, and logistical activities of a company can be achieved through the process of entering the four-party logistics from the existing third-party logistics based on outsourcing. Then more customer-oriented service can be provided.

Lessons learned from Multinational Parties Involved Program Management Consortiums in Korea

  • KO, Ok-Yeol
    • 국제학술발표논문집
    • /
    • The 6th International Conference on Construction Engineering and Project Management
    • /
    • pp.32-36
    • /
    • 2015
  • This study explores the issue of program management consortia involving multinational participants. The aim of this research was to leverage advantages in program management (PM) skills and PM model improvement in product line construction in mega scale construction programs, typically funded by public funds. Such ventures involve multinational parties using dedicated partnering based on a program management consortium (PMC) to reduce confrontation between parties in complex circumstances, allowing an open and non-adversarial approach to project management. This research also seeks to implement an ongoing feedback program of best practices and lessons learned to minimize the repetition of mistakes and to reduce costs in sequenced construction. Recently, the Korean government has planned to undertake three large new projects: the Korean Peninsula major river maintenance, the reclamation of Se-Mangum, and the Science/Business City. This paper starts by providing a framework for the cost-reduction strategy for the United States Forces Korea (USFK) Relocation Program, which will be funded with public funds and a private fund investment (PFI) that combines programs executed by two governments as owners and multinational stakeholders, joined in the PMC. The establishment of project-oriented consortia is an innovative and non-adversarial approach to massive international construction projects. Such projects have used various tools effectively and skillfully. This experience may offer an opportunity to practice new and advanced program management delivery methods, and it is expected that Korea will gain a competitive advantage in the international construction market.

  • PDF