• 마케팅과학연구
• /
• 제19권2호
• /
• pp.53-67
• /
• 2009

For the last decades, service quality has been studied as one of the most important tools for a service company to compete with the other companies. Based on these past researches, it has been agreed that the service quality is a basic and powerful tool to create the competitive advantage. Due to similar reason, many service marketing practitioners have been also focused on the service quality to retain the existing consumers and collect the new consumers. However, service quality is subjectively perceived by individual consumers. Consumer evaluation of service quality can be different from each other. Especially consumers with one life-style may evaluate the service quality differently from the consumers with the other life-styles. Therefore we need to know whether there are differences in service quality perception on the categories of life-style. Life-style refers to a distinctive mode of living in its aggregate and broadest sense. It embodies the patterns that were developed and emerged from the dynamics of living in a society. Since the concept of life-style and its relationship to marketing was introduced in 1963 by William Lazer, methods of measuring the life-style and their application have been developed. Life-style has been usually used to segment the marketplace because it offers marketers a unique and important view of the market. When Life-style is combined with clustering methods, life-style segmentation can generate identifiable whole persons rather than isolated fragment. Life-style segmentation begins with people instead of products and classifies them into different life-style types, each characterized by a unique style of living based on a wide range of activities, interests, and opinions(Plummer, 1974). In this study we applies the life-style segmentation based on the AIO(Activities, Interests, and Opinions) to the consumers of the large discount stores. In Korea, the large discount store market has entered into maturity stage so that the market differentiation strategy is becoming a more critical issue to the marketing practitioners. One of the most important tools to differentiate from the competitors in large discount store market is continuously to provide service of better quality than competitors. This study tries to find answers about the following questions: 1) How can we categorize the consumer life-styles in the large discount store? 2) What are the characteristics of the categorized groups? 3) Are there any differences in service quality perception among the consumers with different life-styles 4) Are there any differences in consumer behavior among them in the large discount store? For the purpose, we collected survey data from consumers and analyzed the data with the SPSS package where we had $X^2$-test, factor analysis, ANOVA, MANOVA, and cluster analysis. The survey was made during one month in the April of 2008. Among the collected 306 copies of questionnaires, 281 copies were chosen as the effective samples for empirical analysis except 25 copies with wrong responses. To identify the life-style patterns, we used the measures employed by Kim and Kwon(1999), where 44 items on a seven-point scale were used to measure factors of the life-style patterns. The Principal Component Method was used for factor extraction, and the VARIMAX orthogonal factor rotation was employed. The 7 items showing low factor loading were eliminated. The results of the factor analysis suggested that nine factors of the life-style patterns were identified as follows: 1) the equality-of-sexes and pursuit-of-independence tendency 2) self-management tendency 3) sociable tendency 4) self-display tendency 5) degree of a dilettante life 6) pursuit-of-information tendency 7) bargain hunter tendency 8) TV preference tendency 9) pursuit-of-leisure tendency. Next, after the K-means cluster analysis was performed with nine factors of the life-style patterns, the life-styles of the respondents were classified into four groups which are named as the 'progressive practicality-oriented group', 'positive success-oriented group', 'sociable ostentation-oriented group', 'stable conservation-oriented group'. The analysis results for usage behavior between the market segments showed statistically significant differences in the frequency of usage, duration time in the store, consumer satisfaction, and loyalty. Also, we tried to investigate whether the large discount store consumers differently perceive the quality of service based upon the types of life-style. To measure the service quality of large discount store, we adapted several measurement models measuring the service quality such as SERVPERF, BCP, R-SERVPERF, R-BCP. MANOVA and One-Way ANOVA were performed to confirm the difference in service quality perception based on the market segments. The results have also shown significant differences between life-style types in service quality perception. These findings show that the large discount store marketers should consider consumer life-style as one of the most important market segments for marketing and understand the difference in service quality perception between life-style types. Our findings give important implications to marketers of large discount stores as well as life-style researchers. First, this study showed there were significant differences in consumer's service quality perception and usage behavior between the types of life-style. It provides evidence that the life-style approach can be a important basis in segmenting the large discount store market and will make consumers perceive the service quality high. Second, most previous researches on service quality have been in aggregate level. However, our results imply that the future research on service quality have to focus on segment level.

• 한국인터넷방송통신학회논문지
• /
• 제17권4호
• /
• pp.203-208
• /
• 2017

최근 청년 실업 문제가 심각한 사회적 문제로 대두되면서, 대학 졸업자에 대한 원활한 사회 진출에 도움이 될 수 있도록 대학을 중심으로 졸업자에 대한 현장중심 맞춤형 교육과 산업현장에서 요구하는 경험중심 인재상을 반영한 다양한 산학협력 프로젝트가 기획되어 실시되고 있다. 그러나 이러한 노력들은 현실 취업시장 상황을 제대로 반영하지 못하고 많은 취업 실패와 시행착오를 겪고 있는 것이 현실이다. 본 연구에서는 현재 취업을 앞두고 있는 4학년을 대상으로 BLE분야 중견기업과 긴밀한 산학협력을 통해 학생 경험중심의 현장 맞춤형 소프트웨어 개발 인력양성을 위한 사업모델을 제안하여 산학협력 프로젝트를 수행하였으며, 그 결과 사업모델에 대한 사업성 평가와 약점 및 위협 요인에 대한 대응전략 분석을 통해 문제점과 실패 요인을 찾아내어 개선된 사업모델을 제안하였다.

• 한국수자원학회:학술대회논문집
• /
• 한국수자원학회 2022년도 학술발표회
• /
• pp.211-211
• /
• 2022

The marketization reform from the open-door policy in 1978 was not only booming export-oriented industries with foreign investment but also expanding the role of private actors in the Chinese water sector. Private Sector Participation (PSP) has become an important element in developing urban infrastructure by providing better services with advanced facilities. The rapid development of PSP-driven urban water infrastructure in China has a positive impacted on Chinese economic development, particularly in coastal areas. PPPs in some coastal areas have successfully spread out over China since China applied the first Build-Operate-Transfer (BOT) mode in the water sector in the early 1990s. The market-oriented water and wastewater, Public-Private Partnership (PPP) mechanism in the initial period of China has been transformed into a state-dominated PPP mechanism. The development pattern of the water and wastewater PPPs in China has been divided in four stages: the first period from 1984 to 2002, the second period from 2003 to 2008, the third period from 2009 to 2014, and the last period after 2015. The study aims to investigate the successful process of water and wastewater PPPs in local areas through five socioeconomic elements: export-oriented economic strategy, urbanization, cheap land policy, infrastructure investment, and water issues and climate change. In addition, the study focuses on analyzing the extent to which the Chinese government re-asserted its control over the PPP mechanism by classifying five elements in three different development Phases from early 2000 to 2020. The Jiangsu Province in the estern coastal area has actively invited PPP projects in the water and wastewater sectors. The successful introduction and rapid growth of PPPs in the urban water infrastructure has made the province an attractive area for a foreign investor.

• 수산경영론집
• /
• 제25권2호
• /
• pp.1-46
• /
• 1994

The Purpose of this research is to analyze and discuss the development of yellowtail aquaculture industry in Japan and its management structure. The research includes the following : (a) It confirms the industrial conditions of yellowtail aqaculture which has a national technical and mass production system that has been developed at great speed. (b) It analyzes yellowtail aqaculture development from a family - oriented management to a large scale production. (c) It examines how the fisheries cooperatives harmonized their role with the object of individual aqaculture management and aqaculture fishing ground management. The reasons for this study focusing on the yellowtail aqaculture industry of Japan are : (a) The yellowtail aqaculture is regared as a typical field in aqaculture because it reflects the general aqaculture history, quantity of fisheries aqaculture product, the number of fishermen involved in this industry, technology , and the live and fish market formation in Japan. (b) The aqaculture has the most powerful entrepreneurial in financial and management style. The aqaculture industry also has a most individual management style which includes planned production and shipping strategy. This research has attempted to study the industrial processes of fisheries aqaculture industry and its management development, and focused on the yellowtail aqaculture industry of Japan. This work also includes data about the aqaculture management of fisheries cooperatives and case by case analysis of aqaculture production. The following results were obtained from this study : First, even though ocean, weather conditions, and widespread propagation of places suitable for aqaculture in Japan were crucial factors in aqaculture development, it must be pointed out that fisheries policy in Japan changed from "catching" in the 1960s to "cultivating". Second, the widespread course of fisheries cultivating technology in Japan has had two characteristics. One is that early aqaculture technology spread to the southern part of Japan and the other is that the metal nets were widely used in the northern part in the 1970s. Japan's yellowtail aqaculture industry's overproduction was due to metal nets. However, the use of mwtal nets also contributed to the improvement of aqaculture and the strategic aspects of aqaculture management. In addition, it should be stressed that Kagoshima prefecture as the pioneer of metal nets contributed to fisheries aqaculture development in japan. Third, as aqaculture technology developed, entrepreneurial qualities of aqaculture management also developed this field into a large scale business. Even though it is not clear, large scale management of yellowtail aqaculture shows evidence of superiority over small andmedium - size management of yellowtail aqaculture. Fourth, yellowtail aqaculture management in Japan hascontributed to the production system and aqaculture strategy to meet consumers' needs and market demands from weather - oriented trational fisheries industry, which overcame their overproduction structure. Fifth, Japanese fisheries cooperative played very important roles in the prevention of fishing grounds production from destruction and in promoting suitable aqaculture facilities so that aqaculture could grow continually.ld grow continually.

• 한국건설관리학회논문집
• /
• 제17권2호
• /
• pp.49-57
• /
• 2016

국토교통연구개발 사업은 산학연 전문가 수요조사를 통하여 과제를 발굴하고, 세부 기획사업을 통하여 연구개발사업이 추진되고 있다. 이러한 연구개발사업은 대부분 국내 사업에 적용할 목적으로 추진되어 왔다. 그러나 국내에서는 지속적인 연구개발투자에도 불구하고 해외건설사업 수주와 연관성이 있는 사업 투자보다는 세계 최고기술 확보를 위하여 과제를 발굴하고 추진하여 왔다. 따라서 본 연구는 해외건설 경쟁력 강화를 위한 해외진출 국가에 적합한 기술개발을 추진하기 위하여 해외건설시장 동향과 수주 분석 그리고 국내외 해외건설 연구개발 동향을 분석하였다. 이를 기반으로 우리나라 기업의 해외진출 확대를 유도하기 위한 진출 국가별 연구개발 기술개발 방향과 연구개발과제를 도출하였다. 기술개발방향은 해외시장 맞춤형 시장확대 관련, 해외공사 수익성 강화 관련, 글로벌 신시장 개척 관련으로 크게 세 가지로 구분하였고, 이를 토대로 해외건설관련 전문가를 대상으로 수요조사를 통하여 38개 과제 도출과 도출된 과제에 대한 우선순위 평가를 통하여 세 가지 연구개발방향에 맞추어 10개 과제를 도출하였다.

• 복식
• /
• 제15권
• /
• pp.253-265
• /
• 1990

This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

• Ocean and Polar Research
• /
• 제34권3호
• /
• pp.349-364
• /
• 2012

This study focuses on systematic structure of factors, which affect commercialization of ocean science and technology (OST), applying both grounded theory methodology (GTM) and semantic network analysis methodology (SNAM) by using in-depth interviews with 8 specialists previously experienced in the same field. This study further focuses on clarification of the distinctiveness and universality of commercialization factors on OST by comparatively analyzing on the commercialization factors of general sciences and technologies. Using SNAM, it was determined that commercialization success required connected support system, government support, technology marketing, technology power and characteristics of commercialized entities, which were identified as dominant factors. GTM presented an outcome that connected support systems among participants in commercialization and found that research institute strategies are significant factors in the core phenomenon of commercialization, while technology marketing, technology power and market-oriented technology are important conditions. In addition, the factors of technology, market, connection of participants and government support of commercialized entities are shown as equally important factors for commercialization of ocean science and technology. Secondly, SNAM results indicate that ocean science characteristics depend on a network of government support, research institute strategy, organization and manpower, capital power, and technology marketing, as these ocean science characteristics have been identified as significant factors in the GTM study. It has been determined that technology, market and government support should be connected in order for commercialization of ocean science and technology (OST). Moreover, commercialization methods, applied to the marketing of commercialization of ocean science and technology is differentiated from others since commercialization success is more relevant to these factors.

• 한국콘텐츠학회논문지
• /
• 제19권10호
• /
• pp.568-580
• /
• 2019

MaaS의 영향력이 주목받고 있는 가운데, 공유 모빌리티를 중심으로 모빌리티 서비스 시장이 급격히 성장하고 있다. 시장 선점을 위해서 현재 초기 확산단계에 있는 퍼스널 모빌리티 서비스 이용자의 인식과 경험을 파악하고, 향후 확장될 시장의 잠재 소비자들의 특성을 이해하는 것이 중요하다. 따라서 이 연구는 주관성 연구방법인 Q 방법론을 사용하여 퍼스널 모빌리티 이용자 유형을 분류하고 UX(User experience) 전략을 수립하고자 하였다. 제품 및 서비스 특성과 이용자의 개인적 특성 요소들을 중심으로 41개 구성하고, 잠재 사용자와 실사용자를 포함하는 30명의 P샘플을 대상으로 데이터를 수집하였다. QUANL 소프트웨어를 사용하여 수집한 데이터를 분석하였으며, 그 결과 (1)효율적인 이동 우선형(Mobility Efficiency), (2)경계하는 안전추구형(Safety First), (3)합리적인 여가활용형(Rational Utilization), (4)호기심 많은 재미추구형(Sheer Riding Pleasure)의 네 가지 심성 모형이 도출되었다.

• 한국콘텐츠학회논문지
• /
• 제13권3호
• /
• pp.318-329
• /
• 2013

공간정보는 정부정책 수립과 기업 경영활동 그리고 우리 일상생활 곳곳에 지대한 영향을 미치고 있다. 세계 공간정보산업이 급속도로 성장하면서 글로벌 공간정보서비스를 제공하는 디지털어스 기업들이 출현하고 있다. 이에 따라 공간정보산업의 최근 동향을 짚어보고 공간정보산업의 핵심성공요인을 파악하는 것이 절실히 요구된다. 본 연구는 공간정보 산업의 환경 변화에 대응한 디지털어스 기업들의 전략을 비교 분석한 후 공간정보 산업의 핵심 성공 요인을 도출하였다. 더불어서 공간정보산업 환경변화를 면밀하게 추적하기 위한 공간정보산업의 가치사슬과 시장세분화를 수행하고 디지털어스기업들의 대응전략을 체계적으로 분석하기 위하여 전략 분석 프레임웍도 제시하였다. 도출된 핵심성공요인은 다음과 같다. 첫째, 차별화된 품질의 공간정보 획득을 위해 노력해야 한다. 둘째, 소비자 지향적 융합콘텐츠의 확보에 주력해야 한다. 셋째, 고도화된 플랫폼 기능을 제공해야 한다. 넷째, 효과적이고 효율적인 글로벌 가치사슬의 구성이 필요하다.

• 한국건설관리학회논문집
• /
• 제6권4호
• /
• pp.113-121
• /
• 2005

프로젝트의 일정 네트워크는 선-후행 관계로 정의된 액티비티들로 구성되어있다. 액티비티를 완료하는데 소요되는 기간은 현재 주택시장은 시장경제 체제 하에서의 수요자 중심으로 시장이 변화되어가고 동시에 예측할 수 없는 경기 변동의 증대가 이어지고 있다 주택 보급률은 3002년에 벌써 $100\%$를 도달 하였으며 출생률은 계속하여 감소하는 추세에 있다. 이러한 악 조건 속에서 주택 건설업체들이 앞으로 신규고객을확보하고 이윤을 창출하기 위하여 더 이상 새로운 시장을 개척해 나가기 보다는 기존의 고객을 관리함으로써 계속해서 자사의 제품을 이용 할 수 있도록 하는 것이 올바른 방향일 것이다. 이에 본 연구에서는 주택건설업 부문에서의 CRM(고객관계관리) 적용방향을 모델하우스를 중심으로 현시점의 문제점을 제시하고 앞으로 후분양제도의 도입에 맞추어 모델하우스에서의 CRM을 대체할 수 있는 방법을 제안 하고자 한다.