• 제목/요약/키워드: Market Verification

검색결과 242건 처리시간 0.02초

향토음식 인지도에 관한 실증적 연구 - 경남 하동군 지역을 중심으로 - (A Verification Study on the Strengthening of Recognition of Native Cuisine - with respect to Hadong-Gun Area, Kyungsangnam-Do -)

  • 이연정;박성수;최수근
    • 한국식생활문화학회지
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    • 제19권3호
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    • pp.285-294
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    • 2004
  • Rather than focusing on the general recognition of the area and extensive preference about its native cuisine, this study carried out more practical examination on the recognition of the native cuisine by presenting the more detailed introduction of the native cuisine in Hadong area. The findings of this study can be used as basic materials to devise measures for the instillation and advertisement of Hadong area's image, the development and maintenance of its native cuisine benefiting the activation of the local economy, and the reestablishment of Hadong area's native cuisine culture. First, the overall recognition of Hadong area's native cuisine was low and more consumption needs to be boosted by merchandising its foods through the strengthening of recognition. Second, correlation between this area's native cuisine was revealed and tables need to be set and menus need to be organized with this correlation in mind. Basic materials for suggestion sale were garnered. Third, given that most outside tourists visit Hadong by word mouth of all the information sources available, it is highly likely that positive word of mouth through satisfaction with native cuisine will raise the overall recognition of the area. Fourth, precise subdivision market and target market need to be specified. Though the factors like economic costs and the time required cannot be overlooked in strengthening recognition, consistent advertisement to the middle-aged people who are over 40 and live in Kyungsang-Do area will contribute to the fast rise in the recognition of Hadong area's native cuisine, leading to the possibility of economic development in the process.

제품의 모듈화 전략과 고객만족의 비선형적 관계에 대한 실증적 연구 (An Empirical Study on Nonlinear Relationship between Product Modularity and Customer Satisfaction)

  • 황선일;서응교
    • 산경연구논집
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    • 제9권2호
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    • pp.47-55
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    • 2018
  • Purpose - To meet the needs of various customers in an uncertain market environment, many companies use product modularization strategies. Modularization of a product means that one product consists of several components and that the type of product can be changed according to the combination of components. The greatest feature of modularity is that changes in one component do not significantly affect the physical changes in the other component to which they are connected. Modularization of products is recognized as a very important strategy to reflect increasingly complicated customer requirements to products and respond to the needs of various markets. Many studies have been made in connection with the concept of mass customer satisfaction. There are many prior studies that modularization of such products positively affects the operational performance (manufacturing cost, fast delivery, etc.) and innovation of the product. However, excessive modularization has been found to have a negative effect on this performance. However, there are very few studies on the nonlinear relationship between product modularization and customer satisfaction. Supplementing these academically insufficient parts is very necessary when considering the current market environment. Research design, data, and methodology - In order to make up for the shortcomings of academic research in Korea, this study collects data through questionnaires in electronic, auto, and defense industry. This is because these industries are using modularity of products. based on lots of previous studies and information overload theory, we made two hypothesis and verify with empirical analysis. All 108 data were used. We used the R program and SPSS program for statistical verification. Results - As a result of the study, modularization of products showed positive relationship with customer satisfaction to a certain level. However, it has been found that when the modularization is over and beyond a certain level, there is a negative relationship with customer satisfaction. Conclusions - Excessive modularization of products can have a negative impact on customer satisfaction. This result can be understood as a result of human limited rationality due to information overload. Therefore, it is important for companies to apply appropriate modularity to product design.

집단지성 콘텐츠에 적합한 저작권 인증 기법 (The Method of Digital Copyright Authentication for Contents of Collective Intelligence)

  • 윤성현;이근호;임희석;김대룡;김정훈
    • 한국융합학회논문지
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    • 제6권6호
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    • pp.185-193
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    • 2015
  • 지혜 콘텐츠는 사람의 경험과 아이디어로 구성된다. 지혜 마켓은 [1] 지혜 콘텐츠를 거래하는 온라인 상거래 모델로 일반인들도 쉽게 경제 활동에 참여할 수 있다. 지혜 콘텐츠는 그 자체가 사람의 생각이기 때문에 유사하거나 중복된 콘텐츠가 많이 존재하게 된다. 기존의 저작권 보호 기법은 주로 원저자의 권리 보호에 초점을 맞추고 있다. 집단지성 콘텐츠는 여러 사람의 도움으로 만들어진 콘텐츠이기 때문에 개별 저작권을 통합 및 제거할 수 있는 동적인 저작권 보호 기법이 요구된다. 본 논문에서는 집단지성 콘텐츠에 적합한 집단 저작권 인증 기법을 제안한다. 제안한 기법은 집단 저작권 등록, 추가 그리고 검증 프로토콜로 구성된다. 유사한 콘텐츠를 통합하거나 또는 개별 콘텐츠에 대한 집단 권리가 필요한 다양한 비즈니스 모델에 적용할 수 있다.

중국상품에 대한 소비자의 지각된 위험이 신뢰에 미치는 영향: 친숙도의 조절효과를 중심으로 (The Effects of Perceived Risk on Trust in Products Made in China: The Moderating Effect of Familiarity)

  • ;이승신
    • Human Ecology Research
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    • 제52권6호
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    • pp.601-616
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    • 2014
  • This study's aim was to explore the relationships among consumers' perceived risk, trust, and familiarity with products made in China. We invited 489 Korean adult consumers, who had purchased products made in China earlier, to take part in this investigation. Data analyses were conducted using a reliability test, confirmatory factor analysis, and structural equation modeling (SEM) with SPSS ver. 21.0 and AMOS ver. 21.0. We assumed that the perceived risk could be classified into four types: financial, performance, psychological, and social risk. The empirical verification through SEM indicated that all four types of the perceived risk represented a negative influence on the trust. Further, only the financial and psychological risks were significant when consumers were not familiar with products made in China (novice); in contrast, the experts (consumers familiar with products made in China) showed that the performance and social risks were effective. Finally, we found that there was a moderating effect of familiarity on the relationship between three types of perceived risk, namely financial, performance, and psychological risks, and trust, but the social risk was not affected. The results of this research should help us to understand the consumers' risk perception of imported goods and to formulate criteria on the basis of which the consumers evaluate these products. This research can help companies, particularly those in China, to formulate market strategies effectively when they enter a foreign market such as Korea by exploring the influence of the perceived risk on local consumers' purchasing behaviors as well.

한국인과 일본인에서 1번 염색체에 부착되는 microsatellite marker의 특징 (Characterization of microsatellite markers covering chromosome 1 in the Korean and Japanese populations)

  • 이유진;박수병
    • 대한치과교정학회지
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    • 제34권6호
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    • pp.537-543
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    • 2004
  • Microsatellite market는 유전연관분석을 위한 매우 유용한 유전표지이다. 그러나 대부분의 market들은 서양인의 정보를 이응하고 있으므로 다른 종족에서 사용할 때는 종족간에 존재할 수 있는 유전 변이의 현저한 차이를 검증해야 한다. 한국인과 일본인 집단에서 종족간 유전 변이를 조사하기 위하여, 각각 96명의 비 혈연관계의 한국인과 일본인 개체들에서 DNA를 채취하였다 그리고 microsatellite set(ABI PRISM Linkage Mapping Set- HDS, Applied Biosystems, Foster City, CA, USA)을 이용하여 1번 인간 염색체 전 부위에 걸쳐 51개의 microsatellite marker들을 배열하고 부착된 marker들의 위치를 분석하여 대립유전자 빈도와 이형질성을 결정하였다 그 결과, 한국인과 서양인 집단 사이에는 현저한 차이를 보였으나 한국인과 일본인 집단 사이에서는 매우 유사하였다. 본 연구의 결과는 유전 연관 연구에 앞서 일반적으로 상용되는 microsatellite marker에 관한 광범위한 검증을 반드시 시행하여야 한다는 것을 나타낸다. 또한 한국인과 일본인 집단 사이에서 유사하게 나타난 대립유전자 빈도와 이 형질성은 두 민족간의 동질성이 높다는 것을 의미하므로 두 민족을 대상으로 한 1번 인간염색체와 관련된 유전 질환의 유전 연관 연구를 시행할 때 동일한 microsatellite marker의 이용 가능성을 제시하였다.

중국 국가이미지가 한국소비자의 상품평가 및 구매의도에 미치는 영향 (The Effects of China's Country Image on Korean Consumers' Product Evaluations and Purchase Intentions)

  • ;이승신
    • Human Ecology Research
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    • 제51권4호
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    • pp.455-472
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    • 2013
  • This paper's aim is to explore how China's country image affects the product evaluations and purchase intentions through three major hypothesize. Four hundred eighty-nine Korean adult consumers, who have the purchase experiences of goods made in China before, were invited to take part in this investigation. Data analyses were conducted by reliability test, confirmatory factor analysis and structural equation modeling with SPSS ver. 19.0 and AMOS ver. 18.0. This study focused on multi-dimensional country image and found that China's country image contains 5 elements (people, evolution, politic, economic and culture). Empirical verification through structural equation modeling indicates that the data offer substantial supports, such that China's country image represents the predominant influence on product evaluations and people, evolution, and politic image showed positive effects. Also, China's country image has a positive influence on the product purchase intentions directly (culture image) and indirectly (people, politics, and evolution image) through the product evaluations. Practical implications of findings will be discussed and suggested as follows. First, this study complements the lack of researches on China among the studies regarding country image. Secondly, research results would help us to understand the perception on China's country image of Korean consumers' and to seek the criteria by which consumers evaluate goods made in China. Finally, this research can help Chinese companies to make market strategies effectively when they entering Korean market by exploring the factors which have strong influences on Korean consumers' purchase behaviors.

Low-Cost Position Sensorless Switched Relutance Motor Drive Using a Single-Controllable Switch Converter

  • Yang, Hyong-Yeol;Kim, Jae-Hyuck;Krishnan, R.
    • Journal of Power Electronics
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    • 제12권1호
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    • pp.75-82
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    • 2012
  • Elimination of rotor position sensors mechanically coupled with the rotor shaft is attractive to variable speed drives primarily due to increased system reliability and cost reduction. In this regard, search for a simple and robust position sensorless control has been intensified in past few years specifically for low-cost, high-volume applications such as home appliances. This paper describes a new parameter insensitive position sensorless control for switched reluctance motor (SRM) drives satisfying such a need in this market segment. Two consecutive switch-on times of the controllable switch in hysteresis current control are compared to estimate the rotor position and speed. The proposed sensorless control algorithm is very simple to implement since it does not depend on extensive computation or any additional hardware. In addition, the proposed method is robust in that its dynamic performance is least affected by system parameter variations. The proposed approach is demonstrated on a single-controllable-switch-converter-driven SRM with two-phases that lends itself to a system with low cost and compact packaging which comes close to the intended applications. Analysis and simulation results followed by experimental verification are presented to demonstrate the feasibility of the proposed sensorless control method.

자원식물의 기능성 정유성분 이용 고찰 (Review of Functional Volatile Component in Essential Oil of Medicinal and Aromatic Plants)

  • 정해곤;방진기;성낙술;김성민
    • 한국작물학회지
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    • 제48권
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    • pp.41-48
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    • 2003
  • The number of natural products obtained from plants has now reached over 100,000 and new chemical compounds are being discovered ever year. Medicinal and Aromatic plants and their extracts have been used for centuries to relieve pain, aid healing, kill bacteria and insects are important as the antifungal and anti-herbivore agents with further compounds being involved in the symbiotic associations. Although their functions in plants have not been fully established, it is Known that some substances have growth regulatory properties while others are involved in pollination and seed dispersal. The complex nature of these chemicals are usually produced in various types of secretory structures which is an important character of a plant family and also influenced and controlled by genetic and ecological factors. Detailed anatomical description of these structures ave relevant to the market value of the plants, the verification of authenticity of a given species and for the detection of substitution or adulteration. Volatile oils are used for their therapeutic action for flavoring of lemon, in perfumery of rose or as starting materials for the synthesis of other compounds of turpentine. For therapeutic purposes they are administered as inhalations of eucalyptus oil, peppermint oil, as gargles and mouthwashes of thymol and transdermally many essential oils including those of lavender, etc. With these current trend for using volatile components in essential oil will be increasing in the future in Korea and in the world as well.

동적 NAT과 PAT의 구현과 검증 사례연구 (The case study for Implementation and verification of Dynamic NAT and PAT)

  • 김노환
    • 한국전자통신학회논문지
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    • 제10권10호
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    • pp.1131-1138
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    • 2015
  • 인터넷의 규모가 급성장하면서 IPv4 주소는 고갈되었고 IPv6로의 전이는 지연되고 있다. 차선책으로 IPv4 주소공간의 낭비를 줄이기 위하여 공중망과 사설망을 연결하는 네트워크 주소변환(NAT : Network Address Translation) 방안이 사용되고 있다. 본 논문에서는 주소공간을 효율적으로 사용할 수 있는 동적 NAT과 PAT 기반의 네트워크 설계를 기존의 이론중심에서 탈피하기 위해 토폴로지 설계 후 패킷 트레이서를 이용하여 공통 가상 망을 구현하고 시뮬레이션을 통해 결과의 검증이 가능한 효과적인 구현사례를 제시하였다.

참기름의 특이성분함량(特異成分含量)과 순도결정(純度決定)에 관(關)한 연구(硏究) (제(第) 1 보(報)) -Sesamin 및 관련(關聯)Sterol를 중심(中心)으로- (Studies on the Contents of Special Components and Estimation of Purity in Sesame oil -I : Contents of Sesamin and Sterols-)

  • 노일협;이문선
    • Journal of Nutrition and Health
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    • 제16권2호
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    • pp.107-114
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    • 1983
  • There has been no specific test available for identifying the sesame oil among common edible oils. As the contents of sesamin and the ratio of sterols allowed the estimation for the genuine sesame oil, the author investigated to establish some instrumental methods for verification of genuine sesame oil and its distribution in the market. The sesame oil was saponified and the sesamin and sterols were isolated from the unsaponiable fraction by Florisil column chromatography. The individual components were determined by gas- chromatography and sesamin standard (purified sesamin) was obtained by silicagel column chromatography. The gas- chromatographic condition using Flame Ionization Detector supported on 10% OV-101 with di-(2-ethylhexyl) sebacate as an internal standard was suitable, and quantitation of sesamin and sterols, including campesterol, stigmasterol and ${\beta}-sitosterol$ was carried out. The results of this study showed that contents of sesamin in genuine sesame oil were 0.3-0.5% and the ratio of stigmasterol to compesterol was 0.3-0.6 and ${\beta}-sitosterol$ to campesterol 3.0-3.8. The 50 samples from the markets in Seoul were composed of 70% genuine sesame oil, and others were mixed with palm oil, rape seed oil and soybean oil.

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