• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.8 no.2
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• pp.14-26
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• 2009

This study presented a novel method to estimate travel times under incident conditions. Predictive travel time information was defined and evaluated with the proposed method. The proposed method utilized individual vehicle speeds obtained from global positioning systems (GPS) and inter-vehicle communications(IVC) for more reliable real-time travel times. Individual vehicle trajectory data were extracted from microscopic traffic simulations using AIMSUN. Market penetration rates (MPR) and IVC ranges were explored with the accuracy of travel times. Relationship among travel time accuracy, IVC ranges, and MPR were further identified using regression analyses. The outcomes of this study would be useful to derive functional requirements associated with traffic information systems under forthcoming ubiquitous transportation environment

• Journal of the Ergonomics Society of Korea
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• v.26 no.1
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• pp.79-85
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• 2007

Demand forecasting methods for a consumer product such as TV or refrigerator are widely known. However, sales forecast for a brand new product cannot be estimated using conventional forecasting methods. This study proposes a five-step procedure in forecasting a newly developed product. Step one defines functions in a High Touch product in order to estimate relative attraction of the product to consumer group. In step two, for a comparison purpose, a compatible product that is successfully penetrated into market is selected. Step three breaks a target population into many segments based on demography. Step four calculates relative attraction between the High Touch product and the compatible product. Finally, market penetration rate of the High Touch product is estimated using a bell-shaped diffusion curve of the compatible product. The process offers a method to estimate potential demand and growth pattern of the new High Touch product.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.18 no.6
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• pp.110-123
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• 2019

Traffic data is the most basic element necessary for transportation planning and traffic system operation. Recently, a method of estimating traffic flow characteristics using distance to a leading vehicle measured by an ADAS camera has been attempted. This study investigated the feasibility of the ADAS vehicle reflecting the distance error of image-based vehicle identification technology as a means to estimate the traffic flow through the normalized root mean square error (NRMSE) based on the number of lanes, traffic demand, penetration rate of probe vehicle, and time-space estimation area by employing the microscopic simulation model, VISSIM. As a result, the estimate of low density traffic flow (i.e., LOS A, LOS B) is unreliable due to the limitation of the maximum identification distance of ADAS camera. Although the reliability of the estimates can be improved if multiple lanes, high traffic demands, and high penetration rates are implemented, artificially raising the penetration rates is unrealistic. Their reliability can be improved by extending the time dimension of the estimation area as well, but the most influential one is the driving behavior of the ADAS vehicle. In conclusion, although it is not possible to accurately estimate the traffic flow with the ADAS camera, its applicability will be expanded by improving its performance and functions.

• Journal of Korean Society of Transportation
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• v.36 no.1
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• pp.38-50
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• 2018

Emerging automated driving environments will lead to a mixed traffic flow depending on the interaction between automated vehicles (AVs) and manually driven vehicles (MVs) because the market penetration rate (MPR) of AVs will gradually increase over time. Understanding the characteristics of mixed traffic conditions, and developing a method to control both AV and MV maneuverings smoothly is a backbone of the traffic management in the era of automated driving. To facilitate smooth vehicle interactions, the maneuvering of AVs should be properly determined by various traffic and road conditions, which motivates this study. This study investigated whether the aggressiveness of AV maneuvering, defined as automated driving aggressiveness (ADA), affect the performance of mixed traffic flow. VISSIM microscopic simulation experiments were conducted to derive proper ADAs for satisfying both the traffic safety and the operational efficiency. Traffic conflict rates and average travel speeds were used as indicators for the performance of safety and operations. While conducting simulations, level of service(LOS) and market penetration rate(MPR) of AVs were also taken into considerations. Results implies that an effective guideline to manage the ADA under various traffic and road conditions needs to be developed from the perspective of traffic operations to optimize traffic performances.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.5
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• pp.30-42
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• 2023

Various studies have been conducted using microtraffic simulation (VISSIM) to analyze the safety of traffic flow when introducing autonomous vehicles. However, no studies have analyzed traffic safety in mixed traffic while considering the driving behavior of general vehicles as a parameter in VISSIM. Therefore, the aim of this study was to optimize the input variables of VISSIM for non-autonomous vehicles through genetic algorithms to obtain realistic behavior. A traffic safety analysis was then performed according to the penetration rate of autonomous vehicles. In a 640 meter section of US highway I-101, the number of conflicts was analyzed when the trailing vehicle was a non-autonomous vehicle. The total number of conflicts increased until the proportion of autonomous vehicles exceeded 20%, and the number of conflicts decreased continuously after exceeding 20%. The number of conflicts between non-autonomous vehicles and autonomous vehicles increased with proportions of autonomous vehicles of up to 60%. However, there was a limitation in that the driving behavior of autonomous vehicles was based on the results of the literature and did not represent actual driving behavior. Therefore, for a more accurate analysis, future studies should reflect the actual driving behavior of autonomous vehicles.

• Korea Trade Review
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• v.48 no.2
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• pp.111-127
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• 2023

While the e-commerce market in Southeast Asia is growing, this study aims to derive factors for establishing an entry strategy for the Cambodian e-commerce market where Korean logistics companies can strategically enter in the future. Cambodia is a country where growth and growth potential in the e-commerce market is steadily increasing based on the high youth population ratio, high smartphone penetration rate, the introduction of convenient payment systems, and government-level e-commerce promotion policies. In this study, Korean logistics companies established detailed promotion strategies by deriving factors necessary for Cambodia's entry into the e-commerce market and analyzing their relative importance. The AHP analysis technique derived three top factors for the entry strategy, and each presented four sub-factors. As a result, the importance was shown in the order of 'Market Factor' (0.556), 'Policy and Institutional Factor' (0.295), and 'Corporate Competency Factor' (0.149). As a result of the sub-factors analysis, the importance was found in the order of "Characteristics and Growth Potential of Distribution Channel" (0.230), "Purchasing Power and Awareness Level of Consumers" (0.176), "Cambodia Government's E-commerce Policy and Institutional Support" (0.122), and "Cambodia Government's Logistics Infrastructure Plan" (0.108). In both the upper and lower factors, the characteristics and growth potential of the Cambodian e-commerce market were important, indicating that Korean logistics companies value market size and growth potential to enter the Cambodian e-commerce market. The results of this study can be used as a guideline to help Korean logistics companies make successful inroads into Cambodia, where the e-commerce market is expected to grow in the future.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.336-345
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• 2014

Social dating contents that transformed from online dating service needs understanding about the market status, magnitude, business concept and related area, and its development process. Nowadays the field of dating service had expanded from off-line to on-line, and then started to be changed to social dating services with the development of the highest smart phone penetration rate. Therefore, we investigated about the market, business concept and its functions of social dating application, and then classified the typology of those social dating applications according to feature with utilization rate of user. We had described about its partial deficits and improvements on the social dating application through comparative analysis and business model analysis about successful case. As conclusions, we suggested future strategies of competition and directivity with an improving way about concrete plan for industry development of social dating application.

• Journal of Korean Society of Transportation
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• v.26 no.4
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• pp.251-264
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• 2008

One of the crucial elements to fully facilitate the various benefits of intelligent transportation systems (ITS) is to obtain more reliable traffic monitoring in real time. To date, point and section-based traffic measurements have been available through existing surveillance technologies, such as loops and automatic vehicle identification (AVI) systems. However, seamless and more reliable traffic data are required for more effective traffic information provision and operations. Technology advancements including vehicle tracking and wireless communication enable the acceleration of the availability of individual vehicle travel information. This study presents a UBIquitous PRObe vehicle Surveillance System (UBIPROSS) using vehicle-to-vehicle (V2V) wireless communications. Seamless vehicle travel information, including origin-destination information, speed, travel times, and other data, can be obtained by the proposed UBIPROSS. A set of parameters associated with functional requirements of the UBIPROSS, which include the market penetration rate (MPR) of equipped vehicles, V2V communication range, and travel time update interval, are investigated by a Monte Carlo simulation- (MCS) based evaluation framework. In addition, this paper describes prototypical implementation. Field test results and identified technical issues are also discussed. It is expected that the proposed system would be an invaluable precursor to develop a next-generation traffic surveillance system.

• Fire Science and Engineering
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• v.29 no.2
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• pp.79-83
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• 2015

The fire accident is a representative type of disaster that can largely impact on business. Therefore, precautionary measures and rapid initial response is very important when a disaster occurs. The storage of porous combustibles is inevitable in coal yard, plywood processing industry, and others that are currently operating. Initial fire fighting of fire and identifying the ignition point in such a porous combustible storage space are so difficult that if the initial response is failed, being led to deep-seated fire, surface fire is likely to result in secondary damage. In addition, deep-seated fire can cause personal injuries and property damage due to a large amount of toxic gases and reignition. Therefore damage reduction measures is required around the storage space to handle a porous flammable. Improving the penetration performance of the concentration of the surfactant is carried out as underlying study, which is about an deep-seated fire extinguishing efficiency augmentation when using wetting agents. The porous materials used in the experiments is radiata pine wood flour, which occupies more than 75% of the domestic wood market. Fire fighting water is selected as Butyl Di Glycol (BDG), which is being used for infiltration extinguishing agent, and the experiment was carried out by producing a standard solution. The experiment was carried out on the basis of the Deep-Seated Fire Test of NFPA 18. The amount of watering, porous material to the internal amount of penetration, and runoff measurement out of the porous material was conducted. According to experimental results, as the surface tension is reduced, the surfactant concentration macroscopic penetration rate decreases, but infiltration to a porous material is shown to have growth characteristics.

• Journal of the Korea Society of Computer and Information
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• v.23 no.8
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• pp.59-66
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• 2018

In this paper we purposes to analyze the motivation of mobile payment adopters. In this study, with unified theory of acceptance and use of technology (UTAUT) model as the basis of research, we set up a structural equation model based on gender, age, experience and voluntary, collected data in the form of a questionnaire survey and analyzed drivers that affected mobile payers. In this study, The necessity of this paper is that the group of Korean students belongs to a special group with nearly 70,000 people. The penetration rate of mobile payment in China is 77%, ranking first in the world, but after the young people came to Korea. There are many obstacles and inconveniences when using mobile payment. We have proposed special subjects for special populations. the survey data were analyzed using SPSS22.0 and AMOS22.0 statistical software and the proposed model was modified. The results show that consumers' mobile payment is mainly motivated by social influence and performance expectancy. These results are of theoretical value and offer a new direction and implications to mobile payment developers. Besides, they also provide useful information and guidance for enterprises to aim at the market of Chinese oversea students in South Korea.