• KDI Journal of Economic Policy
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• v.37 no.2
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• pp.64-97
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• 2015

This paper studies a series of capital market promotion policies Korea pursued over a 30-year period during its development era (1960s - 1980s). The purpose of this paper is twofold. The first purpose is to understand the policy approaches Korea took, and the second is to extract lessons that can benefit policymakers in the developing world, where capital market promotion is an important policy goal. There are two key features of Korea's capital market promotion policies. First, the government was actively involved, sometimes indirectly by giving tax incentives to encourage IPOs. However, in other times, it was directly involved by giving IPO orders and threatening those that did not comply. No stock exchange in a developed country has ever experienced such government involvement. Combined with rapid economic growth, this interventionist approached allowed the Korean stock market to experience phenomenal growth over a short period of time. Second, the capital market promotion policies had multiple objectives. One was to mobilize domestic capital for economic development. Another was to lower firms' debt-to-equity ratios. Most interestingly, however, the Korean government wanted to popularize stock ownership, thereby allowing ordinary Koreans to share in the fruits of economic growth.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.50
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• pp.277-308
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• 2011

Korea's economy has shown recovery since the global financial crisis in 2008. In the year 2010, Korea's export volume reached US D 467.4 billion and Korea is one of the main producer of IT equipment, electronics, ship-buildings, chemicals and automobiles. In particular, IT industry is one of the largest portion in Korea's export industries. The reason of the performance is that we develop innovative products to overseas markets and continued it. Also, there has been export support or promotion scheme in Korea. In this study, We need to evaluate the current system of export support and derive future challenges. This article has been studied to investigate relationship between export promotion and export performance. So, We classify export promotion program into 7 group(IT package, Market pioneers, Overseas exhibition, consultation invited buyers, International IT market research, Small Business IT export counseling center, Overseas marketing online) and the export performance was considered as the dependent variable. So the result are as follows. Factors on IT package, Market pioneers, overseas exhibition, International IT market research have been identified as influencing. and consultation invited buyers, Small Business IT export counseling center and Overseas marketing online have been identified as unimportant factor. So, We have to develop those Factors(IT package, Market pioneers, overseas exhibition, International IT market research) in the direction of strengthening the development of export support scheme.

• International Commerce and Information Review
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• v.12 no.1
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• pp.203-224
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• 2010

With the launching WTO, the world economy has been changing new competitive environment. Agricultural exports should be pursued actively in the market of opening era to develop the foreign agricultural product market and to improve the domestic agribusiness quality and strengthen its competitiveness. The purpose of this is paper is to understand agricultural export status of Korea to detect challenges and matter for improvement, to find new measures of export strategy for the foreign market, recent emerging export promotion with high potential growth, and to increase Korea agricultural export to new world market by using a new method. The profit and loss status is volatile since the agricultural export is in its infancy. However, we have learned lessons from previous success and failure that prior analyzing of agricultural export feasibility, phased-in expansion of agri-food export volume, connection of agri-food export and agri-food market policy. In relation to this, this paper introduces Efficient and Effective Utilization of Communal Facilities in agri-food export. Consequently, First, Export promotion scheme for agri-food is to precise analysis of import countries and to collection agri-food export procedure and agri-food market system. Second, In order to expand export agricultural products to new world market, we need to direct 3rd support program to enhancing competitiveness in expanding export of agricultural export.

• Korean Management Science Review
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• v.34 no.2
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• pp.15-33
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• 2017

This paper considers a Bayesian Network analysis for understanding the heterogeneous cross-category effects of different promotion activities and developing an efficient overall promotion strategy for a large retail store. More specifically we differentiate price reduction promotion and floor promotion and study their heterogeneous effect on consumer purchase behavior under a market basket setting. We then utilize Bayesian networks in identifying complex association structure in market basket dataset by analyzing the effects of different promotional activities and also include the effects of time, family income and size. We find from our Bayesian network analysis that the dominant cross-category promotion effect of price promotion is the indirect effect whereas the dominant cross-category promotion effect of floor promotion is the direct effect. Also, among the demographic variables we find that family size of the household is linked with more product categories compared to income and see that there are differences in the extent of the effects by product category. Finally, we also show the existence of products acting as a network hub and how they can be utilized by retailers faced with a limited marketing budget and suggest a more efficient promotion strategy.

• The Journal of Economics, Marketing and Management
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• v.6 no.1
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• pp.1-8
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• 2018

Purpose - Local social commerce market has grown up remarkably. And, Coupang has shown new delivery strategy of rocket delivery. Making new paradigm at local market, Coupang has expanded market scale. This study investigated state of local social commerce market, weight and promotion strategy of Coupang market to find out competitiveness edge of Coupang. Research design, data, and methodology - The study investigated state and concept of social commerce to find out state, problems and competitiveness of social commerce. New distribution service was short of precedent studies. Statistical analysis and experimental analysis were not used, and interview was done to investigate three of social commerce businesses. Results - CRM construction is insufficient to have poor system, Local delivery system could not be made enough at overnight delivery and customers were dissatisfied with ties with another company. Promotion shall be done by delivery system for increase of profitability, funding for more investment, chatbot to build new customer control system, and new delivery system to produce profit. Conclusions - Coupang and others have grown up rapidly to worsen profit and to jeopardize survival. Excessive initial investment has threatened the businesses, for instance, low sales of Amazon, excessive expenses, bench marking of logistics system, and others.

• Proceedings of the Korean Institute of Communication Sciences Conference
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• 2004.11a
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• pp.451-451
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• 2004

• Korean Journal of Agricultural Science
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• v.24 no.1
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• pp.85-93
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• 1997

This paper is aimed to study on sales promotion strategies for the increment of farm income by cultivating Boxthron in Chongyang Area. Marketing Survey was done in Chongyang Boxthron market, Kyoung-dong herb market in Seoul. The results are as follows ; Reviewing the Boxthron market prices, the price of direct transaction was the highest one and that of Agricultural Cooperatives was next one, Chongyang market price was lowest one. Therefore, the efforts including exclusive labeling, high class packing strategies of Boxthron with lower pollution would be necessary. The seasonal variation Boxthron prices were lowest in Aug.-Sept., harvesting season, and highest in april-june prices, off-crop season. Farmers have sold 45% of all products in Aug.-Oct. at lowest price and the remaining 15% of that sold in april-june at the highest prices. On account of the above reasons, loan for Boxthron production, government purchasing and storage program of it especially in harvesting season from Aug. to Oct. should be adopted to increase Boxthron producer income. Finally, the strategies for sales promotion, enforcement of government supporting activities including export strategies and the development of new processed products of Boxthron should be propelled considering the products cycle.

• Korean Business Review
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• v.12
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• pp.67-82
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• 1999

This study empirically examines the profit impact of different strategies under different types of competition: price competition, promotion competition, high intensity price-promotion competition. And the result of this study is appeared that in the case of the market entry of a venture business there is a critical relationship between market competition and the goal of a firm. Also established is that the goal of a firm has a significant correlation with a strategic behavior in the market.

• Industry Promotion Research
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• v.5 no.4
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• pp.15-28
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• 2020

In this study, the methodology for measuring the structure of the Korean defense market and the competition status, and the characteristics of the Korean defense industry and the market are examined. To analyze the structure of the Korean defense market and the competition status, the market share, concentration ratio, and the Herfindal-Hirschman index are employed based on the annual sales of major Korean defense companies. On a basis of the result of the analysis, the suggestions for the Korean defense market to escape from the monopolistic market to be a competitive geographical market are presented. To present the suggestions, markets that have a similarity with the dense market are analyzed. The government's support policy, the selection of the companies led by the government, and the cost of the military are suggested for the defense market on a basis of analyzing similar markets. With the suggestions, when the government pursues the policies, the defense market sticking to principles and fairness is created and the efficiency of the companies operation is achieved, by enhancing the structure of the market fundamentally and the development of the policies in the industry's perspective.

• Journal of Korea Technology Innovation Society
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• v.1 no.3
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• pp.338-350
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• 1998

Asian countries, ranging from China and Japan to Korea and Taiwan, differ in their industrial development stages to support the aerospace industry, and market access conditions. Despite these differences, all these countries target the aerospace industry as one of their future industries. The phenomenon challenges the conventional view that entry into the aerospace sector follows a gradual path from simple hanger repairs to license production, and to international collaboration. This paper reviews current status of the Asian aerospace with a dichotomy of the conventional promotion and Fast-Track promotion strategies. Analysis revealed that multiple entry points, in terms of technological level, exist in the aerospace industry, while the conventional thinking still holds validity. Then the paper presents potential obstacles and challenges these Asian countries would face in the promotion of the industry.