• The Journal of the Korea Contents Association
• /
• v.8 no.1
• /
• pp.48-58
• /
• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.30 no.8B
• /
• pp.569-580
• /
• 2005

In case of one of the next generation mobile telecommunication; WCDMA service, the relevant market growth is delayed by market uncertainty, lack of effective demands, rapid evolution of technology, non-existence of business strategy, lack of distinction with competitive services and killer applications. In this study we intended to analyze the influence factors of market diffusion and marketing strategy of WCDMA. For doing so, we obtained both promotion and hindrance factors for diffusing the market of WCDMA through expert survey. Also we acquired such categories as factor for adoption, willingness to pay, killer application, preferred terminal and pronising customer, which becomes the reason ifluencing on the decision of WCDMA service marketing strategy. On the basis of such results, this paper suggests the direction of deployment for marketing focusing on the strategies as customer, price, sewice, terminal provision, and positioning of WCDMA.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.40 no.4
• /
• pp.87-95
• /
• 2017

This study aims to configure what dimensions make up for smart phone after service quality, and how this service quality affects customer satisfaction and customer loyalty. Smart phone market is a market of the device leading the digital convergence as well as positioning itself as one of the national growth driving industry. To survive in this matured market, companies should have to respond actively to radical changes and customers needs in the so-called Smart Revolution environment. Lately, however, the smart phone market is prospected to move from growth phase to mature phase by the scholars. In order to proactively respond to the change in such market condition, companies need to provide absolute advantage in customer loyalty over their competitors by revolutionizing the after-sales service quality. Qualified A/S will lead to service satisfaction and achieve customer loyalty. The empirical analysis results obtained through A/S quality are as follows : First, human quality (attitude, expertise, problem-solvability), environment quality (handling agility, convenience, comfort), service policy quality (quality guarantee, additional service operation) are dimensions that make up for A/S quality. Second, A/S quality dimension showed a significant positive influence on service satisfaction and A/S satisfaction showed a positive influence on customer loyalty as well. Based on this empirical study, we propose some implications for A/S quality improvement. First, human quality dimension has relatively higher influence on A/S satisfaction in case of free A/S, so companies need to solve the product problem completely when consumer's first visit by continual employee education. Second, in case of paid A/S, the service policy quality-especially A/S Warranty period- has higher influence on A/S satisfaction.

• Culinary science and hospitality research
• /
• v.13 no.1 s.32
• /
• pp.24-40
• /
• 2007

This study investigated an effective countermeasure of each restaurant under the present market conditions by grasping consumers‘ brand recognition and preferences over six restaurants in the metropolitan area centering around Seoul and comparing and analyzing selection properties that satisfy customers. The survey used a self-recording method that respondents write in the answers in person, and its subjects were the customers of restaurants in the metropolitan area from July to August, 2006. We made the MDS(multidimensional scaling) analysis of the available data from 408 respondents, using the SPSS statistical analysis program. The result was as follows. First, there were intensely competitive relationships between Nolboo Bossam and Wonhalmeoni Bossam, and between Outback Steakhouse and TGIF. Marche and Bennigan’s, however, didn‘t have a competitive relationship but kept a complementary one. Second, Wonhalmeoni Bossam was most favorably commented upon in its facilities, atmosphere, location, services, convenience(business hours, parking, transportation), recognition(popularity, fame, advertisement), sanitation and cleanliness, reasonable prices (food and drinks), etc., and then came Nolboo Bossam, TGIF, Outback Steakhouse, Bennigan’s, and Marche in that order. Third, in case of selection properties on taste of food, TGIF was estimated as the best, and then came Outback Steakhouse, Bennigan's, Marche, Wonhalmeoni Bossam, and Nolboo Bossam.

• Journal of Positioning, Navigation, and Timing
• /
• v.9 no.3
• /
• pp.273-284
• /
• 2020

The performance of Global Navigation Satellite System (GNSS) chipset and Inertial Measurement Unit (IMU) sensors embedded in smartphones for location-based services (LBS) is limited due to the economic reasons for their mass production. Therefore, it is necessary to efficiently process the output data of the smartphone's embedded sensors in order to derive the optimum navigation values and, as a previous step, output performance of smartphone embedded sensors needs to be verified. This paper analyzes the navigation performance of such devices by processing the raw measurements data output from smartphones. For this, up-to-dated versions of smartphones provided by Samsung (Galaxy s10e) and Xiaomi (Mi 8) are used in the test experiment to compare their performances and characteristics. The GNSS and IMU data are extracted and saved by using an open market application software (Geo++ RINEX Logger & Mobile MATLAB), and then analyzed in post-processing manner. For GNSS chipset, data is extracted from static environments and verified the position, Carrier-to-Noise (C/N₀), Radio Frequency Interference (RFI) performance. For IMU sensor, the validity of navigation and various location-based-services is predicted by extracting, storing and analyzing data in static and dynamic environments.

• Journal of Korea Multimedia Society
• /
• v.23 no.2
• /
• pp.282-292
• /
• 2020

In order to minimize casualties from marine vessel accidents that occur frequently at home and abroad, it is important to ensure the safety of the passengers aboard the vessel in the event of an accident. There is an EPIRB system as a system for disaster preparedness in the marine situation currently on the market, but there is a problem that the price is very expensive. In order to overcome the cost problem, which is a disadvantage of previous system, LoRaWAN-based communication is used. LoRaWAN communication-based vessel positioning and risk detection system based on LoRaWAN communication transmits measurement data of each module using two Beacon and GPS modules to stably perform position measurement for both indoor and outdoor situations. The rider danger situation detection system can detect the safety status of the rider using the 3-axis acceleration sensor, collect data from the rider positioning system and the rider safety status detection system, and send to server using LoRa communication. When conducting communication experiments in the long-distance maritime situation and actual communication experiments using the implemented system, it was found that the two experiments showed over 90% communication success rate on average.

• Journal of the Korean Society of Costume
• /
• v.60 no.4
• /
• pp.1-17
• /
• 2010

There had been studied for a function of fashion illustration that has various capability of differentiation among fashion products since year 2000. A fashion products adopted the illustration is stand out not only to increase the goods profits by consumers who is willing to purchase the products with specified identity but also to execute differentiation strategy in a market. The aim of this study is the theoretical approach of fashion illustration and examined the development process of the products based on the supporting documents of cooperations, other records and actual application cases. Also, expression techniques of fashion illustration, image features and etc. are mainly studied and following representative results are projected through the data. First, the success of fashion commercialization using fashion illustration should have mutual organic function which requires three factors such as product project, marketing, the role of illustration. Second, An illustration of hand drawing expression technique is more helpful in differentiation of fashion product than using computer graphic, embroidery, collage technique and the fashion products vividly expressed with sensuous illustration tend to have higher preference. Third, the possibility of success the fashion products is often affected by the distinct identification and the precise positioning while the illustration is used.

• Journal of Korea Multimedia Society
• /
• v.22 no.2
• /
• pp.186-193
• /
• 2019

Visible light communication technology is being studied and developed in various ways due to advantages such as high transmission speed, excellent positioning and higher security. However, existing visible light communication systems have difficulties in entering the market because they use special transmitters and receivers. We will overcome the difficulty if we develope a VLC system that uses a conventional LED light as a transmitter and a smartphone camera as a receiver. What matters is that LED lights include a scatter filter to prevent glareness for human eyes, but the existing VLC(Visual Light Communication) method can not be applied. In this paper, we propose a method to encode data with On / Off patterns of LEDs in the lighting with $M{\times}N$ LEDs. We defined parameters like L-off-able and K-seperated to facilitate the recognition of On / Off patterns in the diffused Lights. We conducted experiments using an LED lighting and smart phones to determine the parameter values. Also, the maximum transmission rate of our encoding technique is mathematically presented. Our encoding scheme can be applied to indoor and outdoor positioning applications or settlement of commercial transactions.

• Journal of Positioning, Navigation, and Timing
• /
• v.10 no.4
• /
• pp.235-242
• /
• 2021

Unmanned Aerial Vehicles (UAVs), which were used for military purposes, are gradually expanding their application fields under the influence of electrification and digitalization. Starting from the field of aerial imaging and Intelligence Surveillance and Reconnaissance (ISR) mission, nowadays the possibility of Urban Air Mobility (UAM), which transports passengers and cargo with drones, is widely under discussion. In order to occupy the rapidly growing global unmanned aerial vehicle market in advance, it is necessary to secure core technologies and develop key UAVs components based on the new technologies. In the navigation field, it is necessary to secure a precise position with guaranteed reliability and continuity, unrelated to the operating environments. The reliability and continuity should be secured in the algorithm level and in the H/W component levels also. In order to achieve this technical goal, the Ministry of Science and ICT has launched the 'Unmanned Vehicle Core Technology Research and Development Program' in 2019 to support the R&D on the unmanned vehicle technologies. In this paper, authors introduce the unmanned vehicle core technology research and development program to the related researchers. The authors summarize the backgrounds of the program and show the technological tasks and objectives on the sub-programs in the unmanned vehicle navigation program. We present the program schedules especially focused on the test and evaluation of the developed technologies and components.

• Knowledge Management Research
• /
• v.21 no.1
• /
• pp.197-210
• /
• 2020

The smart speaker includes an AI assistant function in the existing portable speaker, which enables a person to give various commands using a voice and provides various offline services associated with control of a connected device. The speed of domestic distribution is also increasing, and the functions and linked services available through smart speakers are expanding to shopping and food orders. Through text mining-based customer review analysis, there have been many proposals for identifying the impact on customer attitudes, sentiment analysis, and product evaluation of product functions and attributes. Emotional investigation has been performed by extracting words corresponding to characteristics or features from product reviews and analyzing the impact on assessment. After obtaining the topic from the review, the effect on the evaluation was analyzed. And the market competition of similar products was visualized. Also, a study was conducted to analyze the reviews of smart speaker users through text mining and to identify the main attributes, emotional sensitivity analysis, and the effects of artificial intelligence attributes on product satisfaction. The purpose of this study is to collect blog posts about the user's experiences of smart speakers released in Korea and to analyze the attitudes of customers according to their attributes. Through this, customers' attitudes can be identified and visualized by each smart speaker product, and the positioning map of the product was derived based on customer recognition of smart speaker products by collecting the information identified by each property.