• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2015.11a
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• pp.31-34
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• 2015

The U.S. music market is a lucrative market for many foreign musicians due to its sheer size and it continues to play a leading role in the world music industry. However, it is a challenge to gain entry into that market and an even greater challenge to achieve success and fame within it. In fact, changes in the media paradigm have allowed for musicians to be able to independently produce their own songs and promote them globally. Some scholars address that the media paradigm shifting from traditional outlets to new outlets gives a chance to bypass traditional gatekeepers when entering the U.S. music market. Based on this scenario, this article examined two songs from Korean singer, Psy: Gangnam Style and Gentleman as a single case study. Utilizing Google Trends as a source of information, this study examined how each song's recognition among American music fans was different based on radio spins on Top 40 commercial radio stations. This article sheds new light on radio, which has been neglected due to the media paradigm shift, and presents how radio programmers are part of a complicated gatekeeping process which ultimately decides which songs are to gain popularity.

• The Research Journal of the Costume Culture
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• v.27 no.1
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• pp.33-45
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• 2019

This study identified types of online retail internationalization in the fast-fashion context and proposed driving factors of retailers' choices in online-based market entry following the logic of the Uppsala model and the eclectic theory. In particular, this study proposes three types of online-based internationalization: 1) entering a host market with a physical store first, and then expanding with an online store, 2) entering a foreign market with an online store, then expanding to physical stores, and 3) entering only with an online business. In addition, this study investigated the causal factors, ownership-specific and location advantages, that influence the choice of the type of developmental process of online-based internationalization. To develop theoretical and managerial insights into the issue researched, this study employed a qualitative research design involving case studies of three European fast-fashion retailers, H&M, TOPSHOP, and ASOS. This study suggested that fast-fashion retailers that enter a host market with high ownership-specific advantages are likely to choose to enter the market with physical stores and then expand with online stores. On the other hand, when faced with uncertainties attributable to low ownership-specific or location advantages, fast-fashion retailers are likely to choose to enter with an online store first and then expand with physical stores as conditions change. Consequently, this study provides a better understanding for fast-fashion retailers who are willing to expand their businesses to foreign markets via online stores.

• Journal of Distribution Science
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• v.18 no.12
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• pp.55-66
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• 2020

Purpose: For bakery retailers that want to enter the Chinese market, this study seeks to draw implications through the analysis of Paris Baguette, Paul Bakery and local competitors. In particular, the study analyzes entry strategies, as well as the advantages and disadvantages of the companies. Research design, data and methodology: This study analyzed the Chinese bakery industry and overviewed the policy of bakery industry. The research method utilized Chinese Statistical Yearbook of Food Industry and literature related to Chinese bakery industry. Additionally, this study used case analysis methods for foreign and local bakery enterprises in the bakery industry. Results: During the rapid growth of bakery industry, Paris Baguette made a successful settlement by utilizing localization strategy; while on the contrary, Paul Bakery took a standardization strategy and failed in the Chinese market. Conclusions: Paris Baguette succeeded in launching localized products after thoroughly analyzing products that suit local tastes in China. However, Paul Bakery has been knocked out of the Chinese market for failing to capture the taste of the Chinese people by launching standardized products that reproduce French culture and taste. As such, the Chinese market is huge and differences exist in different provinces, so standardization and localization strategies should be appropriately utilized.

• Korea Trade Review
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• v.44 no.4
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• pp.1-17
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• 2019

The purpose of this paper is to suggest strategies for Korean companies to overcome the limitation of the international trade structure between Korea and Vietnam. This study examined foreign multinational distribution companies, Korean distribution companies and domestic distribution companies in Vietnam. A SWOT analysis conducted to propose effective strategies revealed that Saigon Mart, Vietnam's largest regional mart company, needs an O/W strategy and to capture market opportunities quickly through strategic alliances with foreign distribution companies, in order to gradually complement their core competencies internally. Lotte mart in Vietnam, one of Korea's three largest marts, needs to establish a T/S strategy in order to overcome the crisis situation in Vietnam market and succeed in business. BIG C Mart has over 40,000 diverse products needs to use a T/S strategy in order to effectively overcome the crisis situation in the Vietnamese market and to increase the possibility of business success. From the study findings and conclusions, various implications are derived. Vietnam is still very strong in socialism and regional characteristics, so it needs to build up close cooperation such as joint venture with local partners in the region and strategic alliances to increase the possibility of investment success.

• Asia Marketing Journal
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• v.22 no.2
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• pp.87-98
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• 2020

HANSSEM is a furniture company that leads the market of residential space in Korea. The goal of this case study is to focus on how HANSSEM copes with IKEA, the world's largest furniture retailer after entering the Korean market in December 2014. IKEA's entry into Korea is possible to destroy the existing orders in the retail industry and reduce the profit of incumbent local players by realigning industry relationships. However, HANSSEM achieved rapid growth with the largest market share in the furniture market through its internal capabilities. The authors propose the main success factors in three ways: (1) residents-database including apartment floorplans in Korea, (2) high-quality human services provided by construction and A/S (After-sales Service), (3) channel diversification that provides comprehensive consultations (e.g., flagship stores, home shopping channels, stores in marts, and interior dealers). Especially, there have been various consumer needs in Korean market, such as creating their own stylish space economically. HANSSEM meets customer's needs by reinforcing the space-package (complete-interior is provided to customer in a package rather than combining individual piece of furniture) and opening showrooms, which makes customers freely experience the products and receive detailed consultations on interior designs by alleviating customers' difficulties in decorating their homes. Based on HANSSEM's outstanding activities and new investments, we look forward to seeing that HANSSEM will achieve its ultimate goal of maintaining the position of number one furniture company by attaining customer satisfaction through higher quality in Korea.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.39 no.5
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• pp.623-630
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• 2019

As the Asian region becomes strategically important in the international construction market, competition among construction firms has been more intense. While existing literature on the Asian construction market have mainly focused on qualitative approaches to market entry strategies and risk assessment, quantitative research to explain the dynamic competitive structure of the market has been rarely conducted. To address this issue, this study analyzes the structure of contract performance in the Asian region based on the data from 3,996 projects awarded to Korean construction firms from 2009 to 2017. In addition, this study applies a mathematical model using both static (market concentration) and dynamic (market mobility and instability) analyses. Consequently, the static analysis indicates that market concentration led by top-four firms tends to be increased, and on the dynamic aspect, the market position of Korean construction firms is recently weakened and fluctuated in most of the Asian regions and the construction sectors. The methodology and result of this paper would be meaningful not only to understand the underlying structure of industry-level performance but also to provide a useful reference for establishing competitive strategies towards the Asian market.

• Journal of the Korea Society of Computer and Information
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• v.18 no.8
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• pp.149-156
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• 2013

TAmong various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the flower marketing by analyzing. In case of the flower market, the movement of the market from offline market to online market has been occurred and processed concurrently. Market entry and competitiveness of small companies is becoming very difficult because larger companies have been formed national market networks. Therefore, in this research, we suggest ways to enhance flower delivery service to the market from the top ranked site analysis, market situation analysis and service strategy plan for the activation of the online flower market. Also, we describe how to realize the above mentioned strategies through a site building. We can expect to strengthen flower market activation and competitiveness through the flower delivery service enhancement.

• Journal of the Korean Operations Research and Management Science Society
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• v.34 no.3
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• pp.165-177
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• 2009

The purpose of this study is to investigate the impact of the Internet channel introduction on the channel composed of a monopoly manufacturer and an independent physical retailer. This study also examines what would be the best strategy for the Independent physical retailer to respond to the new internet channel entry. The game theoretic model consists of a monopolist manufacturer selling its product through a channel system including one independent physical store before the entry of an internet store. The audition of the internet store to this channel system results in a mixed channel comprised of two different types of channels. The new internet store is launched by the manufacturer. The results show that an Internet channel entry has the following impacts on the existing channel members. First, the manufacturer's internet channel introduction mitigates the double marginalization problem of the traditional channel. Second, the manufacturer could enhance Its channel power by introducing its own internet channel while it diminishes that of the incumbent independent physical retailer. Third, manufacturer's adding a new internet store leads to a higher demand. Finally, with its own internet direct channel, the manufacturer has an opportunity to practice price discrimination. The manufacture leaves only those with a strong preference for the physical store to be served by the Independent physical store. The results suggest that the independent physical store's best strategy to the entry of the manufacturer's Internet channel is to focus on the consumers who are highly loyal to the physical store while maintaining a high retail price.

• Journal of Internet Computing and Services
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• v.20 no.1
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• pp.57-65
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• 2019

In the case of Domeggook B2B online shopping malls, it has a market share of over 70% with more than 2 million members and 800,000 items are sold per one day. However, since the same or similar items are stored and registered in different catalog entries, it is difficult for the buyer to search for items, and problems are also encountered in managing B2B large shopping malls. Therefore, in this study, we developed a catalog entry auto classification and recommendation system for products by using semi-supervised machine learning method based on previous huge shopping mall purchase information. Specifically, when the seller enters the item registration information in the form of natural language, KoNLPy morphological analysis process is performed, and the Naïve Bayes classification method is applied to implement a system that automatically recommends the most suitable catalog information for the article. As a result, it was possible to improve both the search speed and total sales of shopping mall by building accuracy in catalog entry efficiently.

• Korean Journal of Social Welfare Studies
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• v.42 no.4
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• pp.365-388
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• 2011

By analyzing 1998~2008 Korean Labor and Income Panel Study(KLIPS), this study examines socio-economic characteristics of people who become poor. The study also explores the reason why they are in the state of poverty. To find determinants affecting poverty entrance, discrete-time hazard models are applied. Major findings are as follows. The socio-economic characteristics driving people into poverty are in the middle way of the long-term poor and the non-poor, combining the characteristics of both groups. This implies that many cases of the newly poor tend to enter and exit from poverty repeatedly. Poverty entry rate was at a high level right after the economic crises, then was a downturn and remained fairly stable since 2000. However, the young, the high-educated, and even the professional are on the rise as a new poverty group. The major reason people become poor is temporary job loss. This factor is confirmed again by multi-variate analyses. In building anti-poverty policies, it is important to distinguish the long-term poor from the short-term poor. For the long-term poor, virtually the only affective policy will be income support. On the other hand, a labor-market strategy for jos security will be more effective for the short-term poor. The characteristics and determinants of poverty entry may affect poverty duration and exit in the future. Future research will be needed to investigate the relationship among these factors.