• Journal of the Korean Society for Computer Game
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• v.31 no.4
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• pp.145-155
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• 2018

This study aims to extract additional elements to the existing game value evaluation using Delphi technique to 23 game experts. As a result of reviewing the characteristics of the development model using the evaluation model of the existing game contents, it was found that the evaluation factor was selected when selecting the content. The Delphi analysis was conducted two times, the first was the expert FGI and the second was the Delphi questionnaire. More detailed elements were presented in the related items such as results, technology transfer and dissemination, and details for promoting commercialization. Through focus group interviews, we extracted additional factors and predicted market size, growth potential, regulatory and market appeal and risk through market analysis of content success in the game industry. This will allow the industry to understand market size, growth potential, regulation, market appeal and risk through a market analysis of its success targets. This study suggests that the proposed evaluation factors can be applied to the entire game and cultural contents industry and will also help to construct market factors such as market value evaluation of contents, goal and goal setting, selection of entry method, and strategic factors.

• Land and Housing Review
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• v.11 no.2
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• pp.15-24
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• 2020

In recent years, market access is expected to become more important in logistics location selection. In addition, it is necessary to support logistics functions for small and medium-sized enterprises. In this study, we propose a location suitability evaluation system for public rental logistics spaces. The location selection and evaluation system of the public rental logistics space proposed in this study is composed of large (5), medium (10), and small (20) indicators. The 1^st class were five factors: market factors, economic factors, transportation factors, site factors, policy and social factors, and the 2^nd classifications per the 1^st class, and the 3^rd class for each 2^nd class. After deriving the relative importance of each indicator through AHP for experts, it was verified by utilizing GIS analysis for virtual candidates in the metropolitan area. As a result of the trial application, it was evaluated that it could be applied with realistic results. In addition, it was confirmed that it is possible to apply evaluation indicators using spatial data constructed in Korea, and to use the evaluation indicators, it is necessary to perform various spatial analysis and processing tasks on raw data.

• Journal of Fashion Business
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• v.12 no.6
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• pp.34-45
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• 2008

This research was designed to find decision factors through color assortment planning process by Korean women's clothing merchandisers and to look for if there exists difference with American women's clothing merchandisers. A merchandise assortment is a collection of various quantities of styles, colors, sizes, and prices of related merchandise, usually grouped under one classification within a department. The subjects were 20 women's clothing merchandisers who work for clothing retail stores from 5 to 22 years in US and Korea. The authoring process was done for qualitative data analysis. The decision factors of color assortment planning were identified with four stages; information search, qualitative evaluation, quantitative evaluation, and selection. There were differences of color assortment decision factors due to different business types, business sizes, fashion-ability, sourcing ways, and merchandise turnover. Noticeable color assortment decision factor differences caused by country difference were not found except considering the target market ethnicity and skin color in US market. Korea merchandisers seem to be more sensitive to present sales data usages and spot order availability in color assortments because of more local production use than American merchandisers.

• Journal of Distribution Science
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• v.13 no.8
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• pp.5-14
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• 2015

Purpose - This study undertakes to examine the automotive trade structure between Korea and Russia to accelerate economic cooperation and pinpoint trade discrepancies to increase trade volume through improved policies, eventually finding ways for trade expansion. Research design, data, and methodology - To analyze trade decision factors for both countries, the Index of trade specialization invented by trade specialization theory, is used. Although specific factors should materialize in the trade decision analysis, realistically, concrete explanations are difficult as many unsolved factors are involved as well as their complexities Results - First, to assess comparative market competitiveness, the Index describes A value/B value, representing the Korean versus the Russia market share and the Korean market share versus the world. Second, the index shows that Korea is taking comparative advantage of its export specialization. Third, the RCA indices show considerable improvement compared to 2000. Conclusions - This research used a quantitative approach to examine trade specialization and examined a comparative advantage index of market share to see how inter-trade relations have changed over the past 10 years.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.655-669
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• 2014

This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.519-526
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• 2018

Recently, interest in virtual money has been growing. There is also a view that it is safe to pursue traditional assets, and some wealth experts are expecting positive changes in the financial society that can be diversified due to virtual money. Since the virtual money market is an immature situation and the stability of the virtual money is not yet secured, the potential risk of the transaction of the virtual money is highly likely to occur. In this study, we try to derive important priorities by deriving the evaluation factors that can contribute to the stabilization of the virtual currency in the market transaction. The main evaluation factors were selected from the viewpoint of the transaction environment, the technical viewpoint, and the profit viewpoint, and the importance of the subordinate factors was analyzed by applying AHP.

• Culinary science and hospitality research
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• v.12 no.3 s.30
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• pp.61-74
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• 2006

The objective of this study are to examine how the factors influence each other by determining the appropriate measurement standard based on the Dining-out Motives, restaurant attribute evaluation, intention of word of mouth and reusing, an effective restaurant marketing strategy on the basis of the analytical results by patrons and market segmentations. The study surveyed 321 subjects and processed the result using SPSS for Win. V. 12.1. For statistical analysis, Frequency, Factor Analysis, and Regression were put into operation. The results showed that dining-out motives and restaurant attribute evaluation had positive effects on the intention of word of mouth and reusing. Furthermore, the restaurant owners or managers will need to understand the existing market and target markets more objectively, and, through this market segmentation, formulate a marketing strategy that is appropriate for diverse desires of customers and different characteristics of restaurants.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.323-326
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• 2004

In recent years, domestic e-learning market has made rapid progress in its quality and quantity with the astonishing rate growth of internet. Although educational Websites are replacing the traditional second level education market, many of those Websites' contents have poor or unknown quality. To build an effective educational Website, it is essential to have clear evaluation criteria. Therefore, this study aims to examine what evaluation factors influence the satisfaction level of educational Websites for elementary school students. In conclusion, implications are discussed along with limitations and future research direction.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.50
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• pp.277-308
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• 2011

Korea's economy has shown recovery since the global financial crisis in 2008. In the year 2010, Korea's export volume reached US D 467.4 billion and Korea is one of the main producer of IT equipment, electronics, ship-buildings, chemicals and automobiles. In particular, IT industry is one of the largest portion in Korea's export industries. The reason of the performance is that we develop innovative products to overseas markets and continued it. Also, there has been export support or promotion scheme in Korea. In this study, We need to evaluate the current system of export support and derive future challenges. This article has been studied to investigate relationship between export promotion and export performance. So, We classify export promotion program into 7 group(IT package, Market pioneers, Overseas exhibition, consultation invited buyers, International IT market research, Small Business IT export counseling center, Overseas marketing online) and the export performance was considered as the dependent variable. So the result are as follows. Factors on IT package, Market pioneers, overseas exhibition, International IT market research have been identified as influencing. and consultation invited buyers, Small Business IT export counseling center and Overseas marketing online have been identified as unimportant factor. So, We have to develop those Factors(IT package, Market pioneers, overseas exhibition, International IT market research) in the direction of strengthening the development of export support scheme.

• Proceedings of the Korean Society for Agricultural Machinery Conference
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• 1996.06c
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• pp.746-754
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• 1996

Grading and sorting fresh cut flowers are time consuming process. In Korea, cut flowers are sorted mostly by human inspection due to the lack of adequate machinery. In this paper, quality evaluation factors of cut flowers are discussed, and types of sorting machines existing in the market are introduced . Aspects of computer image processing in evaluation the quality of cut flowers are also discussed.