• 제목/요약/키워드: Market environment

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문화콘텐츠시장에 미치는 제도화의 영향에 대한 고찰 -게임산업의 오픈마켓과 셧다운제를 중심으로 (The Impact on the Cultural Contents Market of the Legal Issue in Korea - Focusing 'Open Market' & 'Shut-down' in Game Industry)

  • 김민규
    • 한국게임학회 논문지
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    • 제12권2호
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    • pp.63-74
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    • 2012
  • 본 논문은 최근에 국내 게임시장에 큰 반향을 일으키고 있는 오픈마켓과 셧다운제의 제도화 과정을 통해 시장에 미치는 영향과 그 의미를 살펴본다. 제도는 사회적 환경과 인식이 반영된 결과물이라는 점에서 오픈마켓과 셧다운제를 이해하는데 핵심 요소이다. 이에 오픈마켓과 셧다 운제의 제도가 추진되는 사회적 환경과 인식의 영향과 그 결과의 방향성을 조망한다. 오픈마켓은 스마트폰의 도입에 따라 이전과 다른 모바일콘텐츠 유통체계의 변화에 대한 기존 국지성 제도와의 합리적이고 미래지향적인 접근을 통해 시장 활성화에 기여했다. 한편 셧다운제는 게임이용과정에서 나타난 문제적 현상에 대한 환경적 구조적 진단 보다는 현상적 형태에 집중함으로써 제도화의 의미가 퇴색하고 오히려 시장에서 부작용을 부추기는 결과를 가져오고 있다. 이러한 상반된 결과의 방향성을 통해 제도화의 중요성을 지적하였고, 오픈마켓과 셧다운제도의 실효성과 제도 및 시장성에 대하여 고찰하였다.

병원의 특성에 따른 시장지향성 분석과 성과에 있어서 환경의 조절 역할 (The Degree of Market Orientation by Type and Size of Hospital, and Moderating Effect of Environments on Performance)

  • 김평웅;류규수;이용기
    • 한국병원경영학회지
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    • 제5권2호
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    • pp.1-21
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    • 2000
  • This study was to examine the degree of market orientated effort by hospital type and size,. and analyzed the moderating effect of environments between market orientation and it's performance. First, there was no significant differences by hospital type, such public hospital, university hospital, and private hospital. However, the orders of market orientation implementation was university hospital. private hospital, and public hospital This finding suggest that university hospital and public hospital, should be market-oriented, or customer-oriented more now, relatively. Second, there were no significant differences in marketing as management policy by hospital types, i.e. public, university or private sector hospitals. However, as to the intensity of the implementation of the market-oriented approach, private hospitals came first, followed by the university hospitals, then the public ones. This finding suggests that university and public hospitals should be more market or customer oriented to compete in the market. Third, only the competitive environment does active moderating roll on hospital performance. The competitive environmental factor forces the organization to be more market oriented. This means the more you are positively situated in the competitive environment, the more you are looking for a market oriented approach. You become more aware of the value of customers and you become more focused on the customer satisfaction and thus become more patient oriented in every facet of decision making. And market oriented hospitals recognize the importance of utilization of high tech medical treatment skills and equipment in patient care. Fourth, according the analysis, market oriented effort gives more influence on hospital performance than the environmental factors. This means that the market oriented effort should become a culture of the hospital which seeks to out distance themselves from its competitors.

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한국 수산물시장이 나아갈 방향 - 사회적 마케팅컨셉트의 관점에서 - (The Direction Governing the Future of korean Seafood Market -in view of societal marketing concept-)

  • 김수관;강연실
    • 수산경영론집
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    • 제30권1호
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    • pp.31-50
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    • 1999
  • The purpose of this paper is to offer policies or laws governing the future of Korean seafood markets in view of societal marketing concept. The environment surrounding those markets is changing quickly and constantly. The proposals in this paper are meant to help the Korean seafood market coping with this swiftly changing environment. This paper sorts this changing environment in terms of institutional side and secio-economical side. The institutional side involves the enforcement of international and domestic seafood trade standards, the increase of seafood importation, the adoption of optional seafood sales system, the openness of distribution market, and the adoption of TAC system. The secio-economical side involves the development of telecommunication and transportation, and the changing of seafood consumption pattern. The forecast about the future of seafood market could be classified into three fields, that is, the production field, the distribution field, and the consumption field of seafood. In the production field of seafood, the stabilization of supply of seafood and the production management oriented seafood market could be forecasted. In the distribution field, the formulating of enforced trade standards, the dispersion of marketing function among fisher, wholesaler and retailer, the development of marketing skills, and the promotion of marketing information system could be forecasted. Finally, in consumption field, the promotion of standardization and diversification, the appearance of intellectual consumers could be forecasted. This paper seeks to offer policies or laws fur the three categories of the seafood market-the government, the fisher, and the distributor-coping with the changing environment on the above three fields, thereby benefiting the consumer's long-term welfare. For the government, this paper suggests the construction of a Seafood Transaction Information Infrastructure, a Seafood Dealer License System, and a Seafood Safety Security System. For the fishers, this paper proposes an Eco-labelling System, a Sustainable Production System, and a Real Naming System in dealing seafood. Finally, for the distributors, this paper offers a Seafood Production Controlling System, a Nature-friendly Marketing System, and a Consumer-oriented Marketing System.

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시장 환경에 입각한 지역 지상파 방송사 조직의 상호작용 특성에 대한 탐사적 연구 (An Exploratory Study on the Interaction among Local Broadcast Stations based on Market Environment)

  • 권장원
    • 한국언론정보학보
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    • 제52권
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    • pp.27-47
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    • 2010
  • 본 연구에서는 시장 환경적 특성과 함께 조직 내부의 재원 구성 및 조직 구성의 특성을 분석하고, 이 과정에서 조직과 환경, 조직과 조직, 조직 내부의 상호작용 특성과 문제점 등을 종합적으로 조망하고자 하였다. 이를 위해 지역 방송에서의 시장 환경적 특성과 조직 내부 구조, 그리고 재원 구조의 특성은 최근 3년간 발간된 각종 통계 자료를 평균하여 현실에서의 환경 요인을 분석하고자 하였으며, 이러한 외적인 환경과 내부 구조적 특징과 더불어 외부 환경과 타 조직, 그리고 조직 내부 상호작용 특성 및 각종 문제점 등을 내부 구성원들에 대한 심층 인터뷰를 통해 지역 방송사 조직과 외부환경과의 상호작용 특성과 그 문제점 등을 탐사적으로 분석하였다. 분석 결과, 제한된 지역 시장 환경에 경쟁 체제가 도입되고, 재원 확보 및 조직 구조가 열악한 속에서 지역 방송사 조직은 시장 환경의 확장과 조직 간, 조직 내 상호작용방식 전환을 통해 조직의 내적 역량의 열악함을 극복하고자 하지만, 상호작용 과정에서 발생하는 다양한 불확실성과 이해관계의 첨예한 대립 등으로 인해 적지 않은 어려움을 겪고 있는 것으로 분석되었다. 시장 환경의 불확실성과 한계를 극복하기 위한 제도적 방안이 제 효과를 발휘하지 못함에 따라, 역량 강화를 위한 투자와 장기적인 인사 정책 수립이 어렵게 되고, 이는 시점에 따른 인력 구조의 편중과 더불어 방송사 조직 내부의 불안정을 가져오는 주요한 구조적요인으로 작용하고 있는 것으로 해석 가능하다.

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지역입지특성을 반영한 전통시장의 개선방향연구 (A Study on the Development Policy for Tradtional Market Reflecting the Locational Charateristics)

  • 이민석
    • 한국실내디자인학회논문집
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    • 제22권5호
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    • pp.267-275
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    • 2013
  • A The purpose of this study is to analyze the locational characteristics of the traditional market. In Seoul, small Conventional markets are directly connected with the living of citizens and becoming an important role for organization of the urban functions in the residential area. For this study, 32 Traditional Markets located on Seongbuk, Kangbuk and Dobong-Gu, were analyzed based on GIS, and within 500m related areas of market were categorized and researched by the level of urban infrastructure state. The contents of this study are composed of following three topics, partially theoretical review, general consideration and case studies. The study found that there is in need of improving urban infrastructure in conventional market areas, which has been identified during the research of urban infrastructure. Also, the study shows that it is necessary to develop comprehensive plans by timing and phase in order to improve commercial environment of the areas related while providing essential urban infrastructure. In addition, from the perspective of conventional market regeneration policy, physical conditions of the areas concerned should be focused on the perspective of developing plans and urban infrastructure elements.

Dynamic Interaction between Conditional Stock Market Volatility and Macroeconomic Uncertainty of Bangladesh

  • ALI, Mostafa;CHOWDHURY, Md. Ali Arshad
    • Asian Journal of Business Environment
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    • 제11권4호
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    • pp.17-29
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    • 2021
  • Purpose: The aim of this study is to explore the dynamic linkage between conditional stock market volatility and macroeconomic uncertainty of Bangladesh. Research design, data, and methodology: This study uses monthly data covering the time period from January 2005 to December 2018. A comprehensive set of macroeconomic variables, namely industrial production index (IP), consumer price index (CPI), broad money supply (M2), 91-day treasury bill rate (TB), treasury bond yield (GB), exchange rate (EX), inflow of foreign remittance (RT) and stock market index of DSEX are used for analysis. Symmetric and asymmetric univariate GARCH family of models and multivariate VAR model, along with block exogeneity and impulse response functions, are implemented on conditional volatility series to discover the possible interactions and causal relations between macroeconomic forces and stock return. Results: The analysis of the study exhibits time-varying volatility and volatility persistence in all the variables of interest. Moreover, the asymmetric effect is found significant in the stock return and most of the growth series of macroeconomic fundamentals. Results from the multivariate VAR model indicate that only short-term interest rate significantly influence the stock market volatility, while conditional stock return volatility is significant in explaining the volatility of industrial production, inflation, and treasury bill rate. Conclusion: The findings suggest an increasing interdependence between the money market and equity market as well as the macroeconomic fundamentals of Bangladesh.

The Effect of Market Orientation on Speed-to-market in International Markets

  • Kim, Eunmi
    • 동아시아경상학회지
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    • 제7권1호
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    • pp.39-49
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    • 2019
  • Purpose - The major aim of this article is to advance understanding of the relationship between market orientation and speed-to-market. Specifically, this study examines the different impacts of component of market orientation on commitment to R&D and speed-to-market and explores whether market uncertainty plays a role of moderating in speed-to-market for market-oriented firms. Research design, data, and methodology - This study collected a survey data from Korean exporting firms. The Final sample size was 196. The measure of market orientation was conceptualized with second order constructs. All items were measured on five-point scale. To confirm hypotheses, this study conducted a hierarchical regression. Results - As sub-constructs of market orientation, customer orientation, competitor orientation and interfunctional coordination foster speed-to-market, and the relationship between only customer orientation and speed-to-market might be weakened when the extent of market uncertainty is high. Conclusions - This study confirmed the relationship between market orientation and speed-to-market, with three components of market orientation respectively, and whether market uncertainty plays a role of moderating which weaken the link between market orientation and speed-to-market. It could be useful to take a component approach to the market orientation construct, because the roles of different market orientation components might vary, contingent on uncertainty in the environment.

외식산업의 환경변화에 따른 마케팅전략에 관한 연구 (The purpose of this study is marketing strategy of foodservice industry.)

  • 김미자;정지원
    • 한국조리학회지
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    • 제3권
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    • pp.57-81
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    • 1997
  • Recently foodservice industry marketing environment changes rapidly and the qualitic change of demand is accelerated from high growth phase to low growth on industrial environment. To actively competely with the foreign brands that runs with the developed management skills and enough fund, the domestic should classify the customers first and develop the menu. To introduce the modern management technique to pursue the management utility by establishing the market segmentation forcusing the target market and discriminating strategy of menu and service. The method of this study is focused on the changes of foodservice industrial environment and alternatives.

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Cognitive Ability in Midlife and Labor Market Participation Among Older Workers: Prospective Cohort Study With Register Follow-up

  • Sundstrup, Emil;Hansen, Ase M.;Mortensen, Erik L.;Poulsen, Otto M.;Clausen, Thomas;Rugulies, Reiner;Moller, Anne;Andersen, Lars L.
    • Safety and Health at Work
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    • 제11권3호
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    • pp.291-300
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    • 2020
  • Background: The study aimed to determine the association of individual cognitive ability in late midlife with labor market participation among older workers. Methods: This prospective cohort study estimates the risk of long-term sickness absence, disability pension, early retirement, and unemployment from scores on the Intelligenz-Struktur-Test 2000R by combining data from 5076 workers from the Copenhagen Aging and Midlife Biobank with a register on social transfer payments. Analyses were stepwise adjusted for age, gender, physical and psychosocial work environment, health behaviors, occupational social class, education, and chronic diseases. Results: In the fully adjusted model, low cognitive ability (≥1 standard deviation below the mean for each gender) and high cognitive ability (≥1 standard deviation above the mean for each gender) were not associated with risk of any of the four labor market outcomes. Conclusion: Individual cognitive ability in late midlife was not associated with risk of long-term sickness absence, disability pension, early retirement, and unemployment in the fully adjusted model. Thus, no direct effect of individual cognitive ability in late midlife was observed on the risk of permanently or temporarily leaving the labor market.