• Title/Summary/Keyword: Market information acquisition

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A Comparative Analysis of Psychological Factors for Predicting Market Mavenism and Fashion Leadership (시장 전문성과 유행 선도력의 심리적 영향 요인 비교 연구)

  • Sung, Heewon;Kim, Eun Young
    • Journal of Fashion Business
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    • v.19 no.5
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    • pp.77-92
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    • 2015
  • The purpose of this study is to examine and compare effects of psychological factors on market mavenism and fashion leadership in order to determine the differences of two influential groups in the marketplace. The data were collected from 20's-50's consumers through an online survey institute and a total of 857 questionnaires were analyzed. Demographic variables (gender, age, and income level) were entered into the regression model 1 as independent variables, and 6 factors of consumer self-confidence, clothing involvement, status consumption, and price consciousness were entered into the regression model 2. In the regression model 1, gender (female) alone was significant in explaining market mavenism, while the income level had a positive relationship with fashion leadership. In the regression model 2, information acquisition, social outcome, persuasion knowledge among consumer self-confidence, and status consumption were significant predictors of market mavenism. On the other hand, personal outcome, social outcome, persuasion knowledge, clothing involvement, and status consumption had an effect on the fashion leadership. When comparing magnitudes of effects in predicting market mavenism and fashion leadership, social outcome and status consumption showed to have stronger impacts on fashion leadership than on market mavenism. Psychological factors showed to be more powerful in predicting market mavenism or fashion leadership, as compared to demographic variables.

The Sustainability of Korean Management in Global Market: Competitive Strategy and Performance in Korean ICT Industry

  • Kwak, Kyu Tae;Cheon, Youngjoon;Lee, Bong Gyou
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.3
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    • pp.1344-1361
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    • 2016
  • ICT contents market is globally considered as an industry of high added value, where sustainability is accomplished through stories that cover wide range of consumers. However, the need for long-term internationalization strategy is growing as countless number of applications and games has pushed the local market to its limit. Thus, this research explored on the industrial characteristics and the internationalization of ICT contents firms through acquisition of competency. Based on Resource Dependence theory, the authors studied how pursuit of legitimacy and autonomy functioned in the expansion process of ICT contents firms. A survey analysis of 212 key decision makers of Korean ICT content firms were performed, to reveal that resource environment and interdependence must undergo a thorough consideration.

A Study on the Effect of Buyer/Seller Relationship and Market Entry of Korea Electronic Trade Firms (전자무역업체의 바이어 관계결속과 시장진입에 관한 실증적 연구)

  • Hong, Seon-Eui
    • International Commerce and Information Review
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    • v.7 no.4
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    • pp.179-196
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    • 2005
  • This research is to study the frequency of internet use in domestic trading companies and to analyze how to appear the effect of internet use in accordance with the frequency of internet use. The results of positive analysis are summarized as follows; First, the higher the frequency of internet use, the more likely buyer intimacy appears to be effective. Second, the higher the frequency of internet use, the more likely related companies or buyers are satisfied. Third, it is proved that an acquisition of marketing information is close relationship with internet use. That is, the higher the frequency of internet use, the more likely an acquisition on of marketing information is high. Ninth, the higher the frequency of internet use, the more likely the competitive predominance of companies is slightly enhanced.

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Continuance Usage of Smartwatch : Differences by Acquisition Type (스마트워치의 지속사용에 관한 연구 : 획득유형에 따른 차이 분석)

  • Yoo, Hye In;Lee, Choong C.;Yun, Haejung
    • Journal of Information Technology Services
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    • v.19 no.2
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    • pp.69-82
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    • 2020
  • In the growth of IT industry, interest in wearable device has been globally rising along with the evolution of technology. A Smartwatch is expected to be at the center of wearable device industry in the future. However, there are some concerns that most of its actual sales are caused by gifts or bundling. Motivated by these issues, this study propounds the ideas that to enter the mainstream market, the empirical research is required for actual consumers who continue to use a smartwatch. The purpose of this study is to identify key factors affecting user satisfaction and antecedents affecting continuance intention to use from consumer perspectives. Further, assuming consumers' perceptions will be different according to how they acquired smartwatch, this study classified the group as direct buyers and acquired users. To achieve the purpose of the research, this study analyzes the usage of smartwatch by integrating the IS Success Model and IS Continuance and Habit Theory. We implemented the survey of 338 smartwatch users, and the research findings indicate that information quality and system quality have significant effects on satisfaction, and consequently satisfaction and habit positively affect the continuance intention to use. Additionally, it is found that there was a significant difference in the relationship between satisfaction and habit in the group divided by acquisition type. Based on these findings, this study provides theoretical and practical implications.

The Impact of Corruption on MNE's Sequential Investment (부패 압력이 다국적기업의 후속 투자에 미치는 영향: 베트남 시장을 중심으로)

  • Kang, Ji-Hoon
    • Asia-Pacific Journal of Business
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    • v.11 no.1
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    • pp.77-91
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    • 2020
  • Purpose - The purpose of this study is to examines the effect of corruption pressure in host country on sequential investment. The study further investigates how the information acquisition capacity of MNEs and the political tie in the host country had a moderating effect on the relationship between corruption and sequential investment. Design/methodology/approach - Ordered logistic regression is hired to analyze 1,260 MNEs' sequential investment in Vietnam. Findings - The empirical results of this study demonstrate the more MNEs perceive the strong level of pressure to be corrupt in the local market, the less they are likely to invest. The information acquisition capacity of MNEs has been shown to mitigate the negative effects of corruption pressures on sequential investments, while the moderating effect of political tie in host country is partially supported. Research implications or Originality - This study identified that the corruption pressures of host countries negatively affect not only MNEs that are entering, but also the ones that have already entered host countries; the corruption discourages any sequential investment for existing MNEs. By suggesting two moderating variables, this study will provide managerial implications for MNEs and managers who face corruption pressure in host countries.

Performance Analysis of Assisted-Galileo Signal Acquisition Under Weak Signal Environment (약 신호 환경에서의 Assisted-Galileo 신호 획득 성능 분석)

  • Lim, Jeong-Min;Park, Ji-Won;Sung, Tae-Kyung
    • Journal of Institute of Control, Robotics and Systems
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    • v.19 no.7
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    • pp.646-652
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    • 2013
  • EU's Galileo project is a market-based GNSS (Global Navigation Satellite System) that is under development. It is expected that Galileo will provide the positioning services based on new technologies in 2020s. Because Galileo E1 signal for OS (Open Service) shares the same center frequency with GPS L1 C/A signal, CBOC (Composite Binary Offset Carrier) modulation scheme is used in the E1 signal to guarantee interoperability between two systems. With E1 signal consisting of a data channel and a pilot channel at the same frequency band, there exist several options in designing signal acquisition for Assisted-Galileo receivers. Furthermore, compared to SNR worksheet of Assisted-GPS, some factors should be examined in Assisted-Galileo due to different correlation profile and code length of E1 signal. This paper presents SNR worksheets of Galileo E1 signals in E1-B and E1-C channel. Three implementation losses that are quite different from GPS are mainly analyzed in establishing SNR worksheets. In the worksheet, hybrid long integration of 1.5s is considered to acquire weak signal less than -150dBm. Simulation results show that the final SNR of E1-B signal with -150dBm is 19.4dB and that of E1-C signal is 25.2dB. Comparison of relative computation shows that E1-B channel is more profitable to acquire the strongest signal in weak signal environment. With information from the first satellite signal acquisition, fast acquisition of the weak signal around -155dBm can be performed with E1-C signal in the subsequent satellites.

Web-Based Organizational Memory Acquisition by Using a Fuzzy Cognitive Map (퍼지인식도를 이용한 웹기반 조직지식획득에 관한 연구)

  • 이건창
    • Journal of Intelligence and Information Systems
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    • v.5 no.2
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    • pp.79-97
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    • 1999
  • Knowledge management (KM) is emerging as a robust management mechanism with which an organization can remain highly intelligent and competitive in a turbulent market. Organization knowledge is at the heart of KM success. As a vehicle of acquiring organizational knowledge in a distributed decision-making environment, we applied a fuzzy cognitive map (FMM) technique and proved its effectiveness in a distributed knowledge management environment. Our approach was applied to the financial statement analysis problem, yielding a robust result.

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Firm's Market Value Trends after Information Security Management System(ISMS) Certification acquisition (정보보호 관리체계 인증 취득 후 기업가치의 변화에 관한 연구)

  • Jo, Jung-Gi;Choi, Sang-Hyun
    • Journal of the Korea Convergence Society
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    • v.7 no.6
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    • pp.237-247
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    • 2016
  • This study analyzed quantitative effects of ISMS certification. To measure the company value change the stock data was used and the methodology of event study was also applied. Event study methodology is a method of analyzing the effects of information or public announcement about certain events on the stock market through abnormal return of stock price. First, ISMS certification was acquired followed by the measurement of abnormal excess return of company. Based on the increase or decrease of abnormal excess return, the group was classified. There are 3 types of groups("Increase", "Reduce", "Maintain"). Next, the cluster analysis was performed for each group. Cluster analysis or clustering is the task of grouping a set of objects in such a way that objects in the same group (called a cluster) are more similar (in some sense or another) to each other than to those in other groups(clusters). The purpose of this study is to have a quantitative measurement of performance of ISMS certification. So, the result of this study will be promoted a company's ISMS certification acquisition. And it would further be beneficial to your company's information security activities.

A Study of E-commerce-based Capabilities of Small Firms with Cloud Computing Techniques

  • Zhou, Xuesong;Kim, Kyung-Tae
    • Journal of Information Technology Applications and Management
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    • v.27 no.4
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    • pp.21-36
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    • 2020
  • E-commerce represents the acquisition and sale, or the transmission of funds or data through an electronic platform. E-commerce is a paradigm shift that influences marketers and customers to improve current market processes. The significant challenges in e-commerce are the accuracy and performance factors during a business transaction, which has been substantially enhanced using Cloud Computing Techniques (CCT). The growth of e-commerce management has been increased due to massive internet penetration, and particularly small and emerging companies are increasingly using this alternative as a differentiated business model. E-commerce has significant environmental impacts and highly utilized in today's market scenario. Further, the replacement has not been thoroughly explored. Current research has been carried out to describe the e-commerce scenario to analyze market trends. This study further discusses the essential variables to the performance of market models for e-commerce. For example, e-procurement of products/services, electronic supply chain management, e-distribution and selling support (supplier connections, e-fulfilment) and online e-auctions (transactional) can represent important e-commerce capabilities, which can contribute to marketing strategy implementation effectiveness, resulting in higher export performance.

Development Of Power Information Management System For Customer Power Manager and Consumer Participation Type Oriented (수용가 전력관리자와 일반 소비자 참여형 전력정보관리시스템 구축)

  • Jung, Hyung-Yong;Yoo, Sang-Bong;Lee, Ki-Chul;Lee, Cheo-Jick
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.64 no.3
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    • pp.480-484
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    • 2015
  • As the increasing national power crises due to various environmental factor, power market change is needed more developed and systemized DSM(Demand Side Management) search at DR market. To overcome national power crisis outbreaking every year and manage the eletric power reserve ratio, we need to construct and develop the electric safety manager and general public main oriented national power plant. For the advanced national power demand management system, it is required the application development like OpenAPI, Big Data Acquisition, Web/APP basd on ICT.