• Journal of Korean Library and Information Science Society
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• v.44 no.1
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• pp.279-303
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• 2013

The purpose of this study is to suggest public library service positioning strategies for the segmented markets according to public library service users' loyalty. To achieve the study purpose, this study conducted interview with public library users. Qualitative method was utilized to analyze the data. The following public library service positioning strategies for the both segmented groups were suggested: 1) expanding of bookmobile service and utilization of shuttle bus, 2) regular and systematic user study, 3) diversification of public library service promotion methods, 4) user survey, 5) internal marketing, 6) increasing environmental quality of public library services, and 7) provision of reading programs for preschoolers, students, and their parents.

• Journal of Navigation and Port Research
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• v.40 no.5
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• pp.311-316
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• 2016

Vietnam is one of Asia's fastest developing economies. A long coastline of nearly 3,500 km provides a comparative advantage for Vietnam in developing a seaport system. Despite accounting for only about 30% of Vietnam's traffic volume, the Northern seaports have rapidly developed over the years. However, the location of the container terminals close to the common hinterland are a cause of fierce competition among container terminals. To outperform rivals and improve competitiveness, it is essential to identify the competitive positions of container terminals. This study analyzes the competitive positioning of container terminals in the northern region of Vietnam between 2005 and 2014 by applying the Boston Consulting Group (BCG) matrix in order to assist terminal operators and policy makers to generate strategic planning as well as to improve priorities for development. Otherwise, the period from 2005-2014 aims to clarify the static and dynamic positioning of container terminals. The results demonstrate that the Hai Phong terminal dominates the market, but the Nam Hai Dinh Vu and Dinh Vu terminals are considered as "star" performers. Quang Ninh, Doan Xa, and Transvina are losing their competitive positions in Northern Vietnam.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2012.06a
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• pp.80-81
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• 2012

Our society consist of many country's critical infrastructure such as production and distribution of electric power systems, communications technology, tele-communications, financial system, transportation systems when those systems are operated efficiently and normally. Country's critical infrastructure and its application fields of this magnitude rely on more and more P.N.T (Positioning, Navigation. Timing) systems, in which the tele-communications(Timing), financial market(Timing), logistics (Positioning, Navigation, Timing), transportation(Positioning, Navigation. Timing) is shoring. Reliability concerned about the exact position and timing of these critical national infrastructure rely on ability to provide a stable from GPS.

• Korean Management Science Review
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• v.28 no.1
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• pp.61-74
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• 2011

Not only the preference data but also the similarity data can be used for developing effective marketing strategies. Hahn et al.[10] proposes a methodology of representing a brand(focal brand)'s competitors in a single map called the Preference-Similarity Map, according to their relative preference to and similarity with the focal brand. They also proposes a way to derive the relative preference and similarity values from the survey collecting the choice data from differing choice sets. This study identifies the limitations of the preference and similarity measures proposed by Hahn et al.[10] and shows how these measures can be revised. This study also proposes how to implement the revised measures and analyze brands' positioning strategies. Based on the results of the previous studies on the effect of inter brand similarity on brand evaluations, this study assumes that it is important to analyze how much a specific brand is preferred to its close competitors when evaluating the effectiveness of the brand's positioning in the market. This study applies the proposed measures to the data used in Hahn et al.[10] and also show how the proposed measures are related to the parameters of the choice model proposed by Batsell and Polking[1].

• Journal of the Korean Operations Research and Management Science Society
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• v.24 no.1
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• pp.13-25
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• 1999

This paper presents a model of competitive positioning and pricing of new products in a multi-segmented market. The segments in the market are located on a multi-dimensional discrete attribute space with fixed demands. Firms launch products sequentially on the attribute space, incurring fixed and variable costs, and then decide on their product prices. Each firm acts to maximize its profit. Market share of a firm is determined by the position and price of Its product. We provide sufficient conditions for the existence and uniqueness of Nash equilibrium Another equilibrium concept is Introduced and related to the Nash equilibrium. A heuristic algorithm based on genetic algorithms is designed to obtain the Nash equilibrium.

• Journal of Navigation and Port Research
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• v.32 no.3
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• pp.173-178
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• 2008

Asian container market, expecially in the NEA(Northeast Asia) region, has been growing continuously according to international specialization of manufacturers. The circumstances surrounding port industry has also been changing rapidly. Global liner and GTO( Global Terminal Operators} have strengthen there market share with M&A and increased entry to Asia market. The competition in NEA have deepen with change of circumstance and the growth of Chinese ports while Busan port decreasing its growth rate and market share. Therefore, this study analysed the change of the port concentration in NEA and the positioning of Busan port by year. In the result, the competitive position of Busan port weakening continuously and loss much volume to competition port, and it suggests that a globalization strategy is essential for making sure of competitiveness based on the result of this paper.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.334-347
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• 2013

This study aimed to develop positioning strategies through the preparation of a positioning map by introducing brand personality to online shopping malls. Such a study will be able to furnish useful information for establishing differentiated marketing strategies in the online shopping mall market, which has faced fierce competition. For research subjects, the study was aimed at students who were attending S college in the Busan region. The results of an empirical analysis are as follows. The brand personality of online shopping malls were deduced to be the following factors: "competence refinement", "vitality", "intimateness", and "reliability". Then the study prepared a positioning map with these assessment attributes. As a result, there were mutually significant differences among competitive shopping malls in the positioning of consumers. The most differentiated attributes in the perception of the entire group were discovered to be "intimateness" and "vitality", whereas the least differentiated attribute was found to be "reliability". In addition, also in terms of the preference and ideal points for online shopping malls in accordance with brand personality between the entire group and segmented groups, there were mutually significant differences.

• Journal of Digital Convergence
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• v.12 no.9
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• pp.177-192
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• 2014

Telematics is a compound word derived from telecommunication and informatics, which provides wireless data service such as traffic information, living information, remote control, maintenance and etc. in a vehicle using GPS(Global Positioning System) and telecommunication. Telematics acceptance was investigated to analyze characteristics of telematics service and its market by using a theoretical technology acceptance model based on literature review. In this paper, valid factors, influencing telematics service acceptance, have been drawn in terms of user ease-of-use, usefulness and service characteristics. Modified measuring variables were used by referring to previous researches.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.1
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• pp.7-13
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• 2020

We describes V2X technology, a connectivity-based recognition technology that is attracting attention as a key technology for implementing autonomous driving technology, and autonomous communication modules that implement ADAS technology, a sensor-based recognition technology. It also explains the trends in V2X technology standardization centered on IEEE 802.11p, which is a WAVE technology standard based on Wi-Fi/DSRC. Finally, we will discuss the market growth trend of V2X communication modules in the United States, the leading V2X technology module, and the development of technology development trends of major domestic and international companies that are leading the global technology market related to V2X communication modules. V2X and ADAS technologies will be the biggest influence on automotive purchasing decisions. In recent years, V2I mandates have been promoted beyond V2V, mainly in developed countries such as the United States. The related industry needs to focus on the development of information transmission network technology that can support high frequency high efficiency(transmission rate) and sophisticated positioning accuracy beyond conventional vehicle communication.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.10
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• pp.109-138
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• 1999

The hotel does not sell one-time services, and the customer has many choices, especially today. And hotel is vulnerable to new competition. Most customers likes to try a new place and new product. The questions are 1) offering competitive products that are meaningful to customers 2) solving customers problems 3) offering a competitive products that are difficult for competitors to duplicate. This report is for studying about the relationship between the results of National Customer Satisfaction Index(NCSI) and the hotels' revenue. And explore the ways to identify opportunities for creating the desired image that differentiates from the competition and for serving the target market better than anyone else. For the about objectives, the following items are reviewed: 1) Customer behavior and customers' needs and wants 2) Customer decisions 3) Integrated marketing 4) Customer satisfaction 5) Major factors of the hotel customers satisfaction 6) Moment of truty Market positioning is to creat a distinctive place in the minds of potential customer. To position successfully requires recognizing the marketplaces. the competition, value for money and customers' perceptions. Finally, internal marketing efforts can be used to examine one's own position to see if it is perceived by it's customers. It means that the benefits exist in the mind of the customer and are determinable only by asking the customer. These kinds of efforts are essential to proper positioning analysis and long term relationship marketing.