• Title/Summary/Keyword: Market Verification

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Research on Factors Affecting South Korea's OFDI Based on a Spatial Measurement Model

  • Su, Shuai;Zhang, Fan
    • Journal of Korea Trade
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    • v.26 no.1
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    • pp.99-112
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    • 2022
  • Purpose - This paper empirically investigates via a spatial lag model from the perspective of space economy to find the influencing factors of South Korea's OFDI along with 60 countries. Design/methodology - In the study of regional economic phenomena, we must first test the corresponding spatial correlation, and on this basis, complete the construction of the spatial model. For the target research object, after testing the spatial correlation, if there is spatial correlation, a spatial measurement model is needed. This paper uses the global Moran's I index for calculation. Based on the characteristics and research needs of the research object, this paper selects the spatial lag model to verify the existence of the spatial effect and factors affecting OFDI. Findings - Our results show that export scale, infrastructure, technology level, political stability, resource endowment, market size, distance and labor cost have a certain impact on Korea's OFDI, but at present the distance and market size factors are the most important influencing factors for South Korea's OFDI, The technical level and political stability have little effect on South Korea's OFDI, and are not main factors determining South Korea's OFDI. Originality/value - Through spatial measurement verification, it was found that the spatial effect has a significant impact on OFDI, along with more than 60 countries. On this basis, relevant suggestions are put forward, which have strong practical significance for South Korea's OFDI to achieve healthy and sustainable development.

A Study on the Effect of Online Travel Distribution's Brand Community Characteristics on Product Purchase Intention

  • LU, Lianghui;KANG, Min-Jung;SUN, Pengchang
    • Journal of Distribution Science
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    • v.21 no.1
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    • pp.107-117
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    • 2023
  • Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

A Study of the Impacts of Strategic Orientation on the Performance in Technology-based Start-ups (기술창업시 전략적 지향성이 창업성과에 미치는 영향)

  • Jang, Dong-Kwan;Song, In-Am;Hwang, Hee-Joong
    • Journal of Distribution Science
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    • v.11 no.10
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    • pp.37-45
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    • 2013
  • Purpose - Appropriate response to the fast changing economic environment determines SMEs' competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME's competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-ups, but affect their quality management capabilities. Conclusions - This study confirms that the strategic orientation affects product price as well as quality management capabilities, to introduce new products and achieve successful outcomes. In conclusion, new business founders face the dilemma of trade-off between price and quality in the planning stage of new product development. In particular, price management capability directly affects the outcome. Therefore, price management is more important for a successful start-up than quality management. Especially, during the initial stages of starting up a new business, price management capability entails following the market-leading company, or price penetration strategy. In this stage, price management is dependent on the information from outside rather than on the founder's decision, and it directly affects sales performance and customer satisfaction. In contrast, quality management capability is directly related to the technology capability and market experience of founders. In this case, subjective and proactive decision making is required for differentiation and development of demand in the niche market, which does not directly influence the sales performance and customer satisfaction.

The Current Status and Tasks of Rockfish Restocking Project based on Economic Performance Evaluation (볼락 방류사업의 현황 및 과제 - 경제효과분석을 중심으로 -)

  • Song, Jung-Hun;Hong, Jae-Bum
    • The Journal of Fisheries Business Administration
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    • v.40 no.3
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    • pp.69-88
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    • 2009
  • This research was as part of restocking project conducted until 1986. The necessity of its economic and scientific verification on restocking project increased. The economic analysis of this project was intended to measure its effectiveness of rockfish restocking throughout certain water areas. The rockfish restocking in 2008 was carried two regional governments of Gyeongnam and Busan. 3-year average annualized performance is 3.76 million rockfish restocked and 940 million won invested. As Gyeongnam restocked 3.62 million rockfish and invested 890 million won, most of rockfish stocking accomplished in Gyeongnam. The public shipment was the 3-year average amount was about 400 tons. Each Suhyup shipment as follows; TongYong 66.6 tons, Namhae 23.6 tons, Samcheonpo 17.2 tons; Yeosu 13.3 tons, Geoje 4.7 tons, Goseong 3.1 tons, Hadong 1.0 tons. The private shipment was assessed by the interview of relevant market participations. The high percent areas of public ship were Nemaha, Goseong 90% and Geoje 80% or more. Hadong and Samcheonpo were about 50%. TongYong was 10% and the lowest. The private shipment was calculated using the percentage of private shipment surveyed. The total amount of private shipment was 4.8 billion, where 4.5 billion was TongYong, where most of private shipment is being made. The positive economic benefit occurred when the percent of restocked is over 15% in the overall catch. The percentage of restocked investigated with genetic test was 58.2%. With 58.2% ratio of restocked, there was 3.8 times economic benefit according to approximately 3.6 billion won. Economic effects were highly significant. As catch increased according restocking, joint market commission increased. Joint market commission was calculated as total restocked shipment multiplied by the ratio of commission, the calculated commissions were as follows; Hadong 5.0%, Geoje 4.8%, Goseong 4.8%, Namhae 4.8%, Samcheonpo 4.3%, Yeosu 4.3%, TongYong 4.0%. According to calculation results, annual commission fee of ₩60,000,000 was raised during 2006~2008. The fishing catch bulk for entertainment significantly increased in sea area carried with mass restock.

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Application of High-precision Accelerometer Made in Korea to Health Monitoring of Civil Infrastructures (국산 고정밀 가속도계의 건설 구조물 적용성 평가)

  • Kwon, Nam-Yeol;Kang, Doo-Young;Sohn, Hoon
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.29 no.3
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    • pp.277-283
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    • 2016
  • A high-precision force-feedback 3-axes accelerometer developed in Korea has been investigated and studied for the verification of feasibility in the computational analysis and health monitoring of civil infrastructures. Through a series of experiment, the nonlinearity, bandwidth, low-frequency signal measurement accuracy and bias characteristics of the accelerometer has been thoroughly compared to those of two accelerometers produced by two market leaders in domestic and global accelerometer market. The experiment results shows that the overall measurement performance of the accelerometer has superiority over the performance of the two accelerometers from global market leader companies. Especially, the accelerometer shows a better low-frequency signal measurement accuracy and constant bias characteristic, which are mostly required in the computational analysis and the long-term health monitoring of large-scale civil infrastructures.

A R&D Model for Korean SI Companies' International Competitiveness (World Class SI 기업으로의 도약 : 핵심 경쟁력 확보를 위한 R&D 모델 개발)

  • Lee, Yeon-Hee;Choi, Jin-Young
    • Journal of Information Technology Services
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    • v.2 no.2
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    • pp.15-29
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    • 2003
  • This thesis suggests a R&D model for Korean SI companies who aggressively drive oversea business to overcome domestic market limitation and to become world class SI players. Even though there have been a lot of discussions on IT technologies and new business models, scientific approach to a R&D model for SI companies is rare due to its natural distinctiveness from manufacturing and general service domain. Therefore, this will be a flagship thesis to keep up our study. As business market environment gets more competitive, major Korean SI players will be confronted with much more keen competition among themselves. And as they are willing to expand their oversea market presence, they can not help struggling against global SI players. So, here we are presenting SI players the reinforcement of R&D as one of the key components to build up their own core competencies. That is, SI players have to adopt and evaluate fast changing and complicated IT technologies at the right time, and to apply them into a real business with cost-effective service delivery and operation processes internally. The ultimate purpose of all of these activities is to offer a SI company the value added business model based on its innovative technical capabilities and well refined service deliver model. For this purpose, we suggests, SI company's R&D has to play an important role of emerging technology verification/evaluation/utilization, value added business model creation, future innovation lead, standard body participation, and effective service delivery and quality system development. To become a more effective R&D organization, hybrid R&D, in which central R&D and divisional sub R&D work together, is considered as an idea model. The reliability of the R&D model for Korean SI companies', here we suggest, has been checked by SI companies R&D specialists and on-site business people.

The Study on NCS Development for the Production of Hanbok (한복생산 분야의 국가직무능력표준 개발에 관한 연구)

  • Suh, Seunghee;Kim, Jung-Sook
    • Journal of the Korean Society of Costume
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    • v.65 no.2
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    • pp.62-74
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    • 2015
  • The purpose of this research is to analyse the process of development and verification of 'National Competency Standards' of Hanbok production, which was carried out in 2013 for the fashion industry. As the result of this research, the definition of the duty in Hanbok production is 'to conduct a series of step-by-step processes of planning and developing fabric and design, then making pattern, cutting fabric and sewing.' The competency unit for Hanbok production is analyzed in 10 categories: analysis of market trends, design plan, production and manipulation of fabric, production process plan, sample making, pattern making, cutting out, sewing, finishing sewing, inspection of the product quality. Competency unit elements of each competency unit are as follows. 1) analysis of market trends: to research market trend resources, to analyse consumers' buying trend, to analyse industry changes, 2) design plan: to develop design, to plan fabrication, to draw flats, 3) production and manipulation of fabric: to develop fabric planning, to prepare fabric manipulation, to conduct fabric manipulation, 4) production process plan: to grasp design, to plan sewing method, to prepare a specification sheet, 5) sample making: to make a sample pattern, to cut sample fabrics, to sew sample, to finish sample making, 6) pattern making: to measure body, to make production pattern, to adjust production pattern, 7) cutting out: to care fabrics, to lay out patterns, to cut out fabrics, 8) sewing: to sew a garment, to sew a lining, to attach a lining, 9) finishing sewing: to neaten edges, to attach trims, to press to finish, 10) inspection of the product quality: to confirm correspondence with the specification sheet, to inspect appearance.

The Effect of Preferential Purchase Policy for Technologically Developed Products on Growth of SMEs (기술개발제품 우선구매 제도가 중소기업의 성장에 미치는 영향)

  • Young-Jin Kim;Yong-Seok Cho;Woo-Hyoung Kim
    • Korea Trade Review
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    • v.48 no.3
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    • pp.43-68
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    • 2023
  • In this study, in relation to "Chapter 3 Support for Priority Purchase of Technology Development Products" of the 「Market Channel Support Act」, this study investigated the positive growth impact of technology development products subject to preferential purchase on small and medium sized enterprises. The data used for empirical verification is for 371 companies that obtained certification for technology development products subject to preferential purchase in 2016 and Data from SMEs were collected from 2017 to 2021, Sales, operating profit, and net profit was identified, and empirical verification. And conducted through statistical analysis to determine whether it had a positive effect on the growth factors of SMEs. In addition, data from 225 technology development product certification companies were collected, and empirical testing was conducted through t-test analysis on the change in growth factors before and after acquiring certification. As a result of statistical analysis, it was found that the total assets, certified sales, operating profit, and net profit, which are the growth factors of a company, are all positively affected according to the type of technology development product certification. However, in the case of authentication types, some authentications showed significant negative results. In addition, significant results were derived that after acquiring certification had a positive effect on growth factors than before acquiring certification. Consistent with this conclusion, I think that it is effective for technology development-based SMEs to enter the public procurement market and utilize the technology development product priority purchase policy for market exploitation and corporate growth. And the government should strengthen the market support policy to create demand so that SMEs can enter the procurement market and actively utilize the preferential purchase system, and come up with an improvement plan so that public institutions can actively utilize the preferential purchase system.

A study on the vulnerability of integrity verification functions of android-based smartphone banking applications (안드로이드 스마트폰 뱅킹 앱 무결성 검증 기능의 취약점 연구)

  • Kim, Soonil;Kim, Sunghoon;Lee, Dong Hoon
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.23 no.4
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    • pp.743-755
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    • 2013
  • In recent years, the malicious apps with malicious code in normal apps are increasingly redistributed in Android market, which may incur various problems such as the leakage of authentication information and transaction information and fraudulent transactions when banking apps to process the financial transactions are exposed to such attacks. Thus the financial authorities established the laws and regulations as an countermeasures against those problems and domestic banks provide the integrity verification functions in their banking apps, yet its reliability has not been verified because the studies of the safety of the corresponding functions have seldom been conducted. Thus this study suggests the vulnerabilities of the integrity verification functions of banking apps by using Android reverse engineering analysis techniques. In case the suggested vulnerabilities are exploited, the integrity verification functions of banking apps are likely to be bypassed, which will facilitate malicious code inserting attacks through repackaging and its risk is very high as proved in a test of this study. Furthermore this study suggests the specific solutions to those vulnerabilities, which will contribute to improving the security level of smartphone financial transaction environment against the application forgery attacks.

Effect Analysis of Measurement-related Investment by the PIMS model With Reference to Korean Industrial Firms (PIMS 모형(模型)의 응용(應用)에 의한 측정투자효과분석(測定投資效果分析) 우리나라 주요기업을 중심으로)

  • Kim, Dong-Jin;An, Ung-Hwan
    • Journal of Korean Society for Quality Management
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    • v.18 no.2
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    • pp.117-126
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    • 1990
  • The Purpose of this study is to grasp the general effects of measurement-related investment by industrial firms. We presupposed the hypothesis that the measurement-related investment affects the decrease of product inferiority rates and analyzed the investigation results by means of PIMS(Profit Improvement of Market Strategy) model. As the results, we found out that the firms with positive measurement-related investment showed for less inferiority rates of products considerably. This study put an emphasis on the verification results showing that the considerable increase of measurement-related investment decreases the product inferiority rate by the statistical methods.

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