• Title/Summary/Keyword: Market entry

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Direction of Establishing Oversea's Market Entry Strategy for Construction Supervision Industry (건설감리업계 해외진출 전략 수립 방향)

  • Oh, Eun-Ho;Park, Hwan-Pyo;Han, Jae-Goo;Chin, Kyung-Ho
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2011.11a
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    • pp.87-88
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    • 2011
  • Construction projects that should be under the construction supervision regulation were decreased in 2008 and new supervision projects in 2010 were significantly reduced by 60% comparing to the ones as of 2009. On the contrast, the volume of world construction projects including Middle·South Asia and Africa is forecasting to be increased by 46% in 2018. However, although the needs of oversea expansion of domestic construction supervision firms are appeared more and more, their preparations to the strategically important areas in the world are insufficient. Thus, this paper aims to suggest directions of strategics and plans for domestic construction supervision industry to expand the market to the world through questionnaire surveys and expert investigation.

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The Characteristics of Global Market Entry Behavior in Major Telecom's: Target Market and Business Domain (주요 통신사업자의 해외시장 진출특성: 목표시장과 사업영역)

  • Kang, H.I.;Park, T.W.;Hahn, S.S.
    • Electronics and Telecommunications Trends
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    • v.13 no.6 s.54
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    • pp.148-165
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    • 1998
  • 통신사업자들의 해외시장 공략은 치열한 국내 경쟁환경을 탈피하고, 가속화 되는 기술변화의 물결에 편승하기 위해 최근들어 더욱 활발해지는 양상이다. 상대적으로 후발국가인 우리나라는 주요 통신사업자들의 해외시장 진출의 사례를 면밀히 분석하여 이를 바탕으로 해외시장 개척이나 전개시 참고함으로써 시행착오를 줄일 필요가 있다. 이에 따라 본 고에서는 지난 10여 년 간 주요 통신사업자들의 해외진출 행보상의 특성을 목표시장과 진출사업의 관점에서 파악하여, 향후 우리나라 사업자들이 해외시장에 접근하고자 할 때 유의하여야 할 진출 및 투자의 지침을 얻고자 하였다.

A Study on the Entry Strategy into Asian ASP Service Market (ASP 서비스의 해외 시장 진출 방안 연구)

  • Kim, Dae-Ho;Kwon, Sun-Dong;Yang, Hee-Dong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.5 no.1
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    • pp.69-80
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    • 2010
  • The purpose of this study is to help the companies that have the experience and know-how about ASP and that want to go abroad. This study analyzed information and communication infrastructure of Asia, foreign investment of Korean companies, and market attractiveness, selected China, Japan, Indonesia, and Malaysia as the target for the advance into overseas markets, and then suggested the strategy for ASP overseas markets. This study can contribute ASP-related venture company or entrepreneur.

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실물옵션기법을 적용한 주파수관리정책에 관한 연구 - 휴대인터넷 관련 2.3GHz 대역을 중심으로 -

  • Lee, Jeong-Dong;Kim, Min-Jeong;Jeong, Jong-Uk
    • Proceedings of the Technology Innovation Conference
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    • 2004.02a
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    • pp.108-131
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    • 2004
  • Having the characteristics of public goods, Radio Spectrum had been controlled by Government Authorities. In the past, technological side of spectrum, such as cross protection, was the main concern, but as the telecommunication industry is developing gradually, economic side of spectrum is becoming an important part. To uplift the Economic efficiency of spectrum management policy, clarifying the basic value of spectrum is one of the most important things. Also, both government authorities and spectrum licensees will have to choose license or investment under uncertainties such as license timing, time to market, technology standard, and so on. Considering all things, this paper gives the value to the spectrum by real options theory, which is a powerful method concerning uncertainty, especially for government, And we applied it to a specific spectrum band for the portable Internet in Korea. These results can provide information about the technological standard, optimal market-entry time as well as the value of spectrum for the portable Internet.

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Economic Feasibility Analysis on Construction Facility Improvement Project of North Korea Considering Technology Application Period (국내 기술의 적용시기를 고려한 북한 건축시설 개선사업의 경제적 타당성 분석)

  • Kim, Min Ju;Kim, Chang-Won;Lee, Dongyoun;Cho, Hunhee;Kang, Kyung-In
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2016.05a
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    • pp.68-69
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    • 2016
  • North Korean market created by reunification of the Korean Peninsula is expected to serve as a new growth engine to the already-developed construction industry of South Korea. Improvement on deteriorated construction facility of North Korea is a project in urgent need at the initial stage of reunification. Prior to market entry of the Korean peninsula under these circumstances, economic feasibility analysis on construction technology application must be preceded by considering reunification period. Therefore, this study conducts an economic feasibility analysis on construction facility improvement project of North Korea considering application period of technology developed by South Korea. Results of this study are expected to be utilized in future reunification process as the basis for establishing relevant guidelines for construction facility improvement project of North Korea.

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Economic Characteristics and Implications of Net Neutrality (넷 중립성의 경제적 특성과 시사점)

  • Song, Keyong-Seog
    • Journal of Digital Convergence
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    • v.7 no.3
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    • pp.1-11
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    • 2009
  • In this paper I examined economies and implications of "Net Neutrality" and Internet Freedom. It is argued that mandating Net Neutrality would be likely to reduce economic welfare. Instead, the government should focus on creating competition in the broadband market by liberalizing more spectrum and reducing entry barriers created by certain local regulations. In cases where a broadband provider can exercise market power the government should use its antitrust enforcement authority to police anti-competition behavior. To assure Net Neutrality, it is needed to make sure of fair competition and to facilitate flexible prices. Especially it is needed to invest consistently to the sector of Network.

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An Exploratory Study on the Status of Chinese Food and Beverage Franchises and Entry Strategies

  • Kyung Jae, Yoon
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.261-267
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    • 2022
  • Thanks to China's economic development, the food service industry and franchise industry have combined to serve a huge market, and alterations continue to take place, such as the changing tastes of Chinese people and the changing food culture. Global franchise companies centered in the US are rapidly making inroads into the market, and Chinese local companies are also making efforts to expand their influence. In particular, in this situation where trends are gradually changing due to the COVID-19 pandemic, we look at the trends of franchise headquarters, franchisees, employment, and operating profits for the past 10 years using information published by the National Statistical Office of China. As we examine the information, possibilities push through. In addition, we will look at the cases of domestic companies that have entered China, the conditions and plans for their activities there, and what companies planning to enter China in the future need to prepare for.

A Study on selecting a target market for entry into floating photovoltaic market in Southeast Asia (동남아시아 수상태양광 시장 진입을 위한 타겟시장 선정 연구)

  • ShangMoon Kim;JinSuhk Suh
    • Proceedings of the Korea Water Resources Association Conference
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    • 2023.05a
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    • pp.79-79
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    • 2023
  • 국제사회는 신기후체제 출범(COP21, '15)을 통해 선진국뿐만 아니라 개도국에도 2020년부터 탄소감축 의무를 부과하고 있다. 이에 우리나라와 경제적으로 밀접한 동남아시아 국가에서는 신재생에너지 분야에 대한 관심이 매우 높다. 예로써 말레이시아에서는 신재생에너지 비중을 2025년 31%, 2035년에는 40%까지 제고시키다는 계획이며, 인도네시아는 2070년 완전한 탄소중립 달성을 목표로 태양광 및 바이오에너지 비중을 확대하고 있다. 특히 수상태양광은 댐 수면을 활용함에 따라 입지의 영향이 적고 최적부지 확보가 용이하다는 이유에서 기존 지상 태양광의 문제점을 해소하는 대안으로 부상하고 있다. 이에 본 연구에서는 지리적·기술적 여건의 관점에서 향후 시장 성장성이 클 것으로 판단되는 동남아시아 주요 협력국가를 대상으로 전력 동향 및 향후 발전 전망 등을 분석함으로써 수상태양광 분야의 전략적 타겟시장을 선정, 제시하고자 한다.

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Foreign Entry Strategies for Korean Fishery Firms (한국수산업의 해외진출전략에 관한 연구)

  • 김회천
    • The Journal of Fisheries Business Administration
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    • v.15 no.1
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    • pp.131-153
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    • 1984
  • Fishery resources are still abundant compared with other resources and the possibility of exploitation is probably great. The Korean fishery industry has grown remarkably since 1957, and Korea is ranked as one of the major fishery countries. Its of fishery products reached the 9th in the world and the value of exports was 5th in 1982. But recently a growth rate has slowed down, due to the enlargement of territorial seas by the declaration of the 200 mile, Exclusive Economic Zone, the tendency to develop fishery resources strate-gically in international bargaining, the change in function of the international organizations, the expansion of regulated waters, the illegal arrest of our fishing boats, the rapid rise in oil prices, and the fall in fish prices, the development of fishery resources as a symbol of nationalism, the fishing boats decreptitude, the rise of crew wages, regulations on fishing methods, fish species, fishing season, size of fish, and mesh size, fishing quotas and the demand of excessive fishing royalties. Besides the the obligation of coastal countries, employing crews of their host countries is also an example of the change in the international environment which causes the aggravation of foreign profit of fishing firms. To ameliorate the situation, our Korean fishery firms must prepare efficient plans and study systematically to internationalize themselves because such existing methods as conventional fishing entry and licence fishing entry are likely to be unable to cope with international environmental change. Thus, after the systematic analysis of the problem, some new combined alternatives might be proposed. These are some of the new schemes to support this plan showing the orientation of our national policy: 1. Most of the coastal states, to cope with rapid international environmental change and to survive in the new era of ocean order, have rationalized their higher governmental structure concerning the fishery industries. And the coastal countries which are the objectives of our expecting entry, demand excessive economic and technical aid, limit the number of fishing boats’entry and the use of our foreign fishing bases, and regulate the membership of the international fishery commissions. Especially, most of the coastal or island countries are recently independent states, which are poorer in national budget, depend largely on fishing royalties and licence entry fees as their main resources of national finance. 2. Alternatives to our entry to deep sea fishing, as internationalization strategies, are by direct foreign investment method. About 30 firms have already invested approximately US $ 8 million in 9 coastal countries. Areas of investment comprise the southern part of the Atlantic Ocean, the Moroccan sea and five other sea areas. Trawling, tuna purse seining and five other fields are covered by the investment. Joint-venture is the most prominent method of this direct investment. If we consider the number of entry firms, the host countries, the number of seas available and the size of investment, this method of cooperation is perhaps insufficient so far. Our fishery firms suffer from a weakness in international competitive ability, an insufficiency of information, of short funds, incompetency in the market, the unfriendliness of host coastal countries, the incapability of partners in joint-ventures and the political instability of the host countries. To enlarge our foreign fishing grounds, we are to actively adopt the direct investment entry method and to diversity our collaboraboration with partner countries. Consequently, besides proper fishing, we might utilize forward integration strategies, including the processing fied. a. The enterprise emigration method is likely to be successful in Argentina. It includes the development of Argentinian fishing grounds which are still not exploited in spite of abundant resources. Besides, Arentina could also be developed as a base for the exploitation of the krill resources and for further entries into collaboration with other Latin American countries. b. The co-business contract fishing method works in American territorial seas where American fishermen sell their fishery products to our factory ships at sea. This method contributes greatly to obtaining more fishing quotas and in innovation bottom fishing operation. Therefore we may apply this method to other countres to diffuse our foreign fishing entry. c. The new fishing ground development method was begun in 1957 by tuna long-line experimental fishing in the Indian Ocean. It has five fields, trawling, skipjack pole fishing and shrimp trawling, and so on. Recently, Korean fisheries were successful in the development of the Antarctic Ocean krill and tuna purse seining. 3. The acceleration of the internationalization of deep sea fishing; a. Intense information exchange activities and commission participation are likely to be continues as our contributions to the international fishery organizations. We should try to enter international fishery commissions in which we are not so far participating. And we have to reform adequately to meet the changes of the function of the international commissions. With our partner countries, we ought to conclude bilateral fishery agreements, thus enlarging our collaboration. b. Our government should offer economic and technical aids to host countries to facilitate our firms’fishery entry and activities. c. To accelerate technical innovation, our fishery firms must invest greater amount in technical innovation, at the same time be more discriminatory in importing exogeneous fishery technologies. As for fishing methods; expanded use of multi-purpose fishing boats and introduction of automation should be encuraged to prevent seasonal fluctuations in fishery outputs. d. The government should increases financial and tax aid to Korean firms in order to elevate already weak financial structure of Korean fishery firms. e. Finally, the government ought to revise foreign exchange regulations being applied to deep sea fishery firms. Furthermore, dutes levied on foreign purchaed equipments and supplies used by our deep sea fishing boats thould be reduced or exempted. when the fish caught by Korean partner of joint-venture firms is sold at the home port, pusan, import duty should be exempted.

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A Study on the Industrial Organization Policy for the Market-oriented Fisheries Management (시장유인적 어업관리를 위한 산업조직정책에 관한 연구)

  • 신용민
    • The Journal of Fisheries Business Administration
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    • v.34 no.2
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    • pp.1-25
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    • 2003
  • During the past 100 years, Korean fisheries management policies have enforced the license system, it is the most typical regulation system in Korean fisheries. Even now, it has caused resource management failure, it has also invited economic inefficiency and inequity. Accordingly, the Korean government has recently introduced the self-regulatory management system for fishermen with the TAC system. These systems are one of the most market-oriented regulation systems in fisheries management systems. It is defined as regulatory policy tools other than regulations with command and control approach. It is also called “alternatives” which is composed of regulatory alternatives and non-regulatory alternatives. The self-regulatory management system and the ITQ system are cooperative-based co-management between government and fishermen as an alternative management strategy ; it is gaining the increasing attention to improve the effectiveness of fisheries management in Korea. It is expected not only to positively improve function in fisheries regulation, but also to decrease inefficiency in fisheries policies. However, these systems have many problems. The monopolization of rent is one of the typical examples. As solutions for the problem in the aspect of fishery management, fisheries policy is need of approach to industrial organization. For instance, Contestable market theory is one of the good theoretical background, it mean that market is able to free entry and free exit. Thus, fisheries management carry out policies such as revitalization of the used market of capital goods in fisheries, organize of the self-regulatory management group. Conclusively, as the exploiters and managers, fishers and the government should put emphasis on improving economic efficiency so that fishery would grow as an industry that contributes to the increase of social welfare, and the change to that direction will be the only way for our fisheries to preserve its importance.

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